Fashion
US brand Abercrombie & Fitch inks multi-year fashion deal with NFL
Building on the success since launching licensed NFL products in 2022, Abercrombie’s aim is to redefine fan style through a fashion-first lens in partnership with the NFL. By pairing athlete-led campaigns and player-designed apparel with a lifestyle assortment, Abercrombie will help blur the line between outfits worn during game day arrivals and everyday wear for both female and male fans as well as for players. In addition, Abercrombie will activate across NFL tentpole events, including select NFL international games and within its retail locations worldwide.
The NFL has signed Abercrombie & Fitch as its first Official Fashion Partner in a multi-year deal, expanding beyond licensing into lifestyle and style-driven fan apparel.
The tie-up includes athlete-led campaigns, player co-designed pieces, and the launch of Abercrombie’s Style Concierge service for NFL players.
A major national campaign featuring top athletes will debut this season.
“As the NFL continues to evolve, we are partnering with brands that share our strategic vision,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “Naming Abercrombie & Fitch as an official sponsor reinforces our position as a growing leader in the fashion community, creating deeper connections with our fans at the convergence of fandom and fashion and celebrating our players’ dynamic style.”
The partnership demonstrates the league’s ongoing efforts to grow its fan base, especially with female fans. With women making up to close to half of the league’s fans, fashion and sports are intersecting in new ways to provide them with options to showcase their fandom authentically on game day.
“We’re uniquely positioned for this moment where sports, fashion and culture are converging like never before,” said Abercrombie & Fitch Co. chief executive officer Fran Horowitz. “We’ve been working with the NFL and premier NFL athletes for several years, so officially becoming a league sponsor is a natural progression. As a style authority, we’re creating products that let fans represent their team while expressing their personal style. This NFL partnership goes beyond licensing. It is about meeting the needs of an expanding audience. Together, the NFL and Abercrombie are helping to build fandom through fashion.”
As part of the partnership, Abercrombie will launch the Abercrombie Style Concierge, a first-of-its-kind service providing curated outfitting for select NFL athletes. The program offers direct access to Abercrombie’s in-house styling experts, tailored to each athlete’s individual style and schedule.
To celebrate the partnership, Abercrombie debuted a national seasonal campaign “Style Concierge” featuring players known for their personal style off the field, including Christian McCaffrey (San Francisco 49ers), Amon-Ra St. Brown (Detroit Lions), CeeDee Lamb (Dallas Cowboys) and Tee Higgins (Cincinnati Bengals). The campaign represents the largest advertising investment the brand has made in the sports space and will run nationally across linear, CTV and HBO Max as well as Meta, TikTok and NFL-owned channels. In addition to the campaign, each player has partnered with Abercrombie to design a limited-edition co-designed apparel, available for purchase this upcoming NFL season.
“Style has always been a part of the NFL’s DNA, from the history of the game to players’ gameday outfits,” said Kyle Smith, fashion editor at the NFL. “Partnering with Abercrombie & Fitch lets us honor that legacy while introducing a new generation of fans to looks that are timely, versatile and connected to the culture of NFL football.”
Abercrombie has teamed up with several NFL players to receive early access to the Abercrombie Style Concierge service. These players, including those featured in the “Style Concierge” campaign, are Fred Warner (San Francisco 49ers), Drake Maye (New England Patriots), Cooper DeJean (Philadelphia Eagles) and Jake Ferguson (Dallas Cowboys). All partner athletes will also receive early access to the Abercrombie Style Concierge service.
“Performance starts with confidence, and for me, that means feeling good in what I wear,” said McCaffrey. “Abercrombie understands that style and comfort go hand in hand. This partnership lets us bring fans apparel that delivers on both fronts, so they can represent their team with the same confidence I feel when I suit up.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Trump last week announced he would impose a new round of higher tariffs on several EU members starting February 1 as the latter did not support US demand to buy Greenland from Denmark.
EU diplomats have agreed to accelerate efforts to dissuade President Donald Trump from imposing tariffs on European allies, while preparing retaliatory measures.
European Council President Antonio Costa consulted members on the Greenland issue and said he would convene an extraordinary meeting of the Council in the coming days.
The bloc is committed to defend itself against any form of coercion, he said.
“NATO has been telling Denmark, for 20 years, that ‘you have to get the Russian threat away from Greenland’,” he wrote on Truth Social. “Unfortunately, Denmark has been unable to do anything about it. Now it is time, and it will be done!!!”
European Council President Antonio Costa consulted member states on the latest tensions over Greenland and issued a statement saying such tariffs would undermine trans-Atlantic relations and are incompatible with the EU-US trade agreement. He reconfirmed the bloc’s strong commitment to defend it against any form of coercion.
Expressing the bloc’s readiness to continue engaging constructively with the United States on all issues of common interest, he said he would convene an extraordinary meeting of the Council in the coming days.
“Europe will not be blackmailed,” Danish Prime Minister Mette Frederiksen said in a statement.
An option being reportedly considered is a package of tariffs on €93 billion worth of US imports that could automatically take effect on February 6 following the expiry of a six-month pause.
Another involves deploying the Anti-Coercion Instrument (ACI), a never-used tool that could restrict access to public tenders, investments or banking activity and limit trade in services, including digital services, where the United States runs a surplus with the bloc.
After speaking to NATO Secretary General Mark Rutte, French President Emmanuel Macron, British Prime Minister Keir Starmer, German Chancellor Friedrich Merz and Italian Prime Minister Giorgia Meloni, European Commission chief Ursula von der Leyen asserted EU commitment to upholding the sovereignty of Greenland and Denmark and posted on X: “We will always protect our strategic economic and security interests”.
“We will face these challenges to our European solidarity with steadiness and resolve,” she said.
“No intimidation or threat will influence us—whether in Ukraine, in Greenland or elsewhere in the world,” Macron wrote on X. “Tariff threats are unacceptable and have no place in this context. Europeans will respond in a united and coordinated manner if they are confirmed,” he wrote.
“We will not allow ourselves to be blackmailed,” said Swedish Prime Minister Ulf Kristersson.
Fibre2Fashion (DS)
Fashion
Reliance misses third-quarter profit estimates at $2.06 billion for the October-December quarter
By
Reuters
Published
January 19, 2026
On Friday, India’s Reliance Industries posted an 186.45 billion rupees ($2.06 billion) profit for the October-December quarter, missing analysts’ average estimate of 196.44 billion rupees, according to data compiled by LSEG.
Shares of Reliance Industries fell as much as 2.7% in early trade on Monday after the conglomerate announced missing its third-quarter profit estimates, weighed down by slowing earnings growth in its retail segment. Shares of the Mukesh Ambani-led firm were trading at 1,426. 60 rupees, as of 9:41 am, and were among the top five losers on the benchmark Nifty 50 Index
UBS analysts trimmed Oil-to-Chemicals(O2C) and retail estimates slightly but said they still see room for a valuation re-rating, as the company’s earnings before interest and taxes (EBIT) mix increasingly shifts toward structural growth drivers such as digital and retail, reducing dependence on the cyclical oil and gas segment. Festive discounting, investment in hyper-local delivery startups, and a one-off impact from India’s new labour code trimmed core margins at its retail unit to 8% from 8.6% a year earlier.
Retail growth softened primarily because the festive season was brought forward and due to the one-month impact of the consumer products demerger, analysts at Emkay said. Core earnings for the segment grew 1.3% to 69.15 billion rupees, compared with 9.5% growth a year earlier.
Reliance’s oil and gas segment weakened due to lower output and softer price realisations from its ageing KG-D6 fields, leading to an 8.4% revenue decline and a 12.7% drop in core earnings amid higher maintenance costs. Meanwhile, analysts at Systematix forecast a rise of 5%, 12%, and 9% O2C, Retail, and Jio revenue CAGR, respectively, during FY25-FY28, while a 12% decline in their oil and gas businesses.
© Thomson Reuters 2026 All rights reserved.
Published
January 19, 2026
There was a changing of the guard and of gears at Giorgio Armani Monday morning, as Leo Dell’Orco presented a smooth and chic debut collection for the house, the final important show of Milano Uomo Moda.
The collection was the first not designed for the house by eponymous designer Giorgio Armani, who passed away in September last year.
Inevitably, Dell’Orco, Giorgio Armani’s right-hand man for the past four decades, sent out a collection that was hyper respectful of the master’s DNA. Yet he still added his own imprint to a signature collection that featured over a dozen women’s looks that practically matched the menswear designs they marched beside.
Leo also upped the pace of the show, which was no bad thing, and concentrated on what the house of Armani does best- impeccable, fluid tailoring. Most notably with some excellent jackets and blazers. Varying between one-button blazers with elongated shawl lapels made in the house’s signature non-colours of mud, cement, or wheat. To five-button Nehru jackets, again riffing on old Giorgio favourites- from zig zag pattern to waffle style. Paired with forgiving tapered pants that nipped at the ankle it all made for a very flattering silhouette.
Leo did break new ground in terms of colours, showing some great olive green or amethyst velvet shirts, pinstripe jackets and coats- for men and women. Along with superb silk mandarin jackets in dashing Colombia blue. While Giorgio’s love of Asian design was remembered in a great series of silk shirts with high smoking collars.
A change of guard also on the board, where recently appointed members John Hooks and Marco Bizzarri sat smiling in the audience.
“It feels emotional to be back after 15 years,” commented Hooks, the house’s managing director for a decade until 2011. While a beaming Bizzarri predicted: “expect an exciting 18 months at the house of Armani.”
As noted, under the terms of Giorgio Armani’s will, the childless late designer left instructions that his heirs sell 15% of the house within 18 months of his death. And then a further 35% to 54.9% to the same buyer.
However, after watching this show, one got the distinct impression that no one in Armani is in any great hurry to sell.
Clearly enjoying his new role, Dell’Orco took a few risks with his choice of coats, showing dramatic double-face slate grey topcoats with funnel necks, or the sleekest meeting of a chauffeur’s tunic and long coat in putty grey. One could sense the models loved wearing them, too.
In another marked change, the models appeared quicker and marched faster in two morning shows, held in the famed Armani show-space in the basement of Giorgio’s personal palazzo on central Via Borgonuovo.
The collection and show did lose focus towards the finale, with some odd knits and a good deal or repetition. It lacked the ruthless self-editing for which King Giorgio was famous. But overall, this felt like a successful passage into a new era, and a win for the house.
In a generous gesture, Leo took his bow with his nephew Gianluca Dell’Orco, a design director for menswear.
Bowing, smiling, and ebullient- aided by the galactic funk and gentle techno soundtrack, including Evolver by AstroMat. Armani soundtracks traditionally had been one of Leo Dell’Orco’s responsibilities.
And one could not help to chant during the show “Ashes to Ashes,” the traditional refrain at funerals, suggesting there is a future life immortal in heaven.
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