Fashion
US Levi’s partners with bollywood star Alia Bhatt as brand ambassador
She joins the brand at a time when women’s fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they’re becoming essential every day. And Levi’s, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.
Levi’s has appointed Alia Bhatt as its new Global Brand Ambassador, uniting her worldwide influence with the iconic denim label.
The collaboration highlights a major shift in women’s fashion towards relaxed fits, wide legs, and looser silhouettes.
With Alia driving this evolution, Levi’s aims to stay trend-forward, evolving its women’s portfolio beyond classics to style-first relevance.
Levi’s and Alia are united by a shared vision – to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it’s loose fits, wide leg, or reinvented classics, Levi’s women’s portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi’s will continue to innovate with new fits and styles, while staying true to what it has always stood for – timeless denim, made for now.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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The import volume of cotton products rose by *.** per cent to **,***.*** million SME during the review period, compared with *,***.*** million SME in the same period of the previous year. Imports of man-made fibre (MMF) products climbed to **,***.*** million SME in January–July ****, up from **,***.*** million SME in the same period of ****, OTEXA said. The strong performance of MMF imports reflects the ongoing shift towards synthetics driven by cost competitiveness, performance features and fashion trends.
By
Reuters
Published
September 12, 2025
The Giorgio Armani foundation, established in 2016 and a key pillar of the Italian designer’s succession, will propose the name of the group’s new CEO, Armani’s executive committee announced on Friday.
“The Fondazione … shall never hold less than 30% of the capital, thereby acting as a permanent guarantor of compliance with the founding principles,” the committee said in a statement.
The committee, established to oversee the succession after Armani’s death, includes the designer’s business and life partner Pantaleo Dell’Orco, members of the Armani family and senior managers.
“We affirm … our commitment to supporting this path in full respect of his wishes, united by the shared goal of securing the best possible future for the company and the brand,” the committee added in the statement.
© Thomson Reuters 2025 All rights reserved.
Selling, general and administrative (SG&A) expenses increased to $75.9 million, or 35.4 per cent of sales, compared with $72.2 million, or 34.4 per cent. The operating income reached $0.1 million, reversing an operating loss of $0.4 million in Q2 FY24.
Zumiez Inc has posted net sales of $214.3 million in Q2 FY25, up 1.9 per cent YoY, with comparable sales rising 2.5 per cent.
Net loss was $1 million, or $0.06 per share, versus $0.8 million last year.
H1 FY25 sales grew 2.9 per cent to $398.6 million, with losses narrowing to $15.3 million.
Q3-to-date sales rose 10.6 per cent, led by 13 per cent growth in North America.
Meanwhile, North American Q2 comparable sales Increased 4.2 per cent. The company reported a net loss of $1 million, or $0.06 per share, compared with a net loss of $0.8 million, or $0.04 per share, in the same quarter last fiscal. The profit before income taxes stood at $0.9 million, up from $0.6 million, supported by modest improvements in other income, Zumiez said in a press release.
Cash and marketable securities stood at $106.7 million at quarter-end, driven by $38.3 million in share repurchases and $14.1 million in capital expenditures, partly offset by $26.6 million operating cash flow. Zumiez repurchased 0.6 million shares during the quarter at an average cost of $13.1, totalling $7.8 million.
“We are encouraged with our second quarter results which exceeded expectations driven by outperformance in North America. Sales trends accelerated throughout the quarter even as we faced more difficult comparisons, underscoring the success of our recent merchandise and customer experience initiatives in what continues to be a challenging operating environment,” said Rick Brooks, chief executive officer (CEO) at Zumiez Inc.
For the first half (H1) of FY25, net sales increased 2.9 per cent to $398.6 million, while comparable sales rose 3.9 per cent. The net loss narrowed to $15.3 million, or $0.88 per share. The gross profit rose to $131.3 million, representing 32.9 per cent of sales versus 31.9 per cent last year.
SG&A expenses climbed to $151.1 million, or 37.9 per cent of sales, and operating loss narrowed slightly to $19.8 million from $20.5 million. Interest income increased to $3 million from $2.4 million, while other expenses totalled $1.9 million.
Third quarter-to-date net sales for the 30 days ending September 1, 2025, increased 10.6 per cent, compared with the 30-day period in the prior year ending September 2, 2024. The comparable sales over the same period are up 11.2 per cent led by strong comparable sales growth in North America of 13 per cent.
“We are seeing further acceleration third quarter-to-date led by an 11.2 per cent comparable sales gain during back-to-school on top of a double-digit increase in the year ago period. With back-to-school performing well, we are optimistic about our prospects for the holiday season. However, we think it is prudent to balance our current momentum with some near-term conservatism given the uncertainty around tariffs and overall consumer demand,” added Brooks.
For the third quarter (Q3) ending November 1, 2025, Zumiez expects net sales of $232–237 million, comparable sales growth of 5.5–7.5 per cent, operating margins of 2.3–3.3 per cent, and diluted EPS of $0.19–$0.29. The company also plans to open six new stores in FY2025, including up to five in North America and one in Australia.
As of August 30, 2025, Zumiez operated 730 stores worldwide, including 570 in the US, 46 in Canada, 86 in Europe and 28 in Australia, alongside its e-commerce platforms.
Fibre2Fashion News Desk (SG)
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