Fashion
US Levi’s partners with bollywood star Alia Bhatt as brand ambassador
She joins the brand at a time when women’s fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they’re becoming essential every day. And Levi’s, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.
Levi’s has appointed Alia Bhatt as its new Global Brand Ambassador, uniting her worldwide influence with the iconic denim label.
The collaboration highlights a major shift in women’s fashion towards relaxed fits, wide legs, and looser silhouettes.
With Alia driving this evolution, Levi’s aims to stay trend-forward, evolving its women’s portfolio beyond classics to style-first relevance.
Levi’s and Alia are united by a shared vision – to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it’s loose fits, wide leg, or reinvented classics, Levi’s women’s portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi’s will continue to innovate with new fits and styles, while staying true to what it has always stood for – timeless denim, made for now.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Published
December 16, 2025
The sale of the fashion collection belonging to Paris socialite, filmmaker, and former runway star Farida Khelfa has raised €330,000 at auction, half of it for charity, confirming how buoyant the vintage market remains.
Organised by Maurice Auction, a Paris firm focusing on art and luxury, the sale, entitled Garde-Robe Iconique de Farida Khelfa, raked in €332,343.
A notably elegant figure, Khelfa ran away from her family in Lyons at 15 to begin a career in modelling in Paris, where she walked in shows by such legends as Azzedine Alaïa and Jean-Paul Gaultier. In later life she was named brand ambassador for Schiaparelli. Designs by all three fashion houses made up the majority of the auction which also included creations by Saint Laurent, Jean Charles de Castelbajac, Prada, Pierre Cardin, and Christian Louboutin.
Sold online, these personal archives of Farida came to approximately 200 pieces, comprising outfits, shoes, and accessories worn by the model in her storied career. During this, Khelfa was also the witness at the 2008 wedding of Carla Bruni to then French president Nicolas Sarkozy.
“I thank the buyers: their gesture shows as much elegance as generosity. These resonate particularly well with RIACE, and I am sincerely grateful to them,” said Farida after the auction, half of whose profits will be donated to the RIACE Fund, engaged in solidarity actions.
The Alaïa lots sparked intense competition, achieving a world record for an Alaïa piece from a private collection. A 1996 ensemble of a flared skirt and gilet by Alaïa reached €50,700, while an epic calfskin Alaïa trench printed in leopard went for €27,300.
The sale attracted international collectors, another confirmation of Farida Khelfa’s status and the market’s interest in these archives.
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The most active March 2026 cotton futures contract settled at 63.94 cents per pound, up 0.11 cents. The contract had fallen by 14 points on Friday. Other contracts gained between 10 and 16 points.
ICE cotton futures closed modestly higher, supported by a weaker US dollar, a rebound in US equities and fresh speculative buying.
The March 2026 contract settled at 63.94 cents per pound.
CFTC data showed reduced net short positions, signalling easing bearish sentiment, as export sales and shipments remained steady amid mixed broader commodity cues.
The US Dollar Index fell around 0.2 per cent, hovering near a three-month low, which improved the competitiveness of US cotton for overseas buyers.
Total trading volume stood at 28,223 contracts, down from 30,527 cleared on Friday. Average daily volume last week was 34,279 contracts, indicating relatively lighter participation.
Market participants said cotton appears to have formed a short-term low last week and is currently trading within a defined range.
Market analysts noted that speculative buying emerged after last week’s lows, adding that a stronger stock market and a weaker dollar could continue to support prices. US equities rebounded, although sentiment remained cautious amid concerns over AI-related investments and upcoming macroeconomic data gaps.
CFTC data for the week ended November 18 showed speculators reduced net short positions by 4,183 contracts to 71,478 contracts. The reduction in net shorts signals easing bearish bets and a shift towards cautious optimism in market sentiment.
USDA weekly export sales for the week ended November 20 totalled 157,700 bales (154,600 upland and 3,100 Pima), including 3,100 bales for the 2026–27 season. Shipments reached 127,500 bales, comprising 120,800 bales of upland and 6,700 bales of Pima cotton.
In the broader agricultural complex, CBOT soybean futures hit a seven-week low as traders unwound positions amid concerns over the pace of US exports. Expectations of a bumper soybean harvest in Brazil and broad agricultural market selling weighed on sentiment. Grains remained weak overall, while metals showed strength, reflecting mixed cross-commodity signals.
This morning (Indian Standard Time), ICE cotton for March 2026 was trading at 63.90 cents per pound (down 0.04 cent), cash cotton at 61.69 cents (up 0.11 cent), the May 2026 contract at 65.04 cents (down 0.02 cent), the July 2026 contract at 66.11 cents (up 0.01 cent), the October 2026 contract at 66.65 cents (up 0.10 cent) and the December 2026 contract at 67.70 cents (up 0.01 cent). A few contracts remained at their previous closing levels, with no trading recorded so far today.
Fibre2Fashion News Desk (KUL)
Published
December 16, 2025
Fine jewellery brand Senco Gold & Diamonds has expanded its men’s offering and launched new brand ‘Aham,’ designed to cater to modern Indian grooms with a range of gold, diamond, and platinum options.
“Aham draws inspiration from the evolving equal relationships of modern Indian couples where the groom’s style is now as significant as the bride’s,” said Senco Gold & Diamonds’ director and head of marketing and designs Joita Sen in a press release. “What we’ve seen in most Indian weddings so far is the groom looking on indulgently as his better half glitters in her wedding jewellery. With Aham, we wanted to change that narrative and have the couple dazzle equally in their Senco adornments! Each piece of this collection allows the groom the freedom to express his personal style, most naturally and effortlessly.”
Now available in Senco Gold & Diamonds’ pan-India brick-and-mortar stores, online, and on the Senco shopping app, Aham’s ‘Wedding Season Collection’ presents a contemporary take on traditional wedding jewellery. The label’s maiden collection features over 800 designs including kadas, platinum wristwear, diamond-set rings, and more minimalist cufflinks, along with a selection of fusion pieces in two-tone styles.
Senco Gold & Diamonds’ parent company Senco Gold Limited was incorporated in Kolkata in 1994, according to its website. The business counts over 175 stores in India.
Copyright © 2025 FashionNetwork.com All rights reserved.
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