Fashion
US’ NikeSKIMS debuts first collection for Modern Female Athletes
NikeSKIMS exists to serve women who are redefining what it means to be an athlete today.
NikeSKIMS has launched its debut collection redefining women’s activewear with a sculpted, performance-driven system of dress.
Spanning seven collections and 58 silhouettes, it offers over 10,000 combinations, blending style, function, and comfort.
The launch includes the film Bodies at Work featuring 50+ athletes, celebrating strength, inclusivity, and self-expression.
It’s in that vision that NikeSKIMS debuts its first apparel collection, which is designed to sculpt and engineered to perform, without compromise. Fueled by Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, that goes from the studio to the gym and beyond.
This design approach comes to life through NikeSKIMS’ debut film, Bodies at Work, and campaign photography that together feature more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.
“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” says Jordan Chiles, an Olympic and world-champion gymnast. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”
Born from a shared commitment to innovation, inclusivity and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by uncompromising attention to detail — delivering style, function and comfort that transitions effortlessly between workouts and everyday wear.
The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. Flattering lines, sculpting fabrics, innovative materials and neutral colorways offer women a complete wardrobe solution — from foundational bras and leggings to seasonal silhouettes and accessories — created to help them look, feel and perform their best.
“Wearing NikeSKIMS makes me feel confident and unrestricted,” says Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”
The first NikeSKIMS launch introduces three core collections that will be updated season over season, as well as four new seasonal collections.
The Matte collection is unlike anything on the market, offering everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed with an innovative fabric and powered by Nike’s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement, style and coverage, delivering go-to elevated sport essentials for all studio activities and everyday wear.
“The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”
The Shine collection includes supportive and sleek styles with quick-drying technology, a subtle sheen finish and stretchy feel. Designed for strength training, the collection delivers function and comfort that transition effortlessly beyond the gym.
The Airy collection offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open-weave mesh, with fitted and oversize silhouettes, the collection is ideal for low-impact activity and effortless styling.
“It feels like butter on your skin,” says Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. “I feel unstoppable when I’m training in it.”
Four seasonal collections complement the core NikeSKIMS apparel.
The Vintage Seamless collection is crafted with a seamless knitting technology and wash technique that creates a worn-in, vintage-inspired look and feel for studio activities and beyond. The Matte Tricot collection includes sleek, minimal, track-inspired layering pieces that feature NikeSKIMS’ signature matte fabric and a buttery-soft feel. Semi-sheer Weightless Layers are perfect for low-impact activities, and a Shiny Nylon oversize pant adds form, dimension and style to every activewear look.
These styles are on display in Bodies at Work, directed by Janicza Bravo, and campaign photography, from Luis Alberto Rodriguez and Rob Woodcox, which showcase the power and beauty of the body while emphasizing the individuality of women across all levels of sport. For the athletes involved, it’s more than a campaign. After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”
That’s exactly the point, says Kim Kardashian. “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”
What’s more, NikeSKIMS builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big and enabling them in their pursuit with industry-leading performance apparel and footwear.
“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” says Amy Montagne, President, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”
The first NikeSKIMS collection will be available September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS retail locations, including flagship stores from both brands in New York City and Los Angeles.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Adidas challenges players to ‘Choose a Side’ as Yamal and Bellingham front latest Predator and F50 campaign
Published
January 12, 2026
Do you choose chaos or control? That’s the question behind the latest Adidas football boot spring/summer campaign for its latest Predator and F50 products.
Consumers are asked that same question, inviting players to choose either chaos (via Lamine Yamal and F50), or control (Jude Bellingham and Predator), with both Adidas styles receiving “striking” colour updates for spring/summer 2026.
“More than just a boot launch”, the campaign “captures a playful rivalry that has taken over the game”, asking footballers around the world to “choose one” – either Team Predator or Team F50.
While the new Predator Elite FT is designed for “control, enabling players to execute with precision in high-pressure moments”, the F50 Elite is for those “who break with convention, players who push themselves to the limit to create unexpected brilliance”.
Of course, the campaign features two of football’s biggest names – Yamal (“chaos personified”) and Bellingham (“the master of control”), starring in a film that “brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch”.
Predator will be also worn on pitch by star players including Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo and Aitana Bonmati while, alongside Yamal, F50 will be put through their paces by players including Ousmane Dembélé, Florian Wirtz, Vicky Lopez and Trinity Rodman.
Sam Handy, GM Football at Adidas, said: “Through this campaign, we’re igniting a conversation that sits at the heart of football culture. These boots are about more than just innovation; they represent the two fundamentally opposing forces that define the modern game: raw speed and ultimate control.”
The F50 Elite (£235/€270) and Predator Elite Fold-Over Tongue (£245/€280) models are available to purchase from today, in-store and online.
Copyright © 2026 FashionNetwork.com All rights reserved.
Fashion
USTR agrees to mull scope of cutting Bangladesh’s reciprocal tariff
This was in response to a request from Bangladesh’s National Security Adviser Khalilur Rahman, who is currently visiting Washington, DC, the country’s Chief Advisor said in a post on Facebook.
USTR Jamieson Greer has agreed to raise with the President the possibility of reducing Bangladesh’s 20-per cent reciprocal tariff rate, bringing it more in line with regional competitors.
This was in response to a request from Bangladesh’s National Security Adviser Khalilur Rahman, who is visiting the US.
Both sides have developed a solution to support Bangladesh’s export priorities.
Both sides have developed an innovative and forward-looking solution to support Bangladesh’s export priorities. Under a proposed preferential scheme discussed by Rahman and Greer, Bangladesh would receive tariff-free access to the US market for textile and apparel exports equivalent to its imports of US-produced cotton and man-made fibre textile inputs, measured on a square-meter basis, the Chief Advisor’s post said.
“This creative, win-win approach strengthens bilateral trade, supports Bangladeshi manufacturers and workers, and deepens supply-chain ties with US producers. It reflects growing momentum and goodwill in US-Bangladesh economic relations and marks a promising new chapter for Bangladesh’s global trade prospects,” the post added.
Fibre2Fashion News Desk (DS)
Fashion
Russell & Bromley physical stores at risk in potential takeover
Published
January 12, 2026
Recent news that Next was eyeing an acquisition of Russell & Bromley has been added to with reports that it has teamed up with a stock clearance specialist and that the premium footwear chain’s stores could disappear from the high street.
The company is reportedly working with Retail Realisation on its offer for the retailer, a fact that reinforces Next’s interest in the IPR rather than the physical business.
Retail Realisation is a liquidation with links to Modella Capital, the company that controls TOFS and Claire’s UK, both of which are said to be in danger of administration filings.
Not that Next is a shoe-in as the new owner with its proposal said to be one of a number currently being considered by Russell & Bromley’s adviser Interpath.
Acquisition-hungry Next is also believed to be looking at a takeover deal for another key name in UK footwear, the distressed LK Bennett business.
Sky News cited “industry sources” saying the link-up between Next and Retail Realisation underlined its “interest in Russell & Bromley’s brand rather than its store estate or stock”.
Family-owned Russell & Bromley currently trades from 37 stores and employs more than 450 people. It’s run by fifth-generation family member Andrew Bromley and has Billie Piper as the face of the brand.
If Next bought only the IPR, it would leave the stores without the right to carry the Russell & Bromley name, reports said.
None of the parties involved have commented so far.
Copyright © 2026 FashionNetwork.com All rights reserved.
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