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US’ NikeSKIMS debuts first collection for Modern Female Athletes

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US’ NikeSKIMS debuts first collection for Modern Female Athletes



Strong and stylish. Competitive and feminine. Confident and obsessive.

NikeSKIMS exists to serve women who are redefining what it means to be an athlete today.

NikeSKIMS has launched its debut collection redefining women’s activewear with a sculpted, performance-driven system of dress.
Spanning seven collections and 58 silhouettes, it offers over 10,000 combinations, blending style, function, and comfort.
The launch includes the film Bodies at Work featuring 50+ athletes, celebrating strength, inclusivity, and self-expression.

It’s in that vision that NikeSKIMS debuts its first apparel collection, which is designed to sculpt and engineered to perform, without compromise. Fueled by Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, that goes from the studio to the gym and beyond.

This design approach comes to life through NikeSKIMS’ debut film, Bodies at Work, and campaign photography that together feature more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.

“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” says Jordan Chiles, an Olympic and world-champion gymnast. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”

Born from a shared commitment to innovation, inclusivity and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by uncompromising attention to detail — delivering style, function and comfort that transitions effortlessly between workouts and everyday wear.

The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. Flattering lines, sculpting fabrics, innovative materials and neutral colorways offer women a complete wardrobe solution — from foundational bras and leggings to seasonal silhouettes and accessories — created to help them look, feel and perform their best.

“Wearing NikeSKIMS makes me feel confident and unrestricted,” says Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”

The first NikeSKIMS launch introduces three core collections that will be updated season over season, as well as four new seasonal collections.

The Matte collection is unlike anything on the market, offering everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed with an innovative fabric and powered by Nike’s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement, style and coverage, delivering go-to elevated sport essentials for all studio activities and everyday wear.

“The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”

The Shine collection includes supportive and sleek styles with quick-drying technology, a subtle sheen finish and stretchy feel. Designed for strength training, the collection delivers function and comfort that transition effortlessly beyond the gym.

The Airy collection offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open-weave mesh, with fitted and oversize silhouettes, the collection is ideal for low-impact activity and effortless styling.

“It feels like butter on your skin,” says Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. “I feel unstoppable when I’m training in it.”

Four seasonal collections complement the core NikeSKIMS apparel.

The Vintage Seamless collection is crafted with a seamless knitting technology and wash technique that creates a worn-in, vintage-inspired look and feel for studio activities and beyond. The Matte Tricot collection includes sleek, minimal, track-inspired layering pieces that feature NikeSKIMS’ signature matte fabric and a buttery-soft feel. Semi-sheer Weightless Layers are perfect for low-impact activities, and a Shiny Nylon oversize pant adds form, dimension and style to every activewear look.

These styles are on display in Bodies at Work, directed by Janicza Bravo, and campaign photography, from Luis Alberto Rodriguez and Rob Woodcox, which showcase the power and beauty of the body while emphasizing the individuality of women across all levels of sport. For the athletes involved, it’s more than a campaign. After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”

That’s exactly the point, says Kim Kardashian. “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”

What’s more, NikeSKIMS builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big and enabling them in their pursuit with industry-leading performance apparel and footwear.

“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” says Amy Montagne, President, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”

The first NikeSKIMS collection will be available September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS retail locations, including flagship stores from both brands in New York City and Los Angeles.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Temu-owner PDD Holdings beats profit expectations, outlook uncertain

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Temu-owner PDD Holdings beats profit expectations, outlook uncertain


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Reuters

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November 18, 2025

China’s PDD Holdings beat forecasts on Tuesday with a 14% rise in third-quarter adjusted earnings, a sign that the e-commerce group’s steep discounts and heavy marketing spending bolstered demand in its home market.

-Reuters – Temu

Adjusted earnings per share of 21.08 yuan ($2.97) topped analysts’ average forecast of 16.84 yuan. However, U.S.-listed shares of the company, which runs the Pinduoduo platform in China and Temu internationally, were down about 5% in early trading.

Chinese retail majors such as PDD, Alibaba and JD.com have been wooing domestic shoppers with price cuts and billions of dollars’ worth of subsidised promotions during a prolonged period of subdued consumer confidence amid job worries and a weak property market.

Those discounts have translated into higher sales, although below PDD’s typically high double-digit rates of previous years.

PDD said revenue rose 9% in the quarter, while JD.com reported steady sales growth last week, pointing to strong demand for general merchandise and staples.

“We have seen many industry peers deploy significant capital to develop new business models, leading to increasingly fierce competition,” said PDD’s co-CEO Zhao Jiazhen on a post-earnings call with analysts.

He reiterated the firm expects financial results to continue fluctuating in the coming quarters as it invests in merchant support programmes and platform upgrades.

Globally, Temu and other cross-border platforms like Shein selling cheap goods from China to the rest of the world have come under pressure after the U.S. scrapped duty-free exemption on parcels worth less than $800 and the EU looks to introduce duties on low-cost packages from next year.

Temu was also among platforms cited by a French consumer watchdog last week for selling illicit products.

“Today, with a rapid evolution of trade barriers, we are seeing a significant shift in the regulatory environment for the global business. We will inevitably face greater challenges and uncertainties,” said co-CEO Chen Lei.

PDD reported revenue of 108.28 billion yuan for the quarter ended September 30, compared with the 108.41 billion yuan average of 15 analyst estimates compiled by LSEG.

Adjusted net income attributable to PDD’s shareholders was 31.38 billion yuan, compared with 27.46 billion yuan a year earlier.

The Singles’ Day sales festival, one of the biggest shopping events in China, also ended on a subdued note. Many retailers kicked off discounts in the first half of October, making it the longest festival to date.

Pinduoduo saw sales growth of 11.7% in the period, while JD.com’s and Alibaba’s platforms saw increases of 8.3% and 9.3%, respectively, according to data from Beijing-based tech and commerce consulting firm Analysys.

 

© Thomson Reuters 2025 All rights reserved.



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India’s QCO rollback boosts textile competitiveness, aids trade talks

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India’s QCO rollback boosts textile competitiveness, aids trade talks



However, during negotiations with the United States, the European Union and several other developed economies, these very QCOs were repeatedly flagged as opaque non-tariff barriers, complicating market access and slowing progress on key FTAs. When major trade partners made it clear that India’s expanding QCO regime was not aligned with global norms and posed compliance concerns under the WTO’s Technical Barriers to Trade framework, the long-pending course correction finally gained urgency, as industry insiders hinted about sudden policy shift of the Indian government.

The recent withdrawal of QCOs for essential textile raw materials—covering PTA, MEG, PSF, PFY, FDY, POY and several technical polymers—has opened the door for full value addition in India’s MMF and textile ecosystem. Manufacturers across weaving, knitting, processing, technical textiles and garmenting say the rollback has restored access to globally benchmarked inputs at competitive prices, reversing the cost escalation that had eroded export competitiveness. Industry representatives note that the move has already begun easing supply bottlenecks, narrowing the gap between domestic and global prices and encouraging companies to revive deferred expansion plans.



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GS1 France appoints Laura Barnac as executive chair

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GS1 France appoints Laura Barnac as executive chair


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November 18, 2025

GS1, the international standards organisation underpinning barcode and QR Code technology, has announced the appointment of Laura Barnac as executive chair of its French division.

Laura Barnac – GS1 France

A specialist in business transformation, Laura Barnac has led projects for groups such as Unilever and LVMH, as well as for mid-cap companies including Daregal. Co-founder of the start-ups Voka and Melco, focused on innovation and marketing, she has also served as an adviser to Bpifrance and Sakina M’Sa, and oversaw Moët Hennessy’s online operations.

A member of the GS1 France Board of Directors since 2019, Laura Barnac now succeeds Didier Veloso, the organisation’s executive chair for the past four years, beginning a tenure that will be marked by the progressive migration from barcodes to augmented QR Codes.

“Laura Barnac has impeccable credentials and a nuanced understanding of the challenges ahead,” say Bertrand de Senneville and Philippe Lemoine, co-chairs of the Supervisory Board of GS1 France. “She has also demonstrated throughout her career a leadership style grounded in listening and the human element, which will help accelerate and amplify the transformation under way.”

Launched in 1973 in the US with the invention of the barcode, and rolled out in Europe in 1977, GS1’s mission is to ensure technological coordination among all players in commerce with regard to product identification tools. The not-for-profit organisation brings together more than 58,000 member companies in France, and over 2 million worldwide.

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