Entertainment
Veronica Beard: Two women, one vision, and the jacket that changed their lives
In the bustling heart of Manhattan, the women behind the luxury fashion label Veronica Beard are running a brand that has become synonymous with modern American style. And in a twist of fate, they share more than just their company; they share a name.
Veronica Swanson Beard and Veronica Miele Beard first met at a wedding, where they were seated next to each other. That day, Swanson Beard made two important connections.
“I met my husband and my work wife all at that wedding,” she told CBS Saturday Morning with a laugh.
Their their lives began on opposite coasts: Miele Beard grew up in North Caldwell, New Jersey, raised by a single mother, while Swanson Beard was raised in California as an heir to the Swanson frozen-food fortune. The two became sisters-in-law when they married brothers. As their families grew, so did their careers. Swanson Beard pursued fashion, while Miele Beard thrived in finance. What the women shared was a passion for style.
“Since I was four years old, that’s been my dream,” said Swanson Beard. “Fashion was the greatest expression of yourself. You could wake up and be whoever you wanted to be.”
For Miele Beard, even on Wall Street, what she wore was a statement of confidence and authority in a male-dominated environment.
CBS Saturday Morning
But when it came to dressing for work, both women noticed something missing: a staple piece that could anchor a modern woman’s wardrobe. Their answer was inspired by history. In the 1840s, detachable shirtfronts known as “dickeys” gave men the appearance of a full shirt beneath their waistcoat without the bulk. Reimagining that idea, the duo designed a tailored blazer with an interchangeable insert.
In 2010, their namesake label, Veronica Beard, was born, along with its now-iconic Dickey Jacket. The early days were anything but glamorous. Swanson Beard set up a makeshift showroom in her apartment, juggling young children and a dog, while Miele Beard announced mid-launch that she was pregnant with her fifth child. Between the two, they had eight children and a fledgling business.
Their breakthrough came with Saks Fifth Avenue, which gave the brand its first major retail platform. From there, Veronica Beard rapidly grew, and today boasts 42 stores worldwide, including a flagship location on Madison Avenue in New York City.
“It was the most thrilling moment of our career,” Swanson Beard said of the store opening. “It was the physical manifestation of all of our hopes and dreams.”
CBS Saturday Morning 
Fifteen years later, the brand has evolved into a full lifestyle label, offering ready-to-wear, denim, shoes, and handbags, while still promoting the power of a great blazer.
“We love the idea of the uniform being your blazer with jeans,” said Miele Beard. “Get your best pair of jeans, throw on a white tank and a jacket, and you’re done. You’ve just elevated your style.”
The Dickey Jacket remains the brand’s signature piece. When Gwyneth Paltrow featured it on Goop, the Beards knew they had made it.
“For us, that was like being on Oprah’s list,” Swanson Beard said.
Beyond fashion, the duo is committed to giving back. Their philanthropic initiative, Veronica Beard Gives Back, supports causes including Feeding America, the American Heart Association, and the Council of Fashion Designers of America.
Their mission resonates with the women who choose their clothes. Recently, Katherine, Princess of Wales wore a Veronica Beard dress to announce she had completed her cancer treatment.
“She could have chosen a power suit to say, ‘I’m strong,'” said Swanson Beard. “Instead, she chose something feminine and earthy. I was so emotional about it.”
At its heart, Veronica Beard is more than a label; it’s a mantra.
“We always say our battle cry is ‘make it happen,'” Swanson Beard explained. “For us, being the clothes on a woman’s back when she’s making it happen is the greatest thing in the world.”
Anne Hathaway has already established that she is a massive Taylor Swift fan, but in one of her latest interviews she looked back at what started it all.
The 43-year-old actress, who enthusiastically attended the pop superstar’s Eras Tour shows, shared that despite always being a fan, Anti-Hero was the one song which turned her into a Swiftie.
“I always really, really liked Taylor, but that was the song where I was like, oh no, wait, she’s taking hold of my brain. And then I got much deeper into her music. And then once you see it, you can’t unsee it. You’re just like, Oh, she’s a genius,” the One Day star noted.
Hathaway continued speaking of Swift’s discography, saying, “All of her eras ‘speak to each other.’ To have a retrospective like that at the age that she is, and to realize that she had a vision that didn’t exist in the world, and she literally made the space that she wanted for herself.”
The Devil Wears Prada actress made a wave with her comments, on social media, as other Swifties agreed with her, while many also expressed their shock at the choice.
“Well yes Anne!!!! I knew you would understand,” one fan wrote on X, while another added, “It’s takes time to understand that Taylor is a genius. And once you figure that out, there is no going back.”
A third chimed in and wrote, “‘and then once you see it, you can’t unsee it’ yep pretty much sums up what being a swiftie is.”
While another said, “omg finally justice for anti-hero, it takes a legend to recognise that.”
Royal family members hold their breath as new drama is set to unfold from Sarah Ferguson’s side.
After losing her royal titles and perks, Fergie has been lying low in order to keep away from further controversy.
Most recently, she was photographed in Austria at a luxury ski resort.
But the sources have been claiming that she will not keep quiet; instead, she tells her side of the story, which could be disastrous for King Charles and his family.
According to Woman’s Day, the former Duchess of York has been offered $2.45million for a tell-all interview by an American journalist.
“Sarah’s come out of shock and is now furious at what’s happened to her life. She wants to sit down and tell her side of her association with Epstein – and what she knew in hindsight about Andrew’s association. And she’s got a LOT to tell,” an insider shared.
Beatrice and Eugenie’s mother’s revelations would be dangerous and could put the monarchy at tough spot.
“She and Andrew had an open arrangement, so if she goes down, they all go down,” the source said.
It has been claimed that Sarah Ferguson is going to become the “real thorn in the crown” for the King and the Prince of Wales.
Not only that, she might exposed more details about her former husband Andrew’s ties with Epstein.
- IBO conducted on reported presence of India-backed militants: ISPR.
- Says weapons and ammunition also recovered from killed terrorists.
- Sanitisation operation continues to eliminate any other militants.
Security forces and law enforcement agencies neutralised at least 22 India-sponsored terrorists during an intelligence-based operation in the Khyber district of Khyber Pakhtunkhwa on April 21, a statement issued by the Inter-Services Public Relations (ISPR) said on Friday.
According to the military’s media wing, the joint operation was conducted in response to the reported presence of India-backed militants, also known as Fitna al-Khawarij.
It added that during the operation, the terrorists resorted to indiscriminate firing out of panic and in an attempt to avoid capture. As a result, a 10-year-old innocent child was martyred.
The ISPR added that weapons and ammunition were also recovered from killed India-sponsored terrorists, who remained actively involved in numerous terrorist activities in the area.
“Sanitisation operation is being conducted to eliminate any other Indian-sponsored kharji found in the area,” the ISPR said, adding that the relentless counter-terrorism campaign under vision “Azm-e-Istehkam” will continue at full pace to wipe out the menace of foreign-sponsored and supported terrorism from the country.
“Such sacrifices of our innocent civilians further strengthen our resolve.”
Pakistan has witnessed a spike in cross-border militant activity, particularly in Khyber Pakhtunkhwa and Balochistan, both of which share a border with Afghanistan, since the Afghan Taliban took control in 2021.
In response to the escalating attacks, Pakistan launched “Operation Ghazab lil-Haq,” during which approximately 796 Afghan Taliban fighters and allied militants were killed, according to Information Minister Attaullah Tarar.
More than 1,000 Afghan Taliban fighters and terrorists were also injured during the Operation Ghazab lil-Haq. The minister had said that 286 posts of the Afghan Taliban regime had been destroyed and 44 captured.
In October 2025, the two countries were also involved in border clashes after Afghan Taliban fighters and allied militants carried out unprovoked assaults on Pakistan’s border positions.
The ensuing fighting resulted in the deaths of over 200 Taliban and affiliated militants, while 23 Pakistani soldiers were martyred in the line of duty.
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