Fashion
Vestiaire Collective adds Ganni to Resale as a Service programme

Published
October 23, 2025
Vestiaire Collective has added a new partnership to its resale service, linking up with Copenhagen-based Ganni to introduce “a dedicated service that empowers the Ganni community to give their pre-loved pieces a new story”.
Ganni is well known for its circularity/sustainability initiatives so it’s unsurprising that it has decided to partner with one of the biggest names in resale.
It means customers can now submit their Ganni pieces directly through Vestiaire Collective’s platform. Once items are reviewed and accepted, sellers are “instantly rewarded” with a Ganni gift card, topped up by the brand with an additional 10%, “eliminating the need to wait for their item to sell”.
The link-up is the 13th addition to Vestiaire Collective’s Resale as a Service programme that launched in 2021 in response to increasing demand from luxury and designer brands seeking to integrate circularity into their business models.
The company said it “creates a win-win ecosystem: brands and retailers can offer their customers a circular alternative to sell back unwanted items—typically in exchange for store credit—while strengthening customer loyalty and relationships”.
These partnerships also provide Vestiaire Collective’s members access to “authentic, high-quality supply from top trending fashion brands, enriching the platform’s curated selection”.
The reseller currently has deals with Chloé, Burberry, Isabel Marant, MyTheresa, and LuisaViaRoma, among others.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Mackage unveils Core 2025 campaign with Matt Bomer, Stella Maxwell

Published
October 23, 2025
Canadian luxury brand Mackage unveiled on Thursday its Core 2025 campaign, starring actor Matt Bomer and supermodel Stella Maxwell.
The campaign pays tribute to the silhouettes and craftsmanship that have defined the label for more than 25 years. Photographed in Los Angeles, Bomer and Maxwell are paired with a cast of symbolic animals—an owl, a falcon, an indigo snake, and two Dobermans—each representing an element of Mackage’s design ethos: wisdom, precision, protection, and dedication. Together, they embody the brand’s guiding philosophy, “Aesthetics That Protect.”
“Our Core collection celebrates the styles that define us,” said Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.”
The collection revisits the brand’s most recognizable icons, including the Adali coat and the Dixon down bomber. It also introduces new iterations that expand the brand’s design universe, such as the Calina, a chevron-quilted down maxi coat with a belted waist; the Gael, a double-breasted leather trench; and the Skai, a 3-in-1 tailored wool men’s coat with a removable bib for versatility.
“This is a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today,” said Maxwell.
“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” added Bomer. “This campaign reflects Mackage’s ability to do exactly that.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Luxe brand websites AI, agents are top sources for product info, say UK shoppers

Published
October 23, 2025
Who’s providing consumers with the best high-quality product information, luxury brand websites or artificial intelligence (AI) agents? Well both, actually, according to a new report, “signifying how UK shoppers now search for and discover products”.
It appears the two channels are running almost neck and neck (68% for brands, 67% for AI), according product experience (PX) company Akeneo. It cited AI assistants such as Chat GPT and Amazon’s generative AI-powered shopping assistant, Rufus, “for accurate and detailed product information”.
Its findings also “signal a growing shift in shopper expectations with UK consumers demanding detailed content and highlighting how poor product information now comes with significant commercial risk”.
Indeed, 70% of shoppers say they would switch to an alternative product if the information provided was insufficient, and 65% admit they would abandon a purchase entirely.
Also, 68% say they would stop buying from a business altogether if they lost trust following a poor product content experience.
When it comes to product information quality, British shoppers favour high-touch digital environments and AI-powered discovery tools over traditional in-store or social commerce channels.
Further research from digital presence platform Yext reports 40% of UK consumers now use AI search tools at least once a day “to discover, evaluate and choose the brands they shop with”.
It noted that, post-Covid and amid falling global demand, “luxury brands have significantly invested in delivering content-rich, immersive digital experiences to drive conversions for high-priced items”.
When asked to rank the quality of product information across various retail channels, luxury retailer websites and AI agents ranked highest, ahead of online marketplaces and mobile apps (52%), rental sales platforms (46%), luxury stores (45%) and general physical retail (43%). Some 40% of respondents said retailer websites provided the best quality product information falling to 38% for social commerce channels.
Romain Fouache, CEO at Akeneo, said: “AI is fundamentally transforming the way consumers discover and shop for products. Instead of relying solely on search engines or traditional channels, shoppers are increasingly turning to intelligent agents and virtual assistants to guide their decisions.
“This shift presents a major opportunity — and a challenge — for brands, manufacturers, distributors and retailers. If your product information isn’t accurate, structured, enriched, and optimised for AI, you simply won’t be found.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Lenzing reaffirms global sustainability leadership in 2025

“This award is more than just a result – it is proof of our role as an industry benchmark. Sustainability must be viewed holistically and with foresight, and everything new that we create today is a point of reference for the future,” says Rohit Aggarwal, CEO of Lenzing AG.
Lenzing AG ranks first in Canopy’s 2025 Hot Button Report with 34.5/40 points, confirming its leadership in sustainable cellulose fibre production.
Its zero-risk sourcing from ancient and endangered forests and biodiversity projects across seven countries earned special recognition.
Progress in chemical management at two viscose plants underscores its holistic sustainability approach.
Lenzing’s active projects to protect biodiversity in Austria, Albania, Burundi, Brazil, China, DR Congo, and Tanzania were particularly recognized. Progress in chemical management – above all the fulfilment of advanced standards in two of three viscose plants – also underscores Lenzing’s holistic approach to sustainability.
The Hot Button Report 2025 is further proof that Lenzing AG is well above the industry average. As part of the ranking, Canopy assesses the 34 largest producers of cellulose fibres worldwide in terms of their sustainable wood and pulp sourcing, their efforts to use alternative raw materials, and their achievements in protecting ancient and endangered forests.
Details on our sustainability goals, progress, and rankings can be found in the current online sustainability report.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
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