Business
Wall Street thinks IMAX is ripe for a sale. Here’s who could buy it
Moviegoers watch the film Ne Zha 2 at an IMAX GT Cinema on February 23, 2025 in Guiyang, Guizhou Province of China.
China News Service | China News Service | Getty Images
Wall Street is buzzing following reports that IMAX is exploring a sale.
Shares of the movie theater technology company were up roughly 14% Friday on speculation about potential buyers. A source familiar with the company told CNBC that IMAX has held “preliminary talks” through intermediaries, but no official pitches have been made by the company.
CNBC’s source spoke on the condition of anonymity due to the confidential nature of the discussions. The Wall Street Journal first reported the potential sale process.
While IMAX may not be actively pursuing a sale, CEO Rich Gelfond has left the door open for a possible buyout. In December, he told shareholders during the company’s investor day that IMAX is “an incredibly valuable player, either as a wholly differentiated publicly-traded company or as part of a larger company.”
Wall Street analysts broadly see IMAX as an attractive asset that could draw interest from a variety of businesses, from Hollywood studios and theatrical partners to fellow tech companies. Several analysts wrote that IMAX is currently undervalued.
“IMAX is a rare combination of a globally recognized premium brand, an asset-light licensing model, and a structurally expanding earnings profile,” Wedbush Senior Vice President of Equity Research Alicia Reese wrote in a research note published Friday. “IMAX is trading at a discount to what we believe the business is worth as a standalone entity, let alone as a strategic acquisition target.”
As of midday Friday, IMAX shares were trading at nearly $39 apiece for a market capitalization of roughly $2.1 billion.
“A prospective acquirer would be buying one of the most defensible moats in entertainment for what amounts to a rounding error on the balance sheet of any major studio or technology platform,” Reese wrote.
Who could buy IMAX
Reese suggested that IMAX’s most likely suitors would include private equity, Netflix, Apple and Sony.
Private equity would avoid any potential conflict issues, as there would be no competing interest for screens, she noted.
Netflix, meanwhile, does not rely on theatrical releases as part of its main programing strategy, therefore its conflict of interest would be smaller than traditional Hollywood studios. Additionally, owning IMAX would provide any filmmaker that signed on to work with Netflix the opportunity for premium theatrical runs and could act as a “powerful recruiting tool,” according to Reese.
As for Apple and Sony, both companies have strong technology businesses in addition to theatrical and streaming content. Although, Sony does not have its own streaming platform, while Apple has AppleTV.
“We would be surprised if any of the major Hollywood studios pursued an acquisition of IMAX given the competition with other studios for key IMAX release windows (and the likelihood that a studio would not want to share box office with another studio),” Eric Wold, executive director of equity research at Texas Capital Securities, wrote in a note to investors published Thursday. “By the same token, we do not believe any of the major exhibitor circuits would want another circuit to control the IMAX release slate and also share in its box office revenues.”
The potential buyer pool could be much wider, according to Mike Hickey, a Benchmark equity research analyst.
“We believe the potential buyer universe is unusually broad because IMAX operates less like a traditional theater chain and more like a premium entertainment technology platform,” he wrote in a note published Friday. “Logical strategic candidates include Sony, Apple, Amazon, Disney, Comcast/NBCUniversal, Netflix, Sphere Entertainment, and Cinépolis, alongside sovereign-backed entertainment investors.”
Why buy IMAX
Last year, IMAX generated a record $1.28 billion at the global box office, a more than 40% increase over 2024 and 13% higher than its previous record set in 2019.
Wold is projecting revenue of $448 million in 2026, higher than the $396 million the company collected in 2019. Additionally, he expects adjusted profit to reach $197 million, up from $149 million in 2019.
However, while IMAX is outperforming its 2019 metrics, its valuation has not returned to pre-pandemic levels, Wold noted. He reiterated that his price target for the company is $53 a share.
IMAX hit a 52-week high in late February, trading at $43.16 a share, but the stock has retreated following tough first-quarter comparisons to 2025, which included the record-breaking performance of China’s “Ne Zha 2.”
Additionally, the company lost Greta Gerwig’s “Narnia” film from the Thanksgiving holiday following an on-set injury that postponed production, leading to a significant gap in the calendar. IMAX has since replaced the film with David Fincher’s “The Adventures of Cliff Booth,” based on the breakout character from Quentin Tarantino’s “Once Upon a Time in Hollywood.”
The company still has Universal and Christopher Nolan’s “The Odyssey” and Warner Bros.‘ and Denis Villeneuve’s “Dune: Part Three,” due out in July and December, respectively, which are both expect to generate a significant portion of box office sales from IMAX screenings. That’s in addition to Disney’s “Toy Story 5” and “Moana,” alongside Warner Bros.’ “Supergirl,” Lionsgate’s “Hunger Games: Sunrise on the Reaping” and Universal’s “Minions & Monsters.”
“In 2027, the company has at least 10 filmed for IMAX titles, including Narnia and a good mix of core franchises (Star Wars, Superman, Batman) and other films like ‘The Thomas Crown Affair’ and ‘Miami Vice’,” wrote Steve Frankel, senior research analyst for Rosenblatt, in a note published Friday. “Beyond Hollywood, the company’s slate of local language titles continues to expand, including multiple titles Filmed for IMAX and alternative content, like live broadcasts of F1 races, continues to fill in gaps in the schedule.”
IMAX’s “filmed for IMAX” content is accelerating and expected to grow materially through 2028. Moviegoers are drawn to titles that have been filmed on IMAX cameras with the intention of being shown on the larger, more impressive screens. Previous titles include Nolan’s “Oppenheimer,” James Cameron’s and Disney’s Avatar films, as well as entries in the Marvel Cinematic Universe and from DC Studios.
But IMAX is also diversifying beyond the Hollywood landscape. Internationally, it has partnered with China, Japan and South Korea to screen local language content. In doing so, the company had reduced its dependence on any single market or single content source, Reese noted.
The company is also actively expanding. Around 160 to 175 IMAX systems are expected to be installed in 2026, with contracts to build hundreds more already in place, the company told CNBC last year.
“We continue to be believers in the IMAX story,” Frankel wrote. “The combination of the ongoing consumer shift to premium viewing experiences, the company’s growing influence with leading filmmakers and a film slate that has diversified beyond Hollywood tent poles to include local languages and alternative content, sets the stage for strong box office growth and margin expansion.”
Business
Spirit’s collapse, high fuel prices test limits of summer vacation spending
Travelers walk through the terminal at Ronald Reagan Washington National Airport on May 1, 2026.
Leslie Josephs | CNBC
Higher fuel prices are testing how badly consumers want to travel this summer, whether flying or driving.
Airfare hasn’t been this high since May 2022, when airlines stumbled out of the pandemic with aircraft and employee shortages to face hordes of consumers ready for “revenge travel.” Gasoline is above $4 a gallon and could get closer to $5 a gallon this summer, AAA warned this week.
Jet fuel prices doubled in the span of less than three months this year after the U.S. and Israel attacked Iran, kicking off a conflict that has left a key shipping channel effectively closed.
Domestic round-trip airfares in April averaged $623, the highest in nearly four years, according to data from the Airlines Reporting Corporation, which tracks travel agency ticket sales. Jet fuel is the second-biggest expense for airlines after labor, and carriers say they are increasingly passing those costs along to customers.
Separately, airlines are also trimming their growth plans because of higher fuel costs. Even if a route isn’t cut, fewer flights on certain routes means that customers will have fewer seats to choose from and, with demand robust, that could drive up prices even more.
Spirit Airlines, the most famous budget carrier in the U.S., shut down earlier this month, and partially blamed jet fuel prices for its failure to emerge from near back-to-back bankruptcies. It was the biggest U.S. airline collapse in decades. Other airlines swooped in to snatch up those customers in the aftermath, but the carrier’s demise removes a main purveyor of low fares.
The fuel spikes have set the stage for higher fares and more expensive gas station visits this summer. The start of the peak travel season Memorial Day weekend will be a taste of how much travelers will shell out to fly while everything from groceries to clothing has become more expensive this year.
The Transportation Security Administration said it expects to screen 18.3 million people between Thursday and next Wednesday, compared with the 18.5 million it saw over a similar period last year.
Lackluster road trip growth
Road trips won’t be a bargain either. AAA this week forecast 39.1 million people will drive at least 50 miles between Thursday and Monday, up just 0.1% compared with last Memorial Day weekend. That was the least growth in a decade, AAA told CNBC.
Gasoline price site GasBuddy forecast this week that prices across the U.S. will average $4.48 on Memorial Day, up from $3.14 last year, and that prices could average $4.80 through Labor Day “if the Strait of Hormuz remains closed for a significant portion of the summer.”
A customer fills his vehicle with fuel at a gas station in Miami, April 13, 2026.
Joe Raedle | Getty Images
Still flying
Leisure travel intentions in the U.S. were slightly lower in March — at 82.8% compared with 83.1% the same month a year earlier — though they are still relatively high, UBS said in a note Monday.
“We believe the year-over-year moderation in travel intentions this year was likely due to higher jet fuel and other geopolitical concerns,” UBS airline analyst Atul Maheswari wrote. He added that the intent to travel is near the highest points in the past nine years.
So far, airline executives said, customers are still booking, and executives are optimistic about the summer travel season. They’ve also said they’re expecting a boost from the FIFA World Cup, which will be held in June and July in the U.S., Canada and Mexico, and from major concerts such as Harry Styles’ residencies in Amsterdam and London this summer.
United Airlines said it expects to carry 53 million travelers between June and August, up 3 million people from last year. American Airlines has forecast 75 million customers between May 21 and Sept. 8, after Labor Day, topping its previous record, in 2019.
Refueling trucks at LaGuardia Airport in New York, April 23, 2026.
Zhang Fengguo | Xinhua News Agency | Getty Images
‘What are you waiting for?’
Airlines have been pruning their schedules and axing unprofitable or less profitable routes but have been eager to fill in the gaps after Spirit’s collapse.
Travelers can still find deals if they’re flexible, said Kyle Potter, who runs the Thrifty Traveler website. He recommended using tools such as the “Explorer” tool in Google Flights that allows users to look up destinations by the length of trip and by month in a map view.
He also suggested flyers consider traveling on a Tuesday or Wednesday, when fares and traffic are often lower.
“That, in many cases, can save you hundreds of dollars per ticket, and multiply that by a family of four,” he said.
He had a simple message for travelers sitting on piles of frequent flyer miles.
“Now is the time to use your miles or your credit card points or both,” he said, warning that miles can end up devalued. “What are you waiting for? I think a lot of people hoard their miles because they want to go to to Europe in 2027.”
— CNBC’s Contessa Brewer contributed to this report.
Business
‘Potential to diversify’: US state secretary Rubio pushes for US energy supplies to India in meeting with PM Modi
US Secretary of State Marco Rubio emphasised Washington’s intent to prevent geopolitical disruptions from distorting global energy markets, as tensions linked to the Iran conflict continue to affect oil supply routes and pricing dynamics.During discussions on energy security, Rubio’s office, quoted by Reuters, stressed that the US sees energy exports as a key instrument in strengthening partnerships, particularly with India, which remains a major crude importer navigating supply diversification challenges.In that context, Rubio said, “US energy products have the potential to diversify India’s energy supply.” He also emphasized a broader US position on global energy stability amid the Iran-related crisis, with his office adding, “the United States will not let Iran hold the global energy market hostage.”The remarks come as the Iran war has disrupted global energy flows and contributed to volatility in oil markets, complicating efforts by Washington to reduce India’s reliance on Russian crude imports. The instability has added a new layer of complexity to US energy diplomacy in Asia, where supply security has become increasingly central to strategic engagement.Officials indicated that the ripple effects of the conflict have not only impacted global pricing but also slowed parts of Washington’s broader effort to realign energy trade flows away from sanctioned or high-risk suppliers.Rubio’s comments were made alongside broader engagement in New Delhi, where he met Indian leadership to discuss energy cooperation, trade expansion under the “Mission 500” framework, and Indo-Pacific strategic alignment through the Quad.In earlier public remarks, Rubio had also signalled a more aggressive US commercial energy posture toward India, saying, “We want to sell them as much energy as they’ll buy.”Separately, he reiterated India’s importance in Washington’s strategic outlook, describing it as a key partner in shaping long-term regional stability while the US continues to manage the economic and geopolitical spillovers of the Iran conflict.
Business
‘Blue dot fever’? What’s really behind a tricky summer dynamic for live music
Rolfo | Moment | Getty Images
This summer, mega artist Harry Styles will take the stage at Madison Square Garden in New York City for an exclusive 30-show residency – his only planned stop in the country and a show that’s garnered intense attention since its announcement.
Despite her best efforts, Shira Elfassy won’t be there.
“His tickets were absurd,” Elfassy, 29, told CNBC. “It felt like an insult going in and seeing, like, not only can I not get in, not only are there no tickets left, but even then, the most basic price point is $500 for a nose-bleed seat — and this is becoming commonplace.”
Instead, Elfassy said she got tickets to see other artists live, like Florence + the Machine and Olivia Rodrigo, at far lower price points. She said feeling “priced out” of some concerts is now a common occurrence.
“It’s just a weird dynamic now. … At this point, if I have to make the decision between making more summer plans or hanging out with my friends — or even just [to] pay rent — or I can go to this concert, it’s a no-brainer,” she said. “But it didn’t used to be that way.”
Elfassy represents a growing cohort of consumers who aren’t willing to keep up with the rising prices for live music, creating a K-shaped demand curve where higher-income consumers are spending more — and keeping prices inflated — while lower-income consumers are pulling back.
That dynamic has played out across discretionary spending categories, like retail, dining and travel, as Americans grapple with persistent inflation, economic uncertainty and, now, soaring gas prices.
In live music, this K-shaped environment is spurring fears that the lower end of the market is falling out entirely.
Some are calling the demand shifts “blue dot fever,” named for the blue dots on Ticketmaster seating maps that denote an unsold ticket. For some artists, it’s forcing them to take a critical look at their performances. Post Malone, Zayn and The Pussycat Dolls are just a few examples of artists who have canceled shows or tours in recent months, with the last group openly admitting that poor ticket sales was the catalyst.
Last summer, even before the most recent pricing pressures, industry research suggested higher ticket prices were helping to prop up the overall health of the market. Goldman Sachs analysts wrote in a 2025 report that demand for live music was expected to grow at a 7.2% compounded annual growth rate between 2024 and 2030.
Average ticket price for a concert in one of the top 100 global tours, the report found, was $136 in 2024, up 50% from an average of $91 in 2019.
How inflation is changing concert spending
Several of the major ticketing companies told CNBC they’re not seeing more show cancellations this summer than an average year.
“Of all the shows Live Nation has on the books this year, less than 1% have been cancelled,” a spokesperson for the Ticketmaster parent said. “That’s not ‘blue dot fever’ — it’s a normal touring year; in fact, 2026 is shaping up to be a record with concert ticket sales up 11% for the year.”
The spokesperson added that roughly 70% of tickets sold on its platform are priced under $100.
Live Nation and Ticketmaster have faced scrutiny over the company’s ticketing practices and dominant influence in the music industry. The company faced legal challenges over alleged anticompetitive behavior and reached a settlement with the Department of Justice in March. A federal jury found last month that Live Nation held an anticompetitive monopoly, though the company said in a statement at the time, “The jury’s verdict is not the last word on this matter.”
The Live Nation website arranged on a laptop in New York, US, on Wednesday, April 17, 2024.
Gabby Jones | Bloomberg | Getty Images
StubHub, a ticket reseller, told CNBC that the company is seeing the K-shaped pattern take shape in live music, with demand diverging fast between various events.
While StubHub said overall concert demand is up nearly 10% year-over-year, it’s not across the board. Ticket demand for stadium-scale events is up significantly, while demand for mid-size and smaller venues is waning.
The events that are struggling to sell are facing a “supply-sizing problem,” according to Jill Gonzalez, head of consumer communications at StubHub. The events earning the strongest fan attention, she said, are stadium tours, residencies and marquee festivals.
“What our data makes clear is that fan demand for live music hasn’t softened, but it’s sharpened,” Gonzalez told CNBC. “Fans are making deliberate choices about where they spend, and when they decide a show is worth it, the demand signal is as strong as anything we’ve seen on our platform.”
Ticket platform SeatGeek said while more artists are announcing tours, the resale environment remains healthy.
“If you have more artists that are flooding the market with tours, you’re going to have the gross number of cancellations pick up year-over-year, so that’s expected,” said Oliver Marvin, the company’s senior director of strategic finance. “But the overall number, cancellations as a percentage of people who are out on tour, is not too much different than what we’ve seen in prior years.”
He added that the company is seeing some consumers dive in for last-minute tickets out of hope the prices will drop for tours that aren’t garnering as much immediate demand.
Why stadium tours still draw big demand
Experts say dropping demand for some shows may be more nuanced than what meets the eye.
As prices everywhere rise, and consumers begin to be more intentional about how they’re spending their money, the blame of unsold tickets may be more appropriately placed on the macroeconomic environment rather than on the artists themselves, according to Sam Howard-Spink, the director of music business at New York University.
“It’s really mostly to do with the economics of live performance and touring right now, which is also at the moment, I would say, very closely tied to economic conditions and cost-of-living questions,” Howard-Spink said.
Tighter spending among fans can turn a tour misstep into a disaster, he suggested, like if an artist plans dates at an inappropriately sizes venue or in an off-base market. While nostalgia for older acts can occasionally draw crowds, it’s struggling to outweigh all other factors.
And while bigger artists can still sell out a stadium, less-popular acts are falling short.
“Harry Styles, Bad Bunny, Lady Gaga, Ariana Grande — these are acts of, ‘I’m not really going to have too much trouble,'” he said. “But if you’re talking about like … an early 2000s band that might not just be able to pull in those crowds, maybe they are overconfident in the kinds of venues that they think that they can fill up.”
Artur Debat | Moment | Getty Images
Howard-Spink added that the business of music has long been considered largely “recession-resistant,” even weathering the pandemic well. But because concert tickets are a scarce resource, as opposed to music streaming, it’s allowed the prices to rise rapidly.
Music publicist Eric Alper noted artists couldn’t have foreseen these macroeconomic factors currently at play when booking out their tours months in advance. There’s also more artists on tour this year than past years, he said, crowding the schedule.
With prices broadly higher, fans are also seeking out more experiences that give them a bang for their buck, he added, as the live music scene sees a rise in residencies, along with unique new venues like The Sphere in Las Vegas.
“What people want, they want the choreography, they want the lights, they want the superior sound, they want great sightlines,” Alper said. “They’re not just going to sit there and spend $150 to go watch a band play with very bare bones.”
Still, Alper said, he believes the diehard fans are willing to pay up.
“If you’re a fan of an artist, I don’t think you care about the high ticket prices as much as people think that they do,” Alper said. “People want the experience, and they also want to tell people that they were there.”
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