Connect with us

Tech

Werewolf exes and billionaire CEOs: Why cheesy short dramas are taking over our social media feeds

Published

on

Werewolf exes and billionaire CEOs: Why cheesy short dramas are taking over our social media feeds


Credit: Unsplash/CC0 Public Domain

What can you do in 60 seconds? In short dramas, or “micro dramas,” that’s enough time for a billionaire CEO to fall in love with his contracted wife, or for a werewolf mafia boss to break a curse.

These vertically framed, minute-long serials are reshaping the way we consume screen entertainment.

ReelShort, NetShort and DramaBox are currently the leading short drama platforms. DramaBox has been downloaded more than 100 million times on Google Play, while ReelShort was ranked second on Apple’s top free entertainment apps at the time of writing, ahead of Netflix, HBO Max, Prime Video and Disney+.

Short dramas originated in China in the early 2020s through short video platforms such as Douyin (TikTok’s sister app) and Kuaishou (also known as Kwai).

The format has since expanded globally through both Chinese platforms and social media apps such as TikTok and Instagram. It reflects a growing trend in smartphone entertainment towards shorter, scrollable content.

@reelshortapp She’s been challenged; he saves her. She’s been abused; he steps in. #reelshort #fyp #drama #love #billionaireromance #romance ♬ original sound —ReelShort

Our new research, which involved interviewing 12 people in the short drama industry, shows it is creating much-needed job opportunities. At the same time, this industry is expanding faster than regulation can catch up—and that spells trouble.

Cliffhangers and outrageous storytelling

Short dramas are optimized for fragmented viewing via smartphones. The format blends TikTok’s fast-paced plotting style with recognizable screen genres. Think: a cheesy lifetime flick delivered in one-minute bursts. Most series have between 50 and 100 episodes.

Their appeal lies in dramatic storylines and cliffhangers. Each episode ends with a twist, designed to keep you hooked. This might be the revelation of a mysterious identity, or a tangled misunderstanding that is bound to lead to conflict. As ReelShort puts it: “every second is a drama.”

Let’s look at the hit series Playing by the Billionaire’s Rules as an example. Over 89 episodes, the series features a contract lover, million-dollar debts, an accidental pregnancy and a secret love triangle.

While it falls short of Hollywood standards of plot, dialogue and acting, it captures viewers’ attention through a conflict-ridden plot and provocative (sometimes amateurish) performances.

Playing by the Billionaire’s Rules is one of thousands of such series available online. In most cases, the first five to ten episodes are free, after which viewers must pay (usually right when the story is at its most thrilling).

A low-cost format, ripe for expansion

Despite illogical storytelling, crude production and exaggerated, stereotypical characters, short dramas are proving to be highly lucrative. In one 2023 article, The Economist described this “latest Chinese export to conquer America” as a hybrid of TikTok and Netflix.

Their popularity can also be linked to the COVID pandemic and the Hollywood writers’ strike, both of which slowed down the global screen industry.

Our research shows short drama production teams, which are mostly led by Chinese producers, have now expanded globally to the United States, Australia, eastern Europe and other parts of Asia, in search of new collaborative opportunities.

Los Angeles is emerging as the fastest-growing production hub. According to one LA Times article, short drama apps outside of China made US$1.2 billion (about A$1.8 billion) last year. Some 60% of this revenue came from the US.

Companies the world over are cashing in on the opportunity. Spanish-language media company TelevisaUnivision has started investing in the format, as has Ukrainian startup Holywater, which is using AI to generate almost fully synthetic short dramas.

Even the Hollywood giant Lionsgate has taken notice of short dramas, and is exploring their commercial potential.

It’s also possible short dramas will open the door for new players in the streaming wars. Although Netflix isn’t currently producing short dramas, it has started experimenting with the vertical short format (in the form of series and movie clips) on its mobile app.

Short dramas are also easily replicated across countries and various market conditions, and allow for localized content strategies. For example, the short drama Breaking the Ice reboots the Chinese campus romance template into a story centered on hockey players, making it more relatable for North American audiences.

Fantasy templates, such as those featuring werewolves, vampires, and witches, have also proven universally successful—and are often used by Chinese producers as low-risk, easily localized genres to test new markets.

Concerns behind the scenes

Our research finds the short drama industry is seen as a promising avenue for creating job opportunities, and for allowing actors and creators to get significant exposure on a modest budget.

But we’ve also found the industry to be far less regulated than more established screen industries.

There are growing concerns in the industry around labor exploitation and copyright infringement, as well as uncertainty over how sustainable the model will be in the long run.

One of our interviewees, a producer based in Los Angeles, revealed several concerning practices, including problems with overtime work, stealing and recycling of drama scripts, underpayment of film school graduates, and the prevalence of unfair contracts for screenwriters.

The screenwriters we interviewed told us they hadn’t received proper credit for their work, and were bound by “buyout contracts” that excluded them from receiving additional compensation—even if their scripts garnered millions of views.

Earlier this year, the Media, Entertainment & Arts Alliance and Casting Guild of Australia issued a joint statement urging local actors to verify the credentials of any “vertical series” production teams before signing contracts with them.

Still, the short drama format continues to draw significant attention from across the screen industry. More than just a passing content trend, this may be the beginning of a structural shift in what “television” means: low-cost, easily replicated and recklessly fast-paced.

More information:
Wenjia Tang et al, ReelShort as a New Template of International Short-drama Business: Platformisation, Glocalisation, and De-Westernised Practices, Global Media and China (2025). DOI: 10.1177/20594364251366414

Provided by
The Conversation


This article is republished from The Conversation under a Creative Commons license. Read the original article.The Conversation

Citation:
Werewolf exes and billionaire CEOs: Why cheesy short dramas are taking over our social media feeds (2025, August 19)
retrieved 19 August 2025
from https://techxplore.com/news/2025-08-werewolf-exes-billionaire-ceos-cheesy.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.





Source link

Tech

The Best Cyber Monday Streaming Deals With a Convenient Roommate’s Email Address

Published

on

The Best Cyber Monday Streaming Deals With a Convenient Roommate’s Email Address


HBO knows you’re bored and cold. It wants you to Max and chill with Noah Wyle in scrubs. The company offers some of the best Cyber Monday streaming deals with a ridiculously low-priced $3/month offer for basic HBO Max (it’s the version with ads and 2K streaming, but still, super-cheap). Disney Plus and Hulu deals are bundled up for $5/month. Apple TV wants back in your life for $6.

Of course, this deal is only meant for new customers. Not boring ol’ existing customers. If you already have basic HBO Max, you’re already paying $11 for the same service, and HBO would like you to keep doing that. Streaming apps are banking on you being complacent and happy in your streaming life. Maybe they’re even taking you for granted.

Sometimes you can get the current deal just by threatening to cancel, or actually canceling, your account. Suddenly, you’re an exciting new customer again! Another method is by using an alternate email account (perhaps your spouse’s or roommate’s?) and alternate payment information as a new customer. If you do use a burner email (you did not hear this from me), check in on your favorite app’s terms of service to make sure you’re not in violation by re-enrolling with different emails. I’ll also issue the caveat that you lose all your viewing data and tailored suggestions if you sign up anew.

But times and wallets are tight! And $3 HBO Max sounds pretty good. After all, every middle-aged American man needs to rewatch The Wire once every five years or so—assuming he’s not the kind of middle-aged man who rewatches The Sopranos instead. Here are the current best streaming deals for Cyber Monday 2025.


Devon Maloney; ARCHIVE ID: 546772

Regular price: $80



Source link

Continue Reading

Tech

Hong Kong FWA services market set for 9.6% growth | Computer Weekly

Published

on

Hong Kong FWA services market set for 9.6% growth | Computer Weekly


Analysis from GlobalData is forecasting that fixed wireless access (FWA) service revenue in Hong Kong is expected to increase at a “healthy” compound annual growth rate (CAGR) of 9.6% between 2025 and 2030.

The latest Hong Kong Total Fixed Communications Forecast set out to quantify current and future demand and spending on mobile services for the special administrative region of China. It noted that growth was being driven by Hong Kong’s extensive 5G network coverage and could also be attributed to local operators’ efforts to expand FWA services and position it as an alternative to traditional fibre broadband services for both residential and commercial sectors, meeting growing demand for high-speed connectivity in areas where extending fibre lines is challenging.

“High-density urban and suburban centres of Hong Kong create a strong business case for FWA services due to their cost-effective and rapid deployments without the complex infrastructure and civil work required for extending fibre-optic lines to such locations,” said Neha Misra, senior analyst at GlobalData.

“Competitive, feature-rich plans from the operators will also help drive its adoption over the forecast period. For instance, HKBN’s 5G Home Broadband Plan provides unlimited 5G broadband data (subject to a 300GB with a fair-usage policy) for HKD118 per month on a 24-month contract, along with a seven-day trial guarantee. The plan also includes a waiver of the HKD28 monthly administration fee and complimentary access to the basic HomeShield security plan.”

In addition to HKBN, the study noted that operators such as 3 Hong Kong and HKT are also using their extensive 5G networks to offer home broadband services, particularly in areas with limited fibre infrastructure. It cited HKT as recently having successfully deployed mmWave-based FWA to deliver ultra-high-speed internet to rural areas and outlying islands.

“Growing demand for FWA provides operators a strong revenue opportunity by expanding home and SME broadband without the high capital intensity of fibre roll-out,” Misra added. “By leveraging nationwide 5G coverage, introducing competitively priced service plans and bundling digital home services, operators can unlock higher ARPU [average revenue per user], accelerate market penetration in underserved areas and diversify beyond traditional revenues.”

GlobalData believes the Hong Kong government’s smart city initiatives will also open new opportunities for FWA, especially 5G FWA, which can deliver high-speed internet to power applications such as the digital economy, digital governance and e-health services, while supporting the city’s dense urban environment and digital transformation goals under the Smart City Blueprint 2.0.

The original blueprint was set out in December 2017, outlining 76 initiatives under six smart areas, namely Smart Mobility, Smart Living, Smart Environment, Smart People, Smart Government and Smart Economy. Blueprint 2.0 puts forth more than 130 initiatives that continue to enhance and expand existing city management measures and services. The new initiatives aim to bring benefits and convenience to the public so that residents can better perceive the benefits of smart city innovation and technology.



Source link

Continue Reading

Tech

Prague’s City Center Sparkles, Buzzes, and Burns at the Signal Festival

Published

on

Prague’s City Center Sparkles, Buzzes, and Burns at the Signal Festival


And thanks to a mention in Dan Brown’s new novel, The Secret of Secrets, the festival has gained even more global recognition. Just a few weeks after the release of Brown’s new bestseller set in contemporary Prague, viewers were able to see for themselves what drew the popular writer to the festival, which is the largest Czech and Central European showcase of digital art. In one passage, the Signal Festival has a cameo appearance when the novel’s protagonist recalls attending an event at the 2024 edition.

“We’re happy about it,” festival director Martin Pošta says about the mention. “It’s a kind of recognition.” Not that the event needed promotion, even in one of the most anticipated novels of recent years. The organizers have yet to share the number of visitors to the festival this year, but the four-day event typically attracts half a million visitors.

On the final day, there was a long queue in front of the monumental installation Tristan’s Ascension by American video art pioneer Bill Viola before it opened for the evening, even though it was a ticketed event. In the Church of St. Salvator in the Convent of St. Agnes, visitors could watch a Christ-like figure rise upwards, streams of water defying gravity along with him, all projected on a huge screen.

The festival premiere took place on the Vltava River near the Dvořák Embankment. Taiwan’s Peppercorns Interactive Media Art presented a projection on a cloud of mist called Tzolk’in Light. While creators of other light installations have to deal with the challenges of buildings—their irregular surfaces, decorative details, and awkward cornices—projecting onto water droplets is a challenge of a different kind with artists having to give up control over the resulting image. The shape and depth of the Peppercorns’ work depended on the wind at any given moment, which determined how much of the scene was revealed to viewers and how much simply blown away. The reward, however, was an extraordinary 3D spectacle reminiscent of a hologram—something that can’t be achieved with video projections on static and flat buildings.

Another premiere event was a projection on the tower of the Old Town Hall, created for the festival by the Italian studio mammasONica. It transformed the 230-foot structure into a kaleidoscope of blue, green, red, and white surfaces. A short distance away, on Republic Square, Peppercorns had another installation. On a circular LED installation, they projected a work entitled Between Mountains and Seas, which recounted the history of Taiwan.





Source link

Continue Reading

Trending