Business
What Is Macrohard? Elon Musk’s New AI Software Company Aims To Outsmart Microsoft
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The announcement came through a post on Musk’s platform, X, where he described the name as “tongue-in-cheek”, but stressed that the project is entirely real
Tesla CEO Elon Musk and former Microsoft CEO Bill Gates. (File photos via AP/PTI)
Tesla CEO Elon Musk has announced the launch of a new artificial intelligence venture named Macrohard, designed to challenge Microsoft’s dominance in the software industry.
The announcement came on Friday through a post on Musk’s social media platform, X, where he described the name as “tongue-in-cheek”, but stressed that the project is entirely real.
“Join @xAI and help build a purely AI software company called Macrohard. It’s a tongue-in-cheek name, but the project is very real!,” he wrote.
Join @xAI and help build a purely AI software company called Macrohard. It’s a tongue-in-cheek name, but the project is very real!In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate…
— Elon Musk (@elonmusk) August 22, 2025
Musk explained that companies like Microsoft do not manufacture physical hardware, and therefore, it should be possible to recreate their software operations entirely using AI.
“In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate them entirely with AI,” he added.
What Is Macrohard?
While Musk did not share further details, his AI chatbot Grok, in response to a user’s query on X, said that Macrohard’s goal is to simulate the full workings of a tech giant like Microsoft — from development to management — using AI alone.
“Macrohard is xAI’s playful project name (a nod to Microsoft) for building a fully AI-simulated software company. The goal: since firms like Microsoft produce no physical hardware, AI could theoretically replicate their entire operations—from coding to management. It’s real, and we’re hiring!” Grok wrote.
According to official records, xAI applied for a trademark for “Macrohard” on 1 August. The filing mentions a wide range of AI-powered products and services, such as software for generating human-like speech and text, and chatbot programmes for simulating conversation, NDTV reported.
The idea builds on earlier plans Musk revealed in July, where he spoke about creating a multi-agent AI company. He described a system where hundreds of AI agents, powered by xAI’s Grok, work together to perform complex tasks, including coding and media generation, inside virtual machines.
At that time, Musk teased the company’s name by calling it a “macro challenge and a hard problem with stiff competition.”
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The government on Thursday kept petrol and high-speed diesel (HSD) prices unchanged at Rs253.17 per litre and Rs257.08 per litre respectively, for the coming fortnight, starting from January 16.
This decision was notified in a press release issued by the Petroleum Division.
Earlier, it was expected that the prices of all petroleum products would go down by up to Rs4.50 per litre (over 1pc each) today in view of variation in the international market.
Petrol is primarily used in private transport, small vehicles, rickshaws, and two-wheelers, and directly impacts the budgets of the middle and lower-middle classes.
Meanwhile, most of the transport sector runs on HSD. Its price is considered inflationary, as it is mostly used in heavy transport vehicles, trains, and agricultural engines such as trucks, buses, tractors, tube wells, and threshers, and particularly adds to the prices of vegetables and other eatables.
The government is currently charging about Rs100 per litre on petrol and about Rs97 per litre on diesel.
One of Britain’s most prolific rail fare dodgers could face jail after admitting dozens of travel offences.
Charles Brohiri, 29, pleaded guilty to travelling without buying a ticket a total of 112 times over a two-year period, Westminster Magistrates’ Court heard.
He could be ordered to pay more than £18,000 in unpaid fares and legal costs, the court was told.
He will be sentenced next month.
District Judge Nina Tempia warned Brohiri “could face a custodial sentence because of the number of offences he has committed”.
He pleaded guilty to 76 offences on Thursday.
It came after he was convicted in his absence of 36 charges at a previous hearing.
During Thursday’s hearing, Judge Tempia dismissed a bid by Brohiri’s lawyers to have the 36 convictions overturned.
They had argued the prosecutions were unlawful because they had not been brought by a qualified legal professional.
But Judge Tempia rejected the argument, saying there had been “no abuse of this court’s process”.
JSW Jetour T2 Launch: JSW Motors Limited, the passenger vehicle arm of the JSW Group, is reportedly preparing to enter the Indian car market this year. It has partnered with Jetour, a China-based automotive brand owned by Chery Automobile, and the Jetour T2 SUV could be the company’s first product, according to the reports.
Media reports suggest that the launch will happen independently and not under the JSW MG Motor India joint venture. The SUV will wear a JSW badge and name, instead of the Jetour branding. The upcoming SUV will be assembled at JSW’s upcoming greenfield manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra.
According to the reports, the company plans to have the vehicle on sale by the third quarter of this year. With this move, JSW aims to establish itself as a standalone carmaker in India.
Expected Powertrain
The SUV is likely to arrive with a 1.5-litre plug-in hybrid setup. Internationally, this hybrid powertrain is offered with both front-wheel drive and all-wheel drive options. It is still unclear which version will be introduced in India.
Design
In terms of design, the T2 is a large and rugged-looking SUV. It has a boxy and upright stance, similar to vehicles like the Land Rover Defender. Despite its tough appearance, it uses a monocoque chassis instead of a ladder-frame construction.
Size
The SUV measures around 4.7 metres in length and nearly 2 metres in width. This makes it larger than the Tata Safari, even though it is a five-seater. A longer 7-seat version is also sold in some markets.
Price
Pricing details for India are yet to be announced. For reference, the front-wheel-drive five-seat T2 i-DM is priced at AED 1,44,000 (around Rs 35 lakh) in the UAE.
Jetour
Jetour is a brand owned by Chinese automaker Chery. Launched in 2018, it focuses mainly on SUVs and is present in markets across China, the Middle East, Africa, Southeast Asia and Latin America.
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