Fashion
What’s next for Vestiaire Collective after its change in leadership?
Published
January 13, 2026
Premium and luxury second-hand platform Vestiaire Collective has parted ways with co-founder and president Fanny Moizant. Of the leadership trio assembled in 2019 with managing director Maximilian Bittner and fashion director Sophie Hersan, only the latter remains- the last co-founder still in post at the company. This changing of the guard raises questions about the strategy of Bernard Osta, who recently took the helm and plans to harness AI and marketing to strengthen the platform’s position.
Vestiaire Collective does not publish its figures. Its revenue was estimated at around €414 million for 2024. Operating in more than 70 countries, the platform claims 30,000 new listings per day and around 23 million members.
This shift in governance comes as the clothing sector undergoes a transition of its own. With demand slowing as consumers redirect spending to other categories, industry players are seeking to adapt. Vestiaire Collective must also contend with an online sales model which, after years of strong growth in the West, is no longer insulated from fluctuations in consumer spending.
Consumer spending, after a health crisis, an energy crisis, the invasion of Ukraine, and worsening geopolitical tensions, is now showing its limits even in the luxury market. This is a segment in which Vestiaire Collective has historically built a strong position against other second-hand fashion players, but where the ubiquitous Vinted is now seeking to compete with dedicated features.
“Vestiaire Collective has established itself as the benchmark marketplace in the highly attractive second-hand luxury fashion sector,” said Bernard Osta upon his appointment. “Together, we will continue to transform fashion by giving a second life to the most coveted pieces, in the service of a more sustainable model.”
A study by the French Federation of Circular Fashion (FMC) estimated last year that the European second-hand fashion market would grow by 8.5% per year to reach €26 billion in 2030, compared with €15.9 billion in 2024. These gains will, more than ever, have to be captured from the new-goods market, underpinned by significant investment in technology and communications.
AI and marketing
Like many marketplaces, the French company is betting heavily on artificial intelligence, both to rationalise costs- at a time when investors are closely scrutinising return on investment (ROI)- and to streamline its processes, as AI tools are now capable of purchasing on third-party sites on behalf of customers.
It is a pivot to AI that Vestiaire Collective has already been preparing. At the end of 2024, the company announced its first two AI-powered features, focused on search and recommendations.
But the move towards AI was marked above all by the hiring of Stacia Carr, previously vice president of Fashion Customer Experience at Zalando, where she led engineering and applied sciences. Another heavyweight, Jim Freeman, a US tech figure with stints at Amazon and Zalando, has also joined the board.
“With the rise of AI, we have an extraordinary opportunity to accelerate our product roadmap, offer a more engaging customer experience and gain market share,” says Bernard Osta, whose company now sets out a “vast product roadmap powered by AI to improve the experience of buyers and sellers at an accelerated pace.”
International campaigns
The company also intends to boost its profile, and address a relative lack of brand awareness versus other second-hand players such as Lithuania’s Vinted and France’s Leboncoin. To this end, campaigns have been announced targeting Europe and the US as well as Asia-Pacific (APAC), under the leadership of Samina Virk, who took over as marketing director last July.
In its communications, the company can notably draw on the environmental benefits of reusing clothing. For several seasons, the site has rolled out hard-hitting campaigns showing global capitals and beaches covered in textile waste, and has even enlisted influencers in its fight against fast fashion, which is banned from its platform.
On the financial side, the company last raised €178 million in 2021, followed by a €75 million debt refinancing subsequently. Around €3.5 million was also raised via crowdfunding in 2024.
Since September, the company has offered a menswear category, and in December it was ranked the seventh-largest cross-border resale platform in Europe by CBCommerce Europe. In this “recommerce” ranking, the company sits alongside eBay, H&M, Back Market, and Vinted.
Against its Lithuanian competitor, Vestiaire Collective fully intends to defend its premium and luxury positioning. And perhaps revive an IPO project which, despite the support of minority shareholder Kering, has yet to come to fruition.
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Total apparel shipments fell by 2.66 per cent year on year to $425.44 million in January 2026, compared with $437.07 million in the corresponding month of 2025. The performance underscored uneven global demand conditions that continue to influence sourcing patterns and order flows for Sri Lankan manufacturers.
Sri Lanka’s apparel exports declined 2.66 per cent YoY to $425.44 million in January 2026 amid weak global demand.
Shipments to the US and EU softened, while the UK remained stable with slight growth.
Other markets saw sharper contraction.
JAFF highlighted DCTS benefits and tariff changes while suggesting diversification and efficiency to sustain competitiveness.
Exports to the United States, the country’s largest market, decreased by 2.73 per cent to $165.11 million, while shipments to the European Union excluding the United Kingdom, declined by 1.93 per cent to $126.99 million. In contrast, exports to the UK remained broadly stable, rising marginally by 0.23 per cent to $61.71 million. Apparel shipments to other markets dropped more sharply by 6.07 per cent to $71.63 million.
JAAF noted that the UK’s steady performance offers a constructive signal for the sector, particularly as the revised Developing Countries Trading Scheme (DCTS), effective January 1, 2026, is expected to enhance sourcing flexibility and strengthen Sri Lanka’s competitive position in the British market.
The industry body also highlighted the introduction of a uniform 10 per cent temporary tariff in the US market as a relatively supportive development, reducing the impact of previously higher country-specific rates and providing greater short-term pricing predictability for exporters.
Commenting on the January outcome, JAAF said the moderate decline reflects ongoing volatility in global demand. The association emphasised that the industry remains committed to reinforcing resilience through market diversification, product innovation and operational efficiency, while collaborating with stakeholders to sustain Sri Lanka’s standing as a reliable apparel sourcing destination.
Fibre2Fashion News Desk (KUL)
Profitability remained robust despite a more challenging trading backdrop. Group EBIT stood at €913.4 million, broadly stable year on year (YoY), translating into a 29.2 per cent margin versus 29.5 per cent in FY24. Net profit reached €626.7 million compared with €639.6 million a year earlier, reflecting higher net financial expenses, while maintaining a 20 per cent margin.
Moncler has reported revenues of €3.13 billion (~$3.69 billion) in FY25, up 3 per cent at constant exchange rates, with net profit of €626.7 million (~$739.5 million).
Asia led regional growth, while DTC channels strengthened across brands.
Q4 revenues rose 7 per cent, driven by robust Moncler and Stone Island performance, as the group prepares for continued investment and leadership transition.
Regionally, the group recorded strong momentum in Asia, where revenues rose 7 per cent at constant exchange rates to €1.42 billion, supported by demand in China and Korea and a recovery in tourist flows. The Americas increased 5 per cent to €391.1 million, whereas Europe, Middle East and Africa (EMEA) declined 3 per cent amid subdued tourism-related traffic, Moncler said in a press release.
Channel performance highlighted the continued shift towards direct engagement. Moncler’s direct-to-consumer (DTC) revenues rose 4 per cent to €2.36 billion, accounting for nearly 87 per cent of brand sales, while wholesale declined 4 per cent as the group continued to enhance distribution quality. Stone Island’s DTC channel expanded 11 per cent to €226.4 million, whereas wholesale decreased 4 per cent.
The group’s financial position strengthened further, with net cash reaching €1.46 billion at year-end after dividend payments of €353.2 million. The board proposed a dividend of €1.4 per share and approved the consolidated sustainability statement.
Remo Ruffini, chairman and CEO of Moncler, said: “Moncler and its board of directors wish to express their most sincere thanks to Gabriele Galateri di Genola for his dedication and the highly valuable contribution he has made throughout his more than ten-year term of office. His significant experience, the vision developed over many years in senior leadership positions at leading industrial and financial organisations, as well as his constant commitment to good governance, have represented a key point of reference for our work. With gratitude, we extend our best wishes to Gabriele Galateri di Genola for the future.”
In the fourth quarter (Q4), the group delivered accelerated momentum, with revenues rising 7 per cent at constant exchange rates to €1.29 billion (~$1.52 billion). Moncler brand revenues reached €1.17 billion, up 6 per cent, while Stone Island posted €123.1 million, surging 16 per cent with double-digit growth across all regions.
Moncler’s DTC channel advanced 7 per cent despite a demanding comparable base in the quarter, supported by Asia and the Americas, while wholesale returned to growth, rising 2 per cent. Stone Island recorded broad-based acceleration, with DTC revenues increasing 16 per cent and wholesale climbing 17 per cent, partly reflecting delivery timing shifts from the previous quarter.
Looking ahead, the group emphasised continued investment in brand development and organisational strengthening, including the appointment of Leo Rongone as group chief executive officer from April 2026, as it seeks to sustain long-term growth and value creation.
Fibre2Fashion News Desk (SG)
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