Tech
Your chatbot doesn’t love you: The ‘illusion’ of social AI
Every day, millions of people talk to chatbots and AI assistants such as ChatGPT, Replika and Gemini, but what kind of “relationships” are we really forming with them?
In a special issue of the journal New Media & Society, Dr. Iliana Depounti (Loughborough University) and Associate Professor Simone Natale (University of Turin) explore the rise of “artificial sociality”—technologies that simulate social behavior and emotional connection without actually possessing them.
Their article, “Decoding Artificial Sociality: Technologies, Dynamics, Implications,” reveals a number of issues associated with the rise of Large Language Models (LLMs) and AI chatbots.
It argues that the illusion of friendship or understanding created by AI is being deliberately cultivated by technology companies to increase user engagement, such as Spotify’s “AI DJ” with a friendly human voice and Replika’s “virtual companion” chatbots.
Dr. Depounti said, “Companion generative AI bots such as Replika or Character AI exemplify artificial sociality technologies.
“They are created to foster emotional projection, offering users intimacy and companionship through features like avatars, role-playing, customization and gamification—all with monetary benefits for the companies that design them.
“ChatGPT, too, uses artificial sociality techniques, from referring to itself as ‘I’ to adopting tones of authority, empathy or expertise.
“Though these systems simulate sociality rather than recreate it, their power lies in that simulation—in their ability to engage, persuade and emotionally move millions of users worldwide, raising deep ethical questions.”
The study shows how social cues are engineered into products to keep people interacting longer.
Other issues include:
- Machines only imitate social behavior, but users still project feelings, trust and empathy onto them.
- User data and emotional labor are exploited to train and “personalize” AI systems, raising ethical and environmental concerns about hidden human work and massive data-center energy use.
- Bias and stereotypes in AI systems mirror social inequalities, shaping how gender, class and race are represented in digital conversations.
- Users adapt to AI “companions” through what researchers call “re-domestication”—renegotiating relationships every time a chatbot’s personality or behavior changes.
- The line between authenticity and deception is becoming blurred as AI personalities are marketed as “friends,” “co-workers” or even “influencers.”
Dr. Natale said, “Artificial sociality is the new frontier of human–machine communication in our interactions with generative AI technologies.
“These systems don’t feel, but they are designed to make us feel, and that emotional projection has profound social, economic and ethical consequences. Artificial sociality technologies invite and encourage these projections.”
Behind these apparently effortless conversations, the researchers warn, lies a vast infrastructure of human and environmental cost.
AI models rely on huge datasets drawn from people’s online interactions and often from their conversations with the machines themselves.
This data is then used to “train” chatbots to sound more human—sometimes with users unknowingly performing unpaid emotional or linguistic labor.
At the same time, the servers powering generative AI consume enormous amounts of electricity and water.
The authors highlight a $500 billion investment by major tech firms in new data centers to meet AI demand, describing it as part of an “extractive” system that turns human communication into corporate assets.
More information:
Iliana Depounti et al, Decoding Artificial Sociality: Technologies, Dynamics, Implications, New Media & Society (2025). DOI: 10.1177/14614448251359217
Citation:
Your chatbot doesn’t love you: The ‘illusion’ of social AI (2025, November 12)
retrieved 12 November 2025
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Tech
I’ve Been Waiting Months for This Gorgeous Laptop to Drop in Price. It Finally Happened
After a long time of resisting significant price drops, the Asus Zenbook S 16 has finally dropped down to $1,000, which is $500 off its retail price.
It’s normal for laptops to dip in price toward the end of their lifespan, close to when an update comes out. But the Asus Zenbook S 16 has held on. To be fair, it’s an extremely high-end Windows laptop, one of the prettiest to come out last year. It’s sleek, portable, and has a striking design. It even gets fantastic battery life, on par with a MacBook. Speaking of MacBooks, this Zenbook is the laptop I saw tech journalists traveling with more than anything else. Given how much tech they review, that’s quite an endorsement.
But the S 16 has always been hard for me to recommend when the cheapest model available was $1,500. I was always on the lookout for a more significant price cut, but it never dropped more than a couple hundred bucks. And even though it always came with 24 GB of RAM and a terabyte of storage, the price was a hard pill to swallow. Well, the day has finally come. It’s now down to $1,000 over at Best Buy as part of the store’s Presidents’ Day sale. That’s an incredible price for this much laptop.
The previously mentioned memory and storage still apply here, along with the 2880 x 1800 OLED display with a 120-Hz refresh rate. This laptop basically has every high-end feature you could imagine, but one of my favorite aspects is the ports. Despite the thin profile, the S 16 keeps all the legacy ports you might want, including HDMI, USB-A, and even a full-size SD card slot.
There is also a smaller, 14-inch model, but its discount is not as strong as the 16-inch model. It comes in at $1,300 right now, which is still a solid price for this configuration.
I should say that Asus has an update in the works for 2026 with the latest Intel chips, but it’s only coming to the 14-inch model. I won’t lie: Based on my testing, these CPUs will make a significant difference in performance—especially on the graphics front. But I have a feeling Asus will be selling this device for an even higher price for much longer, especially with the recent development around memory shortage.
While the Zenbook S 16 is certainly the best deal at Best Buy for its Presidents’ Day sale, I would also recommend the Asus Zephyrus G14, which is also $500 off. This configuration comes with a powerful RTX 5070 Ti graphics card and is one of our favorite gaming laptops.
Tech
‘Uncanny Valley’: ICE’s Secret Expansion Plans, Palantir Workers’ Ethical Concerns, and AI Assistants
Brian Barrett: They’ve got 80 billion or so to spend 75 billion of that I think they have to spend in the next four years. So yeah, they’re going to keep expanding. And when you think of how much of an impact 3000 agents officers had in Minneapolis alone, that’s like an eighth of the, they can repeat some version of that in a lot of different spots.
Leah Feiger: And I’ve been fielding, honestly, shout out to the many local reporters around the country who’ve been contacting me in the last day or so, just to ask questions about the locations that we named that are near them or in their states or cities. And the thing to me that keeps coming up is that in addition to new buildings, they’re getting put into preexisting government buildings, preexisting leases, or that that appears to be the plan. And then we’ve also found that a bunch of these ICE offices are being located near plans for giant immigration detention warehouses, and we’re looking at offices being set up, say 20 minutes, an hour and 20 minutes away for these. Yeah. So we’re looking at different, the triangulation of this around you have to have your lawyers, your agents, have a place to get their orders and put their computers and do in some ways very mundane things that are required of an operation like this one.
Brian Barrett: Well, Leah, that’s a good point. I think when people hear ICE offices or when I do just instinctively, I think of ICE as guys with guns and masks and all that, but that’s not exactly what we’re saying here. Do you mind talking through what these offices seem to be queued up to be used for and by whom? Because ICE is not just the masked guys with bad tattoos.
Leah Feiger: Yes, absolutely. So what we reported in this story as well was some of the specific parts of ICE that actually reached out to GSA and asked them to expedite the process of getting new leases, et cetera, included in that, for example, where representatives from Ola, Ola is ICE’s office of the principal legal advisor. So that’s the lawyers, those are the ICE lawyers that are working with the courts and arguing back or deportation orders saying yes, no, et cetera, signing the documents, putting everything in front of judges. This is a really important part of this entire operation that we’re not talking about a ton. There’s a lot of focus on the DOJ. There’s a lot of focus. There was an excellent article this week in Politico talking about all of these federal judges that are really, really upset that DHS and ICE are ignoring their requests for immigrants to not be detained anymore.
The missing level of that is the lawyers that are part of this that are representing ICE to the US government here, and that’s ola. So they’ve reached out to GSA extensively as we report to get these leasing locations, specifically with the OLA legal request. I just want to get across how big this is. How massive is this ICE repeatedly outlined its expansion to cities around the us And this one piece of memorandum that we got from Ola stated that ICE will be expanding its legal operations into Birmingham, Alabama, Fort Lauderdale, Fort Myers, Jacksonville, and Tampa, Des Moines, Iowa, Boise, Idaho, Louisville, Kentucky, Baton Rouge, Louisiana, grand Rapids, Michigan, St. Louis, Missouri, rally, North Carolina, long Island, New York, Columbus, Ohio, Oklahoma City, Oklahoma, Pittsburgh, Pennsylvania, Charleston and Columbia, South Carolina, Nashville, Tennessee, Richmond, Virginia, Spokane, Washington and Cord Delaine, Idaho and Milwaukee, Wisconsin. We have other locations as well throughout the rest of the article, but those are the requests from OLA.
Tech
Waymo Asks the DC Public to Pressure Their City Officials
Waymo needs some help, according to an email message the self-driving developer sent to residents of Washington, DC, on Thursday.
For more than a year, Waymo has been pushing city officials to pass new regulations allowing its robotaxis to operate in the district. So far, self-driving cars can test in the city with humans behind the wheel, but cannot operate in driver-free mode. The Alphabet subsidiary—and its lobbyists—have asked local lawmakers, including Mayor Muriel Bower and members of the city council, to create new rules allowing the tech to go truly driverless on its public roads. The company has previously said it will begin offering driverless rides in DC this year.
But Waymo’s efforts to sway officials have stalled, so the company is now asking residents to apply some pressure. “We are nearly ready to provide public Waymo rides to everyone in DC,” says an email sent to those who have signed up for Waymo’s DC service. “However, despite significant support, District leadership has not yet provided the necessary approvals for us to launch.”
The email directs recipients to contact DC officials via a form letter that says, in part: “Over the past year, I have observed Waymo vehicles operating throughout our local areas, and I am thrilled about the potential advantages this service could provide, including enhanced accessibility and a decline in traffic-related incidents.” The communication urges DC residents to edit the letter to “use your own words,” because personalized messages “have a higher impact.” Only DC residents or those with DC addresses can participate, Waymo says.
In a written statement, Waymo spokesperson Ethan Teicher says, “We’ll be ready to serve Washingtonians this year, and urge the Mayor, the District Department of Transportation, and the City Council to act.” The company says that 1,500 people contacted district leaders through its email in the first 90 minutes after it was sent.
Generally, self-driving vehicle developers have only launched service in places where regulations clearly outline how the tech might hit the roads. Other US cities with Waymo service, including ones in California, Florida, and Texas, already had those rules in place before the company entered their markets. But as Waymo’s ambitions have grown larger, it has begun to target large blue-state cities where autonomous vehicle tech doesn’t yet have a “driver’s license.” Earlier this month, the company said it would begin testing in Boston, where city lawmakers pushed last year for an ordinance that would ban self-driving taxis from operating without a human behind the wheel. Waymo has said that it needs Massachusetts lawmakers to “legalize fully autonomous vehicles” before it can launch service in Boston.
Eventually, self-driving-vehicle developers hope that the US Congress will pass a law allowing the broader testing and operation of their tech across the US. On Tuesday, a House committee advanced a bill that would direct the federal government to create safety standards for autonomous vehicles, and prevent states from passing their own laws prohibiting the sale or use of the tech, or from requiring companies to submit information on crashes.
Waymo’s new DC pressure campaign echoes the ones launched by transportation disrupters, including ride-hailing giant Uber and bike- and scooter-share company Bird, nearly a decade ago. Like self-driving tech developers, those companies wanted to launch their new services in places where the rules didn’t align with their business ambitions. Ultimately, Uber and Lyft generally succeeded in getting laws passed in US statehouses allowing their services to operate on public roads—and preventing cities from creating their own laws.
Today, Waymo operates in six US metro areas—Atlanta, Austin, Los Angeles, Miami, Phoenix, and the San Francisco Bay Area—and plans to launch in more than 10 this year. Three other companies, including Nuro and Amazon-owned Zoox, have permits to test self-driving tech in Washington, DC.
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