Fashion
Zalando expands its offering in Spain, introducing its beauty division to the market
Published
October 10, 2025
Zalando beauty has arrived in the Spanish market. The German online platform is expanding its offering in the country with what it describes as a “strategic” launch, making its beauty range available to local customers, including facial, body and hair care, nail care, make-up and fragrances.
With the addition of Spain, Zalando beauty is now available in 14 markets. The company, which only a few weeks ago launched in Portugal, aims to step up its Iberian expansion.
“This is a great opportunity for organic growth, in line with the strategy we are following to be a leading platform and destination for Spanish consumers in fashion and lifestyle,” said Eloisa Siclari, the company’s general manager for Southern Europe (Spain, Italy and Portugal), at the presentation of Zalando beauty in Madrid on Thursday.
“Spain is the 14th country in which we are launching this category. And we know from our experience in other markets that beauty builds customer loyalty, increases share of spend and boosts engagement with the platform. After 13 years of operating in the country, it was time for this launch. This is an opportunity to grow with customers, but also with the brands and partners we work with,” added the executive.
For its rollout in the country, Zalando beauty has opted to partner with local brands such as 3ina, a firm whose hallmarks include cruelty-free products, the use of colour and a keenly priced proposition.
“We are a German platform. But we say we want to be Spanish in Spain. And it’s not just a slogan; it’s a growth strategy. In other words, to be able to offer what is on-trend and what is in demand here, we need to work with local partners,” Siclari added.
“The Spanish market is very powerful in fashion, with very strong local pride and top-tier design talent. So being Spanish in Spain is also about quality. We don’t just look at the volume of brands we collaborate with; we focus on iconic, prestigious labels and cult products,” the Italian underlined.
Zalando’s work with brands is, according to the German company, a two-way street, not merely transactional.
“In B2B, our goal is to support brands; we want to be their partners at a strategic level, so that they grow internationally,” the company noted, referring to the visibility that brands get on the German e-commerce platform, which serves as a showcase for labels in markets beyond those in which they usually operate (the company is present in 26 countries, with a customer base of 52 million users, according to its figures).
From beauty as a gateway to exclusive agreements
According to Zalando’s internal figures, 70% of customers who purchase beauty items add fashion items to their basket.
“Therefore, beauty is an entry point for many consumers,” Siclari said.
But what barriers has the company encountered when launching its beauty division in the Spanish market?
“Exclusivity with some retailers is one of them,” said Virginie Duigou, head of beauty buying at Zalando, referring to the agreements that national and international brands may have with retail chains.
“How do we solve this? One thing we do is approach U.S. brands and say, ‘Hey, Zalando is here; we can help you in Europe, we’re strong in those markets.’ Many U.S. brands know how to handle distribution in the UK, but not in the rest of Europe, which is a very fragmented region. Another lever is to focus on product niches, as we do with Korean beauty,” Duigou explained.
The executive also pointed to the role that collaborations with beauty-focused content creators play in driving business growth, to foster consumer identification — especially among Generation Z.
“Obviously, it’s a very digital generation; 70% buy online or via apps, including beauty. They even buy colognes without smelling them!” she joked.
As part of the presentation of Zalando beauty in Spain, Duigou also outlined some of the trends set to shape the sector. “Minimalist routines, beauty-on-the-go products, make-up with built-in skincare and, in fragrances, the use of very creative bottles and gourmet scents — aromas that are almost edible,” she said.
Founded in 2008 and headquartered in Berlin, Zalando posted revenue of €2.835 billion in the second quarter of 2025 and net profit of €96.6 million in the period, according to its latest published figures.
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The collection features distinct women’s and men’s capsules designed for movement, comfort and self-expression.
H&M India has launched its official Lollapalooza India 2026 merchandise collection, marking its second year as festival sponsor.
The limited-edition drop features bold graphics, vibrant colours and relaxed silhouettes.
With separate women’s and men’s capsules, the range includes graphic tees, caps and tote bags designed for comfort, movement and self-expression from day to night performances.
“Lollapalooza India is a strong cultural moment, and a natural space for H&M to connect with a younger generation. Fashion today is about self-expression and confidence, and through this collaboration we reinforce our commitment to creating accessible, culturally relevant fashion that empowers individuality,” said Helena Kuylenstierna, Director, H&M India.
The range features graphic merchandise tees for both women and men, along with festival essentials such as caps and tote bags. Each piece is designed to move seamlessly from day sets to night performances.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Apparel imports (code **) eased to Au$*.*** billion (~$*.*** billion), compared with Au$*.*** billion a year earlier. In November ****, imports fell sharply by **.** per cent year on year to Au$*.*** billion (~$*.*** billion) from Au$*.*** billion. The November contraction points to retailers delaying replenishment amid weak consumer confidence, promotional stock overhangs, and a preference for tighter inventory management ahead of the peak sales season.
Imports of textile yarn, fabrics, and made-up articles (code **) increased *.** per cent to Au$*.*** billion (~$*.*** billion) from Au$*.*** billion in the same period last year. However, November **** shipments under this category slipped to Au$*** million, down from Au$*** million in November ****, indicating short-term moderation after earlier restocking by manufacturers and converters.
The CFDA x NY Forward Grant Fund, developed with funding from both the New York State Department of State and Ralph Lauren Corporation (Ralph Lauren), will provide partially matching grants to designers and manufacturers based in New York City’s Garment District. The U.S. Fashion Manufacturing Fund, created with Ralph Lauren as founding partner, will support apparel manufacturers nationwide. Both programs aim to help companies to modernize equipment, expand services, and train workers – building the capacity and resilience of American fashion manufacturing.
CFDA has launched two new grant programmes with Ralph Lauren to strengthen American fashion manufacturing.
The CFDA x NY Forward Grant Fund will support New York City’s Garment District, while the US Fashion Manufacturing Fund will aid manufacturers nationwide, focusing on modernisation, workforce training, innovation and long-term industry resilience.
These programs build on the success of the CFDA’s Fashion Manufacturing Initiative (FMI), launched in 2013 in affiliation with the New York City Economic Development Corporation (NYCEDC), Andrew Rosen, and with the long-term support of Ralph Lauren, among others. To date, Ralph Lauren has contributed $2 million as FMI’s Premier Underwriter, enabling grants to 54 factories and positively impacting more than 2,000 jobs.
“Strengthening American manufacturing to ensure designers have local partners has long been at the core of CFDA’s mission,” said Steven Kolb, CEO and President of the CFDA. “We are proud to extend our decade-plus work with Ralph Lauren Corporation and expand to a national level while also continuing our local NYC investments alongside our first-ever partnership with the New York State Department of State.”
Together, these new grant programs mark a landmark commitment: sustaining New York’s Garment District while bolstering U.S. manufacturing nationwide — ensuring that American fashion continues to lead globally through innovation, craftsmanship and community.
“Our expanded partnership with the CFDA reflects Ralph Lauren’s enduring commitment to advancing innovation and supporting American fashion,” said Katie Ioanilli, Chief Global Impact & Communications Officer, Ralph Lauren Corporation. “This is not only an investment in our industry — it’s an investment in a vital part of American culture that we share with the world.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
H&M India unveils official Lollapalooza India 2026 collection
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