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AI-powered bots increase social media post engagement but do not boost overall user activity

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AI-powered bots increase social media post engagement but do not boost overall user activity


Credit: Pixabay/CC0 Public Domain

A recent study shows that AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.

The study, “Does Social Bot Help Socialize? Evidence from a Microblogging Platform,” focused on user engagement with CommentRobot, a –powered bot launched on Weibo, China’s leading microblogging platform.

The work is published in the journal Information Systems Research.

At the core of the research project, the social bot automatically generated comments on users’ posts in public threads on the platform. The researchers found that when human posts receive bot comments, their peers are more likely to engage with those posts, but human authors of focal posts (hereafter posters) were not any more likely to increase their social media activity.

The study was conducted by Yang Gao of the University of Illinois Urbana-Champaign, Maggie Mengqing Zhang of the University of Virginia, and Mikhail Lysyakov of the University of Rochester.

Key findings were that when people receive bot-generated comments, their posts receive 23% more comments, and 11% more likes.

“Our research studied the bots at several complex levels, from bot comment quality to which users were targeted and how human peers responded to the public interactions between the bot and the poster,” said Gao.

Gao said that the quality of the bot comments matters. Social bot comments that were considered relevant and included certain social cues were more likely to generate engagement. The researchers detected a pattern where social bots often prioritized less active users, but that it was active users who more significantly benefited from receiving bot comments.

“It’s often assumed that people are more likely to engage with other people and not bots, but what we found is that when the bots are able to integrate relevant social cues into their comments, this stimulates a response from people,” said Zhang. “This in turn increases engagement.”

“What may be most interesting about this dynamic,” said Lysyakov, “is that the subsequent engagement is often not directly with the bot’s comments, but rather with other human users who also decided to engage in discussion.”

While all of this heightens user activity and engagement around a single social media post, the study authors found that overall, this did not increase the likelihood that they would become more active on the platform as posters.

The researchers analyzed over 106,000 posts by 64,000 users on Weibo in January 2024, focusing on first-time interactions with CommentRobot. They used econometric models, instrumental variable analysis, robustness checks and an online randomized experiment with 348 active Weibo users to confirm their findings.

“All of this suggests that while AI-powered social bots can help increase visibility and engagement around posts, platforms should refine their deployment strategies,” said Gao. “Poorly targeted or low-quality comments may limit their effectiveness, and platforms cannot assume bots will increase overall user activity.”

More information:
Yang Gao et al, Does Social Bot Help Socialize? Evidence from a Microblogging Platform, Information Systems Research (2025). DOI: 10.1287/isre.2024.1089

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AI-powered bots increase social media post engagement but do not boost overall user activity (2025, October 23)
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Save Up to 40% With These Acer Promo Codes and Discounts

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Save Up to 40% With These Acer Promo Codes and Discounts


Acer is one of the top largest PC manufacturers in the world, perhaps best known for its gaming line and budget-friendly options. If you’ve already got your eye on an Acer product like a laptop or monitor, and are shopping at the company’s online storefront, you should be using one of these Acer promo codes and coupons to save some cash on your purchase.

Save 40% on Accessories When You Build an Acer Bundle

If you’re buying from Acer, you’re most likely shopping for either a desktop PC or laptop. With this discount, you can get a really solid deal on accessories if you bundle it with a mouse, laptop bag, or headset. When you go to purchase a PC, just click “Build Bundle” and you’ll see some of the eligible options, all of which are reduced by 40%. The Nitro Mechanical Keyboard, for example, goes from $50 to just $30. That 40% is a real discount, too, as that same keyboard costs $50 on Amazon when I checked.

Beyond peripheral add-ons, you can also save 10% off Acer Care Plus extended service plans or McAfee LiveSafe antivirus subscriptions. You can bundle up to five products together to save the most money. If you’re headed off to college (or have a kid in the family), a bundle like this can get you everything you need for a gaming or studying setup on the go.

Shop Rotating Weekly Deals on Monitors and Gaming Gear

Acer’s PC gaming offerings come in either the flagship Predator brand or the budget-tier Nitro. Acer offers rotating weekly deals on everything from monitors to gaming laptops, some of which are my favorites that I’ve tested in their given category. The Acer Nitro V 16, for example, was a budget gaming laptop that I recommended quite a lot last year because of its incredible price. The one I tested was the entry-level version with an Nvidia RTX 5050 inside, but Acer has the RTX 5060 model in its own storefront. It’s $100 off right now at $1,200, which comes with 16 GB of RAM and a terabyte of storage. In fact, it’s only $30 more than the RTX 5050 model, despite offering a significant jump in gaming performance. These discounts are reflected right on the product pages, so there’s no promo code, discount code, or coupon code required.

Acer has a wide selection of monitors available, too, whether that’s a massive 49-incher or a more modest 27-inch gaming workhorse. One of my favorite discounts I saw right now was the Acer Nitro XV2, a 27-inch 1440p display with a 300 Hz refresh rate. It’s 44% off at the time of writing, bringing the price down to just $250. Because these discounts are swapped out on a weekly basis, it’s worth checking back to see if the product you’re eyeing has a new discount.

Select Customers Can Get 15% Off Their Purchase

Acer also offers a number of added discounts at checkout, including 15% off for students. Students will need to verify through Student Beans or SheerID. Because a lot of the devices Acer offers are budget-friendly, they can be attractive for students, and the extra 15% off is the icing on the cake.

We tested the Acer Swift 16 AI last year and really enjoyed the high-resolution, OLED screen and impressively quiet performance. Acer has the smaller version of this same laptop available, the Swift 14 AI, which is currently $150 off. You also might check out the Acer Chromebook Plus 514, a laptop we liked quite a bit when we reviewed it in 2024.

Acer offers this same 15% discount for active duty military, veterans, and their families. It also applies to healthcare professionals, which can be verified through its healthcare discount portal.



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AI Research Is Getting Harder to Separate From Geopolitics

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AI Research Is Getting Harder to Separate From Geopolitics


The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as NeurIPS—became the latest organization this week to become embroiled in a growing clash between geopolitics and global scientific collaboration. The conference’s organizers announced and then quickly reversed controversial new restrictions for international participants after Chinese AI researchers threatened to boycott the event.

“This is a potential watershed moment,” says Paul Triolo, a partner at the advisory firm DGA-Albright Stonebridge who studies US-China relations. Triolo argues that attracting Chinese researchers to NeurIPS is beneficial to US interests, but some American officials have pushed for American and Chinese scientists to decouple their work—especially in AI, which has become a particularly sensitive topic in Washington.

The incident could deepen political tensions around AI research, as well as dissuade Chinese scientists from working at US universities and tech companies in the future. “At some level now it is going to be hard to keep basic AI research out of the [political] picture,” Triolo says.

In its annual handbook for paper submissions, issued in mid-March, NeurIPS organizers announced updated restrictions for participation. The rules stated that the event could not provide services including “peer review, editing, and publishing” to any organizations subject to US sanctions, and linked to a database of sanctioned entities. It included companies and organizations on the Bureau of Industry and Security’s entity list and those on another list with alleged ties to the Chinese military.

The new rules would have affected researchers at Chinese companies like Tencent and Huawei who regularly present work at NeurIPS. The database also includes entities from other countries such as Russia and Iran. The US places limits on doing business with these organizations, but there are no rules around academic publishing or conference participation.

The NeurIPS handbook has since been updated to specify that the restrictions apply only to Specially Designated Nationals and Blocked Persons, a list used primarily for terrorist groups and criminal organizations.

“In preparing the NeurIPS 2026 handbook, we included a link to a US government sanctions tool that covers a significantly broader set of restrictions than those NeurIPS is actually required to follow,” the event’s organizers said in a statement issued Friday. “This error was due to miscommunication between the NeurIPS Foundation and our legal team.”

Before they reversed course, the conference organizers initially said that the new rule was “about legal requirements that apply to the NeurIPS Foundation, which is responsible for complying with sanctions,” adding that it was seeking legal consultation on the issue.

Immediate Backlash

The new rule drew swift backlash from AI researchers around the world, particularly in China, which produces a large quantity of cutting-edge machine learning papers and is home to a growing share of the world’s top AI talent. Several academic groups there issued statements condemning the measure and, more importantly, discouraging Chinese academics from attending NeurIPS in the future. Some urged Chinese academics to contribute instead to domestic research conferences, potentially helping increase the country’s influence in relevant science and tech fields.

The China Association of Science and Technology (CAST), an influential government-affiliated organization for scientists and engineers, said Thursday that it would stop providing funding for Chinese scholars traveling to attend NeurIPS and would use the money instead to support domestic and international conferences that “respect the rights of Chinese scholars.”

CAST also said it will no longer count publications at the 2026 NeurIPS conference as academic achievements when evaluating future research funding. It’s unclear if the organization will reverse course now that NeurIPS has walked back the new rule.



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Iranian Hackers Breached Kash Patel’s Email—but Not the FBI’s

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Iranian Hackers Breached Kash Patel’s Email—but Not the FBI’s


Handala’s second claim, however—that it hacked the FBI—seems, for now, to be fiction. All evidence points to Handala having breached Patel’s older, personal Gmail account. Widely believed to be a “hacktivist” front for Iran’s intelligence agency the MOIS, Handala suggested on its website that the emails contained classified information, but the messages initially reviewed by WIRED didn’t appear to be related to any government work. TechCrunch did find, however, that Patel appears to have forwarded some emails from his Justice Department email account to his Gmail account in 2014.

Handala, which cybersecurity experts have described to WIRED as an “opportunistic” hacker group whose cyberattacks and breaches are often calculated more for their propaganda value than their tactical impacts, has nonetheless made the most of Patel’s embarrassing breach. “To the whole world, we declare: the FBI is just a name, and behind this name, there is no real security,” the group wrote in its statement. “If your director can be compromised this easily, what do you expect from your lower-level employees?”

Handala Hackers Put $50 Million Bounty on Trump and Netanyahu’s Heads

For further evidence of Handala’s bombastic rhetoric, look no further than another post on its website earlier this week (we’re intentionally not linking to it) that offered a $50 million bounty to anyone who could “eliminate” US president Donald Trump and Israeli prime minister Benjamin Netanyahu. “This substantial prize will be awarded, directly and securely, to any individual or group bold enough to show true action against tyranny,” the hackers’ statement read, along with an invitation to any would-be assassins to reach out via the encrypted messaging app Session. “All our communication and payment channels utilize the latest encryption and anonymization technologies, your safety and confidentiality are fully guaranteed.”

That bounty, Handala explained, was posted in answer to a statement about Handala published on the US Department of Justice website last week that offered $10 million for information leading to the identity or location of anyone who carries out “malicious cyber activities against US critical infrastructure” on behalf of a foreign government.

“Our message is clear: If you truly have the will and the power, come and find us!” Handala wrote in its response. “We fear no challenge and are prepared to respond to every attack with even greater force.”

In yet another post on its website this week, Handala also claimed to have doxed 28 engineers at military contractor Lockheed Martin working in Israel and threatened them with personal harm if they didn’t leave the country within 48 hours. When WIRED tried calling the phone numbers included in Handala’s leaked data, however, most of them didn’t work.

Apple says no device with its Lockdown Mode security feature enabled has ever been successfully compromised by mercenary spyware in the nearly four years since its launch. Amnesty International’s security lab head, Donncha Ó Cearbhaill, also says his team has seen no evidence of a successful attack against a Lockdown Mode–enabled iPhone. And Citizen Lab, which has documented several successful spyware attacks against iPhones, says none involve a Lockdown Mode bypass, while in two cases its researchers found the feature actively blocked attacks against NSO Group’s Pegasus and Intellexa’s Predator. Google researchers, meanwhile, found one spyware strain that simply abandons infection attempts when it detects the feature is enabled.

Lockdown Mode works by disabling commonly exploited iPhone features, such as most message attachment types and features like links and link previews. Incoming FaceTime calls are blocked unless the user has previously called that person within the past 30 days. When the iPhone is locked, it blocks connections with computers and accessories. The device will not automatically join nonsecure Wi-Fi networks, and 2G and 3G support is disabled. Apple has also doubled bounties for researchers who detect any Lockdown Mode bypass, with payouts up to $2 million.



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