Fashion
John Lewis unveils Christmas ad, trial VIP members’ lounge
Published
November 4, 2025
It’s November and the festive season countdown has begun in earnest. That’s clear from the fact that one of the biggest pre-Christmas events has happened — John Lewis has unveiled its Christmas ad.
Its new campaign is titled ‘Where Love Lives’, with the tagline: “If you can’t find the words, find the gift.”
The company said “90s dance icon” Alison Limerick provides the soundtrack with her hit ‘Where Love Lives’, with a newly reimagined version by artist and producer Labrinth. And it’s selling both via a charity vinyl record.
The ad focuses on a teenage son who uses music as a medium to express the feelings for his dad he can’t find the words for, ending with the strapline: “If you can’t find the words, find the gift.”
It was created by Saatchi & Saatchi and takes viewers to Christmas Day in a family household. Passing a son who’s in his own world with headphones on, the focus shifts to the Dad clearing up discarded wrapping paper.
He discovers an unopened present marked ‘Dad’ with a smiley face. Inside is a vinyl record of Where Love Lives by Limerick. The power of the music transports him back to the 1990s he remembers and loves.
That nostalgia for the past reflects a number of headline ads John Lewis has released in recent years, whether looking at its own past or that of its customers.
In this case, viewers are taken on the Dad’s journey as he loses himself in the music in a 90s club where he sees his son as a teenager, as a toddler and as a newborn.
The music “becomes a bridge between memory and love, between then and now”.
Back in the present day, his son comes down the stairs and catches him enjoying his gift. They embrace and share a quiet, unspoken moment.
Rosie Hanley, director of brand for John Lewis, said: “This year’s John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical.”
Franki Goodwin, chief creative officer at Saatchi & Saatchi, said: “Music is always the beating heart of the John Lewis campaign at Christmas but this year it’s the gift itself. The track threads through an integrated campaign that poignantly explores the power of a gift to communicate something we might not be able to put into words.”
It comes as John Lewis ramps up its overall festive season targeting of customs and that includes opening a Members’ Lounge at its Oxford Street, London, flagship.
The VIP space is for loyalty scheme members and will serve complimentary drinks and snacks as well as offering mini massages.
The company is testing the “new, premium, service-led reward” that makes its most “loyal members feel valued”. It comes as loyalty scheme membership has grown 13% in the last year.
My John Lewis scheme members book slots for the lounge in advance, but it’s also available as a walk-in if there’s space. They can bring two guests.
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Fashion
China launches twin probes into US trade practices
The move follows two separate Section 301 investigations by the Office of the US Trade Representative on March 12 and 13, targeting multiple economies, including China, over concerns such as “overcapacity” and alleged lapses in preventing imports linked to forced labour. Beijing expressed strong dissatisfaction and firm opposition to these actions.
China has launched two trade barrier investigations into the United States (US) measures following recent Section 301 probes by Washington.
The move targets actions affecting global supply chains and green trade.
Beijing opposed the US investigations and said it would take steps based on findings, signalling rising trade tensions between the two economies.
A ministry spokesperson said the probes were initiated in accordance with China’s Foreign Trade Law and related rules, adding that appropriate measures would be taken based on the findings.
Commerce Minister Wang Wentao also raised concerns over the US actions during a meeting with US Trade Representative Jamieson Greer on the sidelines of the 14th WTO Ministerial Conference in Yaoundé, Cameroon.
Fibre2Fashion News Desk (CG)
Fashion
EU Parliament, Council reach deal on major reform of Customs Code
According to the informal agreement, there will be a new handling fee for each item entering the EU from non-EU countries and sent directly to EU consumers, to cover the extra cost of handling an ever-increasing number of individual parcels.
This will be paid by the same entity responsible for paying other customs charges for the same parcel, to avoid shifting the cost to consumers.
The European Parliament and European Council have reached a deal on a major reform of the EU Customs Code to address problems relating to e-commerce, safety of goods and efficiency.
A new handling fee will be charged for each item entering the EU from non-EU nations and sent directly to EU consumers.
The European Commission will establish the level of the fee and reassess it every two years.
The European Commission will establish the level of the fee and reassess it every two years. Member states will start collecting it as soon as the necessary information technology (IT) system becomes operational, and in any case no later than November 1, this year.
Under the new rules, sellers and platforms that facilitate distance sales of goods from non-EU countries directly to EU customers will be treated as importers. This will oblige them to provide customs authorities with all the necessary data, pay or guarantee any charges, and make sure that the goods comply with EU laws, an official release said.
These companies must be established in the EU or be represented by an EU-based entity having either authorised economic operator (AEO) or trusted trader status. This should prevent the use of shell companies.
To incentivise bulk shipments that are easier for customs authorities to check, non-EU country sellers and platforms are encouraged to operate warehouses in the EU. Their intra-EU client shipments would benefit from a lower handling fee, provided their goods were imported in collective packaging and large enough quantities to make customs checks more efficient.
Companies that repeatedly ignore EU rules could be punished with a fine of at least 1 per cent (and up to 6 per cent) of the total value of goods imported into the EU in the previous 12 months.
Additionally, customs authorities may suspend, revoke, or annul their trusted trader or AEO status and flag them as high-risk operators.
Import-export companies that follow the rules and agree to cooperate transparently with the customs authorities may benefit from a simplified ‘trust and check’ regime. This would initially require them to go through thorough vetting and grant customs authorities access to their electronic systems.
In exchange, their shipments would be checked less frequently and they would have more flexibility regarding the payment of duties and fees.
The current AEO qualification will remain in place to keep customs status accessible to smaller economic operators.
The reform also establishes a new customs data hub to be managed by the new EU Customs Authority (EUCA). It will be available for optional use by 2031 and mandatory by 2034.
The data hub will replace at least 111 software systems currently used by customs.
The provisional agreement needs to be officially approved by Parliament in plenary as well as by the EU Council, before it will become law.
Fibre2Fashion News Desk (DS)
Fashion
EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit
This was driven by an 8.36-per cent YoY decline in import volume and a 7.76-per cent YoY decrease in average unit prices.
The EU’s apparel imports fell by 15.48 per cent YoY in January to €7.03 billion, according to Eurostat.
Bangladesh’s apparel exports to the EU fell to €1.43 billion in January—a 25.25-per cent drop in value.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value.
India, Pakistan, Vietnam and Cambodia also remained in negative territory.
Bangladesh’s apparel exports to the bloc fell to €1.43 billion in January—a sharp 25.25-per cent drop in value. It saw a 17.49-per cent YoY decrease in the quantity of goods shipped, coupled with a 9.41 per cent drop in the unit price per kilogram.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value. Its unit prices dropped by 8.01 per cent YoY, while its export volume grew a bit by 1.21 per cent YoY.
Turkey faced a severe hit with a 29.12-per cent YoY decrease in apparel export value to the EU in the month, totaling €619.98 million.
Other countries like India, Pakistan, Vietnam and Cambodia remained in negative territory, reflecting a broad-based slowdown in the European fashion retail market.
Fibre2Fashion News Desk (DS)
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