Fashion
Dame Pat McGrath fetes Louis Vuitton beauty pop-up, predicts more in the pipeline
Published
December 3, 2025
“The one thing that I always said to everybody from day one, Louis Vuitton and beauty was meant to happen,” insists Dame Pat McGrath, as she celebrated the brand’s 14-week La Beauté Louis Vuitton pop-up in Seoul.
It’s located in one of just three customised perma-pop-up spaces which the brand has developed, designed to rotate different celebratory pop-ups by Louis Vuitton. Previous installations in Seoul have included the co-branding with Japanese superstar artist Takashi Murakami; and the premier drop of Pharrell Williams’ menswear, where a customised golf buggy stood outside the building, wrapped in golf Damier print.
Scores of fans and beauty editors gathered Tuesday in the pop-up for selfies with McGrath, probably the most legendary makeup artist in her profession today. McGrath has done the makeup for all Vuitton shows, since Marc Jacobs’ first LV catwalk display in 1998 and for every Nicholas Ghesquière catwalk since he became women’s creative director in 2015.
“What makes this project so special is the sheer quality, the creative craftmanship. So, I was like ‘let’s make a great trunk,’ and they were like, ‘no, we’re going to make a whole new way of making trunks.’ So, they customise exactly the way you need!” explains McGrath, standing in front of her duet of monogram trunks, which open to make the perfect makeup station.

“They think of absolutely everything, like the way the lighting works- daytime, early evening and night,” Pat explains on her first visit to Korea. Pointing to an almost miraculous mirror that alters lighting angle, intensity and scale gently– mimicking day, night, or evening. The set-up has special glass iPhone holders, and wracks for lipsticks, makeup, pencils, and mini trunks within trunks.
“It was so much fun going to their atelier in Asnières-sur-Seine to design this. Now, it’s obviously my dream to take it out on the road,” smiles McGrath with her trademark belly laugh.
Ever since she emerged from London in the early nineties collaborating with Alexander McQueen and John Galliano, Pat McGrath has been devising the make-up at upper echelon runway shows. She worked her magic for Prada and Giorgio Armani in Milan for many years and even had a makeup line with Giorgio. In the past decade, she dreamed up the makeup for what’s currently the hottest catwalk show in fashion, Miu Miu, and for the most acclaimed couture show of the decade, John Galliano’s final couture display for Maison Margiela.

She has her own indie beauty range called Pat McGrath Labs. And admits she spent six years working on La Beauté Louis Vuitton, which debuted on August 29, and now retails in 100 doors, exclusively in Vuitton stores, except for a recent shop-in-shop in Harrods. And, of course, on Vuitton’s website.
The London-born makeup artist eventually created 55 lipstick shades, ten balms, and eight eyeshadows for Vuitton. All displayed in a curvilinear display in multiple shades of red, and bearing alluring titles. Lipsticks have names like Monogram Touch, Red Pulse, or Rumbling Storm. While the LV Ombre eyeshadow range is entitled Beige Memento, Nude Mirage, or Force of Nature. Besides their cool colour palette, their packaging is hard to beat. Each comes in a brass metallic compact case with interior mirror. The black monogram case, whose hinges open with uber precision, allows easy refilling. Priced at around €200, they come in a perfect back pouch with two brushes.
Designed by Konstantin Grcic, parallel to an olfactory signature unique to the collection by Louis Vuitton Master Perfumer Jacques Cavallier-Belletrud. The pop-up displayed a selection of Vuitton scents presented before retro futurist oval store windows. Early results show that placing the beauty line near to LV scents has boosted fragrance sales, in a useful synergy.

“I always knew Vuitton could produce a great beauty range and accompany that with perfect little vanity bags. It’s a no brainer to actually add lipsticks or eye shadow powder to this world of travel and timelessness and accessibility,” enthuses McGrath, who has lived in New York’s West Village for the past two decades.
Next step will be a Vuitton makeup line though she was mum on details, “Oh, my goodness. There’s lots in the pipeline, let me tell you!”
Dotted around the pop-up were LV beauty accessories including grained leather lipstick cases, little leather cases with mirrors, and blotting paper.
Recyclable objets d’art that can be kept and passed on. Just like Louis Vuitton.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Burkina Faso fully nationalises leading cotton firm Sofitex
The decision was taken during a meeting of the council of ministers that was chaired by the Transitional President Captain Ibrahim Traore.
Burkina Faso has announced the full nationalisation of Burkinabe Company of Textile Fibres (Sofitex), citing rising debt, declining production and inefficiencies.
Sofitex was a mixed-ownership firm, in which the state held a majority stake.
Full state ownership is expected to lead to tighter financial discipline, improved governance and a restructuring of operations to boost efficiency.
Sofitex was a mixed-ownership cotton company, in which the state held a controlling majority stake and private investors owned a minority share valued at about 75 billion CFA francs.
A 2025 valuation cited by the government places Sofitex’s total worth at 338.14 billion CFA francs (~$607 million), with the private stake valued at just over 75 billion CFA francs for 976,400 shares.
The company’s cotton production fell by 24-26 per cent to under 300,000 metric tonnes in the 2024-2025 season.
Full state ownership is expected to lead to tighter financial discipline, improved governance and a restructuring of operations to boost efficiency, according to a domestic media outlet.
Fibre2Fashion News Desk (DS)
Fashion
UK’ John Lewis appoints Jacqui Markham as new creative head of fashion
Markham joins from Whistles, where she served as Creative Director. She was previously Global Design Director at Topshop and Design Director at ASOS. She succeeds Queralt Ferrer who steps down after four years with the Partnership.
John Lewis has appointed Jacqui Markham as fashion creative director, overseeing own-brand womenswear, menswear and childrenswear.
She joins from Whistles and succeeds Queralt Ferrer.
The move strengthens investment in design, quality and relevance, alongside digital growth, Oxford Street refurbishments, exclusive collaborations and an expanded line-up of global fashion brands.
The appointment marks the next phase in John Lewis developing its own brand fashion, with clear creative direction and continued investment behind it.
Markham brings a strong track record of building distinctive, successful collections with a focus on design, quality and relevance for customers.
Her appointment comes alongside John Lewis’s continued investment in fashion, including upgrades to shops and digital, and the recent refurbishment of womenswear and menswear at the Oxford Street flagship store.
This month also sees the launch of the second John Lewis x Rejina Pyo collaboration, and a new 15-piece exclusive capsule collection from Amanda Wakeley. These will complement the expanded line-up of new brands including Samsoe Samsoe, MOTHER, St Agni, Patagonia, Belstaff, Missoma and Completedworks.
Rachel Morgans, John Lewis Director of Fashion, said: “I look forward to welcoming Jacqui to John Lewis at a defining moment for our fashion business. She brings a wealth of expertise and a proven ability to create exceptional design and will support our future creative vision.”
Jacqui Markham commented: “I am very excited to join the Partnership and to work together with all the teams toward a shared vision for the future of John Lewis. It feels like a seminal moment in the long history of the Partnership, and I cannot wait to get started to help shape that vision and bring our collective ideas to light.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Bangladesh RMG units call for allowing local FOC raw material sourcing
While exporters are now allowed to import raw materials from abroad on an FOC basis under a recent policy change, such a provision does not exist for sourcing the same materials locally, industry leaders said.
Bangladesh RMG players have urged the government to remove restrictions on sourcing raw materials free of cost (FOC) from local suppliers.
Industry leaders said allowing FOC sourcing from domestic suppliers would boost local sales, strengthen backward linkage industries and raise overall value addition in the export-oriented sector.
Many local suppliers can provide inputs now against global orders.
They feel allowing FOC sourcing from domestic suppliers would boost local sales, strengthen backward linkage industries and raise overall value addition in the export-oriented RMG sector.
In a letter sent recently to the National Board of Revenue (NBR), the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA) called for removing policy barriers and providing clarity on the issue, according to a domestic media outlet.
Many local suppliers are now capable of providing inputs against international buyers’ orders. In some cases, foreign buyers or their nominated agents are willing to supply materials free of cost through local vendors for use in export production.
However, the absence of clear policy guidelines on whether such transactions qualify as ‘deemed exports’ has created uncertainty, preventing manufacturers from using locally sourced FOC inputs.
Allowing exporters to use locally-sourced inputs under a cutting, making and trimming (CMT) model would further streamline production, BKMEA said.
Fibre2Fashion News Desk (DS)
-
Fashion6 days agoFrance’s LVMH Q1 revenue falls 6%, shows resilience amid Iran war
-
Sports1 week agoThe case for Man United’s Fernandes as Premier League’s best
-
Entertainment7 days agoIs Claude down? Here’s why users are seeing errors
-
Business1 week agoDelta Air Lines unveils first new Delta One suite in premium cabin arms race
-
Fashion1 week agoAsia claims largest share of markets on Kearney FDI Confidence Index
-
Sports7 days agoPSL 11: Peshawar Zalmi win toss, opt to field first against Quetta Gladiators
-
Tech1 week agoThe Deepfake Nudes Crisis in Schools Is Much Worse Than You Thought
-
Tech1 week agoBremont Is Sending a Watch to the Moon’s Surface
