Business
School costs a ‘real struggle’ for parents in Wales
Bethan LewisFamily and education correspondent, BBC Wales News
A mum says she starts to dread the new school year from Christmas because of the cost of uniform and other kits her children will need in September.
Vicky Williams, from Caerphilly, said she gets “anxious” her children will not have everything they need and has to start budgeting months in advance.
It is estimated the minimum cost of sending a child to secondary school has reached almost £2,300 a year, up £600 since 2022, with the Child Poverty Action Group (CPAG) saying lower and middle-income families face “a real struggle”.
The Welsh government said it was doing everything it could to support families.
Ms Williams starts budgeting at the start of the year for the items her nine and 14-year-old will need.
She said: “I dread it after Christmas – I know if I don’t plan or budget I am going to be struggling August, September time.
“I’ll be getting anxious that my children aren’t going to school with the proper equipment so I’ve got to plan well in advance in order to prepare and be able to afford to buy their uniforms and everything else they need.”
She said while her daughter’s primary school uniform does not require logos, her 14-year-old son needs a separate PE kit, rugby kit and football kit.
Trips are another source of stress and even though schools help parents with payment plans, Ms Williams said sometimes there was not enough notice of upcoming expenses.
“You want your children to get involved in everything, want to go out for trips with their friends, go on a bus and have the experience and everything.
“But then when the cost of most trips are so high and it’s not doable for some, then you feel guilty then as a parent that your child is missing out.”
The part-time supermarket delivery driver also has a two-year-old and said she was already anticipating “that constant stress and anxiety on my mind that I’ll have three children in school” in two years’ time.
On the Lansbury Park estate, Caerphilly Uniform Exchange sells pre-loved and donated uniform for a minimal cost or items can be swapped for free.
Director Lisa Watkins said about 120 families a month use the Caerphilly shop.
They have other hubs in the borough, an online shop and give free bundles for children referred by schools and social services.
“Some schools have changed their uniform to make things more generic and accessible, but more work could be done definitely”, she said.
“I think that we should be treating school uniform more like workwear. It doesn’t matter if it’s got a hole or a bit of paint on it, you know, that’s kind of what it’s for.”
As well as uniform, the shop also supplies other costumes and outfits.
“Prom is a huge cost to parents at the moment. Things like World Book Day, Children in Need, Christmas Nativity, Christmas jumper days,” Ms Watkins said.
“As time progresses, we find all of these different celebrations and things to take part in but I think there’s little thought on how much it actually burdens parents financially.”
She added parents faced “absolutely huge” financial pressures, and did not want to have “the only child that isn’t going to prom, or hasn’t got the fancy dress outfit, or the new football boots.”
A report published by the CPAG in May estimated the minimum cost of education is more than £1,000 for primary school children and almost £2,300 for secondary school children, a rise of 30% on three years ago.
It said the cost of food for the school day and technology for learning were the main sources of increases for secondary school children.
“This is a really significant amount of money for families,” said Ellie Harwood, senior education policy officer for CPAG.
“It can be a real struggle for households on low and middle incomes to meet the cost and obviously the more children you have the greater the cost”.
Ms Harwood said research had suggested uniform costs had “flat-lined”, which she hoped was a “reflection in changes of school policy”.
At primary level in Wales, universal free school meals “saves families around £500 a year per child”, Ms Harwood said, but a strict means test still applied for secondary age children.
She said access to Welsh government support with the costs of school should be expanded .
“There are a lot of households living in poverty in Wales who cannot currently access free school meals or the school essentials grant,” she said.
“They can’t get help with the cost of school trips.
“We know there’s about 25,000 secondary aged learners who are living in poverty who don’t qualify for support with these grants and with free school meals.”
The Welsh government said: “We are doing everything we can to support families in Wales”.
“We continue to monitor the potential impact of inflation on the number of learners eligible for a free school meal and the School Essentials Grant.”
It said it recognised the “financial burden” of school uniform.
“Our statutory guidance on school uniform policy says that affordability should be a priority, and branded items should not be compulsory.
“We are currently reviewing the impact of the changes to the guidance”.
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A major teachers’ union is calling for its members to skip Target when buying back-to-school supplies, the latest twist in a series of boycotts that have targeted the big-box retailer as its turnaround shows signs of life, CNBC has learned.
The AFT, or American Federation of Teachers, passed a resolution Thursday that calls on its 1.8 million members and others to shop at local stores and not at Target, saying the company did not respond adequately to the surge of federal immigration enforcement in the retailer’s hometown of Minneapolis this winter. Federal agents shot and killed two U.S. citizens, Renee Good and Alex Pretti, during the operation.
The labor union, which is affiliated with the AFL-CIO, plans to urge a similar resolution at AFL-CIO’s convention in Minneapolis this summer and at conventions held by other organizations, including the NAACP and LULAC, AFT President Randi Weingarten said.
Target declined to comment specifically on the AFT’s resolution but said in a statement that it has “a longstanding commitment to strengthening the communities we serve,” including donating 5% of profits since the company’s founding and offering a discount to educators as part of a teacher appreciation program.
Target’s annual sales have declined for the past three years in a row, but the company’s new CEO Michael Fiddelke laid out an ambitious plan earlier this month to refresh its stores, add more enticing merchandise and return to sales growth. The retailer said it expects net sales to rise about 2% this fiscal year compared with the prior year and anticipates sales will grow every quarter.
It is unclear if and how much the AFT’s call for a back-to-school boycott could hurt Target, which is trying to win back customers. Earlier this month, Atlanta area pastor Jamal Harrison Bryant announced the end of a yearlong boycott of the company, called Target Fast, which had started because of the company’s rollback of major diversity, equity and inclusion initiatives.
At a press conference, Bryant said Target has demonstrated its commitment to the Black community with investments in Black businesses and donations to Historically Black Colleges and Universities. Yet other activists leading a separate boycott, including former Ohio state Sen. Nina Turner, have said they continue to call for shoppers to steer clear of Target.
The AFT previously supported and participated in the Target boycott over its DEI rollback.
The retailer has attributed some of its sales losses to backlash to its DEI decision, along with other factors including company missteps with merchandise, a weaker store experience and softer discretionary spending.
At an investor meeting in Minneapolis in early March, Fiddelke stressed that it’s “a new chapter for Target.” He said the company is “doing the work to build connection with new guests, deepen relationships with existing guests and earn back trust with guests we’ve disappointed.”
In a separate email to Target employees earlier this month, Fiddelke highlighted how the retailer is putting its strategy into action, including through its move to cut prices on more than 3,000 items and the opening of its 2,000th store. He said Target has made progress with winning back trust, too, noting the end of the Target Fast boycott.
He said Target has had “ongoing conversations with the organizers” of the boycott, who have “acknowledged the meaningful contributions Target has made, and will continue to make, to the Black community.”
In an interview with CNBC, Weingarten said the AFT’s boycott is focused on what she called Target’s lack of response to the surge of aggressive and violent immigration enforcement in its own backyard. Weingarten said the AFT sent a letter to Target and met with Target staff to encourage them to speak up before the union moved to pass the resolution.
“Target was negotiating with our colleagues in the civil rights community for weeks and weeks and weeks,” she said. “They could have very easily dealt with both [concerns about DEI and immigration enforcement] and they chose not to.”
She said Target is “more worried about standing with the Trump administration than the communities that made them a profitable company.”
Fiddelke joined dozens of executives from Minnesota-based corporations in co-signing a letter in late January calling for an “immediate de-escalation” in the state after the fatal shooting of Pretti. However, the letter did not name the shooting victims Pretti or Good or call out the president, his immigration policies or federal agents.
Fiddelke also shared a video message with employees that more directly acknowledged current events, but stopped short of calling for ICE agents to leave the city or for accountability in the two shooting deaths.
Weingarten described the CEOs’ letter as “insulting” and said it “basically blamed both sides.”
She said the union, which includes many teachers, can have the greatest financial impact during the back-to-school shopping season this summer and fall. By passing the resolution now, she said, the AFT can get the word out to members and “give Target enough time to come back to its senses.”
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