Fashion
NikeSkims unveils debut apparel collection with athlete-fronted campaign
Published
September 22, 2025
Nike and Skims unveiled their first apparel collection on Monday, introducing far more than a collaboration, but a standalone brand: NikeSkims.
The debut line spans seven collections and 58 silhouettes, offering a “system of dress” the brands say transitions seamlessly from studio to gym and beyond, with more than 10,000 ways to mix and match.
The launch follows the announcement in February of a partnership between Nike and Skims, bringing together Nike’s performance expertise and Skims’ solutions-driven approach to women’s apparel. The line will be available September 26 on Nike and Skims websites, as well as at select Nike and Skims flagship stores in New York and Los Angeles.
“NikeSkims is a bold evolution in how women experience sport and style — and together with Skims, we’re delivering what no other brand can,” said Amy Montagne, president, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”
The debut is backed by a campaign titled “Bodies at Work”, directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox. The film and imagery feature more than 50 athletes across Nike’s portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, Serena Williams, and Skims co-founder Kim Kardashian.
“NikeSkims’ Bodies at Work film celebrates every woman’s strength and power,” said Kim Kardashian. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”
The first NikeSkims launch introduces three core collections — Matte, Shine, and Airy — alongside four seasonal capsules featuring track-inspired, vintage, semi-sheer, and nylon styles. Pieces are designed with sculpting fabrics, innovative materials, and Nike’s Dri-Fit technology to deliver compression, breathability, and stretch.
Jordan Chiles, an Olympic and world-champion gymnast, praised the collection for its combination of performance and style.
“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSkims allows me to do that,” she said. “The NikeSkims product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”
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A total of 25 pilot investments led by small and medium enterprises (SMEs) have progressed from the lab to near-market stage under RegioGreenTex, a three-year European Union (EU)-funded project that recently concluded. Most of these are expected to be commercialised within one to three years.
Twenty five pilot investments led by SMEs moved from lab to near‑market under RegioGreenTex, an EU-funded project that ended recently.
Most of these are expected to commercialise in one to three years.
Five regional hubs mapped SME needs and developed services and value chains as well as tools to help SMEs.
These are now open for collaboration and the pilot portfolio is primed for investors and adopters.
At least 70 per cent of the EU grant was allocated to SMEs. A total of 43 partners from 11 regions across eight countries participated in the project, leveraging their expertise towards a common goal of advancing industry and research.
RegioGreenTex was one of the first projects funded under the Interregional Innovation Investments (I3) Instrument programme that focused on process, service and business model innovation, developing advanced textile recycling technologies, regional recycling hubs, and a digital ecosystem for matchmaking and capacity building.
Five regional hubs mapped SME needs and developed services and value chains as well as tools that keep helping SMEs, an official release said.
The RegioGreenTex Digital Tool keeps matchmaking, sharing trainings and hosting the participants’ knowledge base.
The Waste Wizard shows how artificial intelligence-enhanced matchmaking can link leftover textiles with the right reuse or recycling routes.
From recycled-content yarn processes (Tintex) to Recycrom low-impact dyeing (Officina39), ultrasonic quilting for full recyclability (Rovitex) and hybrid recycled-fibre yarns (Hilaturas Mar), the pilots showed concrete, repeatable ways to cut impact without losing performance.
The hubs are now open for collaboration, the digital tools are live and the pilot portfolio is primed for investors and adopters.
Fibre2Fashion News Desk (DS)
While trends in high frequency indicators for January-February 2026 appear favourable, the heightened uncertainty around the duration of the Middle East conflict casts a shadow on the near-term macroeconomic outlook for India amid high import dependency for items like crude oil, natural gas and fertilisers, it noted.
India’s FY27 GDP growth is likely to slow to 6.5 per cent from the projected 7.5 per cent in FY26 owing to the impact of higher energy prices and concerns around energy availability, ICRA Ratings said.
The heightened uncertainty around the duration of the Iran war casts a shadow on the near-term macroeconomic outlook for India.
If the conflict lasts longer, the adverse effects could widen across sectors.
If the conflict lasts for an extended period, the adverse implications of the same could widen across sectors, amid an uptick in input costs and the consequent impact on profitability of the India corporate sector.
Amid the projected uptrend in the consumer price index-based inflation in FY27 with risks tilted to the upside, ICRA Ratings expects an extended pause on the policy rates by the central bank’s monetary policy committee in the fiscal despite the anticipated softening in the GDP growth. However, it expects the Reserve Bank of India to continue to intervene on the liquidity front during FY27.
The available data for January–February FY2026 indicate a positive trend across most non-agricultural indicators, with the year-on-year performance of 12 out of 18 indicators improving compared to the third quarter of FY26, while the remaining six deteriorated.
Fibre2Fashion News Desk (DS)
Indonesia’s apparel exports rose modestly to $8.705 billion in 2025 from $8.316 billion in 2024, reflecting gradual recovery.
The US remained dominant, accounting for over 56 per cent of shipments, highlighting growing market dependence.
While Japan, South Korea and Europe offered stability, exports stayed concentrated in key products and segments.
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EU-funded RegioGreenTex pushes 25 SME pilots to commercialisation
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