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NikeSkims unveils debut apparel collection with athlete-fronted campaign

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NikeSkims unveils debut apparel collection with athlete-fronted campaign


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September 22, 2025

Nike and Skims unveiled their first apparel collection on Monday, introducing far more than a collaboration, but a standalone brand: NikeSkims. 

NikeSkims unveils debut apparel collection with athlete-fronted campaign – NikeSkims

The debut line spans seven collections and 58 silhouettes, offering a “system of dress” the brands say transitions seamlessly from studio to gym and beyond, with more than 10,000 ways to mix and match.

The launch follows the announcement in February of a partnership between Nike and Skims, bringing together Nike’s performance expertise and Skims’ solutions-driven approach to women’s apparel. The line will be available September 26 on Nike and Skims websites, as well as at select Nike and Skims flagship stores in New York and Los Angeles.

“NikeSkims is a bold evolution in how women experience sport and style — and together with Skims, we’re delivering what no other brand can,” said Amy Montagne, president, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”

The debut is backed by a campaign titled “Bodies at Work”, directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox. The film and imagery feature more than 50 athletes across Nike’s portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, Serena Williams, and Skims co-founder Kim Kardashian.

“NikeSkims’ Bodies at Work film celebrates every woman’s strength and power,” said Kim Kardashian. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”

The first NikeSkims launch introduces three core collections — Matte, Shine, and Airy — alongside four seasonal capsules featuring track-inspired, vintage, semi-sheer, and nylon styles. Pieces are designed with sculpting fabrics, innovative materials, and Nike’s Dri-Fit technology to deliver compression, breathability, and stretch.

Jordan Chiles, an Olympic and world-champion gymnast, praised the collection for its combination of performance and style.

“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSkims allows me to do that,” she said. “The NikeSkims product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”

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US lawmakers introduce Last Sale Valuation Act to end customs loophole

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US lawmakers introduce Last Sale Valuation Act to end customs loophole



United States (US) Senator Bill Cassidy, along with Senator Sheldon Whitehouse, have introduced the ‘Last Sale Valuation Act,’ legislation aimed at closing a long-standing customs loophole that allows importers to underpay duties by declaring goods at artificially low values. The act would require tariffs to be assessed on the final sale value of imported goods rather than earlier transactions in complex overseas supply chains.

“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.

US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.

If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.

The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.

“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.

Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.

Fibre2Fashion News Desk (CG)



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Rieter responds to higher raw material prices

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Rieter responds to higher raw material prices




Rising global political and economic tensions have driven sustained increases in raw material and energy costs, impacting the textile machinery sector.
Rieter has faced mounting input expenses amid strong demand and price hikes for various materials.
The company has so far absorbed the additional costs but will implement price adjustments from March 2026 as pressures persist.



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US company Brooks Running’s revenue up 16% in 2025

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US company Brooks Running’s revenue up 16% in 2025



American sports equipment company Brooks Running closed 2025 with record-breaking global revenue, achieving a 16 per cent increase year-over-year and extending its track record to nine consecutive years of growth. Regional performance remained strong with 13 per cent growth in North America (NA), 22 per cent in Europe, Middle East, and Africa (EMEA), and 66 per cent in Asia Pacific and Latin America (APLA) where China sales increased 245 per cent. These results contribute to a 14 per cent compound annual growth rate over a nearly 25-year growth period, reflecting Brooks’ disciplined focus on performance innovation for runners since 2001.

“Running continues to gain extraordinary momentum around the world as more people choose movement as part of their approach to health and wellness,” said Dan Sheridan, Brooks CEO. “Our opportunity ahead is incredibly exciting and I have great confidence in the entire Brooks global team. Following a record 2025, we enter 2026 energised by the innovations and programmes we’ll deliver to runners and retailers worldwide.”

Brooks Running closed 2025 with record global revenue, up 16 per cent year-over-year, marking its ninth straight year of growth.
Strong gains came from North America, EMEA, and Asia Pacific–Latin America, led by a surge in China.
Growth was driven by performance innovation, strong footwear sales, and new lifestyle collections and collaborations.

In EMEA in 2025, the performance running footwear market grew 14 per cent in France and 21 per cent in Germany with Brooks outpacing both 22 per cent and 28 per cent, respectively, the company said in a press release.

In 2025, ten Brooks footwear styles posted year-over-year revenue growth of 20 per cent or more. The Glycerin series, featuring Brooks’ new DNA Tuned midsole foam, delivered 33 per cent revenue growth and a 27 per cent increase in unit sales year over year, accelerated by a 46 per cent year-over-year revenue surge in Q4.

At Paris Fashion Week in January 2025, Brooks unveiled its new lifestyle footwear collection, which celebrates the brand’s 112-year heritage as a leader in sport and answers customer desire for performance-inspired silhouettes to wear on and off the run. Brooks partnered with streetwear pioneers and visionaries to launch multiple sought-after collaborations including the Brooks x STAPLE Adrenaline GTS 4 with New York-based Jeff Staple and the Brooks x RSVP Gallery Caldera 8 with the renowned Don C.

Fibre2Fashion News Desk (RR)



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