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Zaanse Schans: The picturesque Dutch village set to charge tourists an entry fee

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Zaanse Schans: The picturesque Dutch village set to charge tourists an entry fee


John LaurensonBusiness reporter, Zaanse Schans, Netherlands

Getty Images A tourist being photographed in front of one of Zaanse Schans' riverside windmills, which is green and orange.Getty Images

The Dutch village of Zaanse Schans and its windmills are set to attract 2.8 million visitors this year

The historic Dutch village of Zaanse Schans is well known for its windmills, which a heck of a lot of tourists want to go to see.

Indeed, they are some of the most picturesque examples in the Netherlands, and easy to get to from Amsterdam.

Last year, 2.6 million people visited – a gigantic amount for a small place with a resident population of just 100.

It is far too many tourists, says the local council. And so, it has announced that from next spring it will charge every visitor from outside the area €17.50 ($20.50; £15) to enter, to try to control the numbers.

It’s very rare for a community to take such a measure, but talking to Marieke Verweij, director of the village’s museum, you can understand why they want to do this.

“In 2017 we had 1.7 million visitors… this year we’re heading for 2.8 million,” she says. “But this is a small place! We just don’t have room for all these people!”

Worse, says Marieke Verweij, visitors often “don’t know that people live here so they walk into their gardens, they walk into their houses, they pee into their gardens, they knock on doors, they take pictures, they use selfie sticks to peek into the houses. So no privacy at all.”

I leave the museum and walk past a coach car park in the general direction of the windmills. I probably shouldn’t say this, as it’s just going to make the problem worse, but these are some fabulous windmills.

One of them is wooden and painted green. Another has thatched walls.

Every so often the wind picks up and their sails go round. It’s a fine sight – and one most people would want to get a picture with.

A lot of people are doing just that, of course. The windmills are actually still quite a long way off but, at the best spots, visitors form very civilised selfie-queues.

There’s a bit of a queue also at a little bridge that leads over a canal towards the windmills. As I edge forward I hear Chinese, English, Spanish, Arabic, Italian and Russian.

The plan is to get everyone to book and pay online. The sort of thing you often have to do now to visit museums post-Covid.

The sweetener for tourists is that for the €17.50 they get admission to two things they currently have to pay for separately anyway – entry to the museum and to the inside of the windmills.

The former contains a painting of the local windmills by French impressionist Claude Monet, who visited in 1871. In the latter you can see how, in the 17th Century, the Dutch were using windmills not just to grind grain, but to do things like grind pigments to make paint or saw wood.

The garden of one of the houses in the village, which is very pretty and quaint and is painted green and white. There is clothes washing hanging on a line out the front.

The villagers complain of people walking into their homes

If only half the current numbers keep visiting after the admission charge is introduced, annual revenues will be around €24.5m.

The council plans to spend the money on maintenance of the windmills and on new infrastructure. New toilets, for example. But the shop and restaurant owners are not happy at all.

The stores, it should be said, are a bit of an attraction in themselves. The staff wear traditional costumes in the cheese shop, they do clog-making demonstrations in the shoe store.

And they are located inside old and beautiful wooden houses. The antique and gift shop for example, dates from 1623.

The planned entrance charge is threatening the livelihoods of Zaanse Schans’s retailers and restaurant-owners, says Sterre Schaap. She co-runs the gift shop, which is called Trash and Treasures.

“It’s awful. It will mean that people who don’t have a big wallet won’t be able to come here,” says Ms Schaap. “It will mean that we will lose a lot of our shoppers.

“If you’re with a family of four and you have parking, it will be around €100. So people won’t have a lot of budget over for other stuff.”

A worker in the village food shop

The village shops, where staff wear traditional outfits, fear a big drop in business

I wander up to the windmills, past a young woman who’s photographing her friend, and a couple from Germany who are taking a selfie.

Up on the balcony of one of the windmills, looking out at the impressive flatness of Holland, I get talking to Ishan from Canada. “I don’t know if I’d pay the €17.50 to come here. It’s a bit steep just to see a couple of windmills,” he says.

But Elisia, who is Albanian, grew up in Greece, and now lives in the Netherlands, says she would definitely pay that amount. “These villages, they are not so big and they lose their charm when there are so many tourists,” she says.

Steve, who’s over with his family from Massachusetts in the US, has been doing his calculations and can see the good side of the upcoming charge.

“Cheap people like me,” says Steve, “look at the windmill and say ‘nah, I’m not gonna pay extra to go in there’, but if it’s all included I wouldn’t hesitate.”

It’d be a more complete experience, he says, and not a bad deal.

John Laurenson A couple taking a selfie in front of the windmillsJohn Laurenson

Will the number of selfies go down when people have to pay to get into the village?

The deal is also a sign of the times. Rachel Dodds, a professor of tourism at Canada’s Toronto Metropolitan University, points out a few comparable cases.

“Bhutan charges an entry fee per day to visit the country. Venice, of course, is probably the most famous one with €5 for day trippers,” she says.

Meanwhile, the US and the UK both charge travel authorisation or visa fees for foreign nationals to visit them.

Yet villages that charge entrance fees are still very rare. Current other examples are the privately owned fishing village of Clovelly in Devon, England, the medieval Civita de Bagnoregio and Corenno Plinio in Italy, and Penglipuran in Bali, Indonesia.

As I wait for my bus to leave Zaanse Schans, a bus load of people arrive, swiping their credit cards to pay for their rides.

Those who arrive in a few months time will be digging around for pre-paid entry tickets, too.

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Disabled Post Office Horizon victim offered 15% of compensation claim

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Disabled Post Office Horizon victim offered 15% of compensation claim


Emma SimpsonBusiness correspondent

BBC Tearful Janet Skinner with shoulder length straight blonde hair wearing a black high neck jumper sitting on a grey sofa with checked cushionsBBC

Janet Skinner suffered a neurological collapse and used a wheelchair for a year

A victim of the Post Office Horizon IT scandal who was temporarily paralysed after the stress of her ordeal has been offered 15% of her compensation claim.

Janet Skinner was wrongly convicted of false accounting in 2007 and sentenced to nine months in prison after the faulty software said £59,000 had gone missing from her branch account in Hull.

She has now received an offer of full financial redress – but it is a fraction of what she had claimed. “I cried and I cried… it’s trauma on top of trauma,” she told the BBC.

The government said it made every effort to make full and fair offers to all claimants.

But according to Ms Skinner’s lawyer, all the high-value complex claims are being fought “tooth and nail”.

“They’ve taken a particularly cruel approach to Janet’s case,” claims Simon Goldberg, from Simons Muirhead Burton.

The mother-of-two lost her home, her livelihood and served two months in prison.

A year after her release, she was back in the dock facing another jail sentence as the Post Office pursued her for failing to pay “proceeds of crime”.

Less than a fortnight after the matter was resolved, she suffered a neurological collapse, was paralysed from the neck down and used a wheelchair for a year.

“My immune system had broken down, basically my body attacked itself,” said Ms Skinner.

‘I’m in pain all the time’

It took her two years to learn how to walk again but she has been unable to work because of ongoing problems with her health and mobility issues.

“I’m in pain all the time. It’s changed my life completely,” she said.

She said she misses being able to spray her deodorant or hairspray because of the damage to her hands. Her son helps with visits to the bathroom and she often has to get down the stairs on her bottom.

Her conviction was quashed in 2021 but it has taken more than four and a half years to prepare her claim, including being asked to submit five medical reports.

A hearing took place earlier this year where, according to her legal team, the Post Office finally accepted these expert reports, which concluded her ill health had been triggered by the extreme stress that she had suffered.

The size of Ms Skinner’s claim has not been revealed, though it is very significant.

“The sticking points are almost every element of her claim,” said Mr Goldberg.

The biggest contested issues include her loss of earnings and future care costs.

The Department for Business and Trade recently took over responsibility for delivering redress for sub-postmasters whose convictions were overturned by the courts, including Ms Skinner’s case.

A spokesperson said it did not comment on individual cases, but that it took every effort to make full and fair offers. An independent dispute resolution process was available to all applicants who were not content with their offer, they said.

More than £1bn worth of compensation has already been paid out to more than 8,000 victims.

The bulk of these payouts has been in the form of uncontested fixed payouts, either £75,000 or £600,000 depending on the severity of the case.

Janet Skinner Janet Skinner with former Prime Minister Rishi SunakJanet Skinner

Ms Skinner met Rishi Sunak at Downing Street last year when he was prime minister to discuss the scandal

Complex claims are proving far harder to settle. Victims and their legal teams allege government and Post Office-appointed lawyers are dragging things out to minimise payouts – something ministers consistently deny.

“It’s not saving the public purse a penny. It’s actually costing the public purse in the medium term,” claims Ms Skinner’s lawyer, arguing that hundreds of millions of pounds have already been racked up in legal fees by big City law firms handling the claims, as well as legal fees paid to victims’ solicitors.

Mr Goldberg has written to Darren Jones MP, who he says was a champion of the wronged sub-postmasters while in opposition. He is now effectively the prime minister’s right hand man.

“The only way to resolve this is political pressure from the very top,” said Mr Goldberg.

Ms Skinner has already rejected her offer and says, if need be, she is prepared to go to court if she does not receive sufficient redress for everything that she’s been through.



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Can Labour reverse ‘desperate loss of faith’ from business?

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Can Labour reverse ‘desperate loss of faith’ from business?


Simon JackBusiness editor

WPA Pool/Getty Images Prime Minister Sir Keir Starmer wearing glasses and a suit, standing next to Chancellor Rachel Reeves who is wearing a dark coat over a red top. She is pointing into the distance and they are both looking in that direction and smilingWPA Pool/Getty Images

One of the key audiences that the prime minister and the chancellor will have to convince at this year’s Labour conference are the business leaders they targeted with a charm offensive before the election last July.

The party trumpeted itself as “the natural party of business” and Rachel Reeves told anyone and everyone that this would be “the most pro-business government this country has ever seen”.

Labour had some big business beasts backing them. Billionaire mobile phone tycoon John Caudwell – a long-time Conservative supporter – switched his backing to Labour.

Some 120 business leaders signed a letter which read: “We, as leaders and investors in British business, believe that it is time for a change. For too long now, our economy has been beset by instability, stagnation, and a lack of long-term focus.

“Labour has shown it has changed and wants to work with business to achieve the UK’s full economic potential.”

But post-election, the party sent a different message – warning of tough choices and hard times ahead, and delivered a Budget to prove it.

That Budget, says John Caudwell, with its £25bn rise in employers’ National Insurance, undid a lot of the goodwill the chancellor had garnered.

“I think there was a desperate loss of faith from the business community in general from the last Budget,” he says. “I think people were shocked at the level of negative components for businesses.”

On top of that NI rise, the National Living Wage was hiked by an inflation-busting 6.7%, with a rise of 16% for 18 to 20-year-olds.

Mr Caudwell says he understands that Labour needed to raise money to shore up the public finances but felt it hit some sectors unduly hard.

“Even if you say they needed to be done, certain aspects were very unfair. So if you look at the increase in employers’ NI, that really badly hit those businesses that employ tens of thousands of people on low wages, because they got hit by minimum wage and they got hit by the NI.”

PA Businessman John Caudwell leaving BBC Broadcasting House in London - he is wearing a black dress jacket with a Union Flag and Ukraine flag pin on his lapel - he has a bald head, a broad smile and is wearing dark rimmed glasses, with his white shirt unbuttoned and with no tie PA

John Caudwell says businesses were shocked at “the level of negative components” they faced after the last Budget

Other small business owners have also told the BBC they have lost confidence.

Rachel Carrell is the boss of childcare firm Koru Kids and signed that letter in 2024. She says she hopes the government can restore business confidence over the rest of the parliament.

“I wouldn’t sign that letter today but they’ve got three or four years to turn this around. That’s a really long time.”

She believes there’s an opportunity to fix things in the upcoming Budget, but says “they need to move quickly”.

While anecdotal evidence of crumbling business confidence is not hard to find, official measures show a mixed picture.

The Institute of Directors’ confidence measure shows a steep fall after the last election, which compilers put down to immediate warnings issued by the government once in power that tough times and tough choices lay ahead.

That was duly delivered on by the Budget and has hovered near those lows ever since.

However, the government’s favourite index to quote is the Lloyds Bank confidence survey, which shows confidence on the future is much more robust.

Other measures, including the ICAEW and the S&P PMI measures, tend to support a more gloomy outlook.

That in turn is supported by the number of businesses looking to recruit.

Job vacancies have been on a downward trend since the Covid pandemic and there are 150,000 fewer staff on payrolls now than there were before the Budget bombshell, with a large part of those jobs going in hospitality.

However, there is widespread hope among smaller businesses that the long-promised overhaul of business rates will come soon and in their favour.

The government points understandably to the enormous amounts of money pledged recently when tech royalty from Apple, Nvidia, Microsoft and others met real royalty at US President Donald Trump’s recent state visit.

John Caudwell welcomed it too.

“I hear a lot of negativity about government – we hear about rich people leaving and they are useful to the UK economy, but they’re not as useful as the £150bn of inward investment that we’ve got coming into the country to create high-paid jobs in high-technological businesses. So we have to get a balanced view on that.”

Mark Hargreaves runs a trolley and tray manufacturing and export business in Peckham, south London. He is less impressed with the razzamatazz surrounding the tech billionaires and their largesse.

“I’m sure it’s very important to get these racy high-growth sectors to invest here. But what about the less exciting bits of the economy – the ones who are always here? We feel forgotten.

“I was hopeful that a new government would give us some help but all my costs have gone up – my business rates have doubled. I’m more cautious about investing in a new machine, a new product, hiring a new person.”

The new Employment Rights Bill, which confers greater rights and protections on employees from day one, is also adding to employers’ reluctance to take on new staff.

Mark Hargreaves, who runs a trolley and tray manufacturing and export business in Peckham, south London, has his arms folded. He is wearing a blue shirt, a grey jumper and a white shirt. He looks straight faced at the camera and is wearing black-framed glasses.

The government has made much of its plans to sweep away impediments to economic growth and has seen that acknowledged by some of the biggest investors in UK infrastructure.

Just months after Labour entered Downing Street, Scottish Power announced a £24bn UK investment.

Keith Anderson, chief executive of Scottish Power, says: “The government has taken on the planning bogeyman to unlock growth and get us building. That’s why the UK is now Iberdrola’s biggest investment destination globally.”

Rain Newton-Smith, director general of the employers group the CBI, also gives the government high marks on the international stage.

“I think this government have navigated really difficult geopolitics. We’ve got a better deal with the US than others, we’re forging a closer relationship with Europe and they got the deal with India.

“They’ve got a lot of work done internationally, and that does count. But they’ve really got to dial up delivery, and make sure that they they learn from the mistakes of last autumn.”

Business confidence is a vital but fragile thing. It’s a key ingredient for any government hoping that economic growth will pay for its other spending commitments – on heath, defence and welfare.

Labour has a job on its hands at conference, and at the Budget, to restore the animal spirits of UK business.



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How weight-loss injections are making obesity a wealth issue

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How weight-loss injections are making obesity a wealth issue


Nick Triggle profile imageNick TriggleHealth correspondent

BBC A pound sign etched out with a tape measure BBC

Three years ago, a fashion editor friend returned from Milan Fashion Week bursting with a story to tell.

Most fashion editors stayed at the same hotel, she explained, and each bedroom had its own mini fridge. After checking out, en route to the airport, a stylist in her party cried out that he’d left “an important package” in his fridge and telephoned the hotel, pleading with them not to throw it away.

“Turns out he’d forgotten his Ozempic,” my editor friend whispered. We were baffled. Ozempic?

Back then, Ozempic was not part of the common lexicon. But quietly, in certain circles, this injectable drug, which is licensed for the treatment of type 2 diabetes, was being prescribed privately and off-label for weight loss.

Flash forward to today and the picture is vastly different. “So many fashion people are on it,” she tells me today. “And now they’re very vocal.”

Serena Williams, Elon Musk and Whoopi Goldberg have all spoken about using weight-loss injections. Some are now prescribed by the NHS, including Wegovy and Mounjaro, generating scores of headlines.

Really, this should have made it a great leveller. In theory, anyone struggling with obesity can – without the expense of a private doctor – get help to manage their weight.

Only that’s not the full picture.

AFP via Getty Images Models walk the runway wearing white and black
AFP via Getty Images

‘So many fashion people are on it and now they’re very vocal,’ says one London-based fashion editor (Milan Fashion Week is pictured)

Thousands of NHS patients are believed to be missing out. And with the NHS tightly restricting access, some working in the field warn a two-tier system around weight-loss drugs is developing – one that’s benefitting the most well-off.

Martin Fidock, who is UK managing director of Ovivia, which provides Wegovy and lifestyle support to NHS patients, claims that thanks to varying thresholds of eligibility in different regions, NHS prescriptions are a “postcode lottery”.

An estimated 1.5 million people in the UK use these drugs – but more than nine in 10 are believed to pay privately. Prices vary but it generally costs between £100 and £350 a month, depending on the dose and lifestyle support.

Then, last month, it was reported that pharmaceutical giant Eli Lilly was expected to increase the list price of Mounjaro by as much as 170%.

They have since done a deal for UK distributors, meaning rises are likely to be less, and the deal doesn’t affect the cost to the NHS – but it has still caused concern in some quarters.

“It’s scary,” says Brad, a tech company worker in his 40s. He has been taking Mounjaro for a year and worries he may not be able to afford to continue.

“I’ve lost 20kg and want to keep using it, but it’s a lot of money. It’s unfair.”

Getty Images (R) AFP via Getty Images (L) Two images of Elon MuskGetty Images (R) AFP via Getty Images (L)

Wegovy was called the ‘Viagra’ of weight-loss drugs – the huge interest around it is partly fuelled by social media buzz and celebrity users, including Elon Musk

Nutritionists and GPs I spoke to have also expressed concerns about the broader system, and in particular whether existing health inequalities could worsen.

“We cannot allow good health to become a luxury for the wealthiest by limiting access to weight-loss drugs to those who can pay privately,” argues Katharine Jenner, executive director of Obesity Health Alliance.

So could it really be that weight-loss injections – for all of their benefits – are turning obesity into a wealth issue?

The NHS ‘postcode lottery’

Weight-loss drugs have been available on the NHS for some time, but the landscape changed significantly with the introduction of some newer medications – among them, semaglutide, marketed under the brand name Wegovy, and tirzepatide, sold as Mounjaro.

Wegovy was first prescribed for obesity by the NHS in 2023, while Mounjaro followed earlier this year. They work in part as an appetite suppressant by mimicking a hormone, which makes people feel fuller.

Studies have suggested patients can lose as much as a fifth of their body weight.

They are licensed for people with a BMI of 27 or more for those with a health condition or above 30 for those without (adjusted for certain ethnic groups). But tougher NHS criteria are being applied, and in England and Wales the drugs are mostly restricted to those with a BMI of over 35.

Plus there are more restrictions too.

For Wegovy, local areas are making their own decisions on access.

Martin Fidock claims that in recent months a third of regional health boards have increased the BMI threshold, which he says has resulted in fewer people being able to get it. (The BBC has been unable to verify this data.)

A spokesperson for Novo Nordisk, the pharmaceutical giant that makes Wegovy, told the BBC it is “concerned about the growing disparity” in access to NHS specialist weight management services.

“This has led to a large proportion of people needing to pay out of pocket, an option which is out of reach in areas of depravation where obesity rates are significantly higher.”

NHS England has said the differences could be related to different levels of need and other providers being more active in certain regions, but confirmed it was up to local areas to decide how much to spend.

Reuters Blue Ozempic injection pens lined upReuters

While Ozempic is intended for those with type 2 diabetes, Wegovy is prescribed specifically for weight loss

For Mounjaro, NHS England has started it for people with a BMI above 40 who also have certain health conditions. The NHS roll-out officially began in June, but a report published earlier this month suggests that not all general practices had started offering it.

Just 18 out of 42 NHS boards across England confirmed that they’d begun prescribing it in line with the roll-out plan, according to data obtained by freedom of information requests published in the BMJ.

The NHS has previously said it is supporting the phased rollout for eligible patients and that “these represent brand-new services in primary care that are being established and scaled up over time”.

But Mr Fidock believes we are seeing a “postcode lottery”.

“We have got an obesity epidemic and these drugs provide us with an opportunity to tackle it in a way we have never been able to do before. But your ability to benefit is dependent largely on whether you have the means to pay.”

Adding to the challenge is the fact that more people from deprived areas struggle with obesity in the first place: more than a third of people in the most deprived areas are obese – twice that of more affluent neighbourhoods.

Beyond the physical health risks – and there are many, including higher risks of cancer and heart disease, plus mental health problems – there may be social consequences too.

One US study found that obese men with a bachelor’s degree earn 5% less than their thinner colleagues, while those with a graduate degree earn 14% less. For obese women it is worse still, earning 12% and 19% less respectively, based on data concerning 23,000 US workers, published in The Economist in 2023.

NHS GP Matthew Calcasola, who is also involved in a service Get a Drip, which offers weight-loss drugs privately, has his own concerns.

“We’re concerned health inequality will build,” he says. “GPs worry about this.”

Private patients priced out

Meanwhile, a booming private market has emerged. Sara de Souza, a business analyst from Nottingham, is among those delighted that it has.

Following the birth of her son Vito in 2023, she put on 30kg. “I got to 96kg,” she recalls. “Me and my husband both got into bad habits. We were so busy, we were eating junk food and having chocolates.

“I was always tired and struggled to pick up my baby. But I just couldn’t lose the weight.”

Sara tried dieting and went to see her GP who referred her to a lifestyle diet and activity programme. But still the pounds stuck.

At her heaviest her BMI was 37.5, but she wasn’t eligible for NHS access and paid £200 a month for the drug through an app called Juniper, which also gave her diet and lifestyle advice. Within a year she had lost the full 30kg.

Two images of Sara De Souza smiling to camera

Sara says the cost didn’t impact her. ‘Even if it had, I’d have carried on, because of the benefits’

“It completely changed my life. I felt like a new person, alive again. It’s not just how I look, it’s how I feel and being able to keep up with my son.”

Sara says the cost didn’t impact her. “Even if it had, I’d have carried on, because of the benefits.”

Not everyone feels the same. Some 18% of overweight Britons would be willing to pay for weight-loss drugs – but if they were available on the NHS, 59% said they would be keen on using them, according to new polling by communications agency Strand Partners.

And some of those willing to pay privately fear they could find themselves being priced out following the proposed price spike.

Getty Images A pen prepared for weight loss injection 
Getty Images

‘Some people can’t move on to the higher doses because of cost,’ says the UK head of an online pharmacy, speaking about weight-loss drugs in general

“If I’d had to pay £300 or even more, I would have really struggled to afford it,” says Pete Beech, 57, from Southampton.

He weighed 18 stone and paid £160 a month for a prescription of Mounjaro to help him lose weight to qualify for an ultrasound treatment as part of his treatment for prostate cancer.

“The way the NHS is rationing these drugs has consequences beyond just obesity.”

James O’Loan, head of online pharmacy Chemist 4 U, has already observed some people stretching themselves financially to get hold of weight-loss drugs – some have asked for payment plans, which they cannot offer.

“Some people can’t move on to the higher doses because of cost,” he explains.

Getty Images for ESSENCE Serena Williams looking serious with her hands on her hips
Getty Images for ESSENCE

Serena Williams has spoken out about using weight-loss drugs – she says, to lift ‘stigma’ around them

Then there are concerns about a weight-loss drug black market, or unscrupulous dispensing.

“Some services are desperate to dispense the stuff and don’t care what happens,” claims Professor Richard Donnelly, editor of medical journal Diabetes, Obesity and Metabolism. “People are just asked to fill in a quick questionnaire. There’s no proper medical assessment or follow up.”

He also stresses that they should not be seen as a quick fix. “They’re not there to lose a bit of fat around the tummy.”

Whilst generally well tolerated, there are risks of certain side effects — including nausea, constipation and diarrhoea. A study into potential serious side effects of weight loss jabs has also been launched after hundreds of people reported problems with their pancreas.

The NHS advises people never take a medicine for weight management if it has not been prescribed for them.

‘Not a magic bullet’

Some argue that the answer is, simply, to widen NHS access. The issue, of course, comes in part down to cost.

Michael Shah, senior analyst at Bloomberg Intelligence, believes that this could start to resolve itself in time.

“There are more than 160 weight-loss drugs in clinical development,” he says. Once available, he predicts that the competition could push costs down across the board.

“NHS bargaining power should improve as additional players and treatments enter the space.”

Kevin Mazur/WireImage via Getty Images Whoopi Goldberg attending the 90th Annual Academy Awards Kevin Mazur/WireImage via Getty Images

Actress Whoopi Goldberg has said: ‘I weighed almost 300 pounds… I was on all this stuff and one of the things that has helped me drop the weight is Mounjaro’

Earlier this year the Tony Blair Institute suggested that the drugs should be offered to everyone with BMIs over 27, arguing that it costs even more to deal with the consequences of obesity.

Obesity is estimated to cost the economy £98bn a year, according to research commissioned by the think tank, once you take into account lost productivity as well as the NHS treatment costs and the impact on the individual.

The Institute suggests a means-tested system with those entitled to free prescriptions getting it free and others self-funding or encouraging employers to share the cost.

NHS England has said it is looking at an option to “accelerate roll out to even more people in the future”.

But it also pointed out that weight loss drugs should not be seen as a “magic bullet”.

Are we medicalising a social issue?

All of this begs a broader question – that is, in medicalising debates around tackling obesity, do we risk overlooking the wider social issue?

“By thinking we have a treatment for obesity we lose focus and stop thinking about the more difficult issues around the food industry and regulation, which are the root cause of this,” warns Greg Fell, president of the Association of Directors of Public Health.

“I do have concerns about equity of access,” he adds. “But I think the NHS has carefully thought about this and probably is, more or less, in the right place.”

Getty Images Bin overflowing with junk food packagingGetty Images

Obesity was rare In post-war Britain due to food shortages – there wasn’t the convenience food culture of today either

In post-war Britain, obesity was rare due to food shortages and physically demanding lifestyles – lower-income groups were more likely to suffer from malnutrition.

Only since the 1980s have obesity rates risen across all social classes, with a growing disparity between rich and poor.

It is driven by several interconnected factors. Katharine Jenner argues there needs to be more done to address one of them in particular: our “broken food system”.

“People in poorer areas are surrounded by junk food advertising, more unhealthy takeaways, and face bigger barriers to buying healthy food,” she says.

“Without investment in prevention, health will get worse, inequalities will widen, and the costs will fall on all of us.”

How to effectively achieve that is perhaps the biggest question of all. But whatever the answer – and regardless of whether the onus really should be on the state or as others argue, the individual – it runs far deeper than the cost of a weight-loss jab.

“We live in a society that prizes freedom of choice and expression, values material wealth and tolerates vast inequality,” argues Chris Rojek, sociology professor at City St George’s, University of London. “In such a system, casualties are inevitable.

“It would be naïve — or even pious — to claim we can simply solve this. The answer is complex and touches the very fabric of our society.”

Top picture credit: Onzeg/ Getty Images

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