Business
AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty Images
Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools — both for consumers and for businesses — to the expected audience of as many as 130 million people.
This year’s Super Bowl ads cost a record $8 million on average for a 30-second spot, with some priced as high as $10 million, plus more to produce the ads. Deep-pocketed tech giants and startups alike are seizing the opportunity to be part of the national conversation.
A battle started the week before the big game when Anthropic’s Claude debuted an ad skewering OpenAI’s decision to include ads in ChatGPT. That ad triggered a response from OpenAI CEO Sam Altman that drew even more attention to the campaign. OpenAI will be returning to the Super Bowl ad slate this year after its debut campaign — a 60-second spot — last year.
But it’s not just Anthropic’s Dario Amodei and Altman facing off: All the major AI players are buying time in the big game. The campaigns are taking the place of some big advertiser categories, including automakers, which are pulling back.
Google is running ads for the second year for Gemini AI after promoting its AI-powered features the prior two years: the Pixel’s “Guided Frame” and “Magic Eraser.”
Amazon is leaning into concerns about AI in the home with a spot for Alexa+ featuring actor Chris Hemsworth expressing some comedic concerns about the risks of AI. And Meta, rather than promoting its chatbot like other tech companies, is returning with spots for its Oakley Meta AI glasses, which give access to its AI tools.
A number of smaller AI companies are also buying Super Bowl spots to introduce their products to a broad audience.
Startup Genspark is marketing its AI productivity platform, with an ad featuring Matthew Broderick. Base44 is showcasing its AI-powered app-development tool, saying anyone can use its products to create custom apps. And Wix, known for its tools to create websites, will showcase its new Harmony platform, which uses AI to enable web design.
Another one of those smaller AI companies, Artlist.io, is showcasing its AI tools for consumers by putting the tech at the center of its 30-second spot. The entirely AI-generated ad boasts that it was purchased a week ago and created for just a few thousand dollars in just five days.
It’s one of a range of companies, including those that have nothing to do with technology, that used AI to create their ads this year.
Svedka Vodka is running an ad this year for the first time in decades after a ban on campaigns for liquor. (Absolut is also running a big game ad.) Svedka is bringing back its Fembot character that appeared in its ads in the early 2000s, this time backed by AI trained on TikTok dances.
Other AI uses will be more subtle: Xfinity used AI to make the cast of 1993’s “Jurassic Park” look younger for a new commercial.
With commercial production costs for a Super Bowl ad typically starting at $1 million, and generally running far higher — celebrities can charge millions of dollars for a cameo, for example — the response to this year’s Super Bowl ads could have major implications for how these high-profile spots are produced.
Business
Gold price surges by Rs11,700 per tola in Pakistan – SUCH TV
Gold prices in Pakistan increased on Saturday in line with the international market. In the local market, the gold price per tola reached Rs519,462 after a gain of Rs11,700.
According to All Pakistan Gems and Jewellers Association (APGJSA), 10-gram gold was sold at Rs445,354 after an increase of Rs10,030.
The international rate of gold was up by $117 to reach $4,967 per ounce (with a premium of $20).
Meanwhile, the price of silver increased by Rs444 to reach Rs8,269 per tola.
Business
From ESOPs To Bank Accounts: Foreign Income You Can Declare Under FAST-DS 2026
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Budget 2026 has introduced a six-month disclosure plan for foreign assets with immunity from prosecution.

Taxpayers can be fined upto Rs 10 lakh if they fail to declare. (Representative Image)
Finance Minister Nirmala Sitharaman revealed in the Union Budget 2026 that taxpayers in India who failed to report income or assets kept abroad now have a six-month opportunity to come clean and avoid fines and penalties under the Black Money (Undisclosed Foreign Income and Assets) Act.
The Foreign Assets of Small Taxpayers – Disclosure Scheme (FAST-DS) 2026 is a new option that aims to rectify previous errors by voluntary disclosure. It is specifically designed for taxpayers who might have neglected to disclose overseas assets or income on previous income tax returns (ITRs), including students, workers, young professionals, and relocated non-resident Indians (NRIs).
Who Can Use the 6-Month Window
Eligible taxpayers are permitted to register hidden foreign assets or income under FAST-DS that were either not taxed at all or were not accurately declared in the foreign assets schedule of previous returns. Examples include foreign bank accounts, overseas shares, mutual funds, employee stock options (ESOPs/RSUs), foreign real estate, and other financial interests held overseas.
The scheme is divided into two categories:
Category A: For those who have not disclosed any overseas assets or income at all, up to a value of Rs 1 crore. They cannot get immunity unless they pay taxes and penalties equal to 60 per cent of the value of their assets or income.
Category B: For people who paid taxes and declared overseas income but neglected to disclose the related asset. They can regularise the declaration by paying a one-time charge of Rs 1 lakh per asset if the asset’s worth is up to Rs 5 crore.
Taxpayers can avoid drawn-out legal proceedings and be protected from harsher penalties under the Black Money Act owing to this prompt declaration.
Penalties If You Miss the Deadline
Taxpayers will be subjected to severe penalties if they fail to disclose their assets and incomes earned from overseas during this period under the Black Money Act. The taxpayers will be fined Rs 10 lakh per asset for each year they fail to make a disclosure, and a penalty three times the tax amount will be imposed, along with a 30% tax on each income earned from overseas assets.
Furthermore, prosecution may result in jail time ranging from six months to seven years in severe circumstances.
Reopened assessments can cover up to 16 years, and tax treaty advantages such as relief under the Double Taxation Avoidance Agreement (DTAA) may no longer be accessible.
Why It Matters
According to tax professionals, this one-time window offers a unique chance to correct prior non-disclosures without worrying about legal action or severe fines. Additionally, it promotes voluntary compliance and reduces the likelihood of future disagreements between taxpayers and tax authorities.
Delhi, India, India
February 07, 2026, 10:43 IST
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Business
Govt proposes cutting power tariffs, raising fixed charges – SUCH TV
The government has proposed a downward revision of up to Rs1.53 per unit in the base electricity tariff for some domestic power consumers, while recommending higher fixed monthly charges for certain protected and unprotected households, according to a motion filed with the National Electric Power Regulatory Authority (Nepra).
The move aims to rationalise tariffs for the calendar year 2026, balancing affordability for low-usage consumers with recovery of costs from higher users.
Under the proposal, protected consumers using 51–200 units would face fixed charges of Rs200–300 per month, while unprotected consumers consuming up to 600 units could see up to 100% increases in fixed charges, with monthly rates rising from Rs200 to Rs675 depending on consumption.
Conversely, households consuming 601–700 units and above 700 units would see fixed charges reduced from Rs800–1000 to Rs675 per month.
The government also proposed reductions in base tariffs for higher-usage unprotected consumers.
For 301–400 units consumption, a drop of Rs1.53 per unit to Rs36.46 is proposed; for 401–500 units, Rs1.27 to Rs38.95 and for 501–600 units, a cut of Rs1.40 to Rs40.22 has been suggested.
Similarly, for 601–700 units, Rs0.91 per unit cut to Rs41.85; and above 700 units, Rs0.49 to Rs47.20 per unit has been proposed.
Lower-usage unprotected consumers (1–300 units) and lifeline protected consumers would see tariffs largely unchanged, ranging from Rs3.95 to Rs33.10 per unit depending on usage.
Nepra will hold a public hearing on February 10, 2026, allowing stakeholders and consumers to comment on the proposed tariff adjustments.
Energy analysts say the plan reflects the government’s attempt to shield low-usage households from rising electricity costs while passing higher fixed charges to moderate and high-usage consumers, a move likely to impact urban households more significantly.
The proposal underscores ongoing challenges in Pakistan’s power sector, as policymakers try to balance affordability, cost recovery, and financial sustainability for utilities.
Hike in Feb electricity bills
Meanwhile, electricity consumers, including those of K-Electric, will face an additional Re0.284 per unit in their February bills following a fuel charges adjustment for December 2025.
The hike, announced by the Nepra, comes as electricity costs rose last December while consumers were billed at lower rates.
The increase applies to all consumer categories except lifeline users, pre-paid electricity customers, and electric vehicle charging stations, and will also impact Incremental Consumption Package users.
Nepra clarified that bills issued before the notification will incorporate the adjustment in subsequent cycles, and the change will be itemised separately on bills.
The adjustment underscores ongoing challenges in Pakistan’s power sector, as fuel price volatility continues to influence electricity tariffs and billing for both urban and rural consumers.
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