Fashion
Apparel Export Council of Egypt sets $12-bn export target by 2031
The council targets $12 billion in exports by 2031 by raising the sector’s global competitiveness and attracting investment from countries like Turkiye, China, Vietnam and India, Marzouk said.
Egypt’s apparel exports in H1 2025 were worth nearly $1.608 billion—up by 25 per cent YoY, according to Apparel Export Council of Egypt, which has projected an annual export growth of 25-30 per cent for the sector.
The council targets $12 billion in exports by 2031 by raising the sector’s global competitiveness and feels the need to expand exports to African markets.
He also underscored the importance of expanding exports to African markets, citing rising demand and consumption in the continent’s rapidly growing economies.
Marzouk recently met Abdel Aziz Elsherif, head of the Egyptian Commercial Service (ECS), to discuss a comprehensive plan to boost Egyptian exports of apparel and textiles.
The meeting focused on strategies to promote sectoral growth, mitigate the negative effects of global trade tensions and attract foreign investment amid shifting global supply chains, a domestic media outlet reported.
Elsherif noted that a key component of the plan involves strengthening coordination between the ECS and export councils to fully leverage the efforts of Egypt’s commercial offices abroad.
The ECS will also facilitate direct engagement between Egyptian officials and major international importers, in addition to supporting promotional missions and participation in global exhibitions.
He said Europe is a key region where Egyptian exports could substitute goods from markets hit by trade conflicts and supply chain realignments.
AECE agreed to provide detailed information on Egypt’s export-ready production capacities and target markets to the ECS.
Fibre2Fashion News Desk (DS)
Published
January 15, 2026
Luxury skincare brand Genaura has promoted Nicola Young to managing director, moving up from chief marketing officer following the brand’s product launch to market in September.
Young’s promotion is underscored by “an impressive career”, which has included senior positions at Carlton Screen Advertising, marketing director at Jazz FM and Magic 105.4FM, and group director of Marketing at radio conglomerate Global Player.
Most notably, her beauty industry involvement included director of Media UK at Estée Lauder Co.
Young said the launch of Genaura “has the potential to revolutionise the beauty and wellness sector… my experience in this field has helped drive the marketing vision so far, and I look forward to progressing even further”.
She added: “Looking to… the growth of Genaura, I am excited to scale and innovate whilst remaining authentic to the scientific background of the product, planning global recognition of this revolutionary ingredient exclusive to Genaura.”
Available in the UK currently, the business has “aspirations for 2026 and beyond… extending skincare products within the range.”
Genaura claims to be a “world first in skincare”, with its Genaura Levagen + Smart Face serum “boasting a powerhouse formula alongside patented technology… creating an ‘age-proofing’ approach to the skin and supporting the skin’s natural barrier function”.
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One of India’s leading integrated home textile manufacturers, is strengthening its presence in Europe as it showcases its latest collections at Heimtextil 2026, the world’s largest trade fair for home and contract textiles, being held in Messe’ Frankfurt from January 13–16, 2026. The participation underlines Trident’s focus on expanding its European footprint amid improving trade prospects driven by proposed Free Trade Agreements (FTAs between India, the UK and the European Union)
Trident is strengthening its European presence by showcasing its TG ‘Visible Invisible’ collection at Heimtextil 2026, highlighting sustainability, AI and design-led innovation.
Backed by proposed India-UK-EU FTAs and new Directors in Germany and France, the company is deepening ties with European retailers and gaining strong buyer interest.
At Heimtextil, Trident is presenting its TG collection, built around the theme “Visible Invisible”, which brings together contemporary design, sustainability and innovation. The showcase highlights how everyday home textiles are shaped by thoughtful design choices, responsible sourcing and advanced manufacturing, aligned with the evolving expectations of European consumers. This year at Heimtextil – sustainability and AI in Home Textile would be in focus.
Commenting on the company’s European strategy, Abhishek Gupta CEO Strategy & Marketing Trident Group, said, “Europe is a strategic market for our home textiles business. With favourable trade developments on the horizon, we are investing in local leadership and showcasing collections that reflect European preferences for sustainability, quality and design. Our participation at Heimtextil reinforces our commitment to long-term growth in the region.” He furthered “Europe continues to be a key market for Trident, supported by mature retail ecosystems, growing demand for sustainable products and increasing diversification of sourcing. The global home textiles market is estimated at USD 136–140 billion, with steady growth expected over the coming years. Against this backdrop, Trident is positioning itself to deepen partnerships with European retailers and scale its business responsibly”.
To support this expansion, Trident has strengthened its local presence with the appointing of dedicated Directors for Germany and France, enabling closer engagement with customers, faster response times and stronger on-ground relationships across key markets.
Trident’s Heimtextil showcase draws inspiration from Indian aesthetics and modern global trends, translating emotions such as comfort, joy and strength into bath and bed linen collections. The TG range features responsibly sourced cotton, performance-led finishes and contemporary colour palettes, and has received encouraging interest from buyers across Germany, France, the UK and other European markets during the fair
With favourable trade tailwinds, a strong design-led offering at Heimtextil, and enhanced European leadership, Trident is well placed to accelerate its growth journey in the European home textiles market.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
Fashion
Munich Fabric Start puts emotional materiality centre stage with ‘Pleasure’ as its guiding theme
Published
January 15, 2026
Munich Fabric Start (MFS) is gearing up for its January 27–29 edition. Designers, product managers, and buyers will be able to explore around 1,000 spring/ summer 2027 collections from international fabric and trim manufacturers at the MOC Munich.
With the lead theme of “Pleasure,” the trade show’s organisers aim to spotlight “attitude, sensuality, and emotional materiality” over the three days of the fair. The lead theme frames fashion as an emotional space, an expression of attitude and cultural reflection. Colours, surfaces and materials become conduits for self-confidence and joie de vivre.
“After seasons of restraint, spring/ summer ’27 marks a deliberate counter-design: optimism, sensuality, and creative freedom take the place of pragmatism and neutrality. Physical presence and individuality are regaining importance- as a response to uncertainty, exhaustion and algorithmic predictability,” according to MFS.
“Efficiency and pragmatism are shaping current market developments. And these are not easy times for us as trade fair organisers either. We are countering this with a clearly structured trade fair and a strong positioning as a key source of inspiration, an interactive business forum, and a platform bringing together textile expertise. In terms of fashion and trends, we are heralding a change of perspective: optimism instead of restraint. Self-confidence instead of uncertainty,” adds managing director Florian Klinder.
With the integrated shows Bluezone, Keyhouse, and The Source, the trade fair brings together all relevant fashion segments: high-quality fabrics and trims, international denim expertise, and forward-looking innovations along the entire textile value chain. International reach, collaboration, and sustainability remain central themes.
The consolidation of the trade fair segments at the MOC has proven successful. The trade fair with its eight areas will once again be held under one roof.
Bluezone and Keyhouse with “Sustainable Innovations” will once again be anchored in the high-footfall area of Hall 2 at the upcoming event- directly connected to the Fabrics and Additionals areas.
The Design Studios in Hall 4 are now positioned even more centrally. And the sustainable sourcing area Resource is also set to have a stronger presence, located directly next to The Source in Hall 1.
To provide buyers and designers with a holistic overview, the Bluezone denim trends will be integrated directly into the trend worlds built around the lead theme in the MOC foyer. This new form of presentation reflects market developments in which denim and classic fashion segments are increasingly merging within collections.
The exhibitors will once again include well-known names from the fabric and textile industry, including the Albini Group, Kiki Fashion, Calik, Lanificio di Tollegno, Bornemann Etiketten, Manteco, Pontetorto, Riopele, Thermore, Bureaux Bo, Can Tekstil, and Troficolor Denim Makers.
As usual, a supporting programme of keynotes, panel discussions, and trend presentations will round off the trade fair offering. Current industry topics will be discussed and contextualised on the “Stage” with Peclers Paris, David Shah, O/M Collective, Olivia Does Design, and Monsieur-T, among others. The curator of Sustainable Innovations, Simon Angel, will offer in-depth sessions on future-oriented, sustainable material solutions.
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Skincare brand Genaura promotes marketer Young to MD
Trident accelerates European home textiles expansion
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