Fashion
Barbour and Farm Rio partner for collab that blends Britishness with the tropics
Published
September 9, 2025
Barbour has made a speciality of collaborations in recent years, linking up with as diverse a list as Chloé, Saturdays NYC, Alexa Chung, Baracuta, and Reggie Yates. Its latest collab is with another label very different from its own — Farm Rio.
Launching on 9 September, the company said that “Brazilian tropics beautifully collide with the British countryside” in the link-up that sees Barbour bringing its “quintessential British charm and iconic designs”, while Farm Rio offers its “famously bold prints and playfully feminine features”. The collection features clothing, footwear, accessories, and outerwear.
Three exclusive prints have been created for the collection, drawing on Farm Rio’s signature tropical flora and fauna and Barbour’s heritage family tartans.
There’s the Pink Tartan that reimagines Barbour’s famous Scottish-heritage tartans through Farm Rio’s signature art of printmaking. The background is designed to evoke the texture of woven family tartans with the embroidered pineapple embellishments layered on top.
The Tropical Print is the collaboration’s most emblematic print. It updates a classic scarf design with intricate borders and details, highlighting Farm Rio’s tropical aesthetic. The Brazilian jaguar and pineapple crown celebrate two of the rainforest’s key symbols, contrasting with delicate florals. It’s finished with the green and pink palette that runs throughout the collection.
The Pineapple Print is the collection’s defining allover pattern, featuring the fruit’s crown as a tropical icon.
Nicola Brown, Barbour’s director of womenswear, said: “This is a collaboration in every sense of the word, with the most-loved features that encapsulate the spirit of each brand fused together to create a full collection with irresistible character.”
The supporting campaign was shot in the Cotswolds with British actress-model Imogen Waterhouse, but “illustrative cues from Brazil’s tropical world appear in surreal and intriguing ways, curating a whole new world of expressive dressing”.
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On a year-on-year (YoY) basis, final demand prices climbed 3.4 per cent in the 12 months ended February, matching the largest annual increase recorded in February 2025. Margins for apparel, footwear, and accessories retailing declined by 4.5 per cent, BLS said in a press release.
US producer prices rose 0.7 per cent MoM in February 2026, with annual inflation at 3.4 per cent.
The increase was driven mainly by services, up 0.5 per cent, while goods prices climbed 1.1 per cent, led by energy.
Apparel retail margins fell 4.5 per cent.
The data signals broad-based wholesale inflation, with sustained pressure despite weakness in select consumer-facing segments.
The February rise was driven largely by services, which accounted for more than half of the overall increase. Prices for final demand services advanced 0.5 per cent, marking the third consecutive monthly gain. Within this category, prices for services excluding trade, transportation, and warehousing rose 0.6 per cent, contributing nearly three-fourths of the increase. Trade services and transportation and warehousing services also posted gains of 0.4 per cent and 0.5 per cent, respectively.
Meanwhile, prices for final demand goods rose 1.1 per cent in February, the steepest increase since August 2023. Energy prices also increased by 2.3 per cent, while prices for goods excluding food and energy registered a more modest rise of 0.3 per cent.
Fibre2Fashion News Desk (SG)
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