Tech
Caught in a social media echo chamber? AI can help you out
Falling for clickbait is easy these days, especially for those who mainly get their news through social media. Have you ever noticed your feed littered with articles that look alike?
Thanks to artificial intelligence (AI) technologies, the spread of mass-produced contextually relevant articles and comment-laden social media posts has become so commonplace that it can appear as though it’s coming from different information sources. The resulting “echo chamber” effect could reinforce a person’s existing perspectives, regardless of whether that information is accurate.
A new study involving Binghamton University, State University of New York researchers offers a promising solution: developing an AI system to map out interactions between content and algorithms on digital platforms to reduce the spread of potentially harmful or misleading content. That content can be amplified through engagement-focused algorithms, the study noted, and enable conspiracy theories to spread, especially if the content is emotionally charged or polarizing.
Researchers believe their proposed AI framework would counter this by allowing users and social media platform operators—Meta or X, for example—to pinpoint sources of potential misinformation and remove them if necessary. More importantly, it would make it easier for their platforms to promote diverse information sources to audiences.
“The online/social media environment provides ideal conditions for that echo chamber effect to be triggered because of how quickly we share information,” said study co-author Thi Tran, assistant professor of management information systems at the Binghamton University School of Management. “People create AI, and just as people can be good or bad, the same applies to AI. Because of that, if you see something online, whether it is something generated by humans or AI, you need to question whether it’s correct or credible.”
Researchers noted that digital platforms facilitate echo chamber dynamics by optimizing content delivery based on engagement metrics and behavioral patterns. Close interactions with like-minded people on social media can amplify a person’s biased cherry-picking tendency when choosing information messages to react to, leading to diverse perspectives being filtered out.
The study tested this theory by randomly surveying 50 college students, each reacting to five misinformation claims about the COVID-19 vaccine:
- Vaccines are used to implant barcodes in the population.
- COVID-19 variants are becoming less lethal.
- COVID-19 vaccines pose greater risks to children than the virus itself.
- Natural remedies and alternative medicines can replace COVID-19 vaccines.
- The COVID-19 vaccine was developed as a tool for global population control.
Here is how the survey’s participants responded:
- 90% stated they would still get the COVID-19 vaccine after hearing the misinformation claims.
- 70% indicated they would share the information on social media, more so with friends or family than with strangers.
- 60% identified the claims as false information.
- 70% expressed a need to conduct more research to verify the falsehood.
According to the study, these responses highlighted a critical aspect of the dynamics of misinformation: many people could recognize false claims but also felt compelled to seek more evidence before dismissing them outright.
“We all want information transparency, but the more you are exposed to certain information, the more you’re going to believe it’s true, even if it’s inaccurate,” Tran said. “With this research, instead of asking a fact-checker to verify each piece of content, we can use the same generative AI that the ‘bad guys’ are using to spread misinformation on a larger scale to reinforce the type of content people can rely on.”
The research paper, “Echoes Amplified: A Study of AI-Generated Content and Digital Echo Chambers,” was presented at a conference organized by the Society of Photo-Optical Instrumentation Engineers (SPIE). It was also authored by Binghamton’s Seden Akcinaroglu, a professor of political science; Nihal Poredi, a Ph.D. student in the Thomas J. Watson College of Engineering and Applied Science; and Ashley Kearney from Virginia State University.
More information:
Ashley Kearney et al, Echoes amplified: a study of AI-generated content and digital echo chambers, Disruptive Technologies in Information Sciences IX (2025). DOI: 10.1117/12.3053447
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Caught in a social media echo chamber? AI can help you out (2025, August 15)
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April might be springtime in the northern hemisphere, but some of the best streaming services seem to think it’s the perfect time for a dry run of spooky season. How else to explain the arrival of some exquisitely dark slices of horror, like 28 Days Later: The Bone Temple arriving on Netflix, Weapons coming to Prime Video, or Shelby Oaks landing on Hulu? If you prefer your off-season Halloween viewing to be in the vein of campy B movies rather than serious scares though, horror specialist Shudder has you covered with Deathstalker, a gloriously cheesy reboot of a near-forgotten ’80s series.
Reality is often scarier than fiction though, as shown by Louis Theroux’s Inside the Manosphere—his first documentary film with Netflix, exploring the dark side of social media and the world of toxic male influencers. (Be sure to read our interview with the filmmaker.) And if the thought of that leaves you wanting something a bit more wholesome to watch, thankfully Zootopia 2 has popped up on Disney+—and there’s even a rabbit in that, for some appropriately springtime imagery.
Here are WIRED’s picks of the best movies to watch right now.
28 Years Later: The Bone Temple
The fourth film in the long-running postapocalyptic horror series switches focus from rampaging rage zombies to a more dangerous threat: humans. OK, OK, “people are the real monsters” isn’t a hot take for the genre, but The Bone Temple offers a unique twist, with 28 Years Later survivor Spike (Alfie Williams) trapped in the company of a murderous gang led by deranged satanist “Sir Lord” Jimmy Crystal (Sinners’ Jack O’Connell). The villain is modeled on disgraced British TV presenter Jimmy Savile, whose sexual abuse crimes hadn’t been revealed by the time of the initial outbreak in 28 Days Later, adding a dash of real-world terror.
As the group stalks what remains of the English countryside, Spike’s only hope might be Dr. Ian Kelson (Ralph Fiennes), whose experiments on curing alpha zombie Samson (Chi Lewis-Parry) might hold humanity’s last hope. Although best watched back to back with its predecessor for the full, horrifying picture, director Nia DaCosta’s chapter stands on its own—and earns bonus points for one of the best uses of Iron Maiden’s “Number of the Beast” in film history.
Louis Theroux: Inside the Manosphere
It’s the silence that does the trick; British documentarian Louis Theroux always knows when not to speak and instead let his subject expose themselves for the world to see. It’s a masterful technique whether Theroux is investigating the Westboro Baptist Church or UFO conspiracy theorists, but it is rarely put to better use than in his latest outing: exploring the online “manosphere” subculture of self-appointed “alphas” offering toxic advice on how to be a “real man.” Speaking with key figures in the loosely defined movement, Theroux’s mild-mannered approach often leaves them to do most of the talking, exposing shockingly misogynistic and extremist views. Even more distressing? The quiet revelation that for many of them their performative masculinity is all just one big grift, and how they rationalize the harm they cause in pursuit of a payout. Depressing but compelling viewing—not all men, but definitely all of these men.
Crime 101
Jewel thief Mike (Chris Hemsworth) is the best in the business, a meticulous planner who pulls off his heists without leaving a shred of evidence—much to the consternation of LAPD detective Lou Lubesnick (Mark Ruffalo), who doesn’t even know exactly who he’s hunting for a string of thefts. Elsewhere in the City of Angels, Sharon (Halle Berry) is an underappreciated VP at an insurance firm, frustrated at being passed over for promotion for years. She’s the perfect insider to help Mike orchestrate an elaborate $11 million diamond heist. But as Lou uncovers evidence connecting to Mike’s past, and the chaotic, violent biker Ormon (Barry Keoghan) aims to take the score for himself, even the most masterful planning can’t prevent everything spiraling dangerously out of control.
Kevin Weil, OpenAI’s former chief product officer who was recently tapped to build a new AI workspace for scientists, Prism, is leaving the company, WIRED has confirmed. Weil was previously an early executive leading product at Instagram.
OpenAI is also sunsetting Prism, which the company launched as a web app in January this year to give scientists a better way to work with AI. The company is folding the roughly 10-person team behind it into Thibault Sottiaux’s Codex team. An OpenAI spokesperson confirmed the changes, and tells WIRED this is part of the company’s effort to unify its business and product strategy. OpenAI has broader ambitions to turn Codex, its AI coding application, into an “everything app.”
Weil, who joined OpenAI in June 2024, announced last September that he would be starting a new initiative inside of the company called “OpenAI for Science.” Now, OpenAI is dispersing those employees throughout the company’s product, research, and infrastructure teams. An OpenAI spokesperson reiterated the company’s commitment to accelerating scientific discovery, and says it’s one of the clearest ways AI can benefit humanity.
OpenAI is currently trying to refocus the company around a few key areas, such as enterprise offerings and coding. Last month, OpenAI’s CEO of AGI deployment Fidji Simo told staff that the company needs to simplify its product offerings. The push to divert resources to more consequential efforts resulted in OpenAI discontinuing its Sora video-generation app.
This is a developing story. Please check back for updates.
Sam Altman’s iris-scanning, humanity-verifying World project announced at an event in San Francisco on Friday that Tinder users around the globe can now put a digital badge on their profiles signaling to potential suitors that they’re a real human, provided they’ve already stared into one of World’s glossy white Orbs and allowed their eyes to be scanned. The announcement follows a pilot project for Tinder verification that World previously conducted in Japan.
The global Tinder expansion is one of the biggest tests yet for World, and the company’s bet that everyday consumers will be willing to sign up for biometric verification services to use internet applications. Founded in 2019 by Altman and Alex Blania, the World project was designed for a future where the internet is overrun with highly capable AI agents that make it incredibly difficult, if not impossible, to tell who is really human. As companies like OpenAI—where Altman is CEO—and Anthropic push AI agents into the mainstream, the problem World was built to solve feels increasingly urgent.
But World has struggled to achieve mainstream adoption, and it has encountered resistance from governments around the globe that have probed the company over suspected violations of data protection laws. The company says 18 million people have now been verified with an Orb, up from 12 million last year.
In addition to the Tinder global expansion, Tools for Humanity, the company behind World, announced a number of other consumer and enterprise partnerships on Friday at its Lift Off event in San Francisco. The startup says Tinder users who verify with their World ID will receive five free “boosts,” typically a paid feature that increases the number of users who see a profile by up to 10 times for 30 minutes. The videoconferencing platform Zoom also says that users can now require other participants to verify their identity with World before joining a call. Docusign, the contract signing software, will allow users to require World’s identity verification technology.
Tiago Sada, Tools for Humanity’s chief product officer, tells WIRED the company sees major platform partnerships as key to helping World become a mainstream identity-verification technology. Sada said he’s especially interested in working with social media companies in the future, and was encouraged to see that Reddit has started testing World as a solution to help users distinguish bots from real people.
World is also launching a tool called Concert Kit, which lets artists reserve concert tickets for verified humans, a pitch aimed squarely at the bot-driven scalping problem that critics say has plagued sites like TicketMaster. World will test the feature on the upcoming Bruno Mars World Tour featuring Anderson .Paak, who is scheduled to play a verified-humans-only show under his alias DJ Pee .Wee in San Francisco on Friday night.
No new hardware announcements or updates were made at Friday’s event. World first launched the iris-scanning Orb back in 2023, alongside a mobile app that contains “mini apps” for different verification and blockchain-related programs. After a person scans their eyeball with one of World’s Orbs, the startup creates a unique cryptographic key for each person—their World ID. This creates a private, decentralized way to verify people online, without requiring them to upload their government ID all over the internet.
The project was initially called Worldcoin, and in the early days the startup offered people free cryptocurrency to scan their irises. World still offers a cryptocurrency token and a wallet for digital currencies, but dropped the “coin” from its name in 2024 and has since shifted its focus to identity verification for the AI era. Jess Montejano, a spokesperson for Tools for Humanity, says the company still offers crypto as an incentive when new users sign up, but has also expanded its offerings to include Netflix and Apple TV subscription trials.
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