Fashion
China’s sportswear exports dip, but gain in key emerging markets

The country had shipped sportswear worth $***.*** million in the first seven months of last year. Outbound shipments have been on a continuous decline since ****, according to sourcing intelligence tool TexPro, signalling persistent pressure from slower consumer spending and increasing competition from Southeast Asian producers.
Shipments to Europe, Asia-Pacific, and Africa followed the same downward trend. Exports to China’s largest market, Europe, dipped to $***.*** million in the first seven months of ****, accounting for **.** per cent of total shipments. Trade with Europe slipped *.** per cent from $***.*** million in the corresponding period of ****, largely due to soft retail demand and cautious restocking by European brands.
Fashion
Marimekko opens new flagship store in Hong Kong’s Causeway Bay

“We believe that even in a digitalized world, creative and emotionally engaging physical retail concepts play an important role as the hearts of brand culture, fueling omnichannel growth. We are excited together with our esteemed partner Sidefame to take this next step in Hong Kong to build up the Marimekko phenomenon. The experiential and modular flagship at Leighton Road follows our most updated store concept and acts as a window to Marimekko’s optimistic lifestyle philosophy and art of printmaking, inspiring both new and existing customers,” says Natacha Defrance, Senior Vice President, Sales, Region East at Marimekko.
Marimekko has opened a flagship store in Hong Kong’s Causeway Bay on October 16, 2025, in partnership with Sidefame Ltd.
The refurbished Leighton Road location features the brand’s latest experiential concept, showcasing fashion, accessories, home products, and fabrics.
The store highlights Marimekko’s Unikko print and supports the company’s Asia-focused 2023–2027 growth strategy.
The new flagship store’s exterior highlights Marimekko’s celebrated Unikko print, whereas the interior design is inspired by Marimekko’s own textile printing factory in Helsinki, Finland. The store features a curated assortment of Marimekko’s lifestyle products ranging from fashion, bags and accessories to home items, including printed fabrics.
During the strategy period of 2023–2027, Marimekko is focused on scaling its business, with Asia as the most important geographical area for international growth. The company approaches its market areas through key cities, such as Hong Kong. Renowned as a major hub for creativity, fashion and design, Hong Kong provides an opportunity to build brand awareness and positioning with a wider impact in Asia. Marimekko operates in Asia mainly through a loose franchise partnership model.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Italy backs fast-tracking EU-India FTA: Deputy PM Antonio Tajani

In a post on X, Tajani termed the meeting ‘important’ and said he would be visiting India in the coming months.
Italy’s Deputy Prime Minister Antonio Tajani recently met Indian External Affairs Minister S Jaishankar and Commerce Minister Piyush Goyal on the sidelines of the UN General Assembly session in New York and expressed his country’s commitment to the finalisation of the India-EU FTA.
In a post on X, Tajani termed the meeting ‘important’ and said he would be visiting India in the coming months.
“In New York, I also had important meetings with the Indian Foreign Minister @DrSJaishankar and the Commerce Minister @PiyushGoyal,” wrote Tajani.
“Italy and India share a strategic political and economic partnership that we intend to strengthen with my further visit to India in the coming months,” he added.
“I confirmed Italy’s support for a rapid finalisation of the Free Trade Agreement,” he concluded.
Fibre2Fashion News Desk (DS)
Fashion
In Milan, Ferragamo, Stella Jean and MSGM bank on a vibrant summer

Published
September 28, 2025
Fever gripped Milan on Saturday, as Meryl Streep, in the midst of filming “The Devil Wears Prada 2”, was spotted in the front row at Dolce & Gabbana. In this effervescent atmosphere, the Milanese couturiers were particularly optimistic, banking on a rebound. For next summer, they are betting on a return to lightness and a sense of fun, with creations brimming with vitality. Their women’s ready-to-wear collections for spring/summer 2026 give pride of place to fluid, colourful garments, rich in detail, texture and print—particularly at Ferragamo, Stella Jean and MSGM.
Class, sensuality, movement. With Maximilian Davis steering the aesthetic since 2022, Ferragamo continues its repositioning, cultivating a distinctive idea of luxury and elegance. Sophisticated silhouettes and exquisite materials remain, once again, the cornerstones of its wardrobe.
This season, the British designer played as never before with colour and texture, developing two strands: one feminine, the other more masculine.
The tailoring chapter embraced dark tones and an austere, almost wintry spirit, with sweeping coats, trench coats and a series of suits. Loose, pooling trousers came with swathing tuxedo jackets, cinched at the waist by a long, fringed satin scarf. At times, these suits assumed the ease of pyjamas and dressing gowns. Leather appeared, for instance, in a tank top paired with a straight suede skirt, while a short-sleeved little black dress came cut in vinyl.
The other side of the collection leaned into refined sensuality with diaphanous, often sheer fabrics, such as organza tops split vertically at the front, or lace slips inlaid with satin. Silk dresses stopped above the knee, sometimes extending into long, floor-skimming ribbons or fine fringing. This fringed detail also traced the flanks and cuffs, evoking the fluid, swinging looks of the 1920s.
Back on the Milan catwalks after a three-year absence, Stella Jean delivered a collection rich in colour and craftsmanship. Known for her cross-cultural fashion, the Italian-Haitian designer took guests this time to Bhutan, where she had various pieces produced by local craftswomen using ancestral techniques.
These included traditional Tego jackets and the kira dress (a rectangular piece of fabric wrapped around the body), made on handlooms. Another example: sleeveless coats woven from nettle fibres, onto which the designer had the various stages of production— from harvesting to weaving—embroidered in brightly coloured wool yarns.
With its vibrant palette and clever mix of prints and painted motifs, the collection skilfully fuses classic pieces with unique creations touched by the ethnic, such as intricately woven aprons, tapestries worn as bustiers or rugs wrapped around the waist as skirts. In tall fishermen’s waders worn musketeer-style, the models appear in multicoloured embroidered dresses, topped with straw hats—each one different—and adorned with bold shell necklaces.

Stella Jean’s high-end women’s ready-to-wear line has always spotlighted endangered artisanal skills, which she strives to preserve around the world.
“I said I’d be back on the catwalks when I had something to say. I’m back with two concrete proposals to safeguard the production chain. I’m appealing for VAT to be lowered for all craft-fashion products, and for our artisans to be able to benefit from self-certification,” the designer said backstage.
At the end of her show, Stella Jean came out brandishing the white T-shirt with the slogan “Grazie, Mr Armani”, which she wore in 2013, when the couturier showed his support by allowing her to stage her first show in Milan. “I wanted to pay him one last tribute. He did a lot for fashion. It’s thanks to him that Made in Italy has become a real passport around the world,” she said.
At MSGM, Massimo Giorgetti transformed his boutique in the centre of Milan, at the height of Saturday shopping, into a vast, glass-walled backstage and photo studio, where passers-by can observe through the broad shop windows—like an enormous aquarium—the different phases of putting a fashion show together, from fittings and make-up through to the shoot.
“I wanted to open the boutique to everyone’s view to celebrate the house and the teams. It’s a symbol, too. The place where we work and where we sell fashion,” explained the designer, who founded the label some fifteen years ago.
The streetwise, carefree girls of his early days have evolved into young women. They still display a fresh, joyful style, but with a slightly more refined touch. Their wardrobes took in elegant couture-flared dresses in cotton poplin and polka-dot chiffon numbers, little marled coats and floral-printed duchesse satin ones. Not forgetting the essential cardigan, reimagined in pop pink or orange and studded with metal.
Giorgetti proposes a fashion firmly anchored in the present, as evidenced by the models who leave the boutique and cut through the adjoining street before a delighted audience, bag tucked under the arm—just like in real life. They slip into pretty little dresses, tartan mini-skirts and hybrid T-shirts splicing motifs. They play with Breton stripes, mixing them with metallic silver pieces. A striped cropped jumper tossed over a white maxi shirt and wide-leg trousers is enough to give them instant flair.
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