Business
Cost and chaos continue to test resiliency of U.S. auto industry
A worker at Ford’s Kentucky Truck Plant on April 30, 2025.
Michael Wayland | CNBC
DETROIT — “A lot of cost and a lot of chaos.” That’s how Ford Motor CEO Jim Farley described the state of the automotive industry earlier this year amid geopolitical tensions, tariffs, inflation and other disruptions.
All those factors created massive uncertainty for the U.S. automotive industry that led to relatively bearish outlooks for the sector in 2025. Some of those concerns have come to fruition, but the industry has proven to be far more resilient than many had expected.
“Six months into the onset of tariffs, we’ve been positively surprised by the extent to which the industry has held in better than anticipated,” Barclays analyst Dan Levy said in an investor note last month that upgraded the U.S. auto/mobility sector to neutral from negative.
The neutral rating by Barclays speaks volumes about the state of the automotive industry right now, according to auto executives, insiders and analysts who say circumstances aren’t as bad as they once feared — but also that they still aren’t as positive or certain as they could be.
S&P Global last week released a new report explaining how tariff burdens have eased, but noting that demand headwinds persist amid slowing disposable income growth, consumer pessimism and fluid trade policies. The government shutdown also adds uncertainty to the economic outlook, the firm said.
Jim Farley, President and CEO of Ford Motor Company, speaks at a Ford Pro Accelerate event on Sept. 30, 2025 in Detroit, Michigan.
Bill Pugliano | Getty Images
The cautiousness followed S&P revising its U.S. light vehicle sales estimates upward by about 2%, to 16.1 million vehicles for 2025, and to 15.3 million, up 200,000, in 2026.
Part of what’s driven the unexpected optimism has been industry sales and production holding up much better than expected, in addition to broader macroeconomics such as consumer spending being relatively stable.
“The [economic] outlook is getting better, and part of it is realizing that tariffs didn’t end the world, and that applies to the auto market as well,” Cox Automotive’s chief economist, Jonathan Smoke, told CNBC. “I think we can navigate it, and I’m holding on to that optimistic outlook.”
Such optimism will be tested as major automakers such as General Motors, Ford and Tesla begin announcing third-quarter results this week.
Each of the American automakers is expected to report double-digit declines in adjusted earnings per share but remain profitable on an adjusted basis, according to analyst estimates compiled by LSEG.
“We expect Q3 earnings that [are] generally in line to slightly above expectations. Industry production did come in better than expected,” Wolfe Research analyst Emmanuel Rosner said in an Oct. 10 investor note. “But as always there are nuances to consider.”
Balancing act
The automotive industry is in a bit of a balancing act.
Tariffs have cost automakers billions of dollars this year, but deregulation of fuel economy penalties, as well as corporate gains under the Trump administration’s “One Big Beautiful Bill Act,” are expected to help offset those costs, Ford’s Farley and others have said.
Meanwhile, there are red flags of stress in auto lending for lower credit buyers, including the recent bankruptcy of subprime auto lender Tricolor — but sales and pricing of new vehicles through the third quarter remained far better than many had expected.
“There’s some positives for next year, but there could also be some really bad negatives if there’s a freak out on tariffs or the consumer finally breaks down or whatnot,” Morningstar analyst David Whiston told CNBC. “But no one’s calling for a complete crash.”
Fronts of the GMC Sierra Denali,Tesla Cybertruck and Ford F-150 Lightning EVs (left to right).
Michael Wayland / CNBC
Whiston — who covers GM, Ford and several auto retailers and suppliers — characterized his outlook as “cautiously optimistic,” saying the significant industry concerns are countered by other bullish circumstances.
UBS analyst Joseph Spak agreed, noting a lot of challenges for automakers such as tariffs and losses on electric vehicles “have already been incorporated into 2025/2026 estimates,” he said in an investor note last month.
In addition to the economic and political concerns, the automotive industry faces significant changes in all-electric vehicle adoption that caused GM last week to pre-report $1.6 billion in special charges during the quarter related to its pullback in EVs.
Adding to this year’s “chaos,” especially for Ford, is a fire last month at aluminum supplier Novelis that is impacting vehicle production. Wall Street analysts estimate the fire to cost Ford between $500 million and $1 billion in operating income.
“The industry is in a lot of flux. It faces an array of challenges,” Elaine Buckberg, a senior fellow at Harvard University and former GM chief economist, said regarding tariffs, EVs and other issues. “The level of volatility they’ve faced over the last seven years or so is unlike what came before.”
Suppliers
The broader supplier industry remains a major potential concern for automakers, as it did to begin the year.
The automotive supplier industry is made up of thousands of companies — ranging from multibillion-dollar publicly traded corporations to “mom-and-pop shops” making one or two parts — that industry experts say cannot support many, if any, additional cost increases.
“The market has been under pressure. It’s fragile,” said Mike Jackson, executive director of strategy and research for vehicle supplier association MEMA. “Those suppliers that are flexible and agile have been able to reposition themselves to be successful despite the changes, despite the shifts.”
Autolite spark plugs at an auto parts store in Provo, Utah, on Monday, Sept. 29, 2025. First Brands Group Holdings has filed for Chapter 11 bankruptcy, capping weeks of turmoil sparked by creditor concern over the auto-suppliers use of opaque off-balance sheet financing.
George Frey | Bloomberg | Getty Images
Not all have been able to compete successfully. The bankruptcy of U.S. auto parts maker First Brands Group in late September heightened concerns on Wall Street about the health of the private credit market. First Brands had a web of complex debt agreements with a slew of lenders and investment funds globally.
JPMorgan Chase CEO Jamie Dimon last week called the bankruptcies of First Brands and Tricolor Holdings “early signs” of excess in corporate lending, while some Wall Street analysts have written them off as idiosyncratic.
Executives have said automakers, also known as OEMs, or original equipment manufacturers, have so far done their best to assist suppliers when needed and have not passed on added tariff costs to such companies, but it’s unclear how long that may last.
“Suppliers clearly are working as hard as they can with their customers to try and mitigate the impact, understating it’s an important issue to work through,” Jackson said. “That said, there have been a number of different cost pressures that we’ve seen that go beyond the tariffs. … It varies by customer, by OEM.”
Shares of many larger publicly traded suppliers, such as Aptiv, BorgWarner, Dana and Adient, are up double digits so far this year. Even Canada-based Magna International, which at one point was expected to be one of the companies most impacted by tariffs, is up roughly 7%.
Those gains are despite the third quarter marking the 14th consecutive quarter of building pessimism by North American auto supplier executives, according to MEMA’s most recent “Vehicle Supplier Barometer” released earlier this month.
Adding to supplier concerns are continuing issues with tariffs between the U.S. with Mexico and Canada as well as the Trump administration’s ongoing trade war with China, where many rare earth materials, some of which are used in vehicles, are processed and sourced.
K-shaped concerns
There are also continuing concerns that the automotive industry is an example of a “K-shaped” economy in the U.S., where the wealthy keep seeing gains while those who have lower incomes struggle.
Economists have warned the U.S. economy is increasingly K-shaped following the coronavirus pandemic, with consumers experiencing different realities depending on their income level.
Used vehicle retailer CarMax was the first major auto-related company to sound the alarm on the consumer late last month.
“The consumer has been distressed for a little while. I think there’s some angst,” CarMax CEO Bill Nash told analysts earlier this month, with an auto lending executive for the used car retailer warning the “cracks” are “an industry issue.”

But that “issue” appears to only be for lower-income consumers or those with subprime credit, many of whom are not new car buyers.
Wealthier Americans have been assisted by rising house values, lucrative stock market returns and favorable credit, while lower- and middle-income buyers have faced tighter budgets and have been hit hard by rising inflation.
Fitch Ratings reports 6.43% of subprime auto loans in August were at least 60 days past due, in line with a record high of 6.45% that was hit in January. Delinquency rates for borrowers with higher scores have remained relatively stable.
“Clearly there is concern about the consumer, because if you’re not in the upper part of the ‘K’ then yes, there is stress,” Cox Automotive’s Smoke said. “But it tends to be a demographic story about median and below income households.”
About two-thirds of new vehicle purchases are made by people whose household income is above the median, according to Buckberg. The U.S. household median income last year was $83,730, according to U.S. Census Bureau estimates
That percentage could continue to grow and impact sales if tariff costs begin getting passed on to new car buyers or the whiplashing regulatory chaos barrels more into the automotive industry.
“That’s really the big question for 2026. I think everyone in the industry is assuming consumers are going to start to get tariffs passed down to them for autos. They haven’t really yet,” Whiston said. “How does the consumer react to that? Will they just take it in stride, pay more and keep going? Or will it just cause a massive freak out? No one knows the answer to that yet.”
Business
What’s the best way to detect and destroy drones?

Adrienne MurrayTechnology reporter

In the northern Danish city of Aalborg, the firm MyDefence makes equipment that jams and repels drones.
“We’ve had a big surge of interest,” says chief executive, Dan Hermansen.
He says that up until early October his company was mainly dealing with defence firms, but now it has “completely shifted”.
The small, box-like kit made by MyDefence is mostly used by the military of Nato countries and Ukraine.
However lately demand has grown from civilian customers.
“It’s coming from critical infrastructure,” he adds, “from big companies, looking to protect their own assets”.
The device detects communication between the drone and its pilot, then breaks that connection, explains Mr Hermansen, by emitting a powerful radio signal on the same frequency.
Rather than falling out of the sky, the drone is pushed away and has a controlled landing. If it tries to reconnect to a GPS signal, that can be blocked too, he adds.
Mr Hermansen reckons that radio frequency jamming works against 80 to 90% of the drones that are flown.

While forcing an unwanted drone to crash land is a good result, it’s essential to be able to detect it first.
“The first part is really about identification. And the second part is an interceptor system,” explains Kasper Hallenborg, director of The Maersk Mc-Kinney Moller Institute at University of Southern Denmark.
Identifying a drone is not so easy, points out Andreas Graae, the head of research at the Institute of Military Technology at the Danish Defence Academy.
“[Drones] can be very small or really big, and are often produced from materials like plastic or fabrics that are very hard to detect on a traditional radar,” he says.
A suite of technologies are under constant development, to help find drones.
That includes acoustic sensors that listen for the drone’s buzzing; advanced optical cameras, with very high resolution; and increasingly sophisticated tactical radars, which work over longer ranges and can even differentiate between a drone or a bird.
Once detected, a drone needs to be disabled. Electronic jamming, similar to that used by MyDefence has leapt forward, thanks in large part to the war in Ukraine.
“[Ukraine’s] frontlines are totally jammed,” Mr Graae says, which means that drone controllers lose control of their machines.
So, Russia and Urkaine have adapted by using drones controlled by fibre optic cables, or using drones that can navigate autonomously, or fly along pre-programmed routes.
Such drones need to be intercepted or shot down and plenty of firms are working on novel ways to do that.
Among them is Swedish start-up, Nordic Air Defence. It is developing a low-cost interceptor designed to strike the targeted drone, forcing it to crash.
“It’s missile shaped, so travels incredibly fast,” he adds. “It’s incredibly easy to manufacture. It is basically 3D printed,” says Jens Holzapfel, the company’s business director.

Cost is a criticial factor in countering drones.
Last month, Nato Secretary-General Mark Rutte said: “It’s unacceptable to shoot down drones costing one or two thousand dollars with missiles that may cost half a million or even a million dollars.”
That’s been a big lesson from Ukraine, says Mr Graae. “It’s become a competition of how cheap you can actually make a drone attack, and how expensive it is to defend against.”
“As hostile drones become cheaper, it puts pressure on the defender to manufacture low cost products,” agrees Mr Holzapfel.
Low-cost drones are increasingly a security issue away from the frontlines of Ukraine.
Poland and Romania had their airspace breached by Russian drones; while separate drone incidents were reported, in Norway, Sweden, Lithuania, Romania and most recently at Germany’s Munich airport.
In Denmark tensions have also run high after a string of mysterious sightings at airports and military installations around the country.
That spurred the defence ministry to deploy “several capacities” that can detect, track and jam drones; and last week Sweden announced plans to invest more than $365m (£275m) in anti-drone systems, including measures to jam and shoot them down, as well as the deployment of hunter drones.
Mr Holzapfel at Nordic Air Defence currently works with Sweden and its European allies. As well as the military, clients are from law enforcement agencies and security companies.
But he also sees civilian sectors like shipping and the oil and offshore industries as potential markets.

In a civilian setting. simply shooting down a drone might be too risky.
“It could be rather dangerous,” says Kasper Hallenborg, pointing to the falling parts and potentially flammable fuel.
“We saw the impact in Poland,” he continues. “That was just drone fragments, which more or less removed the roof of a house.”
Early detection would help, says Mr Hallenborg: “Then you can probably take it down somewhere it’s more safe to do so.”
At short ranges, shooting out nets to tangle up the drone is another method and cheap lasers are also being developed.
There are also safer, so-called soft-kill options, including hacking. “That’s a more secure way to neutralize the drone, because then you can actually control the landing,” says Mr Graae.
Crucially, a traffic management system is urgently needed, suggests Mr Hallenborg, involving electronic license plates for each drone device and way for users to register the flight in advance.
“Then we can quickly identify which drones are allowed to be there and those that aren’t,” says Mr Hallenborg.
“The [Danish] police have been overloaded with people telling them about what they’ve seen in the sky. A lot of these drones are probably there with a [legitimate] purpose,” he says.
Business
Disney+ cancellations soar after Jimmy Kimmel suspension

Danielle KayeBusiness reporter

Disney+ and Hulu cancellations rates doubled in September after TV host Jimmy Kimmel was briefly taken off air, suggesting the move may have hurt the entertainment giant financially.
Data from analytics firm Antenna shows Disney+’s so-called churn rate – the percentage of subscribers who cancel each month – jumped from a 4% average to 8%, which equates to about three million cancellations, while Hulu’s rose to 10% or more than 4 million.
Disney suspended Kimmel after comments he made about the shooting of Charlie Kirk, following pressure from a federal regulator. The decision sparked free speech debates.
ABC, which airs Jimmy Kimmel Live, reinstated him within a week after a backlash.
Disney, which owns ABC, decided on 17 September to take the comedian off air, two days after Kimmel had said, during one of his shows, the “Maga gang” was “desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them” and of trying to “score political points from it”.
The abrupt suspension came hours after Brendan Carr, chair of broadcast regulator, the Federal Communications Commission (FCC), threatened to revoke ABC’s broadcast licence.
The move was met with protests in California and lambasted by the writers and actors guilds, lawmakers and the American Civil Liberties Union (ACLU).
Critics and First Amendment advocates had railed against ABC’s decision as censorship and a violation of free speech. They also called for economic pressure on Disney, urging people to boycott the company’s services.
Hundreds of celebrities and Hollywood creatives signed a letter backing Kimmel, who was later reinstated.

The new data from Antenna, released on Monday, offers the first indication that Disney may have taken a hit from the blow-back.
Disney+ and Hulu lost millions more subscribers in September compared to recent months, while Netflix saw its churn rate hold steady at 2%.
But it is not clear whether Kimmel’s suspension was the only factor driving the surge in cancellations.
Disney’s move to suspend Kimmel coincided with its announcement of previously planned increases to subscription prices, as the company faces pressure to boost its profit from streaming services.
Despite the rise in cancellation rates, both Disney+ and Hulu saw an uptick in new sign-ups in September, offsetting some of the loss, according to Antenna.
Disney declined to comment and Hulu is yet to respond. However, Disney noted discrepancies between Antenna’s data and its internal figures.
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