Erdem has opened an immersive pop-up installation at Selfridges London until mid-September as the British luxury brand preps for SS26 runway show at London Fashion Week on September 21. 

The second floor atrium installation “presents a visual dialogue between fashion and art”, with a curated selection of ready-to-wear and accessories from Erdem’s Pre-Fall 2025 and AW25 collections.

It explores the inspiration behind the brand’s Autumn/Winter 2025 runway collection, created in collaboration with British contemporary artist, Kaye Donachie.

“Erdem’s language of poetic and modern femininity, and Donachie’s dreamlike painterly style” shape the atmosphere of the space, we’re told.

Large-scale printed panels feature Donachie’s expressive artwork, including reimagined portraits of Erdem’s mother. Plinths are delicately wrapped in details of Donachie’s abstract paintings “which become sculptural displays for encased jewellery and the Bloom bag”, available for the first time at Selfridges.

And in a “world-first” for de Savary London, the digital luxury outerwear brand has opened a pop-up store on the capital’s King’s Road, with landlord Sloane Stanley Estate reinforcing its reputation as a go-to destination for brands looking to trial physical retail.

The temporary store, which will open until the end of the year, covers a 1,644 sq ft space, featuring its full collection of leather jackets, wool coats, tops, and trousers.

This will be the brand’s first bricks-and-mortar presence giving its customers a “unique opportunity to shop the brand in person”.

Brand founder Natasha de Savary added: “The King’s Road is the perfect location for our first ever physical retail presence. de Savary London is defined by its craftsmanship and timeless design, and opening here, alongside such inspiring brands and with the support of Sloane Stanley, feels like a natural next step for us.”

This latest opening reflects a busy year of retail and pop-up activity across the Sloane Stanley Estate, which continues to attract digitally native brands exploring physical retail. Recent debut pop-ups include women’s fashion brand  Minka Dink, which returned to the King’s Road for its second Chelsea pop-up, alongside other standout names such as Addison Ross, KayaNuka and Wiggy Kit.

Back into central London, accessories brand J&M Davidson has opened a flagship boutique within the prestigious Burlington Arcade.

It’s a permanent space designed by Milan-based architects Cotti & Trolese, the store’s “intentionally muted style… embraces a design language of restraint and subtle sophistication” to display its collection of bags and belts that fuse “British heritage and French elegance”.