Fashion
EU, US set up framework for balanced trans-Atlantic trade, investment
This builds on the political agreement reached by European Commission President von der Leyen and President Donald Trump on July 27.
The EU and the US today set up a framework for fair, balanced and mutually-beneficial trade and investment.
A joint statement lays out the new US tariff regime towards the EU, with a clear maximum 15-per cent tariff rate for the vast majority of EU exports; sectors already subject to MFN tariffs of 15 per cent or above will be exempt.
The EU will also engage in negotiating a trade agreement with the US.
The joint statement lays out in detail the new US tariff regime towards the EU, with a clear maximum, all-inclusive tariff rate of 15 per cent for the vast majority of EU exports, including strategic sectors. Sectors which are already subject to most favoured nation (MFN) tariffs of 15 per cent or above will not be subject to additional tariffs.
With regard to cars and car parts, the 15-per cent US tariff ceiling will apply in tandem with the EU initiating the procedures for tariff reductions vis-à-vis US products.
Effective as of September 1, a number of product groups will benefit from a special regime, with only MFN tariffs applying. These include unavailable natural resources (such as cork), all aircraft and aircraft parts, generic pharmaceuticals and their ingredients and chemical precursors.
Both sides have agreed to continue to ambitiously work to extend this regime to other product categories as well—a key deliverable for the EU.
The EU will also engage in negotiating an agreement on fair, balanced and mutually beneficial trade with the United States.
EU-US trade in goods and services has doubled over the last decade, surpassing €1.6 trillion ($1.86 trillion) in 2024, with €867 billion (~$1 trillion) of trade in goods and €817 billion of trade in services.
The EU intends to eliminate tariffs on all US industrial goods and provide preferential market access for a wide range of US seafood and agricultural goods.
Both sides committed to cooperate on ensuring secure, reliable and diversified energy supplies, including by addressing non-tariff barriers that might restrict bilateral energy trade. As part of this effort, the EU intends to procure US liquified natural gas, oil and nuclear energy products with an expected offtake valued at $750 billion till 2028.
In addition, the EU intends to purchase at least $40 billion worth of US artificial intelligence (AI) chips for its computing centres.
The EU further plans to work with the United States to adopt and maintain technology security requirements in line with those of the United States.
European companies are expected to invest an additional $600 billion across strategic sectors in the United States till 2028.
The EU plans to consult with the United States and US traders on digitalisation of trade procedures and implementation of the legislation currently proposed on EU Customs Reform.
Fibre2Fashion News Desk (DS)
Fashion
Xreal files patent suit against rival smart glasses maker Viture
By
Bloomberg
Published
January 15, 2026
Xreal Inc., a Chinese pioneer in smart glasses, is suing Viture Inc. for patent infringement in the US, arguing its rival has unfairly capitalized on Xreal’s extensive research and investment in the segment.
The lawsuit, filed Thursday in federal court in eastern Texas, accuses San Francisco-founded Viture of unlawfully incorporating Xreal’s patented inventions into smart glasses such as the Luma Pro, Luma Ultra, and a high-end pair called The Beast.
Both Xreal and Viture manufacture augmented reality, or AR, glasses that plug into devices like smartphones and laptops, offering viewers a large virtual display for watching movies or handling productivity tasks. Technical specifications like display resolution and field of view- the size of the augmented world you can see at any given time- are often very similar between the two brands.
Their US legal battle comes ahead of what is expected to be a pivotal moment for the segment, with Apple Inc. expected to make its category debut as soon as this year, Bloomberg has reported.
Xreal holds over 800 patent and patent applications worldwide, including dozens in the US and Europe, it said in a statement Thursday announcing the lawsuit. “By comparison, Viture owns approximately or fewer than 70 patent and patent applications globally, with none in the United States or Europe,” it added.
“The lawsuit is not merely about enforcing a single patent,” Xreal said in the statement. “It is about stopping a pattern of intellectual property infringement that undermines the integrity of innovation and endangers continued technological development in this industry.”
Xreal holds more global market share than Viture in the AR eyewear category, according to research firm IDC. But both companies lag far behind Meta Platforms Inc., which has come the closest to mainstream success with its Ray-Ban line of smart glasses.
At the CES technology trade show earlier this month, Xreal unveiled a new entry-level pair of glasses and a co-branded set of glasses developed with Taiwan’s Asustek Computer Inc. It also announced that it’s extending a partnership with Alphabet Inc.’s Google.
Xreal said in the statement that these and other collaborators are “owed confidence that their co-developed products will not also be threatened by infringers attempting to benefit from infringement or undermined by unauthorized usage of IP.”
Fashion
Soshiotsuki wows with international debut at Pitti Uomo 109
Published
January 15, 2026
Designer Soshi Otsuki won himself a huge ovation at the key gala show of Pitti Uomo on Thursday after presenting a brilliant collection that celebrated classic western tailoring, even as it subverted its codes.
A tour de force of draping, cutting, and silhouette, this fall 2026 collection from his brand Soshiotsuki was definitely a major fashion statement.
In a moment of volume in menswear, Otsuki opened the action with a perfectly judged trio of to-die-for double-breasted suits with peak lapels in crepe and fine wool in various shades of grey- cement, mud, or dove.
He cut his jackets to end well below the hip and his trousers were something else. Made with a half-dozen front pleats, they were elephantine but never outrageous. Otsuki is such a great natural tailor, the exaggeration merely added to the elegance.

Soshi is no slouch when it comes to leather either. From his copper-hued leather rock god suit to his cocoon style leather bomber jacket. And, just when you thought he was playing a little too safe, he sent out some fab jeans, so degraded they almost looked moth-eaten. Tokyo street style meets sartorial Italian.
Playing on couture techniques, the designer also whipped up several bias-cut green corduroy blazers and suits marrying Japanese eccentricity and British aplomb.
The show was the latest Italian/Japanese marriage at this edition of Pitti that began with a Sebiro Sanpo tailoring association Japanese suit march inside the Fortezza da Basso, the giant fortress where the salon is staged. Remarkably, Otsuki has never actually studied suiting formally, but he somehow understands it instinctively.

The soundtrack, culled from composer Joe Hisaishi’s soundtrack to Takeshi Kitano’s 2000 gangster movie Brother, featured a beautifully yearning saxophone solo. It would have felt just right for one of Douglas Sirk’s 1950s melodramas starring Rock Hudson. One almost expected Rock to take the final passage.
Presented inside the beautiful Refetterio Santa Maria della Novella, a looming Gothic refectory at the back of the legendary Renaissance Basilica, this was a bravura display.
Altogether, a bases loaded, home run, smash hit collection. One could say it felt like a star is born moment in menswear, except that Soshi Otsuki was already acclaimed. He is the latest winner of the LVMH Prize.
Talk about backing up winning an award with a great fashion statement.
Copyright © 2026 FashionNetwork.com All rights reserved.
Fashion
Skincare brand Genaura promotes marketer Young to MD
Published
January 15, 2026
Luxury skincare brand Genaura has promoted Nicola Young to managing director, moving up from chief marketing officer following the brand’s product launch to market in September.
Young’s promotion is underscored by “an impressive career”, which has included senior positions at Carlton Screen Advertising, marketing director at Jazz FM and Magic 105.4FM, and group director of Marketing at radio conglomerate Global Player.
Most notably, her beauty industry involvement included director of Media UK at Estée Lauder Co.
Young said the launch of Genaura “has the potential to revolutionise the beauty and wellness sector… my experience in this field has helped drive the marketing vision so far, and I look forward to progressing even further”.
She added: “Looking to… the growth of Genaura, I am excited to scale and innovate whilst remaining authentic to the scientific background of the product, planning global recognition of this revolutionary ingredient exclusive to Genaura.”
Available in the UK currently, the business has “aspirations for 2026 and beyond… extending skincare products within the range.”
Genaura claims to be a “world first in skincare”, with its Genaura Levagen + Smart Face serum “boasting a powerhouse formula alongside patented technology… creating an ‘age-proofing’ approach to the skin and supporting the skin’s natural barrier function”.
Copyright © 2026 FashionNetwork.com All rights reserved.
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