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Family offices double down on stocks and dial back on private equity

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Family offices double down on stocks and dial back on private equity


07 July 2025, USA, New York: A street sign reading “Wall Street” hangs on a post in front of the New York Stock Exchange in Manhattan’s financial district. Photo: Sven Hoppe/dpa (Photo by Sven Hoppe/picture alliance via Getty Images)

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A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.

Family offices have ramped up their bets on stocks while dialing back their private equity bets, according to a new survey by Goldman Sachs.

Investment firms of ultra-wealthy families reported an average allocation of 31% to public equities, up 3 percentage points from the bank’s last poll in 2023. Over the same two-year period, their allocation to private equity dropped from 26% to 21%, the largest change for all surveyed asset classes. 

The shift to stocks was marked for family offices in the U.S. and the Americas, which raised their average allocation from 27% to 31%. As for private equity, their allocation dropped by 2 percentage points to 25% but still exceeds that of their international peers. The bank polled 245 worldwide family offices, two-thirds of which reported managing at least $1 billion in assets, from May 20 to June 18. 

Tony Pasquariello, global head of hedge fund coverage at Goldman Sachs, described the portfolio as a “pro-risk asset mix,” as family offices have maintained a relatively high allocation to private equity.

This is despite growing concerns about geopolitical risks and inflation. In the next 12 months, more than three-quarters of respondents said they expected tariffs to be the same or higher and expected valuations to stay the same or decrease.

Family offices, especially those in the U.S., can face hefty tax bills if they make significant divestments, according to Sara Naison-Tarajano, leader of Goldman Sach’s Apex family office business. Moreover, she said, family offices tend to invest opportunistically when other market players retreat, as they did in April when tariff announcements roiled the markets. 

“There are concerns in the market, geopolitical issues, trade war issues,” said Naison-Tarajano, who is also the global head of capital markets for the private wealth division. “If they’re concerned about these things, they’re going to be ready to put money to work when these dislocations happen.”

Investing in public equities and ETFs is also the preferred way for family offices to invest in artificial intelligence, according to the survey. The vast majority (86%) of respondents said they were invested in AI in some capacity, with other popular options including investments in secondary beneficiaries of the AI boom like data centers or AI-focused VC funds.

Goldman Sachs’ Meena Flynn added that family offices are still making opportunistic plays in private equity, with 72% investing in secondaries, up from 60% in 2023. Endowments and foundations have been divesting as they are pressed for liquidity, but family offices can scoop attractive assets at a discount and weather the exit slowdown.

“They have the ability to invest in assets that they can hold over multiple generations and not be worried about an exit,” said Flynn, co-head of global private wealth management.

And while family offices appear to be drawing down in private equity, 39% reported plans to invest more in the asset class in the next 12 months, the highest of any category. Nearly the same proportion (38%) intend to invest more in stocks.

Most family offices did not expect to change their portfolios in the upcoming year. However, across every asset class, more family offices planned to increase their allocations rather than decrease. A third of respondents intend to deploy more capital while only 16% intended to increase their cash and cash equivalents allocation.

“I think what this forward-looking picture tells us is that family offices realize the importance of staying invested, and they realize the importance of vintaging, especially with private equity,” Naison-Tarajano said.  

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That said, family offices in the Americas are more bullish than their peers. More than a third reported not positioning for tail risk compared with 14% and 12% of firms in EMEA and APAC. The most popular method of preparing for a black-swan event was geographic diversification at 53%, with gold ranking second at 24%. While gold made up less than 1% of the average family office portfolio, Flynn said she has seen allocations in some portfolios as high at 15%.

“Especially in regions where our clients are very worried about political instability, they’re actually holding gold in physical form,” Flynn said. “Many of our clients literally want to see the serial number and know where it is in the vault.”

Asian family offices have also taken to using cryptocurrency as a hedge, according to Flynn. Only a quarter (26%) of APAC family offices said they were not interested in crypto, compared with 47% and 58% of their peers in the Americas and EMEA, respectively.

Overall, a third of family offices are invested in crypto, up from 26% in 2023 and doubled from 2021. Of those who haven’t, Asian family offices reported the most interest (39%) in doing so, versus 17% of their peers. Flynn attributed much of their interest to concerns about geopolitics. 



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Iran oil attacks trigger 35% gas price spike – and fears of interest rate rises

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Iran oil attacks trigger 35% gas price spike – and fears of interest rate rises



Britain is to “step up” defensive support for Gulf states after Iran attacked energy sites across the region in a “serious escalation” of the war that could push up inflation and interest rates.

The price of Brent crude climbed as high as $119 a barrel and European gas prices briefly surged by 35 per cent after Iran pounded Qatar’s Ras Laffan energy hub and other Middle Eastern oil and gas infrastructure with missiles.

Interest rates were held at 3.75 per cent instead of the previously expected cut, as the Bank of England warned that the war could push inflation as high as 3.5 per cent by July on the back of rising energy bills, and that rates could rise – creating misery for homeowners.

It came as:

  • US defence secretary Pete Hegseth said “ungrateful” European allies should be thanking Donald Trump for the war
  • Trump claimed he was unaware of Israel’s strike on Iran’s South Pars gas field
  • Oman called the US/Israel attacks a “grave miscalculation”
  • Europe’s biggest airlines warned of higher fares

Iran’s attacks were in retaliation to an Israeli strike on the vital South Pars gas field, which drew condemnation from the Gulf states as well as Tehran. It was the first attack of the war so far on an energy production facility. Tehran fired missiles at multiple energy sites across the Gulf, including a Saudi oil refinery, Qatari gas facilities and two more oil refineries in Kuwait.

While Sir Keir Starmer and Emmanuel Macron called for de-escalation, President Trump threatened to “massively blow up” the South Pars facility if Iran did not halt its retaliatory attacks, repeating his claim that US forces had “obliterated” Iran’s navy and military, adding that the war was “substantially ahead of schedule”. He denied that plans were being made to send more American troops to the region.

John Healey, the UK defence secretary, said Tehran’s tit-for-tat responses threatened to further destabilise the region and Europe’s economies. He called them a “serious escalation”, adding: “They further destabilise the region and we will step up the defensive support that we can offer to those Gulf states.”

British forces are already deployed to the Middle East, with RAF jets flying defensive sorties against Iranian drones across the Gulf and British air defence systems protecting critical infrastructure in Saudi Arabia. UK military planners have also joined US Central Command to help formulate proposals for opening the Strait of Hormuz, a critical trade route for the world’s oil and gas.But there were signs of growing frustration towards Washington’s war aims in the Gulf states, with Oman’s foreign minister claiming that the conflict was President Trump’s “greatest miscalculation”.

In the most scathing attack on Washington’s foreign policy yet by a Gulf state, Badr Albusaidi said “this is not America’s war” and criticised Mr Trump for supporting Israel. Writing in The Economist, he called on American allies to help extricate it from the conflict, which has continued for a third week despite failing to achieve the US and Israel’s stated aim of instigating regime change in Tehran or stopping its nuclear programme.

Meanwhile, the Bank of England has warned that it may have to put up interest rates if the war continues to drive up inflation and unemployment. Its governor, Andrew Bailey, said the impact was already being felt by consumers as petrol prices surge and that he is “ready to act as necessary to ensure inflation remains on track to meet the 2 per cent target”. That would pave the way for a rate hike as early as the end of April.

Bets on the financial markets suggest a 50/50 chance that Britain will face higher interest rates from next month – and the possibility of two more rises by the end of the year.

Danni Hewson, head of financial analysis at AJ Bell, said: “Markets are now pricing in an almost 50 per cent chance that April’s meeting will see rates rise to 4 per cent with the potential for two additional rate hikes by the end of the year. But no one has a crystal ball. No one knows how long the conflict will last or the amount of damage that could be inflicted on crucial energy infrastructure by the time it ends.”



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Watch: How oil and gas prices are pushing up the cost of living

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Watch: How oil and gas prices are pushing up the cost of living



From fuel to mortgages, the BBC looks at how oil and gas prices could push up the cost of living.



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How Zopa want to be the next great British digital bank success story

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How Zopa want to be the next great British digital bank success story


An increasing number of UK adults now have a bank account with a digital-only provider, with finance management by app a common solution for fast payments, splitting bills with friends, and getting good interest rates.

Research by Finder, the comparison site, shows that almost half (49 per cent) of Britons have opened a digital-only bank, with that number significantly higher at almost two-thirds of Gen-Z (65 per cent) and Millennials (63 per cent).

The reasons for that are varied. More people bank via phone than before, with branch closures perhaps a symptom of that – or a cause leading to it, depending on who you speak to.

App-only banks have also lured in customers with attractive perks, be it higher interest rates, how fast you can open them, or better service.

And one of the fast-growing cohort of British online banks has reached more milestones in the past year: Zopa Bank. The upstart launched the ‘Biscuit’ account which is a bit of a rarity, paying interest on your current account balance.

That alone is a draw for some, but like others in the sector they’ve added the features that make online banking as a whole so attractive: multiple products in the same place, early versions of in-app AI aids and quick-linked accounts elsewhere.

It has led to further growth over the last 12 months which has seen them amass 1.7m customers in total, more than half a million higher than a year earlier. Chancellor Rachel Reeves also namechecked them as a standout in the UK fintech scene last April, along with payments firm Zilch and business lender Allica Bank.

“The long-term ambition is to be more than ten million customers and really challenging or displacing others in terms of primary banking relationships for people. That’s where we want to go to,” CEO Jaidev Janardana told The Independent.

“Success for us is when we talk to our customers and ask them who is your [main] bank, they say Zopa and have not just a current account with us but other products too.

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“Today we have a product set that is probably wider than other neobanks – a consumer can choose to do almost anything with us, which is not true for all the other digital banks.”

The numbers seem to reflect an increase in that, with one in four customers holding more than one product, such as a savings and current account or an ISA.

But there’s plenty of competition, too.

Jaidev Jana
Jaidev Jana (Zopa Bank)

Revolut just secured a full British banking licence after a years-long wait, but they have a reported 13m customers in the UK already. Monzo is even further ahead, at 14m including their notable focus on British businesses.

Within closer touching distance are perhaps Starling (4.5m customers) or Chase UK (2.5m, owned by JP Morgan). Many of these firms also regularly feature highly in customer satisfaction surveys – and that’s without considering the older high-street names and their own app-only offerings.

“I have no desire to be the next Monzo, as successful as they are and while we have admiration for them,” Mr Janardana added.

“Our path is very different to a Starling or Monzo, in terms of having built our business to start on savings. That gives us an advantage in terms of the business model.”

Instead, he references several times the importance of attempting to build long-term relationships with customers, utilising a wide-ranging product panel to essentially lock in consumers with an all-you-need offering.

However, the truth is that more and more people now choose to utilise multiple banks, or at least multiple savings pots for different goals or needs.

That means while competition is fierce, there’s little stopping someone opening an account with each if they so choose, for different spending or saving reasons – and therefore it’s an opportunity to recruit customers as much as a battle for them.

That’s perhaps a drawback to the “all you need is us” mentality – but perhaps a real positive if consumers are actively searching around for somewhere new simply based on the top rates, for example, and a name they didn’t previously know is among them.

(Zopa Bank)

Put to the chief executive that, given the online focus and marketing, it might be suggested that Zopa’s preferred clientele appears of a younger variety, Mr Janardana explains that both for both regional and age demographic breakdowns, the numbers actually sit close to the UK population.

Zopa say the average age of their consumer is just over 40 years old and only around 15 per cent of users are located in London – just ahead of the roughly 13 per cent population of the UK who live there.

All of those customers will be getting additional AI-based tools soon enough, with the build-in app assistant set to split bills, move money and even receive targeted support, when the government-led initiative to increase investor numbers comes online later this year.

The idea will see customers being given AI-led guidance in how to manage wealth for the long term, based on their characteristics and financial situation.

Zopa’s latest financial figures show £65m in underlying profits, up from £34.2m a year earlier, with the customer deposit base – how much clients are putting into their accounts – up by just over a sixth (17 per cent) to £6.4bn. Zopa got its British bank licence in 2020 and these figures, for 2025, show a third year of profitability.

Success a year from now would encompass “a similar trajectory in financials, and a greater number of customers,” Mr Janardana added.



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