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OpenAI has slipped shopping into ChatGPT users’ chats—here’s why that matters

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OpenAI has slipped shopping into ChatGPT users’ chats—here’s why that matters


Credit: Airam Dato-on from Pexels

Your phone buzzes at 6 a.m. It’s ChatGPT: “I see you’re traveling to New York this week. Based on your preferences, I’ve found three restaurants near your hotel. Would you like me to make a reservation?”

You didn’t ask for this. The AI simply knew your plans from scanning your calendar and email and decided to help. Later, you mention to the chatbot needing flowers for your wife’s birthday. Within seconds, beautiful arrangements appear in the chat. You tap one: “Buy now.” Done. The flowers are ordered.

This isn’t science fiction. On Sept. 29, 2025, OpenAI and payment processor Stripe launched the Agentic Commerce Protocol. This technology lets you buy things instantly from Etsy within ChatGPT conversations. ChatGPT users are scheduled to gain access to over 1 million other Shopify merchants, from major household brand names to small shops as well.

As marketing researchers who study how AI affects consumer behavior, we believe we’re seeing the beginning of the biggest shift in how people shop since smartphones arrived. Most people have no idea it’s happening.

From searching to being served

For three decades, the internet has worked the same way: You want something, you Google it, you compare options, you decide, you buy. You’re in control.

That era is ending.

AI shopping assistants are evolving through three phases. First came “on-demand AI.” You ask ChatGPT a question, it answers. That’s where most people are today.

Now we’re entering “ambient AI,” where AI suggests things before you ask. ChatGPT monitors your calendar, reads your emails and offers recommendations without being asked.

Soon comes “autopilot AI,” where AI makes purchases for you with minimal input from you. “Order flowers for my anniversary next week.” ChatGPT checks your calendar, remembers preferences, processes payment and confirms delivery.

Each phase adds convenience but gives you less control.

The manipulation problem

AI’s responses create what researchers call an “advice illusion.” When ChatGPT suggests three hotels, you don’t see them as ads. They feel like recommendations from a knowledgeable friend. But you don’t know whether those hotels paid for placement or whether better options exist that ChatGPT didn’t show you.

Traditional advertising is something most people have learned to recognize and dismiss. But AI recommendations feel objective even when they’re not. With one-tap purchasing, the entire process happens so smoothly that you might not pause to compare options.

OpenAI isn’t alone in this race. In the same month, Google announced its competing protocol, AP2. Microsoft, Amazon and Meta are building similar systems. Whoever wins will be in position to control how billions of people buy things, potentially capturing a percentage of trillions of dollars in annual transactions.

What we’re giving up

This convenience comes with costs most people haven’t thought about.

Privacy: For AI to suggest restaurants, it needs to read your calendar and emails. For it to buy flowers, it needs your purchase history. People will be trading total surveillance for convenience.

Choice: Right now, you see multiple options when you search. With AI as the middleman, you might see only three options ChatGPT chooses. Entire businesses could become invisible if AI chooses to ignore them.

Power of comparing: When ChatGPT suggests products with one-tap checkout, the friction that made you pause and compare disappears.

It’s happening faster than you think

ChatGPT reached 800 million weekly users by September 2025, growing four times faster than social media platforms did. Major retailers began using OpenAI’s Agentic Commerce Protocol within days of its launch.

History shows people consistently underestimate how quickly they adapt to convenient technologies. Not long ago most people wouldn’t think of getting in a stranger’s car. Uber now has 150 million users.

Convenience always wins. The question isn’t whether AI shopping will become mainstream. It’s whether people will keep any real control over what they buy and why.

What you can do

The gave people a world of information and choice at their fingertips. The AI revolution could take that away. Not by forcing people, but by making it so easy to let the algorithm decide that they forget what it’s like to truly choose for themselves. Buying things is becoming as thoughtless as sending a text.

In addition, a single company could become the gatekeeper for all digital shopping, with the potential for monopolization beyond even Amazon’s current dominance in e-commerce. We believe that it’s important to at least have a vigorous public conversation about whether this is the future people actually want.

Here are some steps you can take to resist the lure of convenience:

Question AI suggestions. When ChatGPT suggests products, recognize you’re seeing hand-picked choices, not all your options. Before one-tap purchases, pause and ask: Would I buy this if I had to visit five websites and compare prices?

Review your privacy settings carefully. Understand what you’re trading for convenience.

Talk about this with friends and family. The shift to AI shopping is happening without public awareness. The time to have conversations about acceptable limits is now, before one-tap purchasing becomes so normal that questioning it seems strange.

The invisible price tag

AI will learn what you want, maybe even before you want it. Every time you tap “Buy now,” you’re training it—teaching it your patterns, your weaknesses, what time of day you impulse buy.

Our warning isn’t about rejecting technology. It’s about recognizing the trade-offs. Every convenience has a cost. Every tap is data. The companies building these systems are betting you won’t notice, and in most cases they’re probably right.

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I’ve Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

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I’ve Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy


Lenovo

Legion 7i Gen 10 (16 Inch, Intel)

Now, there’s another class of high-end gaming laptop that focuses more on performance than being thin or portable. The Lenovo Legion 7i Gen 10 is one of my favorites in this class, featuring a beautiful white chassis and glossy OLED display. Unlike some OLED displays, the Legion 7i’s screen can be cranked up to over 1,000 nits of brightness. The result is some really splendid HDR performance that brings games to life. HDR is a powerful way of improving the visuals of your games without a performance cost. The Legion 7i Gen 10 is one of the very best in this regard.

It’s still fairly thin at 0.7 inches thick too, while a lot of the ports are found on the back. It’s the definition of a “clean” gaming laptop. It’s no slouch when it comes to performance either, offering either the RTX 5070 Ti or RTX 5080 for graphics.

Cheap Gaming Laptops That Are Worth It

No gaming laptops worth buying are actually cheap. High-refresh rate displays and discrete graphics will always make them more expensive than standard laptops. But as you get closer to $1,000, there is one laptop I always come back to: the Lenovo LOQ 15. Pronounced “Lock,” this Lenovo subbrand is known for cutting the fluff and focusing on giving gamers the performance they need at an affordable price. No laptop does that better than the LOQ 15. Many laptop manufacturers sell their RTX 5060 configurations for hundreds of dollars more. In reality, if you’re shopping around $1,000, there’s no reason to not buy the LOQ 15. Just do it.

If you do want to save some extra cash, there is another option that is cheaper than the LOQ 15 with a few compromises in key areas. The Acer Nitro V 16 is that laptop, which comes with an RTX 5050. This was as affordable as $600 at one point last year—before prices on laptops have risen due to the ongoing memory shortage—but it remains the only laptop cheaper than the Lenovo LOQ 15 that’s actually worth it. It’s fairly powerful for the RTX 5050, and while the screen is pretty shoddy, it’s not a bad-looking laptop. The one big caveat is that the 135-watt power supply it comes with doesn’t deliver quite enough power to keep it charged in Performance mode. Read more about this issue in my review, as it’s important to know about if you’re planning to buy it.

There are other cheap gaming laptops out there I’ve tested, such as the MSI Cyborg A15, but either the Acer Nitro V 16 or Lenovo LOQ 15 are better, cheaper options. You will also find lots of gaming laptops under $1,000 that use older graphics cards, such as the RTX 4050 or 3050. In general, I’d recommend staying away from these. They’re only one or two generations back, but remember: Nvidia only releases new laptop graphics cards every couple of years. So, an RTX 4050 laptop may be well over two years old already, and an RTX 3050 is over five years old. Not only do you get worse graphics performance, these laptops are much more likely to need to be replaced sooner.

Experimental Stuff

One of the exciting things about the world of gaming laptops right now is the experimentation. While clamshell gaming laptops with a conventional Nvidia GPU are the most standard way to go, there’s a few different ways to take your PC games on the go that stretch the boundaries. You might consider a gaming handheld, for example, like the Steam Deck or Xbox Ally X. These handhelds have their fans, and while you can’t also do your homework on these devices, they’re great on couches, trains, and planes.



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Sans Institute preps live systems for Nato cyber exercise | Computer Weekly

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Sans Institute preps live systems for Nato cyber exercise | Computer Weekly


The Sans Institute, one of the world’s pre-eminent cyber security certification and training bodies, is to play a key role in the annual Nato Cooperative Cyber Defence Centre of Excellence (CCDCOE) Locked Shields exercise, held in Tallinn, Estonia, through the provision of a fully functional power generation system that participating teams will attempt to defend during the game.

This year marks the 16th running of the Locked Shields live fire security defence exercise, which unites blue teams from across Nato’s 32 member states, as well as other allies and observers.

This year, however, Sans has been entrusted with the task of building a genuine, operational cyber range, as opposed to creating a simulation. It is using real industrial control systems (ICSs) and physical equipment that 16 teams of defenders will have to protect while under live cyber attack, with the decisions they make having an immediate physical impact on a national-scale power grid.

Nato and Sans said the aim of the game is to close the gap between sandboxed, classroom-based cyber security training and real-world operational readiness, which, amid the cyber dimension to the energy crisis precipitated by the war in Iran and spillover from the ongoing war in Ukraine, has never been more important.

“We are putting teams in an environment where cyber decisions directly impact physical operations,” said Felix Schallock, who leads the initiative at the Sans Institute. “If you lose visibility, if you lose control, the power generation can be affected. That’s the reality operators face every day. That’s what we’re training for.”

Nato CCDCOE director Tõnis Saar added: “Locked Shields is a technically advanced exercise that challenges participants to defend the critical infrastructure systems modern societies depend on. As much of this critical infrastructure is owned and operated by the private sector, strong public-private collaboration is essential. Industry partners such as Sans Institute play a vital role in making the exercise as realistic and impactful as possible.”

Hybrid architecture

The Sans Institute’s cyber range comprises close to 70 physical ICS devices, with programmable logic controllers (PLCs), human-machine interfaces (HMIs), operator and engineering workstations, 100 virtual machines (VMs) and interconnected systems within the wider CCDCOE environment, all supported by live network infrastructure, the whole forming a hybrid information and operational technology (IT/OT) architecture.

During the exercise, blue teamers will be set the task of defending the “energy provider” while coming under sustained attack from opposing red teams.

The goal is to effectively demonstrate how maintaining a reliable generation system isn’t some metric on a scorecard, but rather the core mission, so success will entail more than just spotting and arresting threats – it will also demand operational discipline, maintaining uninterrupted power generation, preserving comms between IT and OT networks, guaranteeing visibility and control of ICS technology, and avoiding any destabilising disruptions.

The people defending our critical infrastructure deserve training that takes the threat as seriously as they do
James Lyne, Sans Institute

Actions will be visible, rippling through the systems in real time, so participants won’t just see alerts, they will see turbines being throttled, breakers being opened or closed, and generation capacity being affected. As such, failure will be immediate and visible – missteps will degrade system performance, disrupt or halt power generation, or simulate national-level consequences.

Tim Conway, Sans Institute fellow and ICS curriculum lead, explained: “We’re showing teams how to defend infrastructure that can’t simply be rebooted or patched on the fly. You have to think like an operator, not just a defender. That mindset shift is what makes this environment so powerful.”

Sans Institute CEO James Lyne expressed great pride in what the Sans team has built for Locked Shields this year. “The scenarios these critical initiatives prepare for are playing out in the world – national espionage, cyber integrated to kinetic attacks and warfare, and retaliation attacks,” he said.

“Throw in AI or machine speed attackers and the need for defenders to adapt, and you have the most disruptive period in cyber security in 20 years. We are privileged to help our allies be ready and continuously improving to secure the future. The people defending our critical infrastructure deserve training that takes the threat as seriously as they do,” he added.

Schallock said the exercise was about preparing teams for protecting the systems that matter most. “Cyber security training must reflect the environment defenders are protecting. We’re not just teaching cyber security, we’re showing how to defend a nation’s infrastructure when it counts.”



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How to Watch the Lyrids Meteor Shower at Its Peak

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How to Watch the Lyrids Meteor Shower at Its Peak


In mid-April, astronomy enthusiasts will be able to enjoy one of the classic celestial spectacles. The meteor shower known as the Lyrids will illuminate the sky, especially in the northern hemisphere, and anyone will be able to see it with the naked eye, weather permitting—if they know where to look.

The Lyrids began to appear as early as April 14, but their activity peaks between the night of April 21 and the early morning of April 22, according to NASA. During those hours, the shower will show 15 to 20 meteors per hour under dark skies.

The shower gets its name because the meteors appear to emerge from the constellation Lyra. Locating the radiant is simple if you use an astronomical mapping app: Just find Vega, the fifth brightest star in the sky, surpassed only by Sirius, Canopus, Alpha Centauri A, and Arcturus. Once you locate it, look around it; the luminous traces of the Lyrids will seem to be projected from that point due to a perspective effect. Keep in mind that it takes 20 to 30 minutes for the human eye to adjust to darkness.

The moon will be in early crescent phase during the peak, so its light will interfere very little. With a dark sky, meteors should stand out easily. The shower is usually visible from 10 pm to dawn, although early morning offers the best conditions. It is best to stay away from light pollution and, if possible, to observe from high ground. An outing to the mountains works well.

Each meteor shower has a different origin. In April, Earth crosses the cloud of fragments left by comet C/1861 G1 (Thatcher) in its orbit around the sun. This comet, discovered in 1861, takes about 415 years to complete its journey. The grains of ice and rock that it released centuries ago enter the atmosphere at high speed and produce the flashes we know as the Lyrids.

After the Lyrids, the calendar still holds several spectacles for those who follow the night sky. The Eta Aquarids will arrive in May with debris from Halley’s Comet. The Perseids will appear in August, the Orionids will return in October, and the year will close with the Leonids in November and the Geminids in December. The latter is considered the most intense and reliable shower on the calendar.

This story originally appeared on WIRED en Español and has been translated from Spanish.



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