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Hollywood has a box office problem: The old movie sequel trick is falling flat

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Hollywood has a box office problem: The old movie sequel trick is falling flat


Moviegoers will find a wealth of familiar franchises on the big screen this year. It may not be enough to save the box office.

New entrants from popular film series dominate the movie slate in the next 12 months. The 2026 schedule features releases from Star Wars, Marvel, DC Comics, Toy Story, Super Mario Bros., Hunger Games, Scream, Scary Movie, Minions, Dune and Jumanji.

Intellectual property like these established franchises has long been an important part of Hollywood, but they are increasingly vital in 2026 as the theatrical industry seeks to break the $10 billion mark at the domestic box office for the first time since the pandemic.

But some big-name installments aren’t drawing the crowds they used to, and industry insiders worry the $10 billion benchmark may be beyond reach this year for a post-pandemic industry that has been rocked by production shutdowns, the consolidation of major studios and a shift in consumer viewing toward streaming.

“The reliance on franchises has been a little trickier the last few years,” said Alicia Reese, senior vice president of equity research for Wedbush. “Yes, there’s a level of certainty … but it’s not a home run. It’s never going to be a home run from here on out, because people are pickier than they used to be. They know what’s coming. Word of mouth means more than ever.”

Since 2010, the top 10 highest-grossing films domestically have predominantly been franchise films, according to data from Comscore. During that time, between eight and 10 of the films released each year were a sequel, prequel or remake. The only outlier was 2020, when seven of the top 10 films were franchise based, due to the number of films that were delayed during Covid shutdowns.

And, of course, a number of the original titles that broke into the top 10 have become franchises themselves in the last two decades. Look at “Avatar,” “Frozen,” “Zootopia,” “Inside Out,” “Secret Life of Pets” and “Ted.”

“Studios clearly feel that audience comfortability — with going to see a movie where they already, in some sense, know what they’re getting before they walk into the auditorium — is a bet worth making,” said Paul Dergarabedian, head of marketplace trends at Comscore.

As studios lean into the safety of a built-in audience, box-office sales become more reliant on the success of these franchise films.

Before the pandemic, during the span of 2010 to 2019, top 10 films represented an average of 30% of the total domestic box office annually. Outpacing the group was the 2019 calendar where these films accounted for nearly 40% of the annual haul. All 10 films that year were IP-driven, and nine of them generated more than $1 billion globally.

Post-pandemic, the average percentage that the top 10 films represent of the total annual domestic box office is 44%.

“I remember having this conversation the late ’90s,” said Eric Handler, managing director and senior research analyst at Roth Capital Partners. “The box office has for the last several decades been franchise-driven. That’s just the way it is. Why? It’s because when there’s familiarity with content, there’s a greater chance that people will show up because there’s an affinity towards a particular franchise and it’s already known.”

Now, Hollywood is facing the harsh reality of what happens when franchises fall flat.

Great expectations

Two of the most anticipated films to hit theaters last year — Universal’s “Wicked: For Good” and Disney’s “Avatar: Fire and Ash” — underperformed expectations.

The first “Wicked” movie, released in 2024, tallied $475 million at the domestical box office and a little more than $750 million globally during its run in theaters. A year later, the second part of the duology collected just under $350 million from the U.S. and Canada and about $525 million globally.

Box-office analysts attributed the smaller ticket sales to a drop in quality between the first and second installments. “Wicked” generated an 88% “Fresh” rating on review aggregator Rotten Tomatoes, while “Wicked: For Good” scored a 66% rating.

“Avatar: Fire and Ash” had even bigger shoes to fill. James Cameron’s breakout hit “Avatar,” released in 2009, snared $785.2 million domestically and $2.1 billion internationally. It remains the highest-grossing film of all time at the box office with $2.9 billion in ticket sales.

More than a decade later, “Avatar: The Way of Water” hit theaters, generating $688.8 million domestically and $1.6 billion internationally, bringing its total haul to $2.3 billion.

But when “Fire and Ash” hit theaters in December, consumer demand wasn’t nearly as high and the allure of Cameron’s groundbreaking filming techniques had worn off. “Fire and Ash,” which is still playing in theaters, has tallied just $378.5 million domestically and passed $1 billion internationally as of Sunday.

Wedbush’s Reese said part of the problem can be trying to mine too much from any one franchise.

Take, for example, Disney’s Marvel Cinematic Universe. The film franchise has been a box-office darling for nearly two decades, but struggled in the wake of the climactic “Avengers: Endgame” in 2019 to produce consistent quality sequels. At the same time, it flooded the streaming market with a dozen new television series.

“If you try to stretch it too thin and you don’t put the same level of attention to details then it’s not going to work,” Reese said.

There’s also risk in trying to broaden a niche interest into a global success, she said. Do filmmakers stay close to the original IP and play to its base, or do they shoot for a wider audience and a bigger splash?

Sandworms emerge on the desert planet Arrakis in Denis Villeneuve’s “Dune: Part Two.”

Warner Bros. | Legendary Entertainment

Reese noted Warner Bros.’ new Dune franchise, starring Timothée Chalamet and directed by Denis Villeneuve, is a good example of a series that’s threaded the needle, landing with fans who already loved the books at the same time that it drew in new crowds.

“If it’s a good film, it’ll service that core audience and it might bring in some newbies and have that broader appeal,” Reese said. “But, if you try to get that broad appeal and you’re not servicing your core fans, they will turn against you. That will spell huge problems, because if they don’t like the film, everyone else is going to find out about it, and they won’t go either, right?”

More than a film

Since Covid shutdowns all but decimated the movie industry in early 2020, the number of films being produced for theatrical release has declined.

As studios produce fewer films, they’re counting even more on what they perceive as the safe bets of tried and true IP.

In 2024, 94 movies were released in more than 2,000 locations, a 20% decline from the 120 wide releases in 2019. That drop was mirrored in the box-office results, which were down about 23% from the $11.4 billion tallied in 2019.

In 2025, there were 112 wide released films, about 6.6% down from 2019 levels, but the box office still lagged more than 20%.

Hollywood analysts point to several factors to explain why the domestic box office continues to drag.

There is a lack of theatrical content, particularly films that are in the mid-budget range — $15 million to $90 million. Most of these films, which tend to be dramas, comedies, romantic comedies and thrillers, have transitioned to streaming, as they are cheaper to make and help pad digital libraries with new content.

At the same time, consumers have become pickier about what they watch and the home entertainment space has advanced in a way that in-home technology makes staying on the couch easier.

Because of this, studios and theater owners have started “eventizing” film releases — promoting the films as must-see in premium large format theaters like IMAX, Dolby Cinema, Screen X or 4DX; selling specialty merchandise like popcorn buckets and drink sippers as well as limited-time food options; and hosting events associated with a film release like friendship bracelet making for the Taylor Swift concert film release.

Often, the films that are easiest to promote in this way are those that are based on known franchises.

Last year, when “Downton Abbey: The Grand Finale” hit theaters, Alamo Drafthouse hosted fancy dress screenings, encouraging moviegoers to arrive in period-appropriate attire. The event included a costume contest and themed drinks and food. The theater chain has hosted similar events for screenings of James Bond and Star Wars films and will host one for the upcoming “Wuthering Heights” adaptation.

And these franchises aren’t just showing up in movie theaters. Many major film studios also have their own consumer product and experience divisions, which rely on theatrical content to not only sell merchandise but fuel theme park designs, live events and even cruise ships.

Fans of franchises are hungry for products that celebrate and show off their favorite characters or movie moments. This can manifest in the form of apparel, bedding, kitchen utensils and bumper stickers all the way to collectibles, luxury watches, electronics and seasonal products like ornaments.

Disney has built theme park lands, rides and cruise ship elements based on Star Wars, Marvel, The Muppets, Pixar films like Cars, The Incredibles, Toy Story and Monsters Inc., as well as Disney Animation properties like Frozen, Zootopia, Moana, The Lion King and the Little Mermaid.

New Toy Story Land at Disney’s Hollywood Studio

Source: Courtesy Visit Orlando

Comcast’s Universal, too, has decked out its theme parks with its own properties — Jurassic Park, Minions, Secret Life of Pets, Dark Universe and How to Train Your Dragon — alongside licensed franchises like the Wizarding World of Harry Potter and Nintendo.

And beloved and well-tended-to franchises have staying power: The Star Wars franchise hasn’t notched a new theatrical release since 2019, yet it’s remained one of the top film franchises in the cultural zeitgeist, according to Fandom, the world’s largest platform for entertainment fans.

Disclosure: CNBC and Rotten Tomatoes are divisions of Versant Media.



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Coal gasification to boost energy security and cut imports, says G Kishan Reddy – The Times of India

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Coal gasification to boost energy security and cut imports, says G Kishan Reddy – The Times of India


G Kishan Reddy (File photo)

Union coal and mines minister G Kishan Reddy on Sunday said coal gasification will play a critical role in enhancing India’s energy security, reducing import dependence and supporting industrial growth.The renewed push has gained urgency amid the ongoing Middle East conflict, which has led to a surge in global energy prices.Speaking at the Bharat Electricity Summit 2026, the minister described coal gasification as a transformative technology that converts coal into syngas, which can be used to produce cleaner fuels, chemicals, fertilisers and hydrogen, as reported by PTI.He said the approach would enable more efficient and sustainable utilisation of domestic resources while strengthening economic resilience.Reddy highlighted India’s dependence on energy imports, noting that the country imports about 83 per cent of its crude oil requirements, 50 per cent of natural gas and more than 90 per cent of methanol and fertilisers, making energy security a strategic priority.To promote adoption of the technology, the Centre has launched the National Coal Gasification Mission with a target of achieving 100 million tonnes of coal gasification by 2030.“…. An incentive framework of Rs 8,500 crore has been introduced to support public and private sector projects, with several large-scale initiatives already underway and investments exceeding Rs 64,000 crore in the pipeline,” he said.The minister also pointed to advanced technologies such as Underground Coal Gasification, which can help tap previously inaccessible reserves while lowering environmental impact.Calling for greater collaboration, Reddy said coal gasification spans multiple sectors including power, oil and gas and fertilisers, and requires a coordinated ecosystem involving industry, academia, start-ups and research institutions.He reiterated the government’s commitment to streamlined approvals, supportive policies and incentives to encourage early participation and investment.Expressing confidence in India’s potential, the minister said that with innovation, indigenous technology development and coordinated efforts, the country can emerge as a global leader in clean coal technologies while advancing energy security, sustainability and self-reliance.



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Sri Lanka increases fuel prices around 25% as Middle East tensions disrupt global oil supplies – The Times of India

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Sri Lanka increases fuel prices around 25% as Middle East tensions disrupt global oil supplies – The Times of India


Sri Lanka on Sunday raised fuel prices by around 25 per cent, marking the second increase within a week as the ongoing Middle East conflict continues to disrupt global energy markets, news agency PTI reported.The price revision, effective from midnight, comes as tensions triggered by joint US–Israel strikes on Iran and retaliatory action by Tehran have spread across the Gulf region, leading to the closure of the Strait of Hormuz — a key global energy transit route.According to official announcements, the price of auto diesel rose 26.1 per cent from Sri Lankan rupees (LKR) 303 to LKR 382 per litre, while super diesel increased 25.5 per cent from LKR 353 to LKR 443. Petrol 92 octane climbed 25.6 per cent from LKR 317 to LKR 398, petrol 95 octane rose 24.7 per cent from LKR 365 to LKR 455, and kerosene jumped 30.8 per cent from LKR 195 to LKR 255.This is the third fuel price hike since March 1 and comes as the conflict, which has unsettled global oil markets, entered its fourth week.With the latest revision, retail fuel prices in Sri Lanka are set to return close to levels seen during the 2022 economic crisis, when the country declared its first-ever sovereign default since independence in 1948. The unprecedented financial turmoil at the time forced then president Gotabaya Rajapaksa to resign amid widespread civil unrest.The steep increase has sparked concern among transport operators. Non-state bus owners warned that up to 90 per cent of their fleet could be taken off the roads unless fares are revised.“This is the biggest rise of diesel ever. We will not be able to operate buses without an adequate fare revision. We need a minimum 15 per cent fare hike to stay afloat,” Gamunu Wijeratne, chairman of the Lanka Private Bus Owners’ Association, told reporters.The association threatened a nationwide strike if authorities fail to announce a scheduled fare revision.Responding to the developments, the National Transport Commission (NTC) said the latest diesel price increase, when applied to its fare formula, translates into a rise of more than 10 per cent in current bus fares. NTC Director General Nilan Miranda said Cabinet approval is expected on Monday to implement revised fares, according to media reports.Private operators account for about 65–75 per cent of the island nation’s public transport fleet, while the state-run share stands at around 25–35 per cent.Three-wheeler taxi operators, many of whom use petrol vehicles dominated by India’s Bajaj brand, said the price of commonly used petrol had risen to nearly LKR 400 per litre.“Who would want to ride with us at this rate?” a three-wheeler driver said, as quoted news agency PTI.Apart from state-owned Ceylon Petroleum Corporation (CPC), fuel retailing in Sri Lanka is also carried out by Lanka IOC — a subsidiary of IndianOil –as well as China’s Sinopec and Australia’s United Petroleum. Following CPC’s decision, LIOC and Sinopec also revised their retail fuel prices, media reports said.Opposition leaders criticised the government’s tax policy, claiming that authorities collect about LKR 119 per litre of petrol and LKR 93 per litre of diesel in taxes. They demanded that these levies be scrapped to provide relief to consumers.Analysts warned that the fresh fuel price hike could push inflation higher by 5–8 per cent.Earlier, government spokesman and minister Nalinda Jayatissa said that despite the price revisions, the government continues to bear a monthly subsidy burden of around Rs 20 billion by subsidising diesel by Rs 100 per litre and petrol by Rs 20 per litre.He said that without the revision, the state would have faced an additional financial burden of approximately $1.5 billion. Jayatissa urged the public to consume electricity and fuel “mindfully” and warned against hoarding, calling on citizens to report any such attempts.



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Govt orders faster city gas project clearances, hikes commercial LPG allocation to ease supply stress – The Times of India

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Govt orders faster city gas project clearances, hikes commercial LPG allocation to ease supply stress – The Times of India


The government has stepped up efforts to streamline gas distribution and ease supply pressures, directing faster processing of city gas projects while increasing allocations of commercial LPG to key sectors amid a challenging geopolitical environment.The Petroleum and Explosives Safety Organisation (PESO) has instructed its offices to dispose of City Gas Distribution (CGD) applications within 10 days, aiming to accelerate the rollout of piped natural gas (PNG), an official statement said.Commercial LPG consumers in major cities and urban areas have also been advised to shift to PNG as part of a broader strategy to reduce dependence on liquefied petroleum gas. Domestic LPG supply remains stable, with no reported dry-outs at distributorships and normal delivery patterns across the country, the statement said, adding that most deliveries are being carried out through the Delivery Authentication Code (DAC) while panic bookings have subsided, PTI reported.On the commercial LPG front, the government has progressively increased allocations. After restoring 20 per cent supply earlier, an additional 10 per cent allocation linked to PNG expansion reforms was announced on March 18. A further 20 per cent allocation was cleared on March 21, taking total commercial LPG supply to 50 per cent.The latest increase prioritises sectors such as restaurants, dhabas, hotels, industrial canteens, food processing units, dairy operations, community kitchens and subsidised food outlets run by state governments and local bodies. Provision has also been made for 5 kg cylinders for migrant workers.Around 20 states and Union Territories have implemented the revised allocation guidelines, while public sector oil marketing companies are supplying commercial LPG in the remaining regions. In the past eight days, about 15,440 tonnes of LPG have been lifted by commercial entities.Educational institutions and hospitals continue to receive priority, accounting for nearly half of the total commercial LPG allocation. Despite global uncertainties affecting supply, the government indicated that domestic availability remains under control while efforts continue to transition urban consumers towards PNG.



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