Tech
How One Wikipedia Editor Unraveled the ‘Single Largest Self-Promotion Operation’ in the Site’s History
“Is he super important and this is the first I’m hearing of him?” one asked. “Is it a superfan polyglot who wants everyone to know about his favourite writer/composer? Is it someone using AI to artificially boost this guy’s performance metrics?”
The Investigation
A Wikipedia editor who goes by “Grnrchst” recently decided to find out, diving deep into the articles about Woodard and into any edits that placed his name in other articles. The results of this lengthy and tedious investigation were written up in the August 9 edition of the Signpost, a volunteer-run online newspaper about Wikipedia.
Grnrchst’s conclusion was direct: “I discovered what I think might have been the single largest self-promotion operation in Wikipedia’s history, spanning over a decade and covering as many as 200 accounts and even more proxy IP addresses.”
A network of accounts with an unusual interest in Woodard was identified, and its activities over the last decade were mapped. Starting in 2015, these accounts inserted Woodard’s name “into no fewer than 93 articles (including ‘Pliers,’ ‘Brown pelican,’ and ‘Bundesautobahn’), often referencing self-published sources by Woodard himself.” And that was just in the English version of Wikipedia.
From 2017 to 2019, the accounts “created articles about David Woodard in at least 92 different languages, creating a new article every six days on average… They started off with Latin-script European languages, but quickly branched out into other families and scripts from all corners of the globe, even writing articles in constructed languages; they also went from writing full-length article translations, to low-effort stub articles, which would go on to make up the vast majority of all translations (easily 90 percent or more).” Translated languages included Nahuatl, Extremaduran, and Kirundi.
Grnrchst concluded that “this amount of translations across so many different languages would either imply this person is one of the most advanced polyglots in human history, or they were spamming machine translations; the latter is more likely.”
After a reduction in activity, things ramped up again in 2021, as IP addresses from around the world started creating Woodard references and articles once more. For instance, “addresses from Canada, Germany, Indonesia, the UK and other places added some trivia about Woodard to all 15 Wikipedia articles about the calea ternifolia.”
Then things got “more sophisticated.” From December 2021 through June 2025, 183 articles were created about Woodard, each in a different language’s Wikipedia and each by a unique account. These accounts followed a pattern of behavior: They were “created, often with a fairly generic name, and made a user page with a single image on it. They then made dozens of minor edits to unrelated articles, before creating an article about David Woodard, then making a dozen or so more minor edits before disappearing off the platform.”
Grnrchst believes that all the activity was meant to “create as many articles about Woodard as possible, and to spread photos of and information on Woodard to as many articles as possible, while hiding that activity as much as possible… I came to believe that David Woodard himself, or someone close to him, had been operating this network of accounts and IP addresses for the purposes of cynical self-promotion.”
After the Grnrchst report, Wikipedia’s global stewards removed 235 articles on Woodard from Wikipedia instances with few users or administrators. Larger Wikipedias were free to make their own community decisions, and they removed another 80 articles and banned numerous accounts.
“A full decade of dedicated self-promotion by an individual network has been undone in only a few weeks by our community,” Grnrchst noted.
In the end, just 20 articles about Woodard remain, such as this one in English, which does not mention the controversy.
We were unable to get in touch with Woodard, whose personal website is password-protected and only available “by invitation.”
Could the whole thing be some kind of “art project,” with the real payoff being exposure and being written about? Perhaps. But whatever the motive behind the decade-long effort to boost Woodard on Wikipedia, the incident reminds us just how much effort some people are willing to put into polluting open or public-facing projects for their own ends.
This story originally appeared on Ars Technica.
Tech
The 5 Big ‘Known Unknowns’ of Donald Trump’s New War With Iran
More recently, Iran has been a regular adversary in cyberspace—and while it hasn’t demonstrated quite the acuity of Russia or China, Iran is “good at finding ways to maximize the impact of their capabilities,” says Jeff Greene, the former executive assistant director of cybersecurity at CISA. Iran, in particular, famously was responsible for a series of distributed-denial-of-service attacks on Wall Street institutions that worried financial markets, and its 2012 attack on Saudi Aramco and Qatar’s Rasgas marked some of the earliest destructive infrastructure cyberattacks.
Today, surely, Iran is weighing which of these tools, networks, and operatives it might press into a response—and where, exactly, that response might come. Given its history of terror campaigns and cyberattacks, there’s no reason to think that Iran’s retaliatory options are limited to missiles alone—or even to the Middle East at all.
Which leads to the biggest known unknown of all:
5. How does this end? There’s an apocryphal story about a 1970s conversation between Henry Kissinger and a Chinese leader—it’s told variously as either Mao-Tse Tung or Zhou Enlai. Asked about the legacy of the French revolution, the Chinese leader quipped, “Too soon to tell.” The story almost surely didn’t happen, but it’s useful in speaking to a larger truth particularly in societies as old as the 2,500-year-old Persian empire: History has a long tail.
As much as Trump (and the world) might hope that democracy breaks out in Iran this spring, the CIA’s official assessment in February was that if Khamenei was killed, he would be likely replaced with hardline figures from the Islamic Revolutionary Guard Corps. And indeed, the fact that Iran’s retaliatory strikes against other targets in the Middle East continued throughout Saturday, even after the death of many senior regime officials—including, purportedly, the defense minister—belied the hope that the government was close to collapse.
The post-World War II history of Iran has surely hinged on three moments and its intersections with American foreign policy—the 1953 CIA coup, the 1979 revolution that removed the shah, and now the 2026 US attacks that have killed its supreme leader. In his recent bestselling book King of Kings, on the fall of the shah, longtime foreign correspondent Scott Anderson writes of 1979, “If one were to make a list of that small handful of revolutions that spurred change on a truly global scale in the modern era, that caused a paradigm shift in the way the world works, to the American, French, and Russian Revolutions might be added the Iranian.”
It is hard not to think today that we are living through a moment equally important in ways that we cannot yet fathom or imagine—and that we should be especially wary of any premature celebration or declarations of success given just how far-reaching Iran’s past turmoils have been.
Defense Secretary Pete Hegseth has repeatedly bragged about how he sees the military and Trump administration’s foreign policy as sending a message to America’s adversaries: “F-A-F-O,” playing off the vulgar colloquialism. Now, though, it’s the US doing the “F-A” portion in the skies over Iran—and the long arc of Iran’s history tells us that we’re a long, long way from the “F-O” part where we understand the consequences.
Let us know what you think about this article. Submit a letter to the editor at mail@wired.com.
Tech
This Backyard Smoker Delivers Results Even a Pitmaster Would Approve Of
While my love of smoked meats is well-documented, my own journey into actually tending the fire started just last spring when I jumped at the opportunity to review the Traeger Woodridge Pro. When Recteq came calling with a similar offer to check out the Flagship 1600, I figured it would be a good way to stay warm all winter.
While the two smokers have a lot in common, the Recteq definitely feels like an upgrade from the Traeger I’ve been using. Not only does it have nearly twice the cooking space, but the huge pellet hopper, rounded barrel, and proper smokestack help me feel like a real pitmaster.
The trade-off is losing some of the usability features that make the Woodridge Pro a great first smoker. The setup isn’t as quite as simple, and the larger footprint and less ergonomic conditions require a little more experience or patience. With both options, excellent smoked meat is just a few button presses away, but speaking as someone with both in their backyard, I’ve been firing up the Recteq more often.
Getting Settled
Photograph: Brad Bourque
Setting up the Recteq wasn’t as time-consuming as the Woodridge, but it was more difficult to manage on my own. Some of the steps, like attaching the bull horns to the lid, or flipping the barrel onto its stand, would really benefit from a patient friend or loved one. Like most smokers, you’ll need to run a burn-in cycle at 400 degrees Fahrenheit to make sure there’s nothing left over from manufacturing or shipping. Given the amount of setup time and need to cool down the smoker after, I would recommend setting this up Friday afternoon if you want to smoke on a Saturday.
Tech
Make the Most of Chrome’s Toolbar by Customizing It to Your Liking
The main job of Google Chrome is to give you a window to the web. With so much engaging content out there on the internet, you may not have given much thought to the browser framework that serves as the container for the sites you visit.
You’d be forgiven for still using the default toolbar configuration that was in place when you first installed Chrome. But if you take a few minutes to customize it, it can make a significant difference to your browsing. You can get quicker access to the key features you need, and you may even discover features you didn’t know about.
If you’re reading this in Chrome on the desktop, you can experiment with a few customizations right now—all it takes is a few clicks. Here’s how the toolbar in Chrome is put together, and all the different changes you can make.
The Default Layout
Take a look up at the top right corner of your Chrome browser tab and you’ll see two key buttons: One reveals your browser extensions (the jigsaw piece), and the other opens up your bookmarks (the double-star icon). There should also be a button showing a downward arrow, which gives you access to recently downloaded files.
Right away, you can start customizing. If you click the jigsaw piece icon to show your browser extensions, you can also click the pin button next to any one of these extensions to make it permanently visible on the toolbar. While you don’t want your toolbar to become too cluttered, it means you can put your most-used add-ons within easy reach.
For the extension icons you choose to have on the toolbar, you can choose the way they’re arranged, too: Click and drag on any of the icons to change its position (though the extensions panel itself has to stay in the same place). To remove an extension icon (without uninstalling the extension), right-click on it and choose Unpin.
Making Changes
Click the three dots up in the top right corner of any browser window and then Settings > Appearance > Customize your toolbar to get to the main toolbar customization panel, which has recently been revamped. Straight away you’ll see toggle switches that let you show or hide certain buttons on the toolbar.
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