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How One Wikipedia Editor Unraveled the ‘Single Largest Self-Promotion Operation’ in the Site’s History

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How One Wikipedia Editor Unraveled the ‘Single Largest Self-Promotion Operation’ in the Site’s History


“Is he super important and this is the first I’m hearing of him?” one asked. “Is it a superfan polyglot who wants everyone to know about his favourite writer/composer? Is it someone using AI to artificially boost this guy’s performance metrics?”

The Investigation

A Wikipedia editor who goes by “Grnrchst” recently decided to find out, diving deep into the articles about Woodard and into any edits that placed his name in other articles. The results of this lengthy and tedious investigation were written up in the August 9 edition of the Signpost, a volunteer-run online newspaper about Wikipedia.

Grnrchst’s conclusion was direct: “I discovered what I think might have been the single largest self-promotion operation in Wikipedia’s history, spanning over a decade and covering as many as 200 accounts and even more proxy IP addresses.”

A network of accounts with an unusual interest in Woodard was identified, and its activities over the last decade were mapped. Starting in 2015, these accounts inserted Woodard’s name “into no fewer than 93 articles (including ‘Pliers,’ ‘Brown pelican,’ and ‘Bundesautobahn’), often referencing self-published sources by Woodard himself.” And that was just in the English version of Wikipedia.

From 2017 to 2019, the accounts “created articles about David Woodard in at least 92 different languages, creating a new article every six days on average… They started off with Latin-script European languages, but quickly branched out into other families and scripts from all corners of the globe, even writing articles in constructed languages; they also went from writing full-length article translations, to low-effort stub articles, which would go on to make up the vast majority of all translations (easily 90 percent or more).” Translated languages included Nahuatl, Extremaduran, and Kirundi.

Grnrchst concluded that “this amount of translations across so many different languages would either imply this person is one of the most advanced polyglots in human history, or they were spamming machine translations; the latter is more likely.”

After a reduction in activity, things ramped up again in 2021, as IP addresses from around the world started creating Woodard references and articles once more. For instance, “addresses from Canada, Germany, Indonesia, the UK and other places added some trivia about Woodard to all 15 Wikipedia articles about the calea ternifolia.”

Then things got “more sophisticated.” From December 2021 through June 2025, 183 articles were created about Woodard, each in a different language’s Wikipedia and each by a unique account. These accounts followed a pattern of behavior: They were “created, often with a fairly generic name, and made a user page with a single image on it. They then made dozens of minor edits to unrelated articles, before creating an article about David Woodard, then making a dozen or so more minor edits before disappearing off the platform.”

Grnrchst believes that all the activity was meant to “create as many articles about Woodard as possible, and to spread photos of and information on Woodard to as many articles as possible, while hiding that activity as much as possible… I came to believe that David Woodard himself, or someone close to him, had been operating this network of accounts and IP addresses for the purposes of cynical self-promotion.”

After the Grnrchst report, Wikipedia’s global stewards removed 235 articles on Woodard from Wikipedia instances with few users or administrators. Larger Wikipedias were free to make their own community decisions, and they removed another 80 articles and banned numerous accounts.

“A full decade of dedicated self-promotion by an individual network has been undone in only a few weeks by our community,” Grnrchst noted.

In the end, just 20 articles about Woodard remain, such as this one in English, which does not mention the controversy.

We were unable to get in touch with Woodard, whose personal website is password-protected and only available “by invitation.”

Could the whole thing be some kind of “art project,” with the real payoff being exposure and being written about? Perhaps. But whatever the motive behind the decade-long effort to boost Woodard on Wikipedia, the incident reminds us just how much effort some people are willing to put into polluting open or public-facing projects for their own ends.

This story originally appeared on Ars Technica.



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Asus Made a Split Keyboard for Gamers—and Spared No Expense

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Asus Made a Split Keyboard for Gamers—and Spared No Expense


The wheel on the left side has options to adjust actuation distance, rapid-trigger sensitivity, and RGB brightness. You can also adjust volume and media playback, and turn it into a scroll wheel. The LED matrix below it is designed to display adjustments to actuation distance but feels a bit awkward: Each 0.1 mm of adjustment fills its own bar, and it only uses the bottom nine bars, so the screen will roll over four times when adjusting (the top three bars, with dots next to them, illuminate to show how many times the screen has rolled over during the adjustment). The saving grace of this is that, when adjusting the actuation distance, you can press down any switch to see a visualization of how far you’re pressing it, then tweak the actuation distance to match.

Alongside all of this, the Falcata (and, by extension, the Falchion) now has an aftermarket switch option: TTC Gold magnetic switches. While this is still only two switches, it’s an improvement over the singular switch option of most Hall effect keyboards.

Split Apart

Photograph: Henri Robbins

The internal assembly of this keyboard is straightforward yet interesting. Instead of a standard tray mount, where the PCB and plate bolt directly into the bottom half of the shell, the Falcata is more comparable to a bottom-mount. The PCB screws into the plate from underneath, and the plate is screwed onto the bottom half of the case along the edges. While the difference between the two mounting methods is minimal, it does improve typing experience by eliminating the “dead zones” caused by a post in the middle of the keyboard, along with slightly isolating typing from the case (which creates fewer vibrations when typing).

The top and bottom halves can easily be split apart by removing the screws on the plate (no breakable plastic clips here!), but on the left half, four cables connect the top and bottom halves of the keyboard, all of which need to be disconnected before fully separating the two sections. Once this is done, the internal silicone sound-dampening can easily be removed. The foam dampening, however, was adhered strongly enough that removing it left chunks of foam stuck to the PCB, making it impossible to readhere without using new adhesive. This wasn’t a huge issue, since the foam could simply be placed into the keyboard, but it is still frustrating to see when most manufacturers have figured this out.



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These Sub-$300 Hearing Aids From Lizn Have a Painful Fit

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These Sub-0 Hearing Aids From Lizn Have a Painful Fit


Don’t call them hearing aids. They’re hearpieces, intended as a blurring of the lines between hearing aid and earbuds—or “earpieces” in the parlance of Lizn, a Danish operation.

The company was founded in 2015, and it haltingly developed its launch product through the 2010s, only to scrap it in 2020 when, according to Lizn’s history page, the hearing aid/earbud combo idea didn’t work out. But the company is seemingly nothing if not persistent, and four years later, a new Lizn was born. The revamped Hearpieces finally made it to US shores in the last couple of weeks.

Half Domes

Photograph: Chris Null

Lizn Hearpieces are the company’s only product, and their inspiration from the pro audio world is instantly palpable. Out of the box, these look nothing like any other hearing aids on the market, with a bulbous design that, while self-contained within the ear, is far from unobtrusive—particularly if you opt for the graphite or ruby red color scheme. (I received the relatively innocuous sand-hued devices.)

At 4.58 grams per bud, they’re as heavy as they look; within the in-the-ear space, few other models are more weighty, including the Kingwell Melodia and Apple AirPods Pro 3. The units come with four sets of ear tips in different sizes; the default mediums worked well for me.

The bigger issue isn’t how the tip of the device fits into your ear, though; it’s how the rest of the unit does. Lizn Hearpieces need to be delicately twisted into the ear canal so that one edge of the unit fits snugly behind the tragus, filling the concha. My ears may be tighter than others, but I found this no easy feat, as the device is so large that I really had to work at it to wedge it into place. As you might have guessed, over time, this became rather painful, especially because the unit has no hardware controls. All functions are performed by various combinations of taps on the outside of either of the Hearpieces, and the more I smacked the side of my head, the more uncomfortable things got.



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Two Thinking Machines Lab Cofounders Are Leaving to Rejoin OpenAI

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Two Thinking Machines Lab Cofounders Are Leaving to Rejoin OpenAI


Thinking Machines cofounders Barret Zoph and Luke Metz are leaving the fledgling AI lab and rejoining OpenAI, the ChatGPT-maker announced on Thursday. OpenAI’s CEO of applications, Fidji Simo, shared the news in a memo to staff Thursday afternoon.

The news was first reported on X by technology reporter Kylie Robison, who wrote that Zoph was fired for “unethical conduct.”

A source close to Thinking Machines said that Zoph had shared confidential company information with competitors. WIRED was unable to verify this information with Zoph, who did not immediately respond to WIRED’s request for comment.

Zoph told Thinking Machines CEO Mira Murati on Monday he was considering leaving, then was fired today, according to the memo from Simo. She goes on to write that OpenAI doesn’t share the same concerns about Zoph as Murati.

The personnel shake-up is a major win for OpenAI, which recently lost its VP of research, Jerry Tworek.

Another Thinking Machines Lab staffer, Sam Schoenholz, is also rejoining OpenAI, the source said.

Zoph and Metz left OpenAI in late 2024 to start Thinking Machines with Murati, who had been the ChatGPT-maker’s chief technology officer.

This is a developing story. Please check back for updates.



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