Tech
Sora Has Lost Its App Store Crown to … Dave’s Hot Chicken
Since its launch on September 30, OpenAI’s Sora app has dominated the iOS App Store charts, thanks to its easy breezy AI video generation and an initially loose interpretation of copyright laws. On Friday, its reign came to an end. Your new champion is … Dave’s Hot Chicken.
Yes! Not ChatGPT or Gemini or Threads or any of the other usual suspects. Dave’s Hot Chicken now rules over the App Store, where its slack-beaked, bug-eyed mascot icon expresses appropriate surprise at its ascent. How did it do it? How did it break the grasp of OpenAI’s golem TikTok? With something people love even more than large language models: free food.
“They’re running a promotion for free sliders in celebration of Drake’s birthday,” says Adam Blacker, PR director of the app analytics firm Apptopia. “Free food always gets the downloads flowing.”
If you’re wondering what Drake has to do with any of this, he invested in the fast casual restaurant chain in 2021, and presumably made a mint when the company sold a majority stake to private equity firm Roark Capital for a reported $1 billion. For the third consecutive year, the company gave away one (1) free slider to anyone who has downloaded the app in honor of Drake’s birthday. (The rapper and Raptors fan turns 39 today; the giveaway was Thursday.)
“We’re celebrating a celebrity that’s popular and that’s currently relevant, and also getting food in people’s mouths,” says Dave’s Hot Chicken chief technology officer Leon Davoyan.
And it truly is a lot of people. On a typical week, Davoyan says, Dave’s sees between 20,000 and 25,000 new sign-ups to its loyalty database. On Thursday alone the promotion drove 343,531 new accounts—a more than 10 percent bump to the brand’s overall membership in a single day, according to the CTO.
It was enough to knock Sora out of the top slot for the first time since October 3, an impressive stretch for an app that’s still invite-only. In the first 23 days since it launched, Sora racked up 3.2 million iOS downloads in the US, according to app analytics company Sensor Tower. That’s a much faster pace than even ChatGPT, which while similarly viral notched 2.3 million US downloads in the same time. (Sora is not yet available in the Google Play Store, but it’s incoming.) OpenAI declined to comment.
While Sora is likely to reclaim the top spot after the Drake promotion dies down, Dave’s Hot Chicken should continue reaping the benefits of its giveaway. Last year, according to Sensor Tower, downloads of the app in the four weeks following the same marketing push were more than 50 percent higher than the month leading up to it. All those free sandwiches are worth the long-term gains.
Tech
Gear News of the Week: There’s Yet Another New AI Browser, and Fujifilm Debuts the X-T30 III
An increasingly popular solution is the inclusion of a solar panel to keep that battery topped up, enabling you to install and potentially never touch the camera again. Both Wyze and TP-Link just revealed interesting solar-powered cameras this week. Let’s talk about Wyze first.
The Wyze Solar Cam Pan ($80) is a 2K outdoor security camera that can pan 360 degrees and tilt 70 degrees. It is IP65-rated, easy to mount, and sports a small solar panel that Wyze reckons can keep the camera running on just one hour of sunlight a day (we shall see as I test through the gray depths of a Scottish winter). The Solar Cam Pan also features AI-powered person tracking, two-way audio, color night vision, a spotlight, and a siren, though you need a subscription, starting from $3 per month, to unlock smart features and get cloud video storage.
Wyze also announced a new, impressively affordable Battery Video Doorbell ($66). We started testing Wyze cameras again recently after it beefed up its security policies, but the repeated security breaches, exposing thousands of camera feeds to other customers, may still give you pause.
Meanwhile, TP-Link is the first manufacturer to combine solar power with floodlight capability in its new Tapo C615F Kit. The similar-looking but larger Tapo C615F is another 2K camera, but it pans 360 degrees, tilts 130 degrees, and, most importantly, has an adjustable 800-lumen floodlight.
TP-Link says its solar panel only needs 45 minutes of sun a day to keep the camera ticking, and it comes with a handy 13-foot cable, so you can install the solar panel in the best spot to catch those rays. The Tapo C615F ($100) is available now, and you can use the promo code 10TAPOFLDCAM to get $10 off if you’re quick. —Simon Hill
Fujifilm Updates Its X-T30 Line
Courtesy of Fujifilm
Fujifilm has released the X-T30 III, an update to the company’s entry-level, SLR-shaped mirrorless X-T30 line. The third iteration of the X-T30 pairs Fujifilm’s familiar 26-MP X-Trans APS-C sensor with the latest Fujifilm processor, the X-Processor 5. The latter means that the X-T30 III is now roughly the same as the X-M5 and X-T50 in terms of internal features. All of Fujifilm’s film simulations are available, as are the subject-recognition AF modes. Video specs also see a bump up to 6.2K 30 fps open gate, and 4K 60 fps with a 1.18X crop.
The body is nearly identical to the previous model; the size, weight, and button/dial layout are the same as on the X-T30 II. The one change is that the control dial is now a film simulation dial, with three options for custom film recipes. The X-T30 III goes on sale in November at $999 for the body, or $1,150 for the body and a new 13- to 33-mm F3.5-6.3 zoom lens (20 mm- to 50 mm-equivalent). —Scott Gilbertson
Intel’s AI Experience Stores
In time for the peak shopping season, Intel is launching a variety of “AI Experience Stores” at a few key locations around the world. We don’t know exactly what they’ll be like, but Intel says these pop-ups will include an “AI-powered shopping experience” of some kind and are based on the initial launch of the trial run store in London last year.
If it keeps that same design ethos intact, these stores will be fairly immersive experiences. There will be lots of AI-driven demos on devices from the wider Windows laptop ecosystem, presumably to help drive interest and curiosity in what PCs can do. Interestingly, it comes on the back of a significant marketing push by Microsoft with its new Windows 11 AI experiences, trying to convince buyers to upgrade and explain some of the new AI features.
Here are the dates and locations below for when Intel’s stores will be open. —Luke Larsen
- New York City: 1251 6th Avenue (10/29 to 11/30)
- London: 95 Oxford Street (10/30 to 11/30)
- Munich: Viktualienmarkt 6 (10/30 to 12/9)
- Paris: 14 Boulevard Poissonniere (11/4 to 11/30)
- Seoul: OPUS 407, 1318-1 Seocho-dong (10/31 to 11/30)
Tech
What’s the Best Mattress for Sex? Our Reviewers Lay It Out for You
People take a lot of pride in their bedroom abilities. Saatva takes great pride in crafting luxurious, handmade mattresses. To maintain the good work in both situations, the Saatva Classic features an innerspring construction very conducive to lovemaking. There are actually two coil types at play here: pocketed coils beneath the pillow top, and firmer traditional coils at the base. Pocketed coils are better at responding to the situation above them, as they can provide individualized support that homes in on high-weight areas. Whether that’s your lower back while you’re sleeping, or your hands and knees when you’re more active, pocketed coils are adaptable. Traditional coils are interwoven, so they compress together. While the overall support isn’t as targeted, it still has its merits in terms of durability, edge support, full-body pushback, and airflow, particularly when things get hot and heavy. Together, they create a surface that’s easy to move around on and gives you some bounce to work with, which you’ll appreciate more in the moment as opposed to sinking too much. Use that bounce to your advantage.
Buyers can choose from Plush Soft, Luxury Firm, or Firm. I’d recommend you stick to the firmer options to avoid overt sinking, which can be a buzzkill. You can also select your ideal mattress height, with options of either 11.5 inches or 14.5 inches. The variance in firmness and height also opens up this mattress for all kinds of couples to enjoy, not just for sex but for sleeping as well. Couples with different body types and sleeping positions can find an option that works for both, such as Luxury Firm, which would suit both side sleepers and stomach sleepers. Every Saatva Classic comes with an extra lumbar support layer and quilting, regardless of height or firmness. For added coziness, the Classic features an organic cotton pillow top that gently hugs the body.
The Saatva Classic ranges from $1,399 for a twin mattress to $3,078 for a split California king.
| Mattress type | Innerspring hybrid |
| Firmness | Plush Soft, Luxury Firm, Firm |
| Height | 11.5 or 14.5 inches |
| Trial period | 365 nights |
| Warranty | Lifetime |
Tech
The Pepsi Man Is Coming to Save Samsung From Boring Design
Samsung has one of the biggest product line ups of any tech brand, yet when it comes to design, it’s consistently seen as an “also-ran.” While other companies have forged distinctive and instantly recognizable design languages, such as Nothing, Samsung has found itself behind in the style stakes. When you’ve got Apple as one of your biggest competitors, that’s not a great position to be in.
That’s not to say there haven’t been improvements in the last decade, and the occasional flashes of promise—most notable in its collaborations with external designers, like the Bouroullec brothers, who fashioned the Serif TV for the South Korean company. But that hasn’t stopped complaints of boring and unoriginal design, both internally and externally, and an inertia when it has led, leaving other companies to close the gap.
Being defined by performance over personality has hardly done Samsung’s bottom line any harm—it recently regained its lead from Apple in global smartphone market share and has been the global leader in TVs for almost two decades. But, in 2025, it looks there’s finally a clear desire from Samsung to bridge the gap between form and function, by giving design the focus it’s been lacking for far too long at the company.
Back in April, Samsung hired Mauro Porcini, its first ever chief design officer. Porcini has spent more than 20 years building award-winning design teams at 3M and PepsiCo, most recently leading a successful global rebrand for Pepsi—the company’s first in 14 years.
For a company as big as Samsung, this hire feels late. Apple created the same position for Jony Ive a decade ago, around the same time it was reported that innovation at Samsung was being stifled beneath layers of management. With those structural issues supposedly unpicked, Samsung now has work to do—something Porcini is keen to acknowledge.
Late to the Party
“We are in a moment of change, where the way people interact with any kind of machine or electronic device is going to be radically different in the coming years,” Porcini tells me. “These machines will change the way people live, work, and connect with each other—the way people fulfil their needs. For a company like Samsung, having design at the top, involved in the way you define the future of the portfolio based on those needs—it’s more important than ever.”
The march of AI is, of course, a helpful hook upon which to tie this long overdue move, but Yves Béhar, the founder and principal designer at Fuseproject who worked with Samsung on The Frame TV, tells me this has been years in the making, and something Samsung had initially looked externally to help put the wheels in motion.
“When we started working with Samsung on The Frame [released in January 2017], the CEO at the time, HS Kim, came to us and said—look, we want to transform ourselves from a consumer technology company, into an experience business,” says Béhar. “So we helped them set some principles around that, and worked on getting that message out into the business—of what it means to think about experience versus tech. This is exactly what we did with The Frame TV.”
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