Fashion
Superdry will open its first store in Argentina, announces expansion plan for the country
Published
January 14, 2026
The British brand Superdry & Co. has confirmed its entry into Argentina as the launchpad for an ambitious regional expansion. The company plans to invest between 40 million US dollars and $50 million over the first four years, as part of a strategy with a 20-year development horizon in Latin America.
The first flagship store is scheduled to open in August, coinciding with the spring/summer season, in the San Isidro Racecourse area. The store will serve not only as the flagship but also as the regional headquarters and decision-making centre for South America. In parallel, the official online store for the Argentine market will launch; the brand’s arrival is already being teased on its local website.
According to the announcement, the first phase will create 150 direct jobs, with a target of ending 2026 with five franchises in operation. From March 2027, at the start of the autumn/winter season, a further five openings are planned, with the aim of reaching a rate of ten franchises per year, measured by financial year rather than calendar year.
Founded in 1985 in Cheltenham, UK, Superdry has built its global standing on a proposition that combines vintage-inspired design, quality garments, and accessible pricing. It currently operates in more than 60 countries and has over 700 stores worldwide.
Superdry’s entry into Argentina will be via an alliance with Tango Fabric, the company founded by Ezequiel García and Juan Ignacio Tubio Mónaco, which will oversee local operations and the brand’s regional development.
This article is an automatic translation.
Click here to read the original article.
Copyright © 2026 FashionNetwork.com All rights reserved.
Nominal GDP, or GDP at current prices, is estimated to grow at 8.6 per cent to reach ₹345.47 trillion in FY26 against ₹318.07 trillion in 2024-25.
India’s real GDP is estimated to grow at 7.6 per cent to ₹322.58 trillion (~$3.54 billion) in FY26 compared to the first revised GDP estimate of ₹299.89 trillion for FY25 (7.1 per cent growth).
It released the new series of annual and quarterly national accounts estimates with FY23 base.
Real GVA is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25.
Real gross value added (GVA) is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25 (a 7.3-per cent growth rate).
Nominal GVA is estimated to grow at 8.7 per cent to hit ₹313.61 trillion during FY26, against ₹288.54 lakh crore in 2024-25.
Robust economic performance in FY26 is primarily on account of robust real growth observed in the second quarter (8.4 per cent) and third quarter (7.8 per cent).
The manufacturing sector has been the major driver of resilient performance of the economy the consecutive three fiscals after rebasing, a release from the ministry said.
Both private final consumption expenditure and grossed fixed capital formation exhibited more than 7-per cent growth rate in FY26.
Fibre2Fashion News Desk (DS)
The transition marks the formal handover of executive leadership to President and CEO Keun-Chang (Kevin) Yoon, reinforcing management continuity while preserving the founder’s long-term strategic vision.
Misto Holdings founder Gene Yoon has transitioned to honorary chairman in a planned leadership succession, formally handing executive control to president and CEO Kevin Yoon.
The founder, who expanded the group through the FILA global trademark acquisition and the takeover of Acushnet, will continue guiding long-term strategy as the rebranded Misto focuses on governance and sustainable growth.
Gene Yoon founded the business that would become Misto Holdings in the early 1990s, introducing the FILA brand to the Korean market and later leading a series of transformative transactions. In 2007, the company acquired the global FILA trademark rights through a leveraged buyout, followed by the 2011 acquisition of Acushnet Company, owner of the Titleist and FootJoy brands. The transaction was among the largest cross-border deals in Korea’s consumer sector at the time and significantly expanded the group’s global footprint.
Under his leadership, the company evolved into a multi-brand global portfolio spanning sportswear, golf equipment and apparel, generating approximately USD 3.08 billion in annual revenue.
As Honorary Chairman, Gene Yoon will remain closely engaged with the company, providing guidance on long-term strategy and global portfolio development while supporting management from a broader strategic perspective.
The leadership transition marks a new chapter under President and CEO Kevin Yoon, who has spent nearly two decades in senior roles across the group’s global operations, building deep operational and strategic expertise.
The company’s 2025 rebranding to “Misto” underscores its evolution into a global brand house focused on disciplined capital allocation, enhanced shareholder returns and sustainable long-term growth.
“Building on the founder’s legacy, our priority is to expand our global portfolio, strengthen governance and deliver sustainable value creation,” said Kevin Yoon, President and CEO of Misto Holdings.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
‘I’m hanging on by a thread’
From early flop to Hollywood heavyweight, Skydance eyes Warner Bros takeover after 20-year rise – The Times of India
This Laptop Cooling Pad Knocked 20 Degrees Off My Laptop’s CPU Temperature
-
Tech1 week agoA $10K Bounty Awaits Anyone Who Can Hack Ring Cameras to Stop Sharing Data With Amazon
-
Business1 week agoUS Top Court Blocks Trump’s Tariff Orders: Does It Mean Zero Duties For Indian Goods?
-
Fashion1 week agoICE cotton ticks higher on crude oil rally
-
Tech1 week agoDonald Trump Jr.’s Private DC Club Has Mysterious Ties to an Ex-Cop With a Controversial Past
-
Entertainment1 week agoThe White Lotus” creator Mike White reflects on his time on “Survivor
-
Politics7 days agoPakistan carries out precision strikes on seven militant hideouts in Afghanistan
-
Business1 week agoEye-popping rise in one year: Betting on just gold and silver for long-term wealth creation? Think again! – The Times of India
-
Sports1 week agoBrett Favre blasts NFL for no longer appealing to ‘true’ fans: ‘There’s been a slight shift’