Fashion
The House of Dior Beverly Hills opens on Rodeo Drive
Published
October 1, 2025
In 1990, Dior opened its first store on Rodeo Drive, the first Dior location in North America. Thirty-five years later, the luxury brand owned by the LVMH group has just opened a 60-foot-tall building.
Open to the public since Saturday, the store located at 323 North Rodeo Drive called upon its star architect, Peter Marino, chief designer of Dior boutiques, including most recently, 30 Avenue Montaigne in Paris and the new flagship store House of Dior New York, which opened in August.
The magnificent, undulating stucco façade now revealed its window displays featuring miniature scenes of Paris, including an ultra-detailed model of La Galerie Dior at 30 Avenue Montaigne, complete with characters, realistic settings, and nods to Los Angeles with the “HollywoodDior” sign and the Bel-Air hotel.
“A cinematic journey, a luminous dialogue between Paris and Los Angeles that pays tribute to the house’s timeless couture heritage,” explains Dior’s team, “each offering a living tableau of small scenes from Dior’s odyssey in the United States.”
These animations can also be found on the second floor of the store, in the jewelry section, where a window display pays tribute to designer Christian Dior, accompanied by his faithful dog Bobby.
Surrounded by a garden featuring a dancing sculpture by artist Niki de Saint-Phalle, the boutique reveals an interior with light-colored parquet flooring strewn with antique rugs and a palette of natural, earthy colors. In the center stands the sculptural “Ginkgo” bench designed by sculptor and artist Claude Lalanne in the late 1990s, from which several bouquets of flowers spring forth.
On the ground floor, visitors first discover the space reserved for leather goods and handbags, furnished with seating areas and counters. This is followed by an area dedicated to women’s shoes, decorated with sculptural tables and large speckled benches, and another dedicated to perfumes. A corner showcases the house’s scarves, presented on wall displays and in a large trunk. In each space, Dior silhouettes blend into the decor.
In contrast, the men’s section plays on other motifs and a color palette combining brown, camel, and gray tones. The sunglasses collections, all the leather goods for men, and ready-to-wear are presented here.
The store’s centerpiece, the majestic staircase, a nod to the Barneys New York store in Los Angeles designed by Peter Marino 38 years ago, surrounds a small garden designed by Marino in collaboration with landscape architect Peter Wirtz, offering a panoramic view of the spaces.
There are a number of small lounges dedicated to women’s ready-to-wear in a Parisian apartment-style setting with Dior gray walls, large mirrors, and angel tapestries. Divided by large gold and silver stone walls, the jewelry and fine jewelry area showcases the house’s latest collections in circular metal display cases. There is also an area dedicated to men, with large fitting rooms and two VIP rooms.
Dotted with numerous art pieces by Frederic Heurlier-Cimolai, Adam Fuss, and Horst P. Horst, the boutique also unveils many pieces of furniture in bronze, brass, metal, and aluminum by the Voukenas Petrides studio, artist Audiane Delos, and Maison Leleu.
One floor up, the house opens its VIP area around a huge terrace overlooking the Hollywood sign and its restaurant, Monsieur Dior. The space, whose menu has been designed by San Francisco’s three-star chef Dominique Crenn, is set to open to the public in the last week of October. It features a lounge with a bar and an indoor-outdoor dining room that can accommodate up to 105 guests. The menu is inspired by the golden age of Hollywood and, of course, glamorous fashion.
Copyright © 2025 FashionNetwork.com All rights reserved.
By
Reuters
Published
October 1, 2025
Following its stronger-than-expected Q1 results, Nike’s leadership and analysts discussed the road ahead amid inventory cleanup, challenges in China, and a renewed focus on sports.
Nike CEO Elliott Hill vowed to return the company to its sportswear roots when he took the helm last year in a highly anticipated change, and his efforts are bearing fruit — but a sluggish recovery in China and uncertainty over tariffs remain a drag on the company.
The company, which reported a surprise rise in quarterly revenue, has aggressively cleared out aged inventory, as well as some lifestyle product lines, to focus on more innovative shoes centered on sport.
“Nike is in the early innings of its turnaround and momentum is building,” said Jefferies analyst Randal Konik in a note.
The company said on Tuesday that its order book for spring was up year-over-year, driven by its sports category, as launches such as the Vomero, Pegasus, and P-6000 running shoes bring back customers.
Running, training, and basketball categories each reported double-digit growth in the quarter in North America, enabling a return to sales growth in the region after about a year.
“We think retailers — like the combined Foot Locker and Dick’s Sporting Goods — are reacting positively to Nike’s new running shoe lineup,” said Morningstar analyst David Swartz.
Nike’s shares were up about 3% in premarket trading on Wednesday as investors welcomed a 2% reduction in inventory.
“I am very pleased with inventory levels. Units are down more than dollars as inflation starts to come through. They have largely cleared through older franchises,” said Mari Shor, senior equities analyst at Columbia Threadneedle.
The pressure points
Progress will not be linear, Hill warned on a post-earnings call, with tariffs now expected to cost about $1.5 billion — versus the $1 billion Nike estimated previously — and weigh on margins already strained by heavy discounting to clear stock.
China remains a challenging market, with intense competition from lower-priced local brands such as Anta and Li-Ning, which further exacerbates a weaker economic recovery and a struggling wholesale business.
“We can invest to keep the marketplace clean and healthy, but it’s an expensive operating model if sell-throughs don’t improve to the levels that we need to see on a season-in, season-out basis,” said Chief Financial Officer Matthew Friend on a post-earnings call.
Customer engagement also remains weak in the company’s digital business, with revenue falling 12% in the quarter. Hill said the global digital business was still working to find solid ground, with the company paring back promotions on the channel.
Nike’s direct-to-consumer business is not expected to return to growth in fiscal 2026, executives said, as the unit recovers from steep discounts used to clear out inventory of some of its classic labels, such as the Air Force One and Air Jordans.
“I originally thought that Nike would be further along. I was looking at this fall as the real breakout point, but it’s clearly not going to happen until calendar ’26,” said Swartz.
FashionNetwork.com with Reuters
© Thomson Reuters 2025 All rights reserved.
NikeSKIMS exists to serve women who are redefining what it means to be an athlete today.
NikeSKIMS has launched its debut collection redefining women’s activewear with a sculpted, performance-driven system of dress.
Spanning seven collections and 58 silhouettes, it offers over 10,000 combinations, blending style, function, and comfort.
The launch includes the film Bodies at Work featuring 50+ athletes, celebrating strength, inclusivity, and self-expression.
It’s in that vision that NikeSKIMS debuts its first apparel collection, which is designed to sculpt and engineered to perform, without compromise. Fueled by Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, that goes from the studio to the gym and beyond.
This design approach comes to life through NikeSKIMS’ debut film, Bodies at Work, and campaign photography that together feature more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.
“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” says Jordan Chiles, an Olympic and world-champion gymnast. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”
Born from a shared commitment to innovation, inclusivity and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by uncompromising attention to detail — delivering style, function and comfort that transitions effortlessly between workouts and everyday wear.
The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. Flattering lines, sculpting fabrics, innovative materials and neutral colorways offer women a complete wardrobe solution — from foundational bras and leggings to seasonal silhouettes and accessories — created to help them look, feel and perform their best.
“Wearing NikeSKIMS makes me feel confident and unrestricted,” says Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”
The first NikeSKIMS launch introduces three core collections that will be updated season over season, as well as four new seasonal collections.
The Matte collection is unlike anything on the market, offering everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed with an innovative fabric and powered by Nike’s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement, style and coverage, delivering go-to elevated sport essentials for all studio activities and everyday wear.
“The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”
The Shine collection includes supportive and sleek styles with quick-drying technology, a subtle sheen finish and stretchy feel. Designed for strength training, the collection delivers function and comfort that transition effortlessly beyond the gym.
The Airy collection offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open-weave mesh, with fitted and oversize silhouettes, the collection is ideal for low-impact activity and effortless styling.
“It feels like butter on your skin,” says Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. “I feel unstoppable when I’m training in it.”
Four seasonal collections complement the core NikeSKIMS apparel.
The Vintage Seamless collection is crafted with a seamless knitting technology and wash technique that creates a worn-in, vintage-inspired look and feel for studio activities and beyond. The Matte Tricot collection includes sleek, minimal, track-inspired layering pieces that feature NikeSKIMS’ signature matte fabric and a buttery-soft feel. Semi-sheer Weightless Layers are perfect for low-impact activities, and a Shiny Nylon oversize pant adds form, dimension and style to every activewear look.
These styles are on display in Bodies at Work, directed by Janicza Bravo, and campaign photography, from Luis Alberto Rodriguez and Rob Woodcox, which showcase the power and beauty of the body while emphasizing the individuality of women across all levels of sport. For the athletes involved, it’s more than a campaign. After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”
That’s exactly the point, says Kim Kardashian. “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”
What’s more, NikeSKIMS builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big and enabling them in their pursuit with industry-leading performance apparel and footwear.
“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” says Amy Montagne, President, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”
The first NikeSKIMS collection will be available September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS retail locations, including flagship stores from both brands in New York City and Los Angeles.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
In August last year, it posted a YoY decrease of 1.3 per cent.
The same exhibited a faster month-on-month (MoM) increase of 0.2 per cent in August this year from 0.1 per cent in July. It posted a 0.5-per cent MoM decrease in August 2024, a PSA release said.
The producer price index (PPI) for the manufacturing sector in the Philippines posted a YoY increase of 0.6 per cent in August from a 0.1-per cent YoY decrease in July.
In August last year, it posted a YoY decrease of 1.3 per cent.
The same exhibited a faster month-on-month (MoM) increase of 0.2 per cent in August this year from 0.1 per cent in July.
It posted a 0.5-per cent MoM decrease in August 2024.
The top contributor to the uptrend in the monthly growth rate of PPI for manufacturing in August 2025 was the manufacture of coke and refined petroleum products, which registered a MoM increase of 0.5 per cent during the period from a 1.4-percent MoM decline in July 2025.
Fibre2Fashion News Desk (DS)
Nike’s turnaround gains traction, but China and tariffs weigh on outlook
US’ NikeSKIMS debuts first collection for Modern Female Athletes
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