Fashion
Vichy taps Emily DiDonato as global brand ambassador
Published
January 9, 2026
Vichy Laboratoires has named model and wellness advocate Emily DiDonato as its new global brand ambassador.
In this role, DiDonato will star in the brand’s new skin and hair care campaigns, as well as serve as its voice on social media.
The appointment comes as the dermocosmetics brand sharpens its focus on integrative health, with DiDonato’s new ambassadorship serving as a springboard for this shift.
“I was drawn to Emily’s genuine embodiment of our brand values, and I am thrilled to welcome her to the Vichy Laboratoires family,” said global brand president of Vichy Laboratoires, Vincent Chauvière.
“In addition to being a talented model and a beloved personality, Emily is also an inspirational voice in the beauty and wellness conversation, widely trusted to lead a path for people to maximize their skin and hair health, inside and out.”
DiDonato began her modelling career at 17 and has since fronted major global campaigns and appeared in leading fashion and beauty titles including Vogue, Elle and Harper’s Bazaar. Alongside her fashion career, she has built a parallel platform centred on wellness, earning certifications as a nutrition coach and yoga instructor.
“I can’t believe that today I join the Vichy Laboratoires family as their Global Brand Ambassador,” said DiDonato.
“I feel the Vichy innovations and campaigns always capture this link between health and beauty, which I fully advocate for. Vichy is an iconic French dermo brand that empowers people to become the healthiest version of themselves, and I’m very excited to show you what we’ve been up to!”
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