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Werewolf exes and billionaire CEOs: Why cheesy short dramas are taking over our social media feeds

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Werewolf exes and billionaire CEOs: Why cheesy short dramas are taking over our social media feeds


Credit: Unsplash/CC0 Public Domain

What can you do in 60 seconds? In short dramas, or “micro dramas,” that’s enough time for a billionaire CEO to fall in love with his contracted wife, or for a werewolf mafia boss to break a curse.

These vertically framed, minute-long serials are reshaping the way we consume screen entertainment.

ReelShort, NetShort and DramaBox are currently the leading short drama platforms. DramaBox has been downloaded more than 100 million times on Google Play, while ReelShort was ranked second on Apple’s top free entertainment apps at the time of writing, ahead of Netflix, HBO Max, Prime Video and Disney+.

Short dramas originated in China in the early 2020s through short video platforms such as Douyin (TikTok’s sister app) and Kuaishou (also known as Kwai).

The format has since expanded globally through both Chinese platforms and social media apps such as TikTok and Instagram. It reflects a growing trend in smartphone entertainment towards shorter, scrollable content.

@reelshortapp She’s been challenged; he saves her. She’s been abused; he steps in. #reelshort #fyp #drama #love #billionaireromance #romance ♬ original sound —ReelShort

Our new research, which involved interviewing 12 people in the short drama industry, shows it is creating much-needed job opportunities. At the same time, this industry is expanding faster than regulation can catch up—and that spells trouble.

Cliffhangers and outrageous storytelling

Short dramas are optimized for fragmented viewing via smartphones. The format blends TikTok’s fast-paced plotting style with recognizable screen genres. Think: a cheesy lifetime flick delivered in one-minute bursts. Most series have between 50 and 100 episodes.

Their appeal lies in dramatic storylines and cliffhangers. Each episode ends with a twist, designed to keep you hooked. This might be the revelation of a mysterious identity, or a tangled misunderstanding that is bound to lead to conflict. As ReelShort puts it: “every second is a drama.”

Let’s look at the hit series Playing by the Billionaire’s Rules as an example. Over 89 episodes, the series features a contract lover, million-dollar debts, an accidental pregnancy and a secret love triangle.

While it falls short of Hollywood standards of plot, dialogue and acting, it captures viewers’ attention through a conflict-ridden plot and provocative (sometimes amateurish) performances.

Playing by the Billionaire’s Rules is one of thousands of such series available online. In most cases, the first five to ten episodes are free, after which viewers must pay (usually right when the story is at its most thrilling).

A low-cost format, ripe for expansion

Despite illogical storytelling, crude production and exaggerated, stereotypical characters, short dramas are proving to be highly lucrative. In one 2023 article, The Economist described this “latest Chinese export to conquer America” as a hybrid of TikTok and Netflix.

Their popularity can also be linked to the COVID pandemic and the Hollywood writers’ strike, both of which slowed down the global screen industry.

Our research shows short drama production teams, which are mostly led by Chinese producers, have now expanded globally to the United States, Australia, eastern Europe and other parts of Asia, in search of new collaborative opportunities.

Los Angeles is emerging as the fastest-growing production hub. According to one LA Times article, short drama apps outside of China made US$1.2 billion (about A$1.8 billion) last year. Some 60% of this revenue came from the US.

Companies the world over are cashing in on the opportunity. Spanish-language media company TelevisaUnivision has started investing in the format, as has Ukrainian startup Holywater, which is using AI to generate almost fully synthetic short dramas.

Even the Hollywood giant Lionsgate has taken notice of short dramas, and is exploring their commercial potential.

It’s also possible short dramas will open the door for new players in the streaming wars. Although Netflix isn’t currently producing short dramas, it has started experimenting with the vertical short format (in the form of series and movie clips) on its mobile app.

Short dramas are also easily replicated across countries and various market conditions, and allow for localized content strategies. For example, the short drama Breaking the Ice reboots the Chinese campus romance template into a story centered on hockey players, making it more relatable for North American audiences.

Fantasy templates, such as those featuring werewolves, vampires, and witches, have also proven universally successful—and are often used by Chinese producers as low-risk, easily localized genres to test new markets.

Concerns behind the scenes

Our research finds the short drama industry is seen as a promising avenue for creating job opportunities, and for allowing actors and creators to get significant exposure on a modest budget.

But we’ve also found the industry to be far less regulated than more established screen industries.

There are growing concerns in the industry around labor exploitation and copyright infringement, as well as uncertainty over how sustainable the model will be in the long run.

One of our interviewees, a producer based in Los Angeles, revealed several concerning practices, including problems with overtime work, stealing and recycling of drama scripts, underpayment of film school graduates, and the prevalence of unfair contracts for screenwriters.

The screenwriters we interviewed told us they hadn’t received proper credit for their work, and were bound by “buyout contracts” that excluded them from receiving additional compensation—even if their scripts garnered millions of views.

Earlier this year, the Media, Entertainment & Arts Alliance and Casting Guild of Australia issued a joint statement urging local actors to verify the credentials of any “vertical series” production teams before signing contracts with them.

Still, the short drama format continues to draw significant attention from across the screen industry. More than just a passing content trend, this may be the beginning of a structural shift in what “television” means: low-cost, easily replicated and recklessly fast-paced.

More information:
Wenjia Tang et al, ReelShort as a New Template of International Short-drama Business: Platformisation, Glocalisation, and De-Westernised Practices, Global Media and China (2025). DOI: 10.1177/20594364251366414

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I’ve Tried Every Digital Notebook. Here Are the Best Ones on Sale

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I’ve Tried Every Digital Notebook. Here Are the Best Ones on Sale


I love a digital notebook. I write about them all year long here at WIRED, and it’s not often my favorites go on sale. (Or for any to go on sale, besides Amazon’s own sale events.) But this year, multiple digital notebooks I love are on sale for the biggest sale event of the year.

If you’ve thought about getting one of these for yourself, there’s truly no better moment. From reMarkable’s on-sale bundles to Kobo’s deals, you can shop five of the best digital notebooks we’ve ever tried right now at a lower price than you might find until next year. They’re a handy device just about everyone can enjoy, whether you want to digitally annotate your books or write out your grocery list without using a piece of paper.

Looking for more great sales to shop? Don’t miss our guides to the Best Amazon Device and Kindle Deals, Best Laptop Deals, the Absolute Best Cyber Monday Deals, and our liveblog.

Update Dec. 1: We updated prices, links, and deals, and added the Rocketbook Fusion Plus notebook.

The Best Digital Notebook Deals

  • Photograph: Nena Farrell

Some of the best digital notebooks we’ve tried come from reMarkable, and one of reMarkable’s models always seems to reign supreme over our digital notebooks guide. While the Paper Pro Move is the newest model, the reMarkable Paper Pro that launched in September 2024 is my current all-around favorite. It’s not only powerful with tons of tools and an easy interface, but packs a color screen for colorful notes. It also has a gentle front light so that you can use it in darker environments. You can get the bundles on sale right now, so combine one of reMarkable’s markers and folio covers with a Paper Pro to get $50 off.

  • Photograph: Nena Farrell

The best discount from reMarkable is actually for its older device and our previous top pick, the reMarkable 2. It doesn’t have a color screen or the front light, but you’ll get the reMarkable’s great software and options for accessories like the Keyboard Folio to use it like a laptop. The reMarkable 2 bundles are also on sale, so add on your favorite folio of choice on reMarkable’s website to get $70 off.

  • Photograph: Nena Farrell

  • Courtesy of Kobo

The Kobo Libra Colour is my favorite all-around e-reader with its color screen and page turner buttons, but you can add on a stylus to have it double as a digital notebook. It’s one of the more affordable options, and it’s a smaller screen than the rest of these, but I especially love that you can use the stylus to doodle on the books you’re reading (something you can’t do with the Kindle Scribe). It’s $30 off on Kobo’s site for Cyber Monday.

  • Photograph: Nena Farrell

  • Photograph: Nena Farrell

  • Courtesy of Amazon

Amazon

Kindle Scribe (2024)

The second-generation Kindle Scribe isn’t the best digital notebook, but the long battery life (12 weeks!!) and convenient starting point of it being a Kindle I could already be reading on makes it a great go-to for casual notetakers and doodlers. It’s a good choice for Kindle and Amazon users, and there are new models due out this winter, but they likely won’t be as cheap as this one. (Especially since some of those new models will have color!)

Kobo Elipsa 2E, a digital notebook with a smart pen (stylus) on top of a wrinkled white sheet with the screen showing a page from an e-book and handwritten notes scribbled in the margins

Photograph: Nena Farrell

If you like the idea of getting a Kobo e-reader that doubles as a digital notebook, you can go for more of a classic size with the larger Elipsa 2E. This one comes with the stylus, so you won’t have to add it on, and it’s $50 off.

Black digital notebook with a black pen on white surface

Photograph: Nena Farrell

The Rocketbook Fusion Plus digital planner and notebook is for those who don’t want to charge their notebook or give up on the whole “paper” experience. Take notes with the included, erasable Pilot Frixion Pen, scan photos of the pages into the app, and erase the whole thing with the damp microfiber cloth (also included). Fusion Plus is on its steepest discount of recent memory, and comes templates that range from monthly and weekly pages to project management and meeting notes.


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Artificial tendons give muscle-powered robots a boost

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Artificial tendons give muscle-powered robots a boost



Our muscles are nature’s actuators. The sinewy tissue is what generates the forces that make our bodies move. In recent years, engineers have used real muscle tissue to actuate “biohybrid robots” made from both living tissue and synthetic parts. By pairing lab-grown muscles with synthetic skeletons, researchers are engineering a menagerie of muscle-powered crawlers, walkers, swimmers, and grippers.

But for the most part, these designs are limited in the amount of motion and power they can produce. Now, MIT engineers are aiming to give bio-bots a power lift with artificial tendons.

In a study appearing today in the journal Advanced Sciencethe researchers developed artificial tendons made from tough and flexible hydrogel. They attached the rubber band-like tendons to either end of a small piece of lab-grown muscle, forming a “muscle-tendon unit.” Then they connected the ends of each artificial tendon to the fingers of a robotic gripper.

When they stimulated the central muscle to contract, the tendons pulled the gripper’s fingers together. The robot pinched its fingers together three times faster, and with 30 times greater force, compared with the same design without the connecting tendons.

The researchers envision the new muscle-tendon unit can be fit to a wide range of biohybrid robot designs, much like a universal engineering element.

“We are introducing artificial tendons as interchangeable connectors between muscle actuators and robotic skeletons,” says lead author Ritu Raman, an assistant professor of mechanical engineering (MechE) at MIT. “Such modularity could make it easier to design a wide range of robotic applications, from microscale surgical tools to adaptive, autonomous exploratory machines.”

The study’s MIT co-authors include graduate students Nicolas Castro, Maheera Bawa, Bastien Aymon, Sonika Kohli, and Angel Bu; undergraduate Annika Marschner; postdoc Ronald Heisser; alumni Sarah J. Wu ’19, SM ’21, PhD ’24 and Laura Rosado ’22, SM ’25; and MechE professors Martin Culpepper and Xuanhe Zhao.

Muscle’s gains

Raman and her colleagues at MIT are at the forefront of biohybrid robotics, a relatively new field that has emerged in the last decade. They focus on combining synthetic, structural robotic parts with living muscle tissue as natural actuators.

“Most actuators that engineers typically work with are really hard to make small,” Raman says. “Past a certain size, the basic physics doesn’t work. The nice thing about muscle is, each cell is an independent actuator that generates force and produces motion. So you could, in principle, make robots that are really small.”

Muscle actuators also come with other advantages, which Raman’s team has already demonstrated: The tissue can grow stronger as it works out, and can naturally heal when injured. For these reasons, Raman and others envision that muscly droids could one day be sent out to explore environments that are too remote or dangerous for humans. Such muscle-bound bots could build up their strength for unforeseen traverses or heal themselves when help is unavailable. Biohybrid bots could also serve as small, surgical assistants that perform delicate, microscale procedures inside the body.

All these future scenarios are motivating Raman and others to find ways to pair living muscles with synthetic skeletons. Designs to date have involved growing a band of muscle and attaching either end to a synthetic skeleton, similar to looping a rubber band around two posts. When the muscle is stimulated to contract, it can pull the parts of a skeleton together to generate a desired motion.

But Raman says this method produces a lot of wasted muscle that is used to attach the tissue to the skeleton rather than to make it move. And that connection isn’t always secure. Muscle is quite soft compared with skeletal structures, and the difference can cause muscle to tear or detach. What’s more, it is often only the contractions in the central part of the muscle that end up doing any work — an amount that’s relatively small and generates little force.

“We thought, how do we stop wasting muscle material, make it more modular so it can attach to anything, and make it work more efficiently?” Raman says. “The solution the body has come up with is to have tendons that are halfway in stiffness between muscle and bone, that allow you to bridge this mechanical mismatch between soft muscle and rigid skeleton. They’re like thin cables that wrap around joints efficiently.”

“Smartly connected”

In their new work, Raman and her colleagues designed artificial tendons to connect natural muscle tissue with a synthetic gripper skeleton. Their material of choice was hydrogel — a squishy yet sturdy polymer-based gel. Raman obtained hydrogel samples from her colleague and co-author Xuanhe Zhao, who has pioneered the development of hydrogels at MIT. Zhao’s group has derived recipes for hydrogels of varying toughness and stretch that can stick to many surfaces, including synthetic and biological materials.

To figure out how tough and stretchy artificial tendons should be in order to work in their gripper design, Raman’s team first modeled the design as a simple system of three types of springs, each representing the central muscle, the two connecting tendons, and the gripper skeleton. They assigned a certain stiffness to the muscle and skeleton, which were previously known, and used this to calculate the stiffness of the connecting tendons that would be required in order to move the gripper by a desired amount.

From this modeling, the team derived a recipe for hydrogel of a certain stiffness. Once the gel was made, the researchers carefully etched the gel into thin cables to form artificial tendons. They attached two tendons to either end of a small sample of muscle tissue, which they grew using lab-standard techniques. They then wrapped each tendon around a small post at the end of each finger of the robotic gripper — a skeleton design that was developed by MechE professor Martin Culpepper, an expert in designing and building precision machines.

When the team stimulated the muscle to contract, the tendons in turn pulled on the gripper to pinch its fingers together. Over multiple experiments, the researchers found that the muscle-tendon gripper worked three times faster and produced 30 times more force compared to when the gripper is actuated just with a band of muscle tissue (and without any artificial tendons). The new tendon-based design also was able to keep up this performance over 7,000 cycles, or muscle contractions.

Overall, Raman saw that the addition of artificial tendons increased the robot’s power-to-weight ratio by 11 times, meaning that the system required far less muscle to do just as much work.

“You just need a small piece of actuator that’s smartly connected to the skeleton,” Raman says. “Normally, if a muscle is really soft and attached to something with high resistance, it will just tear itself before moving anything. But if you attach it to something like a tendon that can resist tearing, it can really transmit its force through the tendon, and it can move a skeleton that it wouldn’t have been able to move otherwise.”

The team’s new muscle-tendon design successfully merges biology with robotics, says biomedical engineer Simone Schürle-Finke, associate professor of health sciences and technology at ETH Zürich.

“The tough-hydrogel tendons create a more physiological muscle–tendon–bone architecture, which greatly improves force transmission, durability, and modularity,” says Schürle-Finke, who was not involved with the study. “This moves the field toward biohybrid systems that can operate repeatably and eventually function outside the lab.”

With the new artificial tendons in place, Raman’s group is moving forward to develop other elements, such as skin-like protective casings, to enable muscle-powered robots in practical, real-world settings.

This research was supported, in part, by the U.S. Department of Defense Army Research Office, the MIT Research Support Committee, and the National Science Foundation.



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The Best Cyber Monday Streaming Deals With a Convenient Roommate’s Email Address

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The Best Cyber Monday Streaming Deals With a Convenient Roommate’s Email Address


HBO knows you’re bored and cold. It wants you to Max and chill with Noah Wyle in scrubs. The company offers some of the best Cyber Monday streaming deals with a ridiculously low-priced $3/month offer for basic HBO Max (it’s the version with ads and 2K streaming, but still, super-cheap). Disney Plus and Hulu deals are bundled up for $5/month. Apple TV wants back in your life for $6.

Of course, this deal is only meant for new customers. Not boring ol’ existing customers. If you already have basic HBO Max, you’re already paying $11 for the same service, and HBO would like you to keep doing that. Streaming apps are banking on you being complacent and happy in your streaming life. Maybe they’re even taking you for granted.

Sometimes you can get the current deal just by threatening to cancel, or actually canceling, your account. Suddenly, you’re an exciting new customer again! Another method is by using an alternate email account (perhaps your spouse’s or roommate’s?) and alternate payment information as a new customer. If you do use a burner email (you did not hear this from me), check in on your favorite app’s terms of service to make sure you’re not in violation by re-enrolling with different emails. I’ll also issue the caveat that you lose all your viewing data and tailored suggestions if you sign up anew.

But times and wallets are tight! And $3 HBO Max sounds pretty good. After all, every middle-aged American man needs to rewatch The Wire once every five years or so—assuming he’s not the kind of middle-aged man who rewatches The Sopranos instead. Here are the current best streaming deals for Cyber Monday 2025.


Devon Maloney; ARCHIVE ID: 546772

Regular price: $80



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