Coats Digital is delighted to announce that VTL Group, one of the largest vertically integrated textile manufacturers in the Mediterranean region, has adopted Coats Digital’s GSDCost solution to standardise production methods, increase productivity, and improve pricing accuracy across its Tunisian operations. The initiative is already showing a significant impact, with VTL reducing standard minute values (SMVs) by 15–20% and increasing line output by 10% across its three, key sewing facilities.

With over 5,000 employees and 3,000 sewing machines across 90 sewing lines, VTL Group specialises in jersey knits and denim, producing up to 20 million garments per year for world-renowned brands such as Lacoste, Adidas, G-Star, Hugo Boss, Replay and Paul & Shark. The company operates six garment production units, along with dedicated facilities for screen printing, knitting, dyeing and textile finishing. This extensive vertical integration gives VTL complete control over quality, lead-times and cost-efficiency, which is vital for meeting the stringent demands of its global customer base.

VTL Group has adopted Coats Digital’s GSDCost to standardise production, boost productivity, and improve pricing accuracy across its Tunisian operations.
The solution cut SMVs by 15–20 per cent, raised line output by 10 per cent, and enhanced planning, cost accuracy, and customer confidence, enabling competitive pricing, lean operations, and stronger relationships with global fashion brands.

Prior to implementing GSDCost, VTL calculated capacity and product pricing using data from internal time catalogues stored in Excel. This approach led to inconsistent and inaccurate cost estimations, causing both lost contracts due to inflated production times and reduced margins from underestimations. In some cases, delays caused by misaligned time predictions resulted in increased transportation costs and operational inefficiencies that impacted customer satisfaction.

Hichem Kordoghli, Plant Manager, VTL Group, said: “Before GSDCost, we struggled with inconsistent operating times that directly impacted our competitiveness. We lost orders when our timings were too high and missed profits when they were too low. GSDCost has transformed the way we approach planning, enabling us to quote confidently with accurate, reliable data. We’ve already seen up to 20% reductions in SMVs, a 10% rise in output, and improved customer confidence. It’s a game-changer for our sales and production teams.”

Since adopting GSDCost across 50 sewing lines, VTL Group has been able to establish a reliable baseline for production planning and line efficiency monitoring. This has led to a more streamlined approach to managing load plans and forecasting. Importantly, GSDCost has given the business the flexibility to align pricing more effectively with actual production realities, contributing to greater customer satisfaction and improved profit margins.

Although it’s too early to determine the exact financial impact, VTL Group has already realised improvements in pricing flexibility and competitiveness thanks to shorter product times and better planning. These gains are seen as instrumental in enabling the company to pursue more strategic orders, reduce wasted effort and overtime, and maintain the high expectations of leading global fashion brands.

Hichem Kordoghli, Plant Manager, VTL Group, added: “GSDCost has empowered our teams with reliable data that has translated directly into real operational benefits. We are seeing more consistent line performance, enhanced planning precision, and greater confidence across departments. These improvements are helping us build stronger relationships with our brand partners, while setting the foundation for sustainable productivity gains in the future.”

The company now plans to expand usage across an additional 30 lines in 2025, supported by a second phase of GSD Practitioner Bootcamp training to strengthen in-house expertise and embed best practices throughout the production environment. A further 10 lines are expected to follow in 2026 as part of VTL’s phased rollout strategy.

Liz Bamford, Customer Success Manager, Coats Digital, commented: “We are proud to support VTL Group in their digital transformation journey. The impressive improvements in planning accuracy, quoting precision, and cross-functional alignment are a testament to their commitment to innovation and excellence. GSDCost is helping VTL set a new benchmark for operational transparency and performance in the region, empowering their teams with the tools needed for long-term success.”

GSDCost, Coats Digital’s method analysis and pre-determined times solution, is widely acknowledged as the de-facto international standard across the sewn products industry. It supports a more collaborative, transparent, and sustainable supply chain in which brands and manufacturers establish and optimise ‘International Standard Time Benchmarks’ using standard motion codes and predetermined times. This shared framework supports accurate cost prediction, fact-based negotiation, and a more efficient garment manufacturing process, while concurrently delivering on CSR commitments.

Key Benefits and ROI for VTL Group

• 15–20% reduction in SMVs across 50 production lines
• 10% productivity increase across key sewing facilities
• More competitive pricing for strategic sales opportunities
• Improved cost accuracy and quotation flexibility
• Standardised time benchmarks for future factory expansion
• Enhanced planning accuracy and load plan management
• Greater alignment with lean and sustainable manufacturing goals
• Increased brand confidence and satisfaction among premium customers

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)

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Tencia Benavidez, a Supernatural user who lives in New Mexico, started her VR workouts during the Covid pandemic. She has been a regular user in the five years since, calling the ability to workout in VR ideal, given that she lives in a rural area where it’s hard to get to a gym or workout outside during a brutal winter. She stuck with Supernatural because of the community and the eagerness of Supernatural’s coaches.

“They seem like really authentic individuals that were not talking down to you,” Benavidez says. “There’s just something really special about those coaches.”

Meta bought Supernatural in 2022, folding it into its then-heavily invested in metaverse efforts. The purchase was not a smooth process, as it triggered a lengthy legal battle in which the US Federal Trade Commission tried to block Meta from purchasing the service due to antitrust concerns about Meta “trying to buy its way to the top” of the VR market. Meta ultimately prevailed. At the time, some Supernatural users were cautiously optimistic, hoping that big bag of Zuckerbucks could keep its workout juggernaut afloat.

“Meta fought the government to buy this thing,” Benavidez says. “All that just for them to shut it down? What was the point?”

I reached out to Meta and Supernatural, and neither responded to my requests for comment.

Waking Up to Ash and Dust

On Tuesday, Bloomberg reported that Meta has laid off more than 1,000 people across its VR and metaverse efforts. The move comes after years of the company hemorrhaging billions of dollars on its metaverse products. In addition to laying off most of the staff at Supernatural, Meta has shut down three internal VR studios that made games like Resident Evil 4 and Deadpool VR.

“If it was a bottom line thing, I think they could have charged more money,” Goff Johnson says about Supernatural. “I think people would have paid for it. This just seems unnecessarily heartless.”

There is a split in the community about who will stay and continue to pay the subscription fee, and who will leave. Supernatural still has more than 3,000 lessons available in the service, so while new content won’t be added, some feel there is plenty of content left in the library. Other users worry about how Supernatural will continue to license music from big-name bands.

“Supernatural is amazing, but I am canceling it because of this,” Chip told me. “The library is large, so there’s enough to keep you busy, but not for the same price.”

There are other VR workout experiences like FitXR or even the VR staple Beat Saber, which Supernatural cribs a lot of design concepts from. Still, they don’t hit the same bar for many of the Supernatural faithful.

“I’m going to stick it out until they turn the lights out on us,” says Stefanie Wong, a Bay Area accountant who has used Supernatural since shortly after the pandemic and has organized and attended meetup events. “It’s not the app. It’s the community and it’s the coaches that we really, really care about.”

Welcome to the New Age

I tried out Supernatural’s Together feature on Wednesday, the day after the layoffs. It’s where I met Chip and Alisa. When we could stop to catch our breath, we talked about the changes coming to the service. They had played through previous sessions hosted by Jane Fonda or playlists with a mix of music that would change regularly. It seems the final collaboration in Supernatural’s multiplayer mode will be what we played now, an artist series featuring entirely Imagine Dragons songs.

In the session, as we punched blocks while being serenaded by this shirtless dude crooning, recorded narrations from Supernatural coach Dwana Olsen chimed in to hype us up.

“Take advantage of these moments,” Olsen said as we punched away. “Use these movements to remind you of how much awesome life you have yet to live.”

Frankly, it was downright invigorating. And bittersweet. We ended another round, sweaty, huffing and puffing. Chip, Alisa, and I high-fived like crazy and readied for another round.

“Beautiful,” Alisa said. “It’s just beautiful, isn’t it?”