Business
Will AI make language dubbing easy for film and TV?
Technology Reporter
XYZ FilmsFinding international films that might appeal to the US market is an important part of the work XYZ Films.
Maxime Cottray is the chief operating officer at the Los Angeles-based independent studio.
He says the US market has always been tough for foreign language films.
“It’s been limited to coastal New York viewers through art house films,” he says.
It’s partly a language problem.
“America is not a culture which has grown up with subtitles or dubbing like Europe has,” he points out.
But that language hurdle might be easier to clear with a new AI-driven dubbing system.
The audio and video of a recent film, Watch the Skies, a Swedish sci-fi film, was fed into a digital tool called DeepEditor.
It manipulates the video to make it look like actors are genuinely speaking the language the film is made into.
“The first time I saw the results of the tech two years ago I thought it was good, but having seen the latest cut, it’s amazing. I’m convinced that if the average person if saw it, they wouldn’t notice it – they’d assume they were speaking whatever language that is,” says Mr Cottray.
The English version of Watch The Skies was released in 110 AMC Theatres across the US in May.
“To contextualise this result, if the film were not dubbed into English, the film would never have made it into US cinemas in the first place,” says Mr Cottray.
“US audiences were able to see a Swedish independent film that otherwise only a very niche audience would have otherwise seen.”
He says that AMC plans to run more releases like this.
FlawlessDeepEditor was developed by Flawless, which is headquartered in Soho, London.
Writer and director Scott Mann founded the company in 2020, having worked on films including Heist, The Tournament and Final Score.
He felt that traditional dubbing techniques for the international versions of his films didn’t quite match the emotional impact of the originals.
“When I worked on Heist in 2014, with a brilliant cast including Robert De Niro, and then I saw that movie translated to a different language, that’s when I first realised that no wonder the movies and TV don’t travel well, because the old world of dubbing really kind of changes everything about the film,” says Mr Mann, now based in Los Angeles.
“It’s all out of sync, and it’s performed differently. And from a purist filmmaking perspective, a very much lower grade product is being seen by the rest of the world.”
FlawlessFlawless developed its own technology for identifying and modifying faces, based on a method first presented in a research paper in 2018.
“DeepEditor uses a combination of face detection, facial recognition, landmark detection [such as facial features] and 3D face tracking to understand the actor’s appearance, physical actions and emotional performance in every shot,” says Mr Mann.
The tech can preserve actors’ original performances across languages, without reshoots or re-recordings, reducing costs and time, he says.
According to him, Watch the Skies was the world’s first fully visually-dubbed feature film.
As well as giving an actor the appearance of speaking another language, DeepEditor can also transfer a better performance from one take into another, or swap a new line of dialogue, while keep the original performance with its emotional content intact.
Thanks to the explosion of streaming platforms such as Netflix and Apple, the global film dubbing market is set to increase from US$4bn (£3bn) in 2024 to $7.6bn by 2033, according to a report by Business Research Insights.
Mr Mann won’t say how much the tech costs but says it varies per project. “I’d say it works out at about a tenth of the cost of shooting it or changing it any other way.”
His customers include “pretty much all the really big streamers”.
Mr Mann believes the technology will enable films to be seen by a wider audience.
“There is an enormous amount of incredible kind of cinema and TV out there that is just never seen by English speaking folks, because many don’t want to watch it with dubbing and subtitles,” says Mr Mann.
The tech isn’t here to replace actors, says Mann, who says voice actors are used rather than being replaced with synthetic voices.
“What we found is that if you make the tools for the actual creatives and the artists themselves, that’s the right way of doing it… they get kind of the power tools to do their art and that can feed into the finished product. That’s the opposite of a lot of approaches that other tech companies have taken.”
Natan DvirHowever, Neta Alexander, assistant professor of film and media at Yale University, says that while the promise of wider distribution is tempting, using AI to reconfigure performances for non-native markets risks eroding the specificity and texture of language, culture, and gesture.
“If all foreign films are adapted to look and sound English, the audience’s relationship with the foreign becomes increasingly mediated, synthetic, and sanitised,” she says.
“This could discourage cross-cultural literacy and disincentivise support for subtitled or original-language screenings.”
Meanwhile, she says, the displacement of subtitles, a key tool for language learners, immigrants, deaf and hard-of-hearing viewers and many others, raises concerns about accessibility.
“Closed captioning is not just a workaround; it’s a method of preserving the integrity of both visual and auditory storytelling for diverse audiences,” says Prof Alexander.
Replacing this with automated mimicry suggests a disturbing turn toward commodified and monolingual film culture, she says.
“Rather than ask how to make foreign films easier for English-speaking audiences, we might better ask how to build audiences that are willing to meet diverse cinema on its own terms.”
Business
United Airlines CEO confirms he approached American Airlines about merger
United Airlines CEO Scott Kirby (L) and American Airlines CEO Robert Isom listen as U.S. Transportation Secretary Sean Duffy speaks to reporters outside the White House on October 30, 2025 in Washington, D.C.
Kevin Dietsch | Getty Images
United Airlines CEO Scott Kirby confirmed Monday that he contacted American Airlines about a potential merger, a possibility American rejected.
“I approached American about exploring a combination because I thought we could do something incredible for customers together,” Kirby said in a statement. He said he shared his “big, bold vision” because he was confident it could win regulatory approval.
American rejected the idea and its CEO, Robert Isom, last week said such a merger would be bad for customers and “anticompetitive.”
Kirby had floated the idea to the Trump administration earlier this year, according to people familiar with the matter who weren’t authorized to discuss the private conversation, in hopes that the combination would mean a big global airline to compete with foreign rivals
American declined to comment on Kirby’s Monday statement.
“I was hoping to pitch that story to American, but they declined to engage and instead responded by publicly closing the door,” Kirby said in his statement Monday. “And without a willing partner, something this big simply can’t get done.”
He said that “American’s public comments make it clear that a merger like this is off the table for the foreseeable future” but outlined his vision for a combined airline.
Kirby reiterated that the country has deficit with foreign airlines that fly more than half of the long-haul seats into the U.S., with most of the customers being Americans.
“The combined scale of United and American would be a better way to compete with foreign carriers,” he said.
President Donald Trump said he was against the idea of a combination last week.
“I don’t like having them merge,” he told CNBC’s “Squawk Box” on Tuesday morning. He said he would, however, like someone to buy struggling discount carrier Spirit but he also suggested that the federal government could “help that one out.”
Spirit and the Trump administration are in advanced talks for a rescue package.
Business
This bank CEO let his AI clone handle an earnings call — now he’s signing an OpenAI deal
Sam Sidhu, CEO of Customers Bank.
Courtesy: Customers Bank
Nearly half an hour into a conference call on Friday to discuss first-quarter results with analysts, Customers Bank CEO Sam Sidhu revealed something unusual — up until that point, he hadn’t actually been speaking.
“The prepared remarks you heard on my behalf today were delivered by my AI clone, not read by me,” Sidhu said, calling it a potential first for a public company earnings call.
The point of the stunt, he said, was to underscore a broader shift happening as Customers Bank, a $25.9 billion asset lender catering to startups and small businesses, embraces artificial intelligence.
Customers Bank has signed a multiyear partnership with OpenAI in which the AI giant will embed engineers at the company to help it automate lending and client onboarding, CNBC has learned exclusively.
The deal is part of Sidhu’s effort to get ahead of other banks in the industry’s race to transform itself using AI agents as a new digital workforce. His strategy hinges on automating core banking processes — slashing loan timelines from weeks to days, for instance — and scaling growth without adding staff at the same pace.
While many bankers have described AI in broad terms like productivity gains, Sidhu is tying it directly to financial targets.
Sidhu told CNBC that the project will improve the firm’s efficiency ratio from about 49 to the low 40s, boosting the bank’s returns starting next year.
The relationship with OpenAI — which has targeted finance as one of its core industries, even hiring former bankers to train its models — will be a symbiotic one for the AI giant, according to the bank CEO.
“We’re going to be co-creating enterprise solutions they could potentially sell to other banks in the future,” Sidhu said. “The goal here is end-to-end, automated agentic led workflow” for lending, deposits and payments.
OpenAI said it was proud to help Customers Bank “as they build a more intelligent operating model that empowers employees, strengthens client service, and sets a new standard for regional banking,” chief revenue officer Denise Dresser said in a statement provided to CNBC.
Always-on workers
The bank expects to roll out AI agents across lending, deposits and payments over the next six to 12 months.
If they succeed, closing a commercial loan will go from taking 30 to 45 days, including underwriting, document collection and legal negotiations, to about seven days, Sidhu said.
Opening accounts for complex commercial clients, which can take more than a day, will be collapsed to under 20 minutes using conversational AI and automated document gathering, he said.
“When you have an autonomous agent, you’re essentially creating a digital worker … and they can work around the clock,” Sidhu said.
Customers Bank has been laying the groundwork for this announcement for years, first tapping OpenAI in 2023 because Sidhu had what he describes as a tiny investment in the AI giant through his contacts in the venture capital world. The OpenAI deal signed last week broadens their relationship, enabling AI engineers into the bank’s processes, he said.
The bank is among a handful of smaller lenders that target the startup and venture capital community, and it reportedly bid for Silicon Valley Bank in 2023 amid the regional banking crisis that year.
Key advantage
While it is a relatively tiny firm compared to the likes of JPMorgan Chase, which has $4.9 trillion in assets, Customers Bank has a key advantage, according to Sidhu, who began his career at Goldman Sachs in 2004. The megabanks have sprawling global operations and far higher complexity and regulatory standards for AI implementation, he said.
“Smaller banks are not going to be expected to have the same level of frameworks as many of the larger banks,” he said. Regulators want community and regional banks “to be able to compete with larger banks.”
The lender already uses AI to write half the firm’s software code and has saved 28,000 hours of work so far, equal to not hiring about 15 full-time employees, he said.
“This is an opportunity for us to potentially slow that hiring … and do more revenue per employee,” he said.
The bank is also exploring entering new businesses that would have been prohibitively expensive to tackle before AI agents. For these AI-native business lines, smaller teams oversee automated systems that handle work previously requiring large numbers of humans, he said.
Unlike typical software licensing agreements, Sidhu said both sides are contributing resources to build new tools together, with OpenAI gaining real-world use cases inside a regulated financial institution.
“It’s going to benefit our investors. It’s going to benefit our customers,” Sidhu said. “Our regulators will hopefully also be happier over time, because they’re going to see us reducing risk as well.”
Business
Spotify teams up with Peloton to launch global fitness content hub
Spotify is increasing its push beyond music and podcasts as the company on Monday announced a new fitness category partnership with Peloton Interactive.
The deal will make more than 1,400 Peloton classes available to Spotify Premium subscribers across most of its global markets, embedding fitness content directly into Spotify’s existing audio and video ecosystem, according to the companies. The offering includes strength training, Pilates, barre, yoga, meditation and more.
“As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction,” Peloton’s chief commercial officer, Dion Camp Sanders, said in the release.
Neither company disclosed financial terms, but the partnership is an indication of both companies’ strategic priorities.
For Spotify, the move represents a deeper expansion into wellness, opening up new engagement and monetization pathways beyond its core music and podcast business. Fitness content keeps users on the platform longer and creates opportunities to layer in subscriptions, advertising and creator-driven revenue streams, the company said in a release.
Spotify said more than 150 million fitness playlists are already active globally, with nearly 70% of Premium users reporting they work out monthly.
“Fitness is a natural extension of how people already use Spotify today — to get motivated, recover and reset,” a Spotify spokesperson told CNBC.
Spotify is also building out a broader creator ecosystem around fitness beyond Peloton, working with fitness creators like Yoga With Kassandra, Caitlin K’eli Yoga, Sweaty Studio and Chloe Ting who can monetize through existing tools such as the Spotify partner Program.
For Peloton, the agreement accelerates its pivot away from a hardware-centric model toward scalable, high-margin content distribution. CEO Peter Stern said the deal also builds on his international expansion ambitions.
“Spotify provides a global stage for our instructors, in which they have now the ability to meet hundreds of millions of Spotify Premium subscribers,” Stern told CNBC.
By tapping Spotify’s reach, Peloton is gaining exposure without requiring users to own its equipment or subscribe to its standalone app.
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