Fashion
41% of fashion counterfeits fail safety standards: AAFA
The results reveal alarming evidence that counterfeit apparel, footwear, and accessory products present serious chemical and product safety hazards to consumers.
A study by the American Apparel & Footwear Association (AAFA) and Intertek found that 41 per cent of 39 tested counterfeit fashion products failed the US and international safety standards, exposing consumers to hazardous chemicals including phthalates, PFAS and heavy metals.
Many items were sold through social media and online marketplaces.
“Counterfeiting is not just an issue of consumer trust or brand protection, it is an issue of public health,” said Steve Lamar, president and CEO of AAFA. “These results, building on our 2022 study, show that counterfeit products, often purchased through unregulated third-party marketplaces, continue to pose real risks to American consumers. It’s time to act decisively to safeguard consumers from dangerous counterfeits. We call on policymakers to immediately address the very real dangers being trafficked online.”
The report includes four case studies drawn from the failed products, a list of all products tested, policy recommendations, and methodology.
Among the non-compliant items, eight products—accounting for over 20 per cent of all counterfeit samples—failed due to excessive phthalate content. One item contained nearly 327,000 parts per million of diethyl phthalate (DEP), more than 650 times above the permitted limit under AAFA’s Restricted Substances List. Additional failures involved PFAS, alkylphenols and APEOs, BPA, formaldehyde and heavy metals, with some products showing extreme levels of lead and formaldehyde. All identified substances are restricted or banned under AAFA’s RSL.
At least 25 per cent of the failed counterfeit products were purchased on or marketed through the Meta platform. These finding suggest that a high propensity of consumers are purchasing counterfeit goods through social media platforms, such as Facebook. This is one of the many reasons why AAFA has nominated Meta, and Meta-related platforms to be added to the US government’s Notorious Markets List (NML) for many years.
In AAFA’s 2025 comments to USTR on the Review of Notorious Markets for Counterfeiting and Piracy, AAFA nominated several online marketplaces, including Meta, Shopee, and Alibaba for inclusion in the US government’s Notorious Markets List. These online marketplaces continue to play host to not only counterfeit listings but also a web of fake advertisements, hidden links, fraudulent websites, and more, representing not only intellectual property theft, but also a real threat to consumer safety.
The results of this study, building on AAFA’s 2022 study, show that counterfeit products, often purchased through unregulated third-party marketplaces, continue to pose real risks to American consumers.
AAFA continues to advocate for stronger accountability across third-party marketplaces and social media platforms to stop the scourge of counterfeits that put consumers at risk.
Fibre2Fashion News Desk (RR)
Fashion
EU Parliament, Council reach deal on major reform of Customs Code
According to the informal agreement, there will be a new handling fee for each item entering the EU from non-EU countries and sent directly to EU consumers, to cover the extra cost of handling an ever-increasing number of individual parcels.
This will be paid by the same entity responsible for paying other customs charges for the same parcel, to avoid shifting the cost to consumers.
The European Parliament and European Council have reached a deal on a major reform of the EU Customs Code to address problems relating to e-commerce, safety of goods and efficiency.
A new handling fee will be charged for each item entering the EU from non-EU nations and sent directly to EU consumers.
The European Commission will establish the level of the fee and reassess it every two years.
The European Commission will establish the level of the fee and reassess it every two years. Member states will start collecting it as soon as the necessary information technology (IT) system becomes operational, and in any case no later than November 1, this year.
Under the new rules, sellers and platforms that facilitate distance sales of goods from non-EU countries directly to EU customers will be treated as importers. This will oblige them to provide customs authorities with all the necessary data, pay or guarantee any charges, and make sure that the goods comply with EU laws, an official release said.
These companies must be established in the EU or be represented by an EU-based entity having either authorised economic operator (AEO) or trusted trader status. This should prevent the use of shell companies.
To incentivise bulk shipments that are easier for customs authorities to check, non-EU country sellers and platforms are encouraged to operate warehouses in the EU. Their intra-EU client shipments would benefit from a lower handling fee, provided their goods were imported in collective packaging and large enough quantities to make customs checks more efficient.
Companies that repeatedly ignore EU rules could be punished with a fine of at least 1 per cent (and up to 6 per cent) of the total value of goods imported into the EU in the previous 12 months.
Additionally, customs authorities may suspend, revoke, or annul their trusted trader or AEO status and flag them as high-risk operators.
Import-export companies that follow the rules and agree to cooperate transparently with the customs authorities may benefit from a simplified ‘trust and check’ regime. This would initially require them to go through thorough vetting and grant customs authorities access to their electronic systems.
In exchange, their shipments would be checked less frequently and they would have more flexibility regarding the payment of duties and fees.
The current AEO qualification will remain in place to keep customs status accessible to smaller economic operators.
The reform also establishes a new customs data hub to be managed by the new EU Customs Authority (EUCA). It will be available for optional use by 2031 and mandatory by 2034.
The data hub will replace at least 111 software systems currently used by customs.
The provisional agreement needs to be officially approved by Parliament in plenary as well as by the EU Council, before it will become law.
Fibre2Fashion News Desk (DS)
Fashion
EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit
This was driven by an 8.36-per cent YoY decline in import volume and a 7.76-per cent YoY decrease in average unit prices.
The EU’s apparel imports fell by 15.48 per cent YoY in January to €7.03 billion, according to Eurostat.
Bangladesh’s apparel exports to the EU fell to €1.43 billion in January—a 25.25-per cent drop in value.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value.
India, Pakistan, Vietnam and Cambodia also remained in negative territory.
Bangladesh’s apparel exports to the bloc fell to €1.43 billion in January—a sharp 25.25-per cent drop in value. It saw a 17.49-per cent YoY decrease in the quantity of goods shipped, coupled with a 9.41 per cent drop in the unit price per kilogram.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value. Its unit prices dropped by 8.01 per cent YoY, while its export volume grew a bit by 1.21 per cent YoY.
Turkey faced a severe hit with a 29.12-per cent YoY decrease in apparel export value to the EU in the month, totaling €619.98 million.
Other countries like India, Pakistan, Vietnam and Cambodia remained in negative territory, reflecting a broad-based slowdown in the European fashion retail market.
Fibre2Fashion News Desk (DS)
Fashion
EU gains meet a harsh reality in India: War, rupee, energy shock
India’s textile outlook is turning structurally complex.
The EU pact targets ~99.5 per cent trade coverage with phased duty relief, while rupee weakness supports exports.
However, crude volatility, >80 per cent import energy dependence, polyester cost inflation and US market softness (≈28 per cent share) are fragmenting performance, reinforcing a shift towards cotton-led, EU-focused exporters.
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