Tech
After OpenAI’s new ‘buy it in ChatGPT’ trial, how soon will AI be online shopping for us?
Buying and selling online with e-commerce is old news. We’re entering the age of A-commerce, where artificial intelligence (AI) is increasingly able to shop for us.
At the end of September, OpenAI launched its “Buy it in ChatGPT” trial in the United States, using AI agents built to interact with us to do more of people’s browsing and shopping. The technology is known as “agentic commerce,” sometimes shortened to A-commerce.
American shoppers can now ask for shopping suggestions from US Etsy sellers within a ChatGPT chat—then buy a product immediately, without having to navigate away to look at individual shop pages.
Looking ahead, big companies are now spruiking the next phase of “autonomous A-commerce,” which experts predict could see AI checking out for some shoppers within the next few years.
But is handing over more of our shopping decisions to AI a good thing for us as shoppers, for most businesses or for the planet?
What’s possible right now?
For most people using AI to help them shop, the AI agent is still mostly just searching and recommending products. It still has to shift the customer to the retailer’s website to complete the checkout.
For instance, AI can do most steps to order a pizza—though sometimes slower than doing it yourself—apart from paying at the end.
That’s when we step in: we still need to sign in if we’re part of a loyalty program, enter our personal and delivery details, then finally pay.
With the “Buy it in ChatGPT” trial now underway in the US, the customer never leaves the chat, where the checkout is completed.
Shopify has said more than 1 million of its merchants will soon be able to check out within ChatGPT too. Major US retailer Walmart has similar plans.
What’s next?
In May 2025, Google launched “AI mode shopping.” Some features, like using a full body photo of yourself to virtually “try-on” clothes, are still only available for US shoppers, with limited brands.
At the time, Google said its next step will be a new “agentic checkout […] in coming months” for products sold in the US. It would give shoppers the option of tracking a product until its price drops to within a set budget—then automatically prompting them to buy it, using Google Pay. That checkout option is yet to launch.
Credit card giants Visa and Mastercard are also working on ways to make it easier for AI agents to shop for us.
Both the current and coming forms of A-commerce have the potential to spread fast worldwide, because they run largely on the same global digital infrastructure powering today’s e-commerce: identity, payments, data and compliance.
Consultants McKinsey forecast: “We’re entering an era where AI agents won’t just assist—they’ll decide.”
What are the risks and benefits?
Overspending is a big risk.
A-commerce removes many steps of the shopping journey found in e-commerce or physical commerce, leading to fewer abandoned carts and potentially higher spending.
People would need to trust AI systems with their private data and preferences, and ensure they’re not misused. Permitting AI to shop on your behalf means you are responsible for the purchase and can’t easily demand a refund.
AI systems might focus on price or speed, but not always for what you value most: from how sustainable a product is, to the ethics of how it was made.
Fraud could be a real issue. Scammers could set up AI storefronts to trick the AI, collect the money and never deliver.
Banks will need to figure out how to spot fraud, process refunds, and manage consent when it’s not a person pressing “buy,” but an algorithm doing it on their behalf.
Regulators will need to consider A-commerce in their competition, privacy, data, and consumer protection rules.
A-commerce could offer some limited environmental benefits compared to today’s way of shopping, such as fewer missed deliveries—if you’re happy to share your calendar so your AI agent knows your availability.
But greater consumption would also mean greater environmental impacts: from AI’s voracious energy and water use, to the damage done by fast fashion, more deliveries and indirect pollution.
Changing how we shop and do business
If you have even a small business, the way you make your products and services discoverable online will have to change.
Instead of just having websites built for customers and search engines, all businesses will need to build AI accessible online stores. Those will not look like the websites we see today. It will be more like a data-soaked digital catalog, filled with everything an AI agent needs to place orders: product specifications, price, stock, ratings, reviews, through to delivery options.
All those years of bigger brands buying attention and dominating search results might start to matter less, if you’re able to build a good AI accessible online store. It could be a quiet but massive shift in how trade works.
However, each business’s visibility will depend on how AI systems read and rank sellers. If a business’s data isn’t formatted for AI, it may disappear from view. That could give larger players an edge and once again make it harder for smaller businesses to compete.
How much are we happy to delegate our shopping to AI agents? Our individual and collective choices over the next few years will shape how radically shopping is about to change for years to come.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Tech
Onnit’s Instant Melatonin Spray Is the Easiest Part of My Nightly Routine
I’ve always approached taking melatonin supplements with skepticism. They seem to help every once in a while, but your brain is already making melatonin. Beyond that, I am not a fan of the sickly-sweet tablets, gummies, and other forms of melatonin I’ve come across. No one wants a bad taste in their mouth when they’re supposed to be drifting off to sleep.
This is where Onnit’s Instant Melatonin Spray comes in. Fellow WIRED reviewer Molly Higgins first gave it a go, and reported back favorably. This spray comes in two flavors, lavender and mint, and is sweetened with stevia. While I wouldn’t consider it a gourmet taste, I appreciate that it leans more into herbal components known for sleep and relaxation.
Keep in mind that melatonin is meant to be a sleep aid, not a cure-all. That being said, one serving of this spray has 3 milligrams of melatonin, which takes about six pumps to dispense. While 3 milligrams may not seem like a lot to really kickstart your circadian rhythm, it’s actually the ideal dosage to get your brain’s wind-down process kicked off. Some people can do more (but don’t go over 10 milligrams!), some less, but based on what experts have relayed to me, this is the preferable amount.
A couple of reminders for any supplement: consult your doctor if and when you want to incorporate anything, melatonin included, into your nighttime regimen. Your healthcare provider can help confirm that you’re not on any medications where adding a sleep aid or supplement wouldn’t feel as effective. Onnit’s Instant Melatonin Spray is International Genetically Modified Organism Evaluation and Notification certified (IGEN) to verify that it uses truly non-GMO ingredients.
Apart from that, there may be some trial and error on the ideal amount for you, and how much time it takes to kick in. Some may feel the melatonin sooner than others. For my colleague Molly, it took about an hour. Melatonin can’t do all the heavy lifting, so make sure you’re ready to go to bed when you take it, and that your sleep space is set up for sleep success, down to your mattress, sheets, and pillows.
Tech
I Tested Bosch’s New Vacuum Against Shark and Dyson. It Didn’t Beat Them
There’s a lever on the back for this compression mechanism that you manually press down and a separate button to open the dustbin at the bottom. You can use the compression lever when it’s both closed and open. It did help compress the hair and dust while I was vacuuming, helping me see if I had really filled the bin, though at a certain point it doesn’t compress much more. It was helpful to push debris out if needed too, versus the times I’ve had to stick my hand in both the Dyson and Shark to get the stuck hair and dust out. Dyson has this same feature on the Piston Animal V16, which is due out this year, so I’ll be curious to see which mechanism is better engineered.
Bendable Winner: Shark
Photograph: Nena Farrell
If you’re looking for a vacuum that can bend to reach under furniture, I prefer the Shark to the Bosch. Both have a similar mechanism and feel, but the Bosch tended to push debris around when I was using it with an active bend, while the Shark managed to vacuum up debris I couldn’t get with the Bosch without lifting it and placing it on top of that particular debris (in this case, rogue cat kibble).
Accessory Winner: Dyson
Dyson pulls ahead because the Dyson Gen5 Detect comes with three attachments and two heads. You’ll get a Motorbar head, a Fluffy Optic head, a hair tool, a combination tool, and a dusting and crevice tool that’s actually built into the stick tube. I love that it’s built into the vacuum so that it’s one less separate attachment to carry around, and it makes me more likely to use it.
But Bosch does well in this area, too. You’ll get an upholstery nozzle, a furniture brush, and a crevice nozzle. It’s one more attachment than you’ll get with Shark, and Bosch also includes a wall mount that you can wire the charging cord into for storage and charging, and you can mount two attachments on it. But I will say, I like that Shark includes a simple tote bag to store the attachments in. The rest of my attachments are in plastic bags for each vacuum, and keeping track of attachments is the most annoying part of a cordless vacuum.
Build Winner: Tie
Photograph: Nena Farrell
All three of these vacuums have a good build quality, but each one feels like it focuses on something different. Bosch feels the lightest of the three and stands up the easiest on its own, but all three do need something to lean against to stay upright. The Dyson is the worst at this; it also needs a ledge or table wedged under the canister, or it’ll roll forward and tip over. The Bosch has a sleek black look and a colorful LED screen that will show you a picture of carpet or hardwood depending on what mode it’s vacuuming in. The vacuum head itself feels like the lightest plastic of the bunch, though.
Tech
Right-Wing Gun Enthusiasts and Extremists Are Working Overtime to Justify Alex Pretti’s Killing
Brandon Herrera, a prominent gun influencer with over 4 million followers on YouTube, said in a video posted this week that while it was unfortunate that Pretti died, ultimately the fault was his own.
“Pretti didn’t deserve to die, but it also wasn’t just a baseless execution,” Herrera said, adding without evidence that Pretti’s purpose was to disrupt ICE operations. “If you’re interfering with arrests and things like that, that’s a crime. If you get in the fucking officer’s way, that will probably be escalated to physical force, whether it’s arresting you or just getting you the fuck out of the way, which then can lead to a tussle, which, if you’re armed, can lead to a fatal shooting.” He described the situation as “lawful but awful.”
Herrera was joined in the video by former police officer and fellow gun influencer Cody Garrett, known online as Donut Operator.
Both men took the opportunity to deride immigrants, with Herrera saying “every news outlet is going to jump onto this because it’s current thing and they’re going to ignore the 12 drunk drivers who killed you know, American citizens yesterday that were all illegals or H-1Bs or whatever.”
Herrera also referenced his “friend” Kyle Rittenhouse, who has become central to much of the debate about the shooting.
On August 25, 2020, Rittenhouse, who was 17 at the time, traveled from his home in Illinois to a protest in Kenosha, Wisconsin, brandishing an AR-15-style rifle, claiming he was there to protect local businesses. He killed two people and shot another in the arm that night.
Critics of ICE’s actions in Minneapolis quickly highlighted what they saw as the hypocrisy of the right’s defense of Rittenhouse and attacks on Pretti.
“Kyle Rittenhouse was a conservative hero for walking into a protest actually brandishing a weapon, but this guy who had a legal permit to carry and already had had his gun removed is to some people an instigator, when he was actually going to help a woman,” Jessica Tarlov, a Democratic strategist, said on Fox News this week.
Rittenhouse also waded into the debate, writing on X: “The correct way to approach law enforcement when armed,” above a picture of himself with his hands up in front of police after he killed two people. He added in another post that “ICE messed up.”
The claim that Pretti was to blame was repeated in private Facebook groups run by armed militias, according to data shared with WIRED by the Tech Transparency Project, as well as on extremist Telegram channels.
“I’m sorry for him and his family,” one member of a Facebook group called American Patriots wrote. “My question though, why did he go to these riots armed with a gun and extra magazines if he wasn’t planning on using them?”
Some extremist groups, such as the far-right Boogaloo movement, have been highly critical of the administration’s comments on being armed at a protest.
“To the ‘dont bring a gun to a protest’ crowd, fuck you,” one member of a private Boogaloo group wrote on Facebook this week. “To the fucking turn coats thinking disarming is the answer and dont think it would happen to you as well, fuck you. To the federal government who I’ve watched murder citizens just for saying no to them, fuck you. Shall not be infringed.”
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