Fashion
Japan’s Asics H1 profit surges 37.5% as lifestyle brands fuel growth
The operating profit of the company increased 37.5 per cent to ¥81,132 million (~$550.3 million), ordinary profit climbed 36 per cent to ¥78,626 million and profit attributable to owners of parent advanced 27 per cent to ¥53,606 million.
Asics Corporation has reported record H1 2025 results, with net sales up 17.7 per cent to ¥402,798 million (~$2.73 billion) and operating profit rising 37.5 per cent to ¥81,132 million (~$550.3 million).
Growth was led by SportStyle and Onitsuka Tiger across Japan, Europe, and Greater China.
Forecasts were raised to ¥800,000 million (~$5.43 billion) sales and ¥136,000 (~$922.5 million) million profit.
The basic earnings per share (EPS) stood at ¥75 compared with ¥58.09 a year earlier, and the gross margin improved to 56.7 per cent and operating margin to 20.1 per cent, both achieving record levels.
Category-wise, Performance Running sales rose 8.2 per cent to ¥184,964 million, while Core Performance Sports grew 4.8 per cent to ¥44,118 million. Apparel and Equipment sales increased 6.9 per cent to ¥20,003 million. Meanwhile, Lifestyle categories drove the strongest expansion: SportStyle jumped 46.4 per cent to ¥67,314 million and Onitsuka Tiger surged 50.1 per cent to ¥65,876 million. Category profits followed suit, with Onitsuka Tiger posting the highest margin at 39.1 per cent.
The growth was recorded across most regions. Sales in Japan increased 24.3 per cent to ¥99,263 million, with segment profit up 66.2 per cent to ¥21,635 million, supported by Onitsuka Tiger demand and margin gains. Europe advanced 24.2 per cent to ¥113,769 million, while Greater China (including Taiwan) rose 16.9 per cent to ¥62,032 million. Meanwhile, North America posted 9.1 per cent sales growth to ¥73,914 million, aided by SportStyle, and Southeast and South Asia achieved a 33.4 per cent increase to ¥23,514 million. Oceania sales rose 3.8 per cent to ¥21,447 million but segment profit declined 9.8 per cent to ¥3,355 million, while the ‘Others’ region remained stable at ¥24,698 million.
The total assets stood of the company stood at ¥539,717 million as of June 30, 2025. The net assets at ¥243,213 million, with an equity ratio of 44.7 per cent. Cash and equivalents amounted to ¥124,619 million. The operating cash flow improved to ¥46,411 million, while investing and financing activities recorded outflows of ¥14,312 million and ¥36,841 million respectively, reflecting capital expenditure, dividends, and treasury share buybacks.
For full-year 2025, Asics forecasts net sales to reach ¥800,000 million (~$5.43 billion), operating profit of ¥136,000 million (~$922.5 million), ordinary profit of ¥131,000 million, and profit attributable to owners of parent of ¥87,000 million, with basic EPS of ¥121.72. With strong momentum in premium running and lifestyle categories, and solid regional growth led by Japan, Europe, and Greater China, the company expects to achieve its mid-term plan 2026 profitability and return on assets (ROA) targets one year ahead of schedule.
“Based on this upward revision, we expect ROA of 16 per cent. As a result, we expect to hit our Mid-Term Plan 2026 targets one year ahead of schedule. The annual dividend forecast has also risen from ¥26 to ¥28,” Asics said in a press release.
Fibre2Fashion News Desk (SG)
The factory is likely to create 2,000 direct jobs and export nine-tenths of its production abroad.
SCZONE chairman Waleid Gamal El-Dien said the Qantara West Industrial Zone now hosts 34 projects with investments worth $859.3 million, providing over 48,000 direct jobs.
Egypt’s Suez Canal Economic Zone has signed a deal with Turkiye’s Nil Orme to set up a $35-million textile-clothing unit in the former’s Qantara West Industrial Zone.
Meanwhile, Turkiye’s Sahinler Holding Group is planning to expand its operations in Egypt, investing over $41 million to expand its garment manufacturing and planning to complete its third sportswear factory in Egypt by the yearend.
Meanwhile, Turkish conglomerate Sahinler Holding Group is planning to expand its operations in Egypt with investments exceeding $100 million, according to an Egyptian media outlet. It is now investing over EGP 2 billion (~$41 million) to expand its ready-to-wear garment manufacturing.
This includes the completion of its third sportswear factory in Egypt by the end of 2026. It will raise production lines to 34 from the current 10.
A fourth garment factory for the Zara brand is also being planned in the third phase of Robbiki City, east of Cairo.
Founded in 1982, Sahinler now operates two sportswear factories in Egypt with a total investment of $50 million, alongside five additional facilities in Turkiye, Bulgaria, Germany and France.
Fibre2Fashion News Desk (DS)
By
DPA
Translated by
Nazia BIBI KEENOO
Published
August 28, 2025
The Austrian luxury hosiery manufacturer Wolford reported a 23.4% drop in sales for the first half of the year on Thursday.
Compared to the previous year, revenue decreased by €10.1 million to €33.0 million (H1 2024: €43.1 million). The company attributed this mainly to the lingering impact of delivery delays and store closures that had been initiated in the previous year. Although Wolford stated that these issues were structurally resolved by the end of 2024, their effects continued to impact sales during the first quarter of 2025.
Despite the steep revenue decline, the company reduced its cost base, resulting in a relatively stable EBIT compared to last year. Recent streamlining and efficiency measures contributed to this outcome. Wolford did not disclose specific figures and plans to publish its full half-year report on 19 September.
The results should be viewed “in the context of the expected ongoing transition phase in which the company is actively implementing a comprehensive operational transformation aimed at restoring long-term resilience and profitability.” The company expects the first signs of recovery to appear in the second half of the year.
Looking ahead to 2025, Wolford — part of the Lanvin Group — said it does not anticipate trade policy or the broader economic environment to have a significant negative impact on earnings or sales for the second half or the full year.
FNW with dpa
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BOSS proudly unveils its Fall/Winter 2025 brand campaign, placing a bold emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. At the heart of this exciting new chapter are two electrifying talents: Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer taking Hollywood by storm with his starring role in the 2025 Cannes Film festival darling HOMEBOUND.
These two rising stars embody the drive, determination, and vision it takes to “Be the Next” BOSS, bringing their unique energy and ambition to the forefront of the campaign. They are joined by familiar BOSS talents who are emerging, breaking boundaries, and making their mark across film, sport, music, and fashion: S.COUPS, the globally acclaimed K-pop superstar and SEVENTEEN leader; Taylor Fritz, the fastest-rising star on the professional tennis circuit; and Amelia Gray, one of the fashion industry’s most sought-after new faces.
With Aaron Pierre and Ishaan Khatter bringing fresh perspectives and S.COUPS, Taylor Fritz, and Amelia Gray continuing their inspiring journeys with the brand, the Fall/Winter 2025 campaign is a powerful celebration of ambition, self-expression, and the relentless pursuit of greatness. Together, this diverse cast represents the spirit of those striving to define their own paths and inspire others to do the same.
The campaign film captures the five talents journeying through a symbolic tunnel, moving towards a bright light that represents their aspirations and achievements. As they emerge, intimately shot portraits reveal their individuality, styled in the elegant, texturally rich, and tonally harmonious looks of the BOSS Fall/Winter 2025 collection. Each star shares their personal interpretation of what it means to “Be the Next” BOSS, and reveals who they are striving to become.
With its newest collection, BOSS brings richness and warmth to the cooler months with an emphasis on key tonal combinations: a palette of sage greens, and dusky marled greys contrasted with decadent chocolate hues. This striking spectrum of tones elevates the mood of the campaign, and communicates the elegant cohesion found in BOSS’s 2025 cold-weather looks.
Licensed products, including BOSS Watches, Jewelry, and Eyewear, also feature in the campaign, with S.COUPS, Fritz, and Gray appearing in the coming season’s freshest optical and sunglass frames. Gray is also joined by Dutch model Parker Van Noord to showcase further highlights from the watches and jewelry selection from BOSS launching this coming season.
The campaign will be supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in key cities around the globe. Digital and static billboards in high-traffic areas will bring the BOSS Fall/Winter 2025 campaign to a wide audience.
The BOSS Fall/Winter 2025 collection will be available at BOSS stores worldwide, on boss.com, and through wholesale partners.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Boss unveils its Fall/Winter 2025 campaign, spotlighting ‘Be Your Own Boss’ with rising stars Aaron Pierre and Ishaan Khatter, joined by S Coups, Taylor Fritz, and Amelia Gray.
The campaign film showcases ambition and individuality, styled in rich sage, grey, and chocolate hues.
The campaign is backed by global 360° marketing and will be available in stores and online.
Fibre2Fashion News Desk (HU)
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