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Peloton revamps equipment, launches commercial unit and raises prices ahead of holidays

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Peloton revamps equipment, launches commercial unit and raises prices ahead of holidays


Peloton on Wednesday said it’s relaunching its product assortment, introducing a commercial equipment line and raising prices for both subscriptions and hardware as the company looks to reignite growth ahead of the holiday shopping season. 

The revamped assortment includes better audio, processors and WiFi across all of its machines. Its refreshed plus line will feature an AI-powered tracking camera, speakers, a 360-degree swivel screen and hands free control, among other new features. 

“The products are called the cross training series because we’re trying to help our members … understand that the right regimen for everyone, right routine for everyone is a mix of cardio and strength, and also investing in practices like yoga and meditation,” CEO Peter Stern told CNBC in an interview. “And so the products were designed, regardless of which one you buy, to facilitate that type of multi-disciplinary approach to wellness.” 

The entrance to the Peloton offices in Midtown Manhattan.

Erik Mcgregor | Lightrocket | Getty Images

The assortment-wide relaunch, the first since the company’s founding, comes as Peloton looks to return to sales growth after spending the last couple of years fixing its cost structure and staving off financial ruin. Now that the company has refinanced its debt and is again generating free cash flow, it is now focusing on its assortment in the hopes a better line up can bring in a wider swath of members.  

“The products are going to be more expensive than the ones that we had before, but I think deliver a lot more value because now you’re getting a strength and a cardio solution,” said Stern. “Our holiday season is about to be upon us. We sell over 60% of the units across the whole year [during the holidays]… we’ll get a pretty clear sense of whether we’re hitting the mark in the next few months based on new people that we attract with this cool new stuff, and how we impact the behavior of existing members.” 

Fitness junkies are increasingly prioritizing a combination of cardio and strength in their routines. That can be difficult with some of Peloton’s original machines because the screen doesn’t move and it can be clunky to switch between different types of classes.

Peloton’s rep tracking feature.

Courtesy: Peloton

Nick Caldwell, Peloton’s chief product officer, said the revamped assortment seeks to address those issues and other common complaints with the original lineup. 

“We’ve integrated our largest swivel screen across the entire plus line, 360 degrees of movement. It’s built for seamless transition from your cardio to different workout types. You can step off the Bike, Tread or Row, turn the screen, and you’ve got a front row view for strength, yoga, stretch or mobility work,” said Caldwell during a presentation at Peloton’s New York City studio. “We’ve also added voice control. You can adjust weight, skip moves, pause all with your voice, no more fumbling around with buttons while you’re trying to enjoy your workout.” 

Those improvements will come with a higher price tag, which is welcome news to some on Wall Street that have said Peloton has taken too long to adjust its pricing. Most of its hardware will go up in price by a couple hundred dollars each, and its membership costs will rise, too. Peloton’s all-access membership will increase from $44 to $49.99 per month, its App+ will increase from $24 to $28.99 a month and its App One will rise from $12.99 to $15.99 per month.

Here’s how much its hardware prices will increase:

  • Bike: $1,695, up from $1,145 for refurbished or $1,495 new
  • Bike+: $2,695, up from $2,495
  • Tread: $3,295, up from $2,995
  • Tread+: $6,695, up from $5,995

Peloton’s original Row, priced at $3,295, will be replaced with its new Row+, which will cost $3,495.

Peloton’s priorities have evolved in the last few years. Its machines have faced product safety issues and have long dragged on Peloton’s profitability because they’re expensive to make and a limited number of consumers are willing to buy them. Under former CEO Barry McCarthy, a former Spotify and Netflix executive, the company shifted focus away from its products and instead tried to build a business around its app, which failed to bring the growth management wanted. 

Now, Stern, who co-founded Apple Fitness+ and previously oversaw Ford‘s subscription services, aims to upgrade Peloton’s products in an effort to match its wide range of class types with its hardware.

Betting big on business 

Beyond revamping its direct-to-consumer business, Peloton is also unveiling a new commercial equipment line of more durable versions of its existing hardware.

The Peloton Pro Series includes commercial versions of its Bike+, Tread+ and Row+ and will be marketed to places that have small gyms, like hotels, apartment buildings, corporate wellness centers and country clubs. 

In recent years, Peloton has tried a few different strategies to build out the commercial side of its business through partnerships with hotels and universities. It’s now one of the faster growing parts of the business, said Dion Camp Sanders, Peloton’s chief commercial officer. 

Still, some industry critics have said Peloton’s equipment isn’t appropriate for gym settings because the machines can’t handle higher frequency use, which prompted the company to create a more durable lineup. It also recently created a new commercial business unit, which combines Peloton’s offering with Precor, the fitness equipment company it acquired in 2020. 

“That enables us to offer a pretty broad assortment of commercial fitness equipment and serve a broad set of … needs, both heavy use environments as well as lighter use environments,” said Camp Sanders. “We feel like it’s a pretty unique offering because we’re able to bring the best of Peloton’s aspirational experience across software and content … as well as the reliability, durability, quality that you get with Precor and Precor’s capabilities around service and repair.” 

While revenue across Peloton was down in its most recent fiscal quarter, its commercial business unit has already returned to year-over-year growth and is expected to make up a larger percentage of total revenue over time, said Camp Sanders. It’s also a crucial marketing tool for the company, he added. 

“Peloton equipment in hospitality settings are the most productive source of trial and lead generation for our consumer business. So a consumer may first encounter a Peloton in a premium hotel, take a ride, fall in love with the experience, and then they come into our system,” said Camp Sanders.

“Once we start to put Pelotons in more and more commercial environments, we believe it can become a great, almost tip of the spear way to introduce consumers to the Peloton brand in more and more places, and then that can help us pull the consumer business along.” 

Clarification: This article was updated to include the previous pricing for both refurbished and new Bikes.



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‘Pawn in trade negotiation’: China refuses to buy US soybeans; Donald Trump admin plans support for farmers – The Times of India

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‘Pawn in trade negotiation’: China refuses to buy US soybeans; Donald Trump admin plans support for farmers – The Times of India


American farmers are looking at losing billions of dollars as Chinese importers have refused to buy US soybeans due to tensions between the two nations. To ease the blow, US treasury secretary Scott Bessent announced that the government will be rolling out new support measures for the farming sector.Bessent told CNBC that the federal government stands behind the farming community, which backed President Donald Trump in the 2024 election. “We’ve got their backs,” he said.“It’s unfortunate that Chinese leadership has decided to use the American farmers, soybean farmers in particular, as a hostage or pawn in the trade negotiations,” Bessent told Reuters.Trump on Wednesday said that soybeans would be a major topic of discussion when he meets Chinese President Xi Jinping in four weeks.Bessent explained that buying American farm products is part of nearly every recent US trade deal. “So we’re going to see other countries substitute for China,” he said. However, despite efforts by the administration and the soybean industry, no other markets have come close to matching China’s usual purchase volumes. A record harvest has also added pressure on prices.Bessent said he met Trump and Agriculture Secretary Brooke Rollins in the Oval Office on Wednesday. He asked farmers to expect “substantial support” to be announced on Tuesday, particularly for soybean growers. “On Tuesday, you’re going to see substantial support for the farmers, and we’re also going to be working with the Farm Credit Bureau to make sure that the farmers have what they need for next planting season,” he said.He added that an in-person meeting between Trump and Xi would help set the direction for future trade.“I think with President Trump’s leadership and his relationship – the respect party chair Xi has for him – that this round, which would be our fifth round of talks, should show a pretty big breakthrough,” Bessent said.





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The people turning to AI for dating and relationship advice

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The people turning to AI for dating and relationship advice


Suzanne BearneTechnology Reporter

Getty Images A young woman, looking concerned, looks at here smartphone.Getty Images

Earlier this year, Rachel wanted to clear the air with a man she had been dating before seeing him again in a wider friendship group setting.

“I’d used ChatGPT for job searching but had heard someone else use it [for dating advice],” says Rachel, who does not want her real name used, and lives in Sheffield.

“I was feeling quite distressed and wanted guidance, and didn’t want friends involved.”

Before the phone call, she turned to ChatGPT for help. “I asked, how do I deal with this conversation but not be on the defensive.”

Its response?

“ChatGPT does this all the time but it was something like ‘wow, that’s such a self-aware question, you must be emotionally mature going through this. Here are some tips’. It was like a cheerleader on my side, like I was right and he was wrong.”

Overall, she says it was “useful” but described the language as “very much like therapy speak, using words like ‘boundaries'”.

“All I took from it was it reminded me to be OK to do it on my terms, but I didn’t take it too literally.”

Rachel is not alone in turning to AI for advice in dealing with relationships.

According to research by the online dating firm Match, almost half of Generation Z Americans (those born between 1997 and 2012) said they have used LLMs like ChatGPT for dating advice, that’s more than any other generation.

People are turning to AI to help craft breakup messages, to dissect conversations they’re having with people they’re dating, and to resolve problems in relationships.

Anastasia Jobson With long dark hair and wearing a pink jacket, Dr Suglani smiles looking into the camera .Anastasia Jobson

Using AI might be a tactic to avoid difficult feelings says Dr Suglani

Dr Lalitaa Suglani, psychologist and relationship expert, says AI can be a useful tool, especially for people who feel overwhelmed or unsure when it comes to communication in relationships.

It may help them to craft a text, process a confusing message or source a second opinion, which can offer a moment of pause instead of being reactive, she says.

“In many ways it can function like a journalling prompt or reflective space, which can be supportive when used as a tool and not a replacement for connection,” says Dr Suglani.

However, she flags several concerns.

“LLMs are trained to be helpful and agreeable and repeat back what you are sharing, so they may subtly validate dysfunctional patterns or echo back assumptions, especially if the prompt is biased and the problem with this it can reinforce distorted narratives or avoidance tendencies.”

For example, she says, using AI to write a breakup text might be a way to avoid the discomfort of the situation. That might contribute to avoidant behaviours, as the individual is not sitting with how they actually feel.

Using AI might also inhibit their own development.

“If someone turns to an LLM every time they’re unsure how to respond or feel emotionally exposed, they might start outsourcing their intuition, emotional language, and sense of relational self,” says Dr Suglani.

She also notes that AI messages can be emotionally sterile and make communication feel scripted, which can be unnerving to receive.

Es Lee Wearing a grey blazer and checked shirt Es Lee looks into the camera.Es Lee

Not everyone can talk to friends and family about relationships says Es Lee

Despite the challenges, services are springing up to serve the market for relationship advice.

Mei is a free AI generated service. Trained using Open AI, the service responds to relationship dilemmas with conversational-like responses.

“The idea is to allow people to instantly seek help to navigate relationships because not everyone can talk to friends or family for fear of judgment,” says New York-based founder Es Lee.

He says more than half of the issues brought up on the AI tool concern sex, a subject that many may not wish to discuss with friends or a therapist, Mr Lee says.

“People are only using AI as existing services are lacking,” he says.

Another common use is how to reword a message or how to fix an issue in a relationship. “It’s like people need AI to validate it [the problem].”

When giving relationship advice, issues of safety could come up. A human counsellor would know when to intervene and protect a client from a potentially harmful situation.

Would a relationship app provide the same guardrails?

Mr Lee recognises the concern over safety. “I think the stakes are higher with AI because it can connect with us on a personal level the way no other technology has.”

But he says Mei has “guardrails” built into the AI.

“We welcome professionals and organisations to partner with us and take an active role in molding our AI products,” he says.

OpenAI the creator of ChatGPT says that its latest model has shown improvements in areas like avoiding unhealthy levels of emotional reliance and sycophancy.

In a statement the company said:

“People sometimes turn to ChatGPT in sensitive moments, so we want to make sure it responds appropriately, guided by experts. This includes directing people to professional help when appropriate, strengthening our safeguards in how our models respond to sensitive requests and nudging for breaks during long sessions.”

Another area of concern is privacy. Such apps could potentially collect very sensitive data, which could be devastating if exposed by hackers.

Mr Lee says “at every fork in the road on how we handle user privacy, we choose the one that preserves privacy and collects only what we need to provide the best service.”

As part of that policy, he says that Mei does not ask for information that would identify an individual, other than an email address.

Mr Lee also says conversations are saved temporarily for quality assurance but discarded after 30 days. “They are not currently saved permanently to any database.”

Some people are using AI in combination with a human therapist.

When Corinne (not her real name) was looking to end a relationship late last year, she started to turn to ChatGPT for advice on how to deal with it.

London-based Corinne says she was inspired to turn to AI after hearing her housemate talk positively about using it for dating advice, including how to break up with someone.

She said she would ask it to respond to her questions in the same style as popular relationship expert Jillian Turecki or holistic psychologist Dr Nicole LePera, both very popular on social media.

When she started dating again at the start of the year she turned to it again, again asking for advice in the style of her favourite relationship experts.

“Around January I had been on a date with a guy and I didn’t find him physically attractive but we get on really well so I asked it if it was worth going on another date. I knew they would say yes as I read their books but it was nice to have the advice tailored to my scenario.”

Corinne, who has a therapist, says the discussions with her therapist delve more into childhood than the questions she raises with ChatGPT over dating or relationship queries.

She says that she treats AI advice with “a bit of distance”.

“I can imagine people ending relationships and perhaps having conversations they shouldn’t be having yet [with their partner] as ChatGPT just repeats back what it thinks you want to hear.

“It’s good in life’s stressful moments. And when a friend isn’t around. It calms me down.”

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Elon Musk is telling his followers to cancel Netflix subscriptions. Here’s what’s happening

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Elon Musk is telling his followers to cancel Netflix subscriptions. Here’s what’s happening


Elon Musk stands in the Oval Office to attend a press event with U.S. President Donald Trump, at the White House in Washington, D.C., U.S., May 30, 2025.

Nathan Howard | Reuters

Elon Musk this week urged his followers to cancel their Netflix subscriptions over a controversy surrounding an animated show and its creator.

Musk on Wednesday posted on his X platform saying, “Cancel Netflix for the health of your kids.” The post was in response to an image accusing Netflix of carrying out a “transgender woke agenda.”

The controversy seems to stem from conservative backlash over an animated Netflix show “Dead End: Paranormal Park,” which features a transgender character. The show was canceled in 2023 after two seasons.

In addition to repeated anti-trans posts, Musk also responded to a post criticizing alleged statements made by the show’s creator, Hamish Steele, that a prominent conservative X account said “mocked” the murder of conservative activist Charlie Kirk.

Steele responded to Musk’s callout on rival social media platform Bluesky saying, “It’s probably going to be a very odd day.” Steele also shared a post by TV writer Jack Bernhardt that called “Dead End” a “brilliant show about kind, wonderful characters.”

Netflix did not respond to CNBC’s request for comment.

Analysts say the backlash might not pose as big of a threat to Netflix as Musk may be hoping for.

Netflix reported 301.63 million subscribers as of the fourth quarter of 2024, the last time it reported the metric before shifting priority to revenue over user growth. The company has a roughly $490 billion market cap, and its stock is up more than 60% in the past year.

Shares are down 4% so far this week.

“Is that going to move the needle necessarily? … You’re going to see people sign up on the back of that to counter it,” CNBC contributor Guy Adami said Wednesday on “Fast Money.”

“I don’t think this is a reason to sell the stock,” he added.

Seymour Asset Management’s Tim Seymour said though a day of headlines may move the stock around, it’s ultimately too expensive to be significantly affected by internet backlash.

“We’ve had these moments in time where, whether it was an ad campaign that went wrong or whether it was some sense that a company was aligned in a particular political channel… I don’t think that that’s going to be the reason to sell Netflix here,” Seymour said Wednesday.

The calls for a boycott mirror those against Anheuser-Busch InBev in 2023 after it released an ad campaign with transgender influencer Dylan Mulvaney. But the boycott of Bud Light, CNBC contributor Karen Finerman noted on Wednesday, yielded “far greater” destruction than any other recent examples.

“I feel like this will be very fleeting,” Finerman said.



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