Fashion
US’ Columbia reintroduces iconic 1993 Bugaboot 1 in limited edition
The original Bugaboot was the result of a landmark collaboration between Columbia founder Gert Boyle, CEO Tim Boyle, and footwear pioneer Peter Moore, whose previous roles at Nike and adidas helped shape modern sneaker culture.
Columbia Sportswear is relaunching its first-ever footwear, the Bugaboot 1, in a limited edition of 1,993 numbered pairs.
Honouring the original 1993 design by Peter Moore, the 2025 version integrates Omni-Grip traction and Techlite cushioning.
It will release on October 14 for Greater Rewards members and publicly on October 15, priced at $250, with exclusive packaging and memorabilia.
“More than 30 years ago, my mother and I knew it was time to expand Columbia’s footprint – literally – and enter the footwear space,” said Tim Boyle, Chairman, President & CEO of Columbia Sportswear. “Delivering a functional outdoor boot that reflected Columbia’s rugged, innovative spirit was critical. Peter was our first and only call. He and Gert shared an obsession with problem-solving through design, making him a natural partner to help launch this new chapter. Today, we honor Peter’s immeasurable legacy and celebrate Columbia’s own history in performance footwear alongside Peter’s sons, Hagen and Devin, who were instrumental in bringing this new project to life.”
Peter Moore, best known for designing the original Air Jordan shoe and logos during his time as Creative Director at Nike, later became Global Creative Director at adidas. A legendary designer and prolific multi-disciplinary artist, Moore’s work spanned product design, identity systems, and activism through his art. His creative influence and consulting shaped countless campaigns and logos, including the development of the original Bugaboot, a product he remained deeply involved with leading up to its launch.
“This project means a lot to our family. My dad poured his heart into everything he worked on, and the Bugaboot was no exception,” said Hagen Moore, son of Peter Moore and Co-Founder of Boom Pow Bang Creative Agency. “To see Columbia bring it back with so much care and respect for our father’s original design while pushing it forward with today’s tech is something we know he would’ve been incredibly proud of.”
In 1993, Columbia was already known for groundbreaking outerwear like the classic Bugaboo 3-in-1jacket, named after the famed Bugaboo Mountain Range in B.C. Canada. The Bugaboot was engineered as a natural extension of the jacket, pairing the durability of a duck boot with the comfort and performance of an athletic shoe. This 2025 edition honors that hybrid spirit while incorporating Columbia’s modern engineering innovations such as Omni-Grip traction and Techlite lightweight cushioning.
Only 1,993 pairs will be released globally and each is individually numbered to provide people with a one-of-one product. The shoes will retail for $250 USD in whole sizes only and come in custom packaging featuring matching box, a keychain, and unique tissue paper.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Mielle becomes NFL’s first textured haircare partner
Published
December 1, 2025
Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company.
The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.
The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.
“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.
“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”
The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.
“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”
The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
India’s logistics push puts fashion in the fast lane
The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.
From Map to Mill Gate: What Gati Shakti Has Actually Changed
Fashion
Modella eyeing another acquisition, this time it’s the Wynsors footwear chain
Published
December 1, 2025
Modella Capital is fast becoming one of the most acquisitive businesses on the UK high street and the latest retailer in its sights is footwear chain Wynsors World of Shoes.
That’s according to Sky News, which said the investment firm is targeting a takeover of the privately owned footwear retailer and is currently in “advanced talks”.
Wynsors trades from around 50 standalone shops across the north of England and Modella is now “the likeliest buyer” of the business, with expectations of a deal before the end of the year.
Modella was recently in the news as the buyer of Claire’s UK business. It also recently bought the non-travel locations of WH Smith (now renamed TG Jones) and owns Hobbycraft and The Original Factory Shop too. It had earlier hoped to add Poundland to its portfolio but missed out on that one.
Wynsors has been looking to sell for around two months and accountancy firm RSM had been hired explore interest from prospective bidders, Sky News said.
The chain trades from around 50 standalone stores and 40 concessions. It sells brands including Adidas, Skechers, Hush Puppies, Clarks, Nike, kickers and more. And although its sells footwear for women, men and children, it focuses particularly on school shoes.
Copyright © 2025 FashionNetwork.com All rights reserved.
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