Fashion
Wacoal opens premium lingerie store at Oberoi Mall in Mumbai
Strategically located in one of Mumbai’s most visited lifestyle hubs, the new store is set to cater to the dynamic preferences of women in the Goregaon region, ranging from busy professionals to modern brides and style-conscious shoppers preparing for the festive and wedding season.
Wacoal has opened a 780 square feet store at Oberoi Mall, Goregaon, strengthening its Mumbai presence after recent launches at Phoenix Palladium and Sky City Mall.
Featuring everyday essentials, bridal lingerie, seasonal fashion, sleepwear, and AW’25 collections, the store blends premium design, comfort, and fit, with trained experts offering personalised assistance.
“Wacoal is more than just lingerie, it’s about empowering women through confidence and comfort,” said Ms. Pooja Merani, COO, Wacoal India. “Our presence at Oberoi Mall brings us closer to a vibrant, urban audience that seeks thoughtful designs, and superior fit. With the festive and bridal season approaching, this store allows us to better serve women looking for everyday comfort as well as indulgent, occasion-specific pieces.”
“We are delighted to open yet another store in Mumbai, a city that continues to inspire us with its diversity and dynamism,” shared Mr. Hirokuni Nagamori, CEO, Wacoal India. “The new Oberoi Mall store reflects Wacoal’s core promise of offering premium lingerie with unmatched comfort, quality, and fit. We are committed to providing every woman with an elevated innerwear experience, one that empowers her daily and celebrates her individuality.”
Spanning 780 sq. ft., the store has been thoughtfully designed to enhance customer flow and provide a seamless shopping experience. Beyond its private fitting rooms and sleek interiors, the layout includes intuitive product zoning and digital displays highlighting the latest collections and campaign visuals, adding a layer of visual storytelling to the space. Dedicated assistance from trained fit experts ensures each woman finds her ideal size and style with ease.
The Oberoi Mall store will showcase an elevated selection of Wacoal’s everyday essentials and signature collections, including BASICS, bridal lingerie, seasonal fashion drops, sleepwear, and loungewear. With an emphasis on luxurious fabrics, innovative design, and fit-first philosophy, the brand continues to offer something for every body type, mood, and moment. The store also features the latest Autumn/Winter 2025 (AW’25) season launches, giving shoppers early access to the newest styles and trends.
Wacoal’s retail strategy in India remains focused on deepening its presence in key metros while expanding across emerging cities. With 18 exclusive stores now operational across the country and more in the pipeline, the brand is steadily expanding its reach while complementing its strong digital and multi-brand outlet presence.
As it strengthens its footprint in India, Wacoal remains committed to delivering intimate wear that celebrates individuality, craftsmanship, and the evolving lifestyles of modern Indian women.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Wholesale revenue dropped 12.8 per cent on a currency-adjusted basis to €4.9 billion, while direct-to-consumer (DTC) sales increased 3.4 per cent, lifting the DTC share to 32.4 per cent from 28.9 per cent.
Regionally, sales fell 6.9 per cent in Europe, Middle East and Africa (EMEA), 7.4 per cent in Asia-Pacific and 10 per cent in the Americas, with North America driving much of the decline.
Puma has reported sales of €7.3 billion (~$8.61 billion) in FY25, with currency-adjusted revenue down 8.1 per cent amid strategic reset actions.
Wholesale declined while DTC share increased.
Margins contracted and EBIT turned negative, leading to a net loss.
Q4 saw sharper declines across regions and categories.
Puma expects further sales softness and negative EBIT in FY26.
By product segment, footwear sales decreased 7.1 per cent, apparel declined 9.7 per cent and accessories fell 8.5 per cent, although selective growth was observed in running, training and premium sport style lines, Puma said in a press release.
Profitability weakened significantly during the year. Gross margin contracted 260 basis points to 45.0 per cent, impacted by promotional activity, inventory reserves, unfavourable mix and currency effects. Adjusted EBIT turned negative at €165.6 million, while reported EBIT declined to -€357.2 million after €191.6 million in one-off costs related mainly to the cost efficiency programme and goodwill impairments.
Loss from continuing operations widened to -€643.6 million, translating to earnings per share of -€4.37 versus €1.88 in the prior year.
From a balance sheet perspective, inventories rose 2.3 per cent to €2.06 billion as inventory takebacks from wholesale partners supported distribution clean-up. Working capital increased 20.2 per cent, while trade receivables and payables declined sharply in line with reduced sales and purchasing activity. Puma ended the year with additional financing capacity, including €1,202.2 million in unutilised credit lines.
Fourth quarter (Q4) performance reflected the peak impact of the strategic reset. Currency-adjusted sales declined 20.7 per cent to €1,564.9 million, with reported revenue down 27.2 per cent due to currency headwinds. The decline was driven by deliberate reductions in wholesale exposure, inventory clearance actions and lower promotional intensity.
Wholesale sales fell 27.7 per cent in Q4, while DTC revenue decreased 8.0 per cent, although DTC share increased to 41.1 per cent from 35.5 per cent. Regionally, sales dropped 12.6 per cent in Asia-Pacific, 22.2 per cent in the Americas and 24.3 per cent in EMEA.
Across product divisions, footwear sales declined 25.4 per cent, apparel fell 13.7 per cent and accessories dropped 18.2 per cent, with selective resilience in training and performance running categories.
Profitability deteriorated sharply. Gross margin declined to 40.2 per cent from 47.7 per cent due to promotions, inventory provisions and currency effects. Adjusted EBIT fell to -€228.8 million, while reported EBIT reached -€307.7 million following one-off costs linked to restructuring and impairment charges. The quarter ended with a loss from continuing operations of -€335 million.
Arthur Hoeld, CEO of Puma, said: “2025 was a reset year for us. We want to establish Puma as a top 3 sports brand globally, return to above-industry growth and generate healthy profits in the medium term. It is crucial to make the Puma brand less commercial and ensure we once again excite our consumers with attractive products, compelling storytelling and distribution in the right channels. I am satisfied with the progress we have made so far. We cleaned up most of our distribution by reducing promotions in our own channels and cutting our exposure to those wholesale channels that damage our brand’s desirability. To better position our product icons and our performance offering and tell more engaging product stories, we created the right structures inside our company. We also addressed operational inefficiencies and further optimised our cost base.”
Looking ahead, Puma expects currency-adjusted sales in fiscal 2026 to decline in the low- to mid-single-digit percentage range, with EBIT projected between -€50 million and -€150 million. Capital expenditure of around €200 million is planned as the company continues investments in brand repositioning and digital capabilities, added the release.
Fibre2Fashion News Desk (SG)
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