Business
Jeep eyes U.S. comeback following yearslong sales troubles
2025 Jeep Cherokee SUV
Stellantis
AUBURN HILLS, Mich. — Jeep is betting Americans still love a good comeback story.
It’s a mantra that’s reverberating through the quintessential SUV brand — from its CEO to a marketing campaign with LL Cool J — following yearslong sales and market share declines that have taken a toll on Jeep and its parent company, Stellantis.
“This isn’t just a comeback. This is the Jeep brand reclaiming a segment we invented and defined,” Jeep CEO Bob Broderdorf said during a recent media event.
Jeep has been in a rut this decade, despite the brand’s well-known off-road capabilities that have carried it for most of the past century. It has experienced six consecutive years of U.S. sales declines amid a leadership carousel, dearth of new products and a failed premium pricing strategy to boost profits.
But now, the coveted SUV brand has realigned pricing across its lineup, scored its best quarterly sales gain in more than two years and is in the midst of its largest mainstream product blitz this decade.
“We’re going to grow, grow and grow,” Broderdorf told CNBC sitting in a redesigned 2026 Jeep Grand Wagoneer at the company’s design dome in suburban Detroit. “That’s the mission. And do it in a healthy way.”
Then-head of Jeep North America Bob Broderdorf speaks during the Stellantis press conference at the AutoMobility LA 2024 auto show at the Los Angeles Convention Center on November 21, 2024.
Etienne Laurent | AFP | Getty Images
The redesigned Grand Wagoneer is symbolic of the brand’s troubles and comeback attempt. It was Jeep’s foray into luxury — topping $111,000 fully loaded in 2021 — that was relatively overpriced and overcomplicated compared with its peers and experienced several production and quality issues.
The redesigned model lineup is less expensive, simpler and better positioned against other large American SUVs rather than foreign competitors such as Land Rover. Its production issues also have eased.
“We confused our buyers. We confused our dealers,” Broderdorf said at the media event. “I’m here to tell you we got the message. We’re fixing it.”
But some things take longer than others to fix in the automotive world. The brand’s sales remain significantly lower than expectations, and Jeep’s overall quality problems remain a work in progress after the realignment of its vehicles and pricing strategy.
“This is one of the areas that needs to improve. We have been improving, but proof is in the pudding,” Broderdorf told CNBC.
Among 32 major automotive brands, Jeep ranked last in Consumer Reports’ annual grading last year that includes a combination of road test scores, safety ratings, and predicted reliability and owner satisfaction data.
Most recently, the brand announced a recall of more than 320,000 plug-in hybrid Wrangler and Jeep Grand Cherokee models due to a risk of fire. The company filed a recall late last month with the National Highway Traffic Safety Administration, but no remedy has been released.
The company told CNBC a solution is expected in December involving a software update to the high-voltage battery pack control module of the vehicles to improve diagnostic capability for early detection of internal battery damage.
Jeep Recon
The recall comes at an inopportune time, as Jeep launches a Wrangler-inspired, all-electric SUV called the Recon. The vehicle will be revealed this week ahead of the Los Angeles Auto Show after first debuting as a concept vehicle in 2021.
The Recon was initially hailed as key to the Jeep brand’s future, with executives saying it would help the company become a leader in all-electric vehicle sales, including a prior plan for the brand to achieve 50% EV sales in the U.S. by 2030.
Electric Jeep Recon SUV.
Jeep
But expectations have diminished as Stellantis appointed a new CEO and demand for EVs slowed amid regulatory changes, including the end of up to $7,500 in federal incentives in September to purchase a plug-in electric vehicle.
Broderdorf said the end of federal incentives is expected to impact sales across the industry, including with the Recon, but the new SUV functions as an EV “bookend” alongside the sportier Wagoneer S for the Jeep brand’s electric portfolio.
“I’m not going to just chase volume just to chase volume,” he said during a recent media call. “I want to sell cars in the right way. Everybody who wants a [battery-electric vehicle], Recon, I want to make sure that we’re there for them. After that, it doesn’t really matter to me.”
The Recon is being produced at Stellantis’ Toluca Assembly Plant in Mexico alongside the Wagoneer S, Jeep Compass and the new Jeep Cherokee, which is being offered exclusively as a hybrid vehicle.
Broderdorf, who started leading the brand in February, said the plant can easily adjust to produce the higher-volume Compass and Cherokee depending on demand for EVs. Both gas-powered vehicles also are expected to be manufactured in the U.S. in the coming years for additional flexibility.
Several automakers reported major declines in their EV sales in October following the end of the federal incentives as well as the Trump administration eliminating fuel economy and emissions fines, which EVs helped offset.
Electric Jeep Recon SUV
Jeep
Jeep has released few details about the Recon other than it will be a “brother” to the Wrangler — Jeep’s iconic, off-road and open-air SUV. Jeep previously touted a smaller concept version of the vehicle achieving 0-60 mph in roughly two seconds.
The Recon is the last of four new vehicles Jeep is revealing in four months. It started with the crucial new Cherokee SUV, followed by updated versions of the Jeep Grand Cherokee and Grand Wagoneer.
Before the Jeep Wagoneer S last year and upcoming Recon, Jeep was focusing on electrified sales of plug-in hybrid electric versions of its Wrangler and Grand Cherokee rather than all-electric vehicles.
American comeback?
Part of Jeep’s “comeback” has included an aggressive push in new marketing and advertising campaigns that have included actor and musician LL Cool J and a raunchy ad campaign featuring comedian Iliza Shlesinger for the Jeep Grand Wagoneer.
The campaigns, led since June by Jeep’s new vice president of marketing and communications, Wendy Orthman, are consistent with Broderdorf’s comeback mantra, including featuring LL Cool J’s “Mama Said Knock You Out.”
“Don’t call it a comeback. I been here for years,” the iconic rapper and actor says in the song featured in the ad campaign, calling Jeep “the original influencer.”
The marketing and advertising efforts help, but the most important thing for the company remains new products, specifically the Jeep Cherokee that competes in the highly popular compact/midsize SUV markets, industry watchers said.
“They’re still trying to fix things, getting the pricing right, getting the product right,” said Stephanie Brinley, associate director in AutoIntelligence at S&P Global Mobility. “But there’s a lot of potential, especially with the Cherokee coming back. There’s a lot still coming on in the pipeline, and I think it’ll position them in a good space.”
The company axed a prior version of the Cherokee as well as a smaller SUV called the Renegade amid profit pressures under former CEO Carlos Tavares in 2023.
Jeep’s sales through the third quarter of this year were up less than 0.5% compared with a year earlier. Jeep’s U.S. market share has fallen from 5.4% in 2019 to 3.7% since 2024, according to Cox Automotive.
Jeep’s been dealing with a spiraling sales decline that started after the brand reached an all-time high of more than 973,000 SUVs sold in 2018. The brand’s sales have fallen 40% since then to less than 590,000 units last year in the U.S.
As sales plummeted, Jeep’s average transaction prices, or ATPs, were around $54,000 during 2023-24 — well above the industry average of roughly $48,500 or less during that time period, according to Cox Automotive.
Jeep’s ATPs through the third quarter of this year were less than $49,800, according to Cox. That remains a premium over the average industry of $48,588 but is far lower than prior years.
One thing that hasn’t been declining this year for Jeep is its inventory levels, according to Cox Automotive. Jeep had the highest days’ supply of any major brand other than Ford’s Lincoln at 146 days in October. The industry average for days’ supply, which calculates the amount of days of inventory dealerships have based on recent sales, was 88 days, Cox reports.
“Looking at mainstream brands, recent inventory trends reveal that some manufacturers may be edging toward overstocked territory as consumer demand shifts,” Erin Keating, Cox Automotive executive analyst, said in a blog post Thursday, citing Jeep specifically.
Jeep’s comeback plan started with Stellantis CEO Antonio Filosa, who previously led the brand. It has accelerated, with the Filosa’s support, under Broderdorf.
“It’s not like ’26 is going to be a 1-million-unit year because they’re fixing things. Once you kind of get off track, getting back on track can take a little bit of time as well, but it starts with product,” Brinley said. “And that’s what they have coming in 2026.”
Business
Adani to invest 1.5L cr in Kutch – The Times of India
Business
Inflation targeting-lite: strategic transition or operational stopgap? | The Express Tribune
In Pakistan, tight monetary policy coincides with increasing inflation due to supply shocks, which undermine rate sign
Market analysts caution that IMF-related measures in the upcoming FY2026 budget—particularly new taxes and adjustments in energy prices—may lead to a renewed spike in inflation. PHOTO: FILE
MICHIGAN/KARACHI:
In August 2009, the State Bank of Pakistan (SBP) officially changed its monetary policy framework from monetary aggregate targeting to interest rate-based monetary policy framework called the inflation targeting-lite regime by introducing the interest rate corridor (IRC).
Within international systems, the adoption of IRC would be a transitional move for implementing a flexible or full-fledged inflation targeting monetary policy framework, where the policy rate is used as a primary tool for anchoring inflation expectations (Stone, 2003). Indeed, most of the inflation targeting central banks place corridor systems not only to stabilise overnight rates but to anchor these rates around a policy rate to strengthen monetary policy transmission and policy signalling. This has been quite contrary to the case of Pakistan, where a significant domestic literature and official SBP communication, such as working papers, research bulletin, and policy notes emphasise that the IRC was introduced as a means of reducing volatility in the weighted average overnight repo rate (repo), which has weakened policy signalling and disrupted money markets (Mahmood, 2016).
Moreover, the SBP’s working papers and policy notes also document how liquidity shocks, often driven by government cash flows and FX operations, caused overnight rates to deviate from the policymakers’ desired levels prior to 2009. The objective of reducing volatility in the repo, being operationally valid, goes against the global justification of inflation targeting-lite regime, that is, reduction in volatility is not an objective but a by-product of a smooth and coherent monetary system. Thus, the IRC was implemented into an economy where the macroeconomic conditions for interest rate-led inflation control were partially established.
It would not be the design of corridor which is challenging but the surroundings where it functions. The inflationary trends in Pakistan are heavily influenced by administered prices, especially energy, college tuition, and regulated food items, which can get adjusted through fiscal adjustments but not market forces. These non-continuous changes, which are frequently large and discrete, can undermine the relationship between policy rate and headline inflation. Consequently, the tight monetary policy coincides with increasing inflation due to supply shocks, which undermine interest rate signalling.
Pakistan is simultaneously experiencing the limitations of the monetary policy trilemma. External imbalances and exchange rate pressures are persistent, which often leads to the balance of payments conditioning of monetary policy decisions. Practically, this leads to the phases where interest rate is as influenced by external stability as it is influenced by domestic inflation and output growth. As a result, liquidity shocks are generated by FX interventions that the IRC must absorb to stabilise the money markets. This strengthens the IRC’s role as the stabiliser of money markets and not as an anchor of expectations.
Such limitations highlight why the inflation targeting regime, be it strict or flexible, has eluded it even though this has been expressed in terms of policy aspiration in the SBP’s Vision 2016-2020. Demand-driven inflation, flexible exchange rate, and limited fiscal dominance are the key elements required to stipulate inflation targeting. However, these conditions are fulfilled partially in Pakistan, which results in a system where the objective of inflation targeting exists but with a weak functional core.
Notably, this does not mean that Pakistan should drop the interest rate corridor or adopt monetary aggregates targeting. Neither does it imply that the targeting of inflation should be mechanically adopted and that structural reality be violated. The important step is to implement a transparent and flexible structure, which highlights and acknowledges Pakistan’s constraints and not obscure them.
This type of structural framework whose primary medium-term objective should be price stability, and policy is carried out with clear secondary constraints, the most important of which is external stability and administered price shocks. Rather than a point target, a medium-term inflation rate is announced by the central bank with special concentration on forecasts made publicly available. This will ensure transparency of the framework and add to the credibility stock of the central bank. Deviations that are temporary are acceptable, if they are well explained. This framework would ensure that instead of hidden goals, exchange rate pressures, reserve adequacy, and risk premium are treated as the conditioning variables. The decisions on policy rates have been explained as weighing between inflation stabilisation and external sustainability as a reminder of discretion with accountability. Credibility is anchored on transparency.
In this context, the policy rate role is re-defined. It is no longer supposed to tighten or loosen demand or to counteract the inflation produced by supply mechanisms. Rather, it pegs expectations over the medium term, constrains second-round effects and conveys commitment when the economy is under strain. The interest rate corridor appropriately works as a liquidity management tool, which ensures that there is smooth market functioning with operational control, without the strains associated with the responsibility of macroeconomic credibility, on its own.
In the long run, this structure enables sequencing as opposed to being subject to shock therapy. Reforms in administered pricing, improvement in exchange rate flexibility and reduction in fiscal dominance may relax the constraints on monetary policy over time. Flexible inflation targeting then develops naturally, as a matter of adaptation and not imitation. The introduction of the IRC to Pakistan provides more of a general lesson, that is, the sophistication of operations cannot replace the clarity of strategy.
By taking its monetary framework and its structural realities to be in accord with each other, and by ensuring the trade-offs are clear, the SBP can get closer to inflation targeting, not as an imported model, but rather as a nationally consistent policy regime.
Dr Ateeb Syed is a visiting professor of economics at Grand Valley State University, Allendale, Michigan and Tayyaba Kamran is a research assistant at the Economic Growth and Forecasting Lab, IBA
Business
India EV Market Hits 2.3 Million Sales In 2025, Policy Support, Festive Demand Drive Adoption
India EV Market: India’s electric vehicle (EV) market crossed a major milestone in 2025, with total EV sales reaching 2.3 million units, accounting for 8 per cent of all new vehicle registrations, according to the Annual Report: India EV Market 2025 prepared by the India Energy Storage Alliance (IESA) based on Vahan Portal data. The report, released this week, highlighted that EV adoption accelerated steadily through the year, supported by policy incentives and a sharp festive-led surge in the final quarter.
India’s broader automobile market recorded 28.2 million vehicle registrations in 2025, with two-wheelers remaining dominant, accounting for over 20 million units, or 72 per cent of total sales. Passenger four-wheelers crossed 4.4 million units, while tractors and agricultural vehicles exceeded 1.06 million units, reflecting broadly stable demand across segments. The report noted that overall vehicle sales growth remained steady during Q1 to Q3, followed by a festive-led acceleration in Q4, aided by GST benefits and year-end consumer demand.
Electric two-wheelers continued to anchor EV adoption, with 1.28 million units sold, representing 57 per cent of total EV sales. Electric three-wheelers (L3 and L5 combined) followed with 0.8 million units, or a 35 per cent share, while electric four-wheelers recorded sales of 1.75 lakh units. In the electric four-wheeler segment, the report noted strong momentum in electric goods carriers, particularly in small and light commercial vehicle segments, indicating early progress in the electrification of logistics applications.
Among states, Uttar Pradesh emerged as India’s largest EV market in 2025, with more than 4 lakh EV units sold, accounting for 18 per cent of total EV sales. Maharashtra accounted for 2.66 lakh units, or 12 per cent, while Karnataka recorded 2 lakh units, or 9 per cent. Together, these three states accounted for over 40 per cent of national EV volumes.
Despite lower absolute vehicle sales, states such as Delhi, at 14 per cent, Kerala, at 12 per cent, and Goa, at 11 per cent, recorded higher EV-to-ICE ratios. The report also noted that Tripura, at 18 per cent, and Assam, at 14 per cent, recorded robust EV-to-ICE ratios in 2025.
The IESA report stated that the government determined the electric three-wheeler segment had reached a sufficient level of market maturity and penetration, at around 32 per cent. A major policy development during the year was the conclusion of India’s largest-ever electric bus tender. Convergence Energy Services Limited (CESL) announced the successful completion of a 10,900 electric bus tender under the Rs 10,900 crore PM E-DRIVE scheme, aimed at accelerating green public transport.
The report indicated that while EV penetration remained strongest in light vehicle segments, the government’s focus on electrifying heavy commercial vehicles, supported by dedicated charging infrastructure development, continued to strengthen the long-term electrification roadmap, positioning India’s EV ecosystem for sustained growth beyond 2025.
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